Tagged / legislation

BU Briefing – Media literacy: The UK’s undead cultural policy

Our BU briefing papers are designed to make our research outputs accessible and easily digestible so that our research findings can quickly be applied – whether to society, culture, public policy, services, the environment or to improve quality of life. They have been created to highlight research findings and their potential impact within their field. 


The Communications Act 2003 requires the UK’s media regulator Ofcom to promote ‘media literacy’, although it left the term undefined. In response to the new legislation, the regulator espoused a deliberately generalised definition, but one that never became a meaningful measure of its own policy work.

This paper investigates how Ofcom managed this regulatory duty from 2003 onwards. It explores how the promotion of media literacy was progressively reduced in scope over time as its funding was incrementally withdrawn. Media literacy in 2016 may be characterised as one of the zombies of cultural policy: an instrument devoid of its original life but continuing in a limited state of animation governed by other policy priorities.

Click here to read the briefing paper.


For more information about the research, contact Dr Richard Wallis at rwallis@bournemouth.ac.uk.
To find out how your research output could be turned into a BU Briefing, contact research@bournemouth.ac.uk.

This is your official invitation to the launch of Destination FeelGood!

Why you should join Destination FeelGood:

By joining us you’ll be a part of a unique network of businesses, working together to explore the potential of health & Wellbeing tourism.

We have three ideas cafés, which will run between 4pm-6pm on the dates:

  • 21st October 2014– Marketing & Product Opportunities in Health & Wellbeing Tourism
  • 20th November 2014– Food Innovation & Legislation
  • 24th February 2015– Healthy Staff, Healthy Profit

Each Ideas Cafés will be held in the Executive Business Centre, 89 Holdenhurst Road, Bournemouth, BH8 8EB.

If you would like to attend this event, please click here.

We very much look forward to seeing you there!