Tagged / ICTHR

The International Centre of Tourism and Hospitality Research [ICTHR] supports global tourism recovery from COVID. Professor Dimitrios Buhalis will deliver a range of keynotes, panels and interventions around the world. Please join us at these events.

The International Centre of Tourism and Hospitality Research supports global tourism recovery from COVID.
Professor Dimitrios Buhalis will deliver a range of keynotes, panels and interventions around the world.
Please join us at these events.

PHILIPPINES Wednesday 17 March 2021, 15:45 – 16:15 Manila time 07:45 – 8:15 am, London time.
Professor Dimitrios Buhalis,  Smart Tourism within Smart Cities
Department of Tourism, REPUBLIC OF THE PHILIPPINES
Tourism Promotions Board: Tourism in the Philippines
Tourism and Technology Forum, Manila, The Philippines,
Register to attend the event at https://www.bit.ly/TravelTourismForum

 

 

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LONDON Wednesday 17 March 2021, 10:30 – 12:15 Association of British Travel Agencies (ABTA)
Business Resilience Webinar Series:  Managing Travel Workforces
Professor Dimitrios Buhalis, International Centre for Tourism and Hospitality Research (ICTHR)
Future Talent in Tourism
REGISTER https://www.abta.com/events/abta-webinar-managing-travel-workforces

 

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18-20 March 2021 INDIA Shillong, Meghalaya, India
Global Hospitality and Tourism Conference on Experiential Management and Marketing
GHTC 2020 Conference https://www.ghtconference.org/
Department of Tourism and Hotel Management, North -Eastern Hill University,  Shillong (India)

Thursday 18 March  2021, 14:00 AM to 15:00 (IST) – 9:30 AM to 10:00 AM (London Time).

Professor Dimitrios Buhalis, Smart Tourism and Restart of Tourism.

Friday 19, March 2021 14:30 to 16:00 (IST) – 09:00 AM to 10:30 AM (London Time).

Workshop on Publishing Tips in Top Tier Tourism and Hospitality Journals

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Getting Past the Pandemic – Working Together
TTI Spring Conference webinar – Thursday 18 Mar 10:00 – 13:00 (UK)

https://www.eventbrite.co.uk/e/getting-past-the-pandemic-working-together-tickets-140256217121

Detailed Agenda
10:00  Welcome & TTI Update Tim Wright, Chairman, TTI
10:10 Addressing the Tourism Industry Tom Jenkins, Director, European Tourism Association
10:35 Tourism Post COVID Professor Dimitrios Buhalis, Bournemouth University Business School
11:00 A Return to Hospitality Rob Paterson, CEO, Best Western Hotel Group GB
11:25 Coffee Break
11:45 Will  Airlines Take Off Again? Simon McNamara, Country Manager United Kingdom, IATA
12:10 Testing – Crucial to the New Normal Angus Urquhart, Sales Director, GeneMe UK
12:35 Leveraging Tech and Data Towards a Post-Pandemic World Richard Baker, Chief Commercial Officer, Inspiretec
13:00 Chairman’s Summary and Close Tim Wright, Chairman, TTI
Moderator: Paul Richer, Genesys Digital Transformation

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Wednesday 24 March 2021 – 13:45-14:45 South Africa time – 11:45-14:45 London time
Johannesburg Marriott Hotel Melrose Arch, Johannesburg, South Africa
Africa Business Tourism and MICE
Professor Dimitrios Buhalis – Digital Transformation – new reality for survival recovery and growth
Moderator: Natalia Bayona UNWTO
Register https://virtualproductions.flockplatform.com/ep/?event=2021-Africa-Business-Tourism-and-MICE-Masterclass

 

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Virtual Reality (VR) Innovations in Tourism & Destination Marketing
You are invited to attend this PATA Youth Webinar co-hosted by the Bournemouth University International Centre for Tourism and Hospitality Research
25 March 2021 – 09:00 London Time – 16:00 in Bangkok Time
https://us02web.zoom.us/webinar/register/3616158045802/WN_aLW3IMa3QN-Q-DCPVQ5hlQ
What is the impact of Virtual Reality (VR) on the Tourism industry? We know that it is immersive, engaging and opens up new ways for destinations to engage with travellers. We know that the technology is exciting and as youth, we want to be at the forefront of this upcoming trend.
Dive into the world of VR with our expert guest speakers from Hong Kong Tourism Board, Spherie and Teleport to learn about VR Trends within the industry, opportunities with new technology and the decision-making process that happens behind the scenes.Questions we’ll ask in the panel discussion:
– What’s the wildest dream you have for the future of VR technology within the space of tourism?
– To Hong Kong Tourism Board, as a destination, what are the factors that you have to take into consideration, before choosing VR as a tool/technology in your marketing strategy?
– To Spherie and Teleport, what advice would you give to youths interested in breaking into the VR space as an entrepreneur?

Professor Dimitrios Buhalis will be contributing to theAssociation of British Travel Agencies (ABTA) Business Resilience Webinar Series: Managing Travel Workforces

Professor Dimitrios Buhalis, International Centre for Tourism and Hospitality Research (ICTHR) will be contributing to the

Association of British Travel Agencies (ABTA) Business Resilience Webinar Series

Managing Travel Workforces 17 March 2021, 10:30 – 12:15 –

Venue: Zoom followed by a virtual networking platform

REGISTER https://www.abta.com/events/abta-webinar-managing-travel-workforces

This webinar will provide an essential update for those responsible for managing workforces in travel. Listen to sessions on key areas affecting travel employment before taking part in a new virtual networking session with other HR and industry peers.

In the morning, get an employment law update, including the latest information on the furlough scheme, and what the UK-EU Trade and Cooperation Agreement means for your staff. Following the Government’s COVID-19 roadmap announcement, understand your responsibilities for homeworkers and staff returning to the office. Learn the key considerations for when you are developing and implementing new remote working policies, and get an insight on how you can use technology to support your staff. Hear expert advice on training, motivating, and engaging with staff that have worked through the pandemic and those returning from furlough. Get guidance and advice on how you continue to look after your staff as working patterns change, providing support both in the office and at home. Finish the morning by taking part in a new interactive networking session. This discussion group on an innovative   platform ‘Wonder’ will allow you to discuss common issues with colleagues, and follow up directly with webinar speakers.

 

 10:30 Welcome from the moderator 

Vicki Wolf, Education Manager, ABTA 

10:35 Employment law update 

  • •Furlough – understanding the latest extension
  • •Sending staff to work in the EU – considerations following the EU-UK Trade and Cooperationagreement
  • •Possible legislative changes coming in 2021
  • •Employer duty of care – planning your return to the office

 

Ami Naru, Employment Partner, Travlaw

11:00 Hybrid workforce – what does this mean? 

  • •Staff collaboration and communication channels
  • •Remote working, transformation and duty of care

 

Simon Johnson, General Manager, UK&I, Freshworks

11:20 Staff wellbeing and engagement 

  • •Motivating, managing and engaging with returning staff
  • •Looking after your staff remotely and in the office
  • •Redundancy support

 

Hazel Craig, Senior Data Analytics Consultant, Howden Employee Benefits & Wellbeing

11:40 Panel discussion: future talent in travel 

  • •Developing future talent pipelines
  • •Filling skills gap because of COVID-19
  • •Utilising apprenticeships
  • •Diversity and inclusion

 

Moderated by: Vicki Wolf, Education Manager, ABTA

Jo Roche, Managing Director, Northern Training Academy

Professor Dimitrios Buhalis, Professor in Marketing, Strategy and Innovation, Bournemouth University

Carole Hodgson, Apprenticeship Delivery Manager, Hays Travel (TBC)

12:10 Summary and close of webinar 

Vicki Wolf, Education Manager, ABTA 

12:15 Networking and discussion 

ABTA is hosting a virtual discussion group on an innovative platform, specifically designed to make networking easy and fun. Meet your industry colleagues and discuss common issues surrounding your workforces. The interactive platform will have a number of areas to help start discussion, feel free to join a specific meeting group or network informally with colleagues. Discussion groups to include:

  • •IT resources
  • •Restructuring and workforce management
  • •Diversity and inclusion
  • •Apprenticeships
  • •Staff engagement

 

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748
 
This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination, accommodations, attractions, restaurants, events, and shopping. Independent sample t-tests were conducted to identify any differences in total destination spending among the groups of those visitors influenced for each trip facet. A multiple regression analysis was performed to discriminate the performance of the travel facets expenditures in the estimation of total expenditures. Significant results indicate that the “destination,” “accommodations,” and “restaurants” facets directly influence the total expenditures. Self-planners had the highest variance, explaining in total visitor expenditure compared to the regression analysis results of the other two groups (i.e. travel agencies and online travel agencies). The study also explores how destinations can improve their competitiveness on tourist advertising by using technologies.
 
Keywords tourism, destination, marketing, advertising, competitiveness, DAR model, destinations, technologies