Dr Nicole Ferdinand, Senior Academic in Events Management, recently returned from a week-long Erasmus mobility teaching exchange to BU Erasmus Partner, Haaga-Helia University of Applied Sciences in Porvoo, Finland. She had the opportunity to share some of her department’s cutting edge research and teaching practice. She led a series of workshops on scenario planning, inter-cultural communication and event evaluation using social media. Two of the sessions were based on research she had conducted whilst at BU. The approach used in the scenario planning workshop was based on Carnival Futures: Notting Hill Carnival 2020, a stakeholder-based approach to scenario planning which was funded by the King’s Cultural Institute. The methodology demonstrated in the event evaluation workshop was based on the Festival Impact Monitor (FestIM), which was funded by BU’s Fusion Fund. Nicole was joined for this workshop by her colleague, Dr Nigel Williams, FestIM’s Principal Investigator. As an added bonus, during her exchange she was allowed free entry to the Meeting Professionals International (MPI) Spring Mingle, which was being hosted at Haaga-Helia that week.
Haaga-Helia Events Management students joined by their lecturer, Monika Birkle for the Porvoo Events in 2050 workshop
Nicole’s week started with a scenario planning workshop entitled, Porvoo Events in 2050, in which students considered the future of events in Porvoo, given the uncertainties of the event and destination marketing skills of the industry and the yet to be formulated event development policy. Her second workshop, Improving Your Communication Skills by Killing the Russian Mafia, proved especially popular and was requested by three of Haaga-Helia’s lecturers for their student groups. Inter-cultural communication was a key skill that many Finnish students found especially challenging to acquire.
Students improving their communication skills by “Killing the Mafia”
Nicole was joined by her colleague Dr. Nigel Williams on the fourth day of her visit for the MPI Spring Mingle. Nigel was the event’s keynote speaker. Prior to the MPI event, Nicole and Nigel hosted a workshop for Haaga-Helia’s students who wanted to learn how to use social media data to undertake business and marketing research for events. Nicole also spent some of her remaining time promoting BU as an Erasmus destination and talking to staff and students planning Erasmus visits to BU next year.
Nicole and colleague Nigel meet Haaga-Helia staff and students and participate in the MPI Spring Mingle
Staff or students wishing to find out about going to Haaga-Helia for an Erasmus visit, please feel free to contact Nicole – email@example.com. She is happy to chat with you and has some helpful advice on preparing for a visit to Finland.
Thank you to all who attended last week’s Fusion in Action Conference and celebrated BU’s success in Fusion initiatives.
The Fusion presentations from staff and students were inspirational and I am pleased to have had such good feedback on these. Several of the presentations are available at I:\R&KEO\Public\Fusion in Action .
The Fusion surgery sessions provided a key opportunity to ask about Fusion Investment Funding and the posters provided excellent examples of projects already funded under the scheme.
Where: Kimmeridge House
When : Thursday 18 April, 12pm – 5.30pm
Fusion is at the heart of BU and over the last 12 months a range of funds and activities have been undertaken to help drive Fusion through our university.
The Fusion in Action half day conference on April 18 showcases the best examples of Fusion in Action from around the university.
The schedule of the day can be seen below but is subject to changes:
||Arrival, networking and lunch with the opportunity to look at the posters and exhibitions
||Introduction from Tim McIntyre-Bhatty on Fusion and the benefits of BU’s investment in Fusion during 2012-13
||Presentation from Anthea Innes about the BU Dementia Institute and activities undertaken during 2012-13 in support of Fusion
||Presentation from Genoveva Esteban on her funding from the Fusion Investment Fund
||Presentation from Alexander Hall who has benefited from the Global Horizons Fund
||Presentation from a PG researcher Marketa Zezulkova who has benefited from the PGR Development Fund
||Afternoon break with the opportunity to look at the posters and exhibitions
||Student, supervisor and external sponsor
||Presentation from Sheetal Sharma on her match funded studentships (presenters to include the student, supervisor and external sponsor)
||Presentation from Zulfiqar Khan who has led one of the international projects funded by the FIF
||Panel Q&A session with representatives from all presentations to be chaired by Matthew BennettThis should open with a brief discussion of the key points raised from each of the previous presentations with an emphasis on linking to future funding ideas, followed by Q&A from the audience
||Closing presentation by Tim McIntyre-Bhatty to sum up key messages and promote forthcoming Fusion opportunities
||Wine and nibbles with a final opportunity to look at the posters and exhibitions
There will also be posters showcasing various Fusion projects for you to view during the conference and Fusion Investment Surgery drop in sessions where you can discuss a potential application with a member of the Panel.
This is a great opportunity to find out how Fusion is in action throughout BU and also learn more as to how you can get involved and secure funding.
Bookings are essential and can be done via the Staff Development Webpage.