Heather Yaxley considers the role of women in dissent PR ranging from the suffragettes to the 21st century phenomenon of slut walks. The position of women outside the dominant social power base suggests a need for radical activism to enable their voices, and causes, to be heard. Issues relating to sexualisation and other stereotyping are examined in the context of how women over the last century have championed feminist issues. Finally, reflection on role of women in dissent, activism and protest movements outside the mainstream is contrasted to their increasing dominance of the professional occupation of public relations.
A hybrid academic-educator-practitioner-consultant, Heather Yaxley is researching career strategies in public relations for her PhD at Bournemouth. Her biography can be found at http://www.prconversations.com/index.php/contributors/heather-yaxley/