Category / Media Studies

Everything has to be excellent!

Fusion Investment Fund

In 2015, I was awarded a prestigious Visiting Fellowship at the University of Oxford- Reuters Institute for the Study of Journalism (RISJ). The next question was how do I fund such an initiative? Having looked at the various Fusion Investment Fund strands, the Santander Scheme appeared to be the most appropriate since it provides BU staff with travel and subsistence funds to support individual staff mobility and networking in the development of research, education and or professional practice.

During the fellowship period I conducted British Academy/Leverhulme funded research into the successful digital transformations of media firms. This work integrated three primary areas: business models, organisational strategy and dynamic capabilities in a longitudinal analysis (1995-2015).

Being able to conduct this research at one of the world’s greatest institutions has been an incredible experience. Whilst I have undertaken small project work with the RISJ over the past few years, there was a world of difference in living and working at the University. Academic work at the University of Oxford is a ‘lifestyle’ and one based on the pursuit of academic excellence. The work doesn’t stop at 5pm as there are numerous talks and lectures by distinguished people every night of the week!

The RISJ is a part of Green Templeton College which is a postgraduate college whose provision centres on health and management disciplines. At first, one might think that this is a strange combination, but their researchers were able to help with me some innovative work that I’m currently doing with the Boston Consulting Group in New York.

Perhaps the most striking aspect of my stay was the university’s focus on conducting research that aims to produce both conceptual and instrumental impact (vanity based research is clearly not on their radar). There is also a real ‘simplicity’ about the University of Oxford. You can see it everywhere, from the clean toilets, the pristine gardens, the student dress codes and the quality of their research. That ‘simplicity’ can be summed by saying that “everything they do has to be excellent!”

 

Dr John Oliver

Associate Professor of Media Management

Faculty of Media & Communication

New Book Published by Dr Pawel Surowiec “Nation Branding, Public Relations and Soft Power: Corporatising Poland”

writing

I am pleased to announce the publication of a new book – the first in the English-speaking world research monograph analysing the link between nation branding and the governance of Poland’s soft power. The book covers the following themes: Poland’s foreign and public affairs; the marketization of statecraft and its implications for exercising soft power by Poland and other Central and Eastern Europe (CEE) states; shift in the governance of soft power resources – avenues of changes from propaganda to marketing communication; the mediation of state identities, national identities and soft power; the significance of nationalism(s) and promotional culture for Poland’s soft power; the role and position of Poland in European affairs.

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

By examining the disourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national identity is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland “brand” is shaping public and foreign affairs.

This monograph analysing nation branding in Poland’s soft power has been described as “a major intervention into debates surrounding transition and Europeanisation” (for more details about the book see: https://www.routledge.com/Nation-Branding-Public-Relations-and-Soft-Power-Corporatising-Poland/Surowiec/p/book/9781138818835; ISBN 978-1138818835; hardcover).

 

Dr Paweł Surowiec
Senior Lecturer
Bournemouth University
Faculty of Media and Communication
Fern Barrow, Poole
Dorset, BH12 5BB, UK
Tel. 01202 965236
Email: psurowiec@bournemouth.ac.uk

New publication Carol Bond & Osman Ahmed

international, Publishing, writing

Bond+AhmedThe week saw the publication of a new book by Elsevier (June 9th) Health Through Social Media which contains a chapter by FHSS staff Drs Carol Bond and Osman Ahmed called ‘Patient Empowerment Through Social Media’.    Carol and Osman have a wide-ranging experience in researching and publishing about e-health, m-health and social media.  They co-authored this topical chapter with a colleague in Australia.

Congratulations!chp Bond Ahmed

Prof. Edwin van Teijlingen

CMMPH

 

 

 

Seminar, Prof Edwin van Teijlingen, ‘Maternal Mortality in Nepal’, Wed 20th April, Royal London House, R303, 13:00-13:50.

BU Challenges, Centre for Excellence in Learning, conferences, Fusion, Fusion Investment Fund, international, Knowledge Exchange, Knowledge Transfer, REF Subjects, Research assessment, Research Ethics, Research Integritiy, Research themes

Maternal Mortality in Nepal
Abstract: The session links various social and political factors that affect maternal mortality. Women dying in pregnancy and childbirth is very much a problem of and in low-income countries. This talk focuses on Nepal, one of the poorer countries of the world, to highlight a range of maternal health issues and wider influencing factors including globalisation and the influence of global organisations such as the World Health Organisation.

For further information regarding the Social Science seminar series, get in touch with Dr Mastoureh Fathi (mfathi@boutnemouth.ac.uk).

Creative Europe – current funding calls

Funding opportunities

Through the Creative Europe programme, the Education, Audiovisual and Culture Executive Agency is promoting the following calls and their closing dates:

All closing dates are at 12:00 (CET/CEST, Brussels time)

If you are interested in applying to these funds, please contact Emily Cieciura, REKO’s Research Facilitator for EU & International funding or your relevant faculty Funding Development Officer.

 

Contact, Help, Advice and Information Network (CHAIN) Demonstration THIS COMING WEDNESDAY 23rd March 2016

CHAIN – Contact, Help, Advice and Information Network – is an online mutual support network for people working in health and social care. It gives people a simple and informal way of contacting each other to exchange ideas and share knowledge.

The online Directory can be used to identify and communicate with other members. You might wish to do this to draw from their experience, or to elicit an opinion on an issue or something you are doing. Or you might wish to find collaborators or liaise with fellow-travellers or people with specific skills or interests for a wide range of purposes. You can do this quickly and easily with CHAIN, and part of the advantage is that the people you find will usually be happy to help you if they can.

We are delighted to welcome a representative from CHAIN to BU on 23rd March at 2:30pm in Wollstone Lecture Theatre, Bournemouth House (BG10) to demonstrate how to make the most of being part of the network. All staff are welcome to attend, and please pass the invitation on to students who may be interested in learning more about what CHAIN has to offer.

Contact Lisa Gale-Andrews at lgaleandrews@bournemouth.ac.uk for more information.