BU Research Blog

Hello BU Researchers:

This is Jaeyeon Choe, your new colleague originally from Gangnam, South Korea. After earning my Ph.D. at The Pennsylvania State University, USA, and working in China and Macau, I have joined BU as a Senior Lecturer in Events & Leisure, Faculty of Management. My primary research areas are Spiritual/Religious Tourism, and Chinese Consumer Behavior. Recently, I presented the papers, “Tourism development and its impact on Filipino workers’ quality of life in Macao, China” at Ethnicity and Tourism conference in Chiang Mai, Thailand; and “Chinese consumer behavior: conspicuous consumption at an international wine festival in Dalian, China” at Consumer Behavior in Tourism Symposium in Bruneck, Italy.

I am also currently finishing up a funded study, ‘Tourism development and cross-cultural understanding of quality of life among local residents, skilled and unskilled immigrant workers in Macao, China’ that was granted by Institute for Tourism Studies, Macao. I am preparing for another project on spiritual tourism among westerners in South East Asia, utilising an affiliation with the Centre for Asian Tourism Research at Chiang Mai University, Thailand. It is planned for the summer of 2016, which I am really looking forward to it.

My publications are available on BRIAN. I look forward to many interesting research activities and collaboration across BU! 🙂

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