Tagged / ST

Market Research Group Update and Overview

Awarded & submitted bids

Current news:  we have just moved our data entry facility to Talbot Campus reuniting the group on one site (DG10, ground floor) we have also updated our scanning equipment and software to make data processing faster and more accurate. Some good teamwork with IT services and Estates made the move possible, while handling a record amount of data for this time of year.

 Our ongoing projects include:

  • Dorset County Council panel surveys, providing data for the ‘Big Society’ and various staff surveys
  • RDO European Time Share research.
  • Data processing for two Bangor University, healthcare research projects with Health and Social Care.
  • Data processing for Kings College London, healthcare research with Health and Social Care.
  • Renaissance South East – Research into museum and gallery visits by primary and secondary school children in the SE region.
  • Data processing and analysis for North Staffordshire NHS, Maternity Patient Surveys a joint project with Health and Social Care.
  • The National Trust Countryside visitor research – a survey of 60 countryside areas managed by the organisation.
  • The National Trust visitor research – a survey of 180 properties in the United Kingdom, providing monthly market intelligence and feedback to properties and analysis to guide strategic decision making at a national level. The research includes and investigation of specific topics including, community engagement and drivers of visitor enjoyment.
  • Countryside and leisure research, sponsored by the National Trust to investigate drivers of countryside visit behaviour and motivation.
  • Hindhead Common, Surrey, impact of road new road route and tunnel.
  • Wareham St Martin Community research project this will provide analysis feedback for the development of community projects.
  • Research support for the Digital Hub HEIF 4 research managed by Philip Alford.
  • Research support for the GIS HEIF4 research programme managed Mark Dover, Applied Sciences
  • Research support for the Boscombe Surf Reef Project managed by ICTHR and Applied Sciences

The value of projects in the ‘order book’ at present is around £400,000 but of course this value is much enhanced by the value of case studies and research material to support the curriculum.

We also have a number of bids in progress including  Bournemouth Arts Festival, the Pembrokeshire Tourism Survey and research for the Northern Constabulary.

Out and About…

Prof Alan Fyall, Deputy Dean (Research and Enterprise) in the School of Tourism, reflects on how unstructured networking can benefit academic careers…

Continuing the theme of “talking to strangers”, first raised in the post by Dr Julie Robson on 10 May (Talk to Strangers), I remain a strong advocate of simply getting out and about so you are in a position to actually meet strangers in the first place. Julie is right in referring to networking as deliberate and planned and is right to suggest that clear objectives need to be set at the outset and then followed up. At an early stage of your career, however, I am a strong advocate of simply getting out, be it in the real or virtual world (http://www.academia.edu/ is a good place to start),  as unless “out there” you will never meet strangers and never migrate to networking.

To this day, I remain the very best of friends with colleagues from Edinburgh Napier and Aberystwyth universities having first met them at a late-night encounter at a conference dinner in Newcastle in the mid 1990s. Since then, we have written numerous papers and published four books together while we are currently in the process of writing some new material for the forthcoming REF. One of the books authored is on the theme of Collaboration which quite simply relates to autonomous organisations working together to meet a common goal. All the processes, structures of governance and detailed plans developed to achieve these common goals are virtually guaranteed to fail unless those collaborating get on personally ….. a little like the current coalition government but the less said about them the better!

It is too easy to remain in our offices and too complacent of us to accept that opportunities will simply appear be it to write a paper or be part of an application for a research grant. My advice is to escape the office on a regular basis, mingle with staff either in your own School or beyond, enjoy a chat over coffee or even register for that workshop, conference or event that you keep telling yourself you are too busy to attend. Getting out and about and communicating with your colleagues either at BU or further afield can lead to new friendships and hopefully a co-authored paper or two, a  joint research seminar or if you are really lucky a grant application. One of my best “chance encounters” occurred on a work trip to Malaysia back in 2007 when I shared a taxi from the airport in Kuala Lumpur to the centre of the city with the former Director of Tourism for Antigua & Barbuda. In the space of 40 minutes we discussed the state of tourism in the Caribbean and sketched out a PhD proposal while at the same time agonising over which schools to send our respective children. To this day my “KL Taxi” acquaintance remains a good friend and in her new position in the Caribbean is no longer a “stranger” but someone who is a strong advocate of BU, an employer of our students, a conduit to professional international networks and …… a potential co-author and PhD candidate when the pressure of work subsides!

Professor Alan Fyall

Deputy Dean Research & Enterprise

School of Tourism

International Conference on Culinary Arts and Sciences 2011

The International Conference on Culinary Arts and Sciences 2011 was held at BU from 12-14th April. Here Dr Heather Hartwell shares the conference successes…

The very successful International Conference on Culinary Arts and Sciences has just closed and attracted a wide range of international participants from 19 countries. The idea for such a conference was first discussed in late 1993 when the Worshipful Company of Cooks of London established a Centre for Culinary Research at Bournemouth University.  At the time it was felt there was a need for a forum that could bring together culinary artists and scientists who could present their research and generally discuss ideas within multidisciplinary and relaxed surroundings.  These initial thoughts led to the first Conference (ICCAS) which was held at BU in 1996.  It proved to be so successful that further conferences were held at BU in 1998, the University of Cairo, Egypt in 2001, Örebro University, Sweden in 2003, Warsaw Agriculture University, Poland, in 2005 and finally the Norwegian Hotel School, University of Stavanger in 2008.

Since its inception, the conference theme has always been Culinary Arts and Culinary Sciences.  The food and foodservice industries are a large and integral part of most economies but in academia they are invariably treated as separate and distinct disciplines.  These operate in isolation, often blissfully unaware of what each other are doing.  The primary purpose, therefore, has and continues to be to breakdown barriers which might exist and bring talented people together so that each can see, not only what the other is doing, but also to foster a better understanding of some of the issues, problems and concerns they have.  The programme in addition to developing the central thrust of the Conference, that is combining culinary arts and science, also delivered;

Foodservice (Catering and Hospitality)
Topics included: menus, menu planning, food variety and choice, foodservice in society, education, foodservice work and culture.
Food and Cultural Tourism
Topics included: wine and beer tourism and the various interactions between food, drink, culture and identity.
Nutrition, Food Science and Technology
Topics included: foodservice provision particularly with vulnerable groups, wellbeing and food safety.
Food Marketing, Food Habits and Consumer Behaviour
Topics included: eating and drinking habits and the interactions between food, drink and hospitality.

All submissions were subject to peer review by members of the International Scientific Advisory Board and we are grateful for their time and support.

International Scientific Advisory Board:
Prof. John S.A. Edwards, Bournemouth University, UK
Prof. Christina Fjellström, Uppsala University, Sweden
Dr Agnes Giboreau, Institut Paul Bocuse, France
Prof. Barbara Kowrygo, Warsaw Agricultural University, Poland
Prof. Svein Larsen, University of Bergen, Norway, & University of Stavanger, Norwegian School of Hotel Management
Prof. Herbert L. Meiselman, US Military, USA
Prof. Bent Egberg Mikkelsen, Aalborg University, Denmark
Dr Sara S.P. Rodrigues, Oporto University, Portugal
Assoc Prof. Peter Williams, University of Wollongong, Australia

We have always prided ourselves, and others have followed, by being able to publish delegates’ papers to coincide with the start of the conference.  So very often, conference papers never see the light of day until years after the event.  Once again we have published the refereed papers (ISBN 978-1-85899-273-0) and made them available at the time of registration.  Authors of selected papers have also been invited to submit extended versions of their work to Perspectives in Public Health and a special issue highlighting the conference will be published November 2011.

We are extremely grateful to the Worshipful Company of Cooks who have again been the main sponsor of this conference and look forward to 2013 when ICCAS will be held in Portugal and 2015 when it will be held in Auckland, New Zealand.

Conference Secretariat ICCAS 2011:
Dr Heather Hartwell, Assoc Prof
Foodservice and Applied Nutrition Research Group
Bournemouth University
 
Tel: +44 1202 961712
Email: ICCAS2011@bournemouth.ac.uk
Web: www.ICCAS2011.com

Vice-Chancellor’s Award: Collaborative Research Project

Dr Richard Shipway (School of Tourism) won the Vice-Chancellor’s award for the best collaborative research project for his ESRC-funded project – The Sport Tourism Opportunities for Research Mobility and International Networking Group (STORMING) Initiative.

The grant award formed part of the ESRC’s ‘International Training and Networking Opportunities Programme’. The project supported seventeen early career researchers across eleven higher education institutions throughout the UK, through the provision of a series of international networking opportunities for emerging researchers with a commitment to supporting and further developing sport tourism research. All aspects of the delivery, organisation and external leveraging of the project were managed by Richard. The project has delivered a series of international research outputs and positioned the School of Tourism at the heart of emerging research in this area. Richard has also maximised opportunities from this project, including an invitation to serve on the ESRC Peer Review College, reviewing grant applications in the social sciences.

Richard received the award for having made a substantial impact in collaborative working within BU, and securing external funding to create an innovative research network involving internal colleagues and external institutions. The research undertaken by the network has led to high impact outputs.

Congratulations Richard! 😀

Vice-Chancellor’s Awards – research project winners!

The Vice-Chancellor’s Awards took place last night and the winner’s of the two research awards were:

Collaborative research / enterprise project of the year: Dr Richard Shipway from the School of Tourism

Research / enterprise project of the year: Design Simulation Research Centre led by Professor Siamak Noroozi from the School of Design, Engineering & Computing

Congratulations to all staff involved! 😀

We will be featuring both of the award winners in future blog posts!

EPSRC grant success for Dr Janet Dickinson (ST)

Awarded & submitted bids

EPSRC logoDr Janet Dickinson, based in the School of Tourism, has been awarded £127k from the EPSRC for leading a BU work package as part of the larger collaborative research project 6th Sense Transport (6ST), led by Dr Tom Cherrett (University of Southampton).

6ST aims to revolutionise the process of decision making in travel behaviour (whether it be for the movement of people or things) by using social networking principles to create ‘visibility’ of potential transport options in time and space. If we are better able to visualise the activity of people and things (cars, buses, lorries, even items within a lorry) relative to their immediate and future time schedules, and crucially, the conditions under which people and other ‘things’ might be willing to liaise and adapt, we might be able to realise more opportunistic and collaborative uses for transport resources, leading to a reduction in overall transport related carbon emissions. 6ST will provide a deep understanding of how the increasingly multiple forms of temporality and spatiality influence travel mode choices and the ways in which people and ‘things’ might be willing to share certain personal travel information. This will be achieved through the novel use of smart phone and tagging technology to provide data feeds on activity and availability, monitored through a Platform that will anticipate opportunities for connections that are then made visible to users in the social network. The contribution from Bournemouth University focuses on reducing car dependence at UK tourism destinations. A series of experiments at campsites will explore to what extent the tagging of vehicles linked to dynamic data repositories of tourists daily experiences, needs and desires can break down social barriers and facilitate more cooperation. This enhanced temporal and spatial visibility could lead to better use of public transport, lift sharing to and from attractions, and the co-ordinated movement of ‘things’ (in terms of provisions) required by the collective members of the campsite.

6ST seeks to reduce energy consumption and emissions from the transport sector through an increase in adoption of sustainable travel modes and lower carbon travel choices.

User-groups associated with three experimental areas (urban logistics; primary education and tourism) will immediately benefit. In tourism the main beneficiaries are tourists (the end users), but also local transport providers, visitor attractions, local tourism associations and ultimately local residents. The key benefit will be the ability to positively alter transport behaviours (reducing CO2, enhancing quality of life and reducing travel costs). Beyond the timescale of the project (2.5 years), as a growing mass of users participate, there is potential to expand the scale of the impact into other domains (e.g. work, retail travel).

The project is due to start in August 2011 and has a total award value of £730k.

Dr Janet Dickinson will be leading the research at BU together with four partners (University of Southampton, University of Lancaster, Edinburgh College of Art and the University of Salford). Janet’s research is currently focused on the role of time in the consumption of tourist travel and the ‘slow travel’ concept.

How KTPs helped Dorset Cereals quadruple in size

Guidance

Dr Martyn Polkinghorne added an excellent post a couple of weeks ago about Knowledge Transfer Partnerships (KTPs). Following on from this David Kilburn, Head of Business Development and Associate Professor (Enterprise) in the School of Tourism, has added this post about how KTPs with BU helped local SME Dorset Cereals.

I have been involved in KTP schemes for about 8 years and during that time I have written 11 successful 2 year classic schemes and 6 short KTP schemes.

KTPBasically the KTP scheme is a partnership between BU and a company whereby knowledge is transferred both ways – from the university to the company and vice versa. An Associate – a graduate from anywhere in the world – is employed for 2 years on average and has 2 supervisors, 1 from BU and 1 from the company.

The Associate also receives structured training and development on quarterly training days set up by the funding body, Momenta.

Seven of the classic KTP schemes have been with food related companies such as Dorset Cereals (2), Fudges Bakery, Chococo, Olives Et Al, Cowdry’s Bakery, Sandridge Farmhouse Bacon and Sun Cottage Wholefoods.

All of the above KTP schemes have been successful but the double scheme at Dorset Cereals was particularly successful and quadrupled the business within two years.

There now follows a more detailed overview of the Dorset Cereals success story.

Dorset Cereals is now the UK’s leading provider of muesli following the successful completion of two Knowledge Transfer Partnerships with Bournemouth University.

The Dorchester-based company, which produces flakes, granola, porridges, bars and slices as well as muesli, hired University graduates to help develop its marketing and production functions. And on the back of Bournemouth University’s support Dorset Cereals has nearly quadrupled the size of its business.

When Managing Director Peter Farquhar arrived at Dorset Cereals in 2005 there was no marketing function – and having seen a story about another company which had worked with the University on a knowledge transfer programme and received an emarketing mail shot from David Kilburn, Head of Business Development, Mr Farquhar got in touch with David at Bournemouth’s School of Services Management (now the School of Tourism). “We had an outrageous plan that would see us become the UK’s leading muesli provider and together with the University we identified two big gaps that needed plugging,” he said. “One was around the relationship with our consumers, particularly the website, where we had no expertise in the business, and the second was around production capacity and processes which we needed to change to meet the planned volume growth.”

Bournemouth University graduate Harriet McKay – who has since been appointed as the company’s Communications Manager – was brought in to deliver the marketing support. “When I started, the website was plain and there was absolutely no reason for customers to come back to the site,” Harriet explained. “I worked with the team at Dorset Cereals and their design agency to create a new website that would create more visits and importantly communicate their brand values. Before the University’s involvement the company had 16,000 emails on its database, now we have over 200,000. It’s been a fantastic success story.”

The company, which had access to University academic expertise around web marketing and database development, also commissioned a second knowledge transfer programme to up production targets. “We brought in new equipment and employed new staff, but ultimately we needed to change the way we worked on the factory floor and the University helped us to improve our production capacity and processes,” Mr Farquhar said. “The University’s involvement has been pivotal to our successes – frankly we couldn’t have got to the stage we are without the involvement of Bournemouth’s staff and students.”

Dr Martyn Polkinghorne, Bournemouth University’s Knowledge Transfer Programmes Centre Manager, said the partnership with Dorset Cereals was a good example of what the University can bring to business. “Businesses should be more aware that universities have the capability to make a direct impact on their bottom line, as we have in this case. Here at Bournemouth we have particular expertise in supporting the food and drink sector, as well as many other key specialisms which firms are tapping into.”

David Kilburn
Associate Professor Enterprise
Head of Business Development
School of Tourism

For further information on KTPs, view the following webpages: