Tagged / interdisciplinary

Representations of PR – online resource

REF Subjects

Representation of professions and employment takes many forms and is often shaped by books and visual and aural media.

In the public relations field, characters such as Edina in Absolutely Fabulous and the foul-mouthed spin doctor Malcolm Tucker in The Thick of It are well known, as are terms like “PR success” and “PR disaster”, even though the events may have little to do with public relations practices or activities.

Apart from one US researcher, Professor Joe Saltzman of the University of Southern California, there has been little investigation of representations of public relations in books and entertainment media.

Working with colleagues in Australia, Sweden and the US, Professor Tom Watson of the Faculty of Media & Communication developed the PRDepiction blog:  https://prdepiction.wordpress.com/​ in 2012.

“We wanted to create a resource that would offer a catalogue of books, films, TV and radio, as well as articles, and encourage interdisciplinary research,” said Professor Watson.

As the blog has a relatively simple structure, additions and amendments can be made quickly. It has just been overhauled with a new look and revisions and more entries.

“PRDepiction has grown over the years and become more international. The latest additions include TV series in Australia and the UK, and a three-book series on a fashion PR guru from Australia,” said Professor Watson.

Additions can be sent to PR Depiction as blog Comments or to twatson@bournemouth.ac.uk. The blog also has a Twitter address, @PRDepiction.

PRDepiction's Twitter logo

Is interdisciplinarity the future?

There is a lot of talk in the sector at present about the benefits of interdisciplinary research. But what exactly does this mean? The best definition I have found is from a report by The National Academies (2004) – “Interdisciplinary research is a mode of research by teams or individuals that integrates information, data, techniques, tools, perspectives, concepts, and/or theories from two or more disciplines or bodies of specialized knowledge to advance fundamental understanding or to solve problems whose solutions are beyond the scope of a single discipline or area of research practice.” (download the full report for free here).

At the HEFCE REFlections event last month there was a lot of talk about interdisciplinary research. Apparently most of the high-scoring impact case studies and outputs submitted to REF 2014 featured interdisciplinary research, and HEFCE are considering making interdisciplinary research a feature of the next REF assessment in which it could carry additional marks. They have commissioned Elsevier to conduct a review of interdisciplinary research with a view to the data feeding into the review of the REF and informing future exercises (read the sides here).

This seems a surprising turn of events, considering REF 2014 took so much flack in the months and years leading up to submission from academics who feared it would disadvantage interdisciplinary research. Ismael Rafols (University of Sussex), for example, claimed there is a systematic bias against interdisciplinarity in journal rankings, with the top-ranking journals covering a few specialist disciplines (read the full article here). In the run up to the REF submission there was concern that it wasn’t REF that was disadvantaging interdisciplinary research but institutions that were choosing not to submit it due to it being ‘too risky’ (see this article in The Guardian). But later articles started to look at how the REF actually benefited interdisciplinary researchers (for example, see this article in The Guardian).

The word from the HEFCE camp is that interdisciplinary research contributes to more world-leading research, as evidenced by it featuring in the highest scoring case studies and outputs, and that further interdisciplinarity is therefore beneficial and to be encouraged. Interdisciplinary research is one of the government’s research priorities and was listed, for example, as one of the UK research landscape’s strengths in the BIS science and innovation strategy.

Major funding initiatives are now more frequently interdisciplinary in nature, guided by the strategic priorities of major research funders, for example the Research Councils UK cross-council themes and the Horizon 2020 societal challenges.

There are inherent advantages to interdisciplinary research that are well known. Findings indicate that it is often in the spaces between disciplines from where innovative perspectives, collaborations and solutions emerge. Interdisciplinary researchers frequently speak of being more interested, engaged and stimulated by their work.

In support of interdisciplinarity, BU’s inaugural Interdisciplinary Research Week is taking place from 11-15 May. It includes a programme of lectures, demonstrations, discussions, and a film, all aimed at showcasing examples of the fantastic interdisciplinary research being undertaken at the University. It is open to staff, students and members of the public so please do come along.

Interdisciplinary Research Week

Join us to celebrate the breadth and excellence of Bournemouth University’s research across its many disciplines, and spark new collaborations and ideas among our diverse research community.

This week-long event, which runs from 11 to 15 May, includes a programme of lectures, demonstrations, discussions, and a film, all aimed at showcasing some of the fantastic research being undertaken at the university.

This event is open to staff, students and the general public and we would encourage you to forward on the information to friends and colleagues from other institutions, so they can join in with the celebration.

Visit the Research website to find out more. 

Help us to celebrate leading Interdisciplinary Research at BU

Reminder: closing date for volunteers to showcase interdisciplinary research is 28th Janaury.

The RKEO are organising an Interdisciplinary Research Week 11-15 May 2015 to celebrate our interdisciplinary research which is tackling key societal challenges.

The inaugural interdisciplinary research week will consist of a series of five different events showcasing BU’s leading interdisciplinary research from across our four Faculties. Each lecture will be framed around how taking an interdisciplinary approach is enabling researchers to make a difference to society, students and key external partners.

Here’s where we need your help.  Does your research saves lives, create prosperity, protect the environment, change how we live, and/or inspire future generations?  Could you give a lecture to inspire our staff, students and external partners as to the power of interdisciplinary research?  If so, we would like you to volunteer to provide a lecture for this celebratory week.  You will receive the full support of RKEO in preparing for this event.  If you are interested in celebrating your interdisciplinary research then please get in touch by 28th January 2015 with Becca Edwards and Jo Garrad to discuss further.

Signs of hope for getting interdisciplinary work published!

Post-award, Publishing

Phil Ward, the Deputy Director of Research Services at the University of Kent attended a British Academy funded workshop for early career researchers and promised signs of hope for interdisciplinarity in publishing.

Focusing on the work of Sarah Campbell, the Editorial Director of Rowman and Littlefield International(RLI), a small scale academic publisher, Phil wrote the following in a blog post on Research Fundermental:

Traditional Academic Publishing

Traditionally, academic publishing has replicated the silos of academia. Book lists mirror university departments, so you have lists for Philosophy, Sociology, Politics, Linguistics, and so forth. Each of those has a Commissioning Editor – somewhat akin to a Head of Department. The list is integrated into (and dependent on) the community it serves: the authors, reviewers and buyers are all, essentially, one and the same. As such, it tends to be quite inward looking: they know who will be interested in their titles, they know the conferences they go to, and if they happen to attract a reader from outside of the community it is (as Sarah says) ‘a fluke’. This insularity is exacerbated by university libraries. Academic publishing is expensive; it doesn’t have the economies of scale of mainstream publishing, and as a result it tends to be only the institutional libraries that buy the volumes. Thus, the publishers cater for the needs, the demands and the categorisation of the libraries.

The Times, They Are A-Changin’

RLI Core Disciplines and themes

However, technology is changing this, and RLI are taking the opportunity to rethink things. Rather than setting up twelve distinct lists, it has set up four ‘core disciplines’ (Philosophy, Politics, Cultural Studies and Economics), around which other disciplines and themes overlap, merge and rub. You have gender and anthropology, but also postcolonialism, social movements and the environment. This has inevitably created some problems internally amongst the commissioning editors as to what their remit is, but this shouldn’t be visible externally. What has made this possible is technology. Social media has allowed RLI to identify and advertise to people across and outside traditional silos, using key words, and ebooks, open access, and print-on-demand have all drastically brought down publishing costs and have made smaller communities, and cross-disciplinary ones, viable.

Getting Interdisciplinary Works Published

This is all very positive, and give me hope for the future of interdisciplinarity. But that doesn’t mean that those working across disciplinary boundaries have been given a golden publishing ticket. You still have to work at it, and Sarah offered the following tips to preparing your book proposal:

  • Define your book and your potential audience. Is it: 
    • an interdisciplinary work for a multidisciplinary audience? That, suggested Sarah, is hard to pull off; 
    • an interdisciplinary book for a multidisciplinary audience? Easier to make the case, but the potential market is smaller and more niche; 
    • an interdisciplinary or multidisciplinary work for a single disciplinary audience? This fits more easily with the traditional publishing model, and would thus be easier to market; 
    • or a single discipline book with the potential to appeal to more than one audience?
  • Define your overall theme and objective. It might be interdisciplinary, but it still needs to cohere. 
  • Think about keywords. How will an interested audience discover your book? 
  • What are the existing networks? Are there conferences, or groups on social media? Demonstrate that they exist. 
  • How advanced is the dialogue within the network? Is it just beginning, feeling its way, and establishing parameters, or is it more established? If your planning an edited collection, this is even more important, as they tend to be, by their very nature, looser and less focussed.

**The full programme, including recording and powerpoint slides of sessions of British Academy sponsored workshop ‘Pushing the Boundaries: Early Career Research and Interdisciplinarity can be found through this link.