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FMC Faculty Research Seminar Series 2016-17 *UPDATED*

Faculty of Media and Communication

Faculty Research Seminar Series 2016-17


at a Glance 


A Journalism Research Group

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 10 May 2017 at 3pm 



Dr James Dennis –  University of Portsmouth

“It’s Better to Light a Candle than to Fantasize About a Sun”: Social Media, Political Participation and Slacktivism in Britain 

This presentation examines how routine social media use shapes political participation in Britain. Since the turn of the century, many commentators have argued that political activism has been compromised by “slacktivism,” a pejorative term that refers to supposedly inauthentic, low-threshold forms of political engagement online, such as signing an e-petition or “liking” a Facebook page. This is explored in three interrelated contexts, using three different research methods: an ethnography of the political movement, 38 Degrees; an analysis of a corpus of individually-completed self-reflective media engagement diaries; and a series of laboratory experiments that were designed to replicate environments in which slacktivism is said to occur. I argue that slacktivism is an inadequate and flawed means of capturing the essence of contemporary political action, as Facebook and Twitter create new opportunities for cognitive engagement, discursive participation, and political mobilisation.

Dr James Dennis is Senior Lecturer in Journalism at the University of Portsmouth. His research interests lie in political communication, with a particular focus on social media, political participation and citizenship, and digital news. His work has been published in the Civic Media Project, published by MIT Press, Participations: Journal of Audience & Reception Studies, and Political Studies. James maintains a personal research site at jameswilldennis.com, and can be found on Twitter at @jameswilldennis. 



A Narrative Research Group

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 10 May 2017 at 4pm 



Dr Matthew Freeman –  Bath Spa University

Small Change – Big Difference: Tracking the Non-Fictionality of Social Transmedia 

Today’s convergent media industries readily produce stories across multiple media, telling the tales of Batman across comics, film and television, inviting audiences to participate in the Star Wars universe across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with ideas of digital marketing and fictional world-building, but transmedia is so much more than movie franchises. Yet while scholarship dwells on transmedia’s commercial, global industry formations (Jenkins, 2006; Scolari, 2009; Evans, 2011; Mann, 2014; Freeman, 2014), smaller communities and far less commercial cultures now make new and very different uses of transmedia, in some ways re-thinking transmedia by applying it to non-fictional projects as a socio-political strategy for informing and unifying local communities. There has been little attempt to track or understand such a socio-political idea of transmedia: Henry Jenkins (2006) famously theorised this phenomenon within a digital and industrial context, but what does it mean to examine transmedia from a social perspective?

In one sense, examining transmedia from a social perspective means thinking about it as a non-fictional engagement strategy that has ramifications in terms of people, leisure, activism, politics, and society itself. As such, this paper begins to theorise a social, non-fictional form of transmedia, pointing to Comic Relief in the UK and to political projects in Colombia to tease out the fabric of social transmedia campaigns. This includes re-thinking modes of participation, documentary and community media.

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, and Director of its Media Convergence Research Centre. He is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds (Routledge, 2016), the author of Industrial Approaches to Media: A Methodological Gateway to Industry Studies (Palgrave Macmillan, 2016), and the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (Palgrave Pivot, 2014). His research examines cultures of production across the borders of media and history, and he has also published in journals including The International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, and International Journal of Communication. 



A Conflict, Rule of Law and Society

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 17 May 2017 at 3pm 



Mark “Max” Maxwell

Deputy Legal Counsel – U.S. Africa Command





Centre for Politics and Media Research


Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 24 May 2017 at 3pm 



Prof James Martin – Goldsmiths


Centre for Politics and Media Research


Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 24 May 2017 at 4pm 



Paul Reilly – University of Sheffield 



 A Promotional Cultures and Communication Centre

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 31 May 2017 at 3pm 



Andrea Esser –  Roehampton University

The Quiet Revolution: From Broadcasting and Advertising to Branded Entertainment 

Efforts to endear brands to consumers go back as far as the 1920s, when branded entertainment was widespread on US radio and later television. In the UK advertiser-funded programming has no history. The public-service broadcasting remit demanded a clear separation between advertising and editorial content. But recent years have opened the doors to branded entertainment. The unregulated on-line mediascape offers endless possibilities and British broadcast legislation was revised in 2011 to allow for product placement. Building on an extensive analysis of trade journal articles since 2011, this paper seeks to illuminate recent developments and to build a theoretical framework by identifying drivers and tokens of change and different types of TV-related branded entertainment. History, I will argue, has left its mark. British broadcasters and TV producers seem to have been reluctant to embrace branded entertainment. But traditional content providers, like advertisers cannot escape the consequences of digitalization. Branded entertainment in multiple forms is revolutionising both marketing and the production and delivery of audiovisual content.

All are welcome and we look forward to seeing you there! 

About the series

This new seminar series showcases current research across different disciplines and approaches within the Faculty of Media and Communication at BU. The research seminars include invited speakers in the fields of journalism, politics, narrative studies, literature, media, communication and marketing studies.  The aim is to celebrate the diversity of research across departments in the faculty and also generate dialogue and discussion between those areas of research.

Contributions include speakers on behalf of 

The Centre for Politics and Media Research

Promotional Cultures and Communication Centre

Centre for Public Relations Research and Professional Practice

Centre for the Study of Journalism, Culture and Community (JRG/NRG/Civic Media)

Centre for Intellectual Property Policy & Management

Conflict, Rule of Law and Society


Centre for Film and Television



Proposed New Research Centre: Centre for Social and Cultural Research

social researchExpressions of Interest sought:

A new interdisciplinary and multidisciplinary Research Centre is proposed by Professor Ann Brooks, Prof of Sociology and Head of Research and Professional Practice in the Department of Social Sciences and Social Work (HSS). The Centre has already attracted academic colleagues from across BU and is designed to encourage the building of research synergies across different disciplinary areas.

The aims of the new Centre are as follows:

  • To offer an interdisciplinary and multidisciplinary Research Centre, to include social and cultural fields of research from across the Faculty and cross-Faculty, to develop research synergies and provide a productive and dynamic research culture;
  • To provide for a wide range of methodologies that address both theoretical and applied areas of research that contribute to building a platform for a range of research collaborations, publications, grant funding, conferences and consultancy;
  • To provide an inclusive intellectual forum for research across social and cultural spheres providing national and international outreach for networking building on established relationships;


The range of research areas covered by the proposed new Centre to date includes:

  • Gender based areas of research covering the media, women’s history,  education, health, social work and emotional labour (among other areas);
  • Emotions, intimacy and relationship analysis from a social and psychotherapeutic perspective, including emotional vulnerabilities and emotions and social change;
  • Physical and mental health around the concept of stigma;
  • Protection and safeguarding in social work and social care
  • Media based research including historically based research on women and the media. Media and popular culture;
  • Psychological and cross-cultural aspects of consumer behaviour and experience in tourism and leisure;
  • Cultural and social deprivation in sociological and social work research;
  • Citizenship, education and social diversity and marginalisation;
  • Academia, public intellectuals, HE policy debates. Research positions in academia.


The wide range of research interests will provide colleagues with opportunities to participate in events locally, regionally and nationally and provide opportunities to work collaboratively with colleagues who may be located in different faculties.

Expressions of Interest in the proposed new Research Centre are welcome. Please contact Prof Ann Brooks: abrooks@bournemouth.ac.uk

Developing a successful Research Centre at BU!

We recently visited the Design Simulation Research Centre in DEC and were really impressed with the passion and enthusiasm that the staff and students demonstrated for research. The Centre has recently won the Vice-Chancellor’s award for the best Research/Enterprise Project. We asked Research Centre Director Prof Siamak Noroozi to write a blog post about how this magic happens and a successful Research Centre grows and develops…

Starting from zero.
I did not come to BU to continue with my old research. I came here to develop research that underpins what DEC School is about and to create something that is both interesting and challenging both to me as well as everyone else in my centre. 

How did I do it? And was I successful?
I have come to the conclusion that everyone has a certain natural ability in something. For example, one can be natural at sport or art or music, maths, engineering, DIY, medicine, science, management, leadership, etc.  Whatever that natural ability is, if identified and nurtured properly it can change the person’s quality of life. Not everyone is a natural research scientist, even if that person is working in an academic institution or has a PhD. In the past 30 years I have seen many reasons why people engage with research. Sometimes it is because they are creative, driven and passionate about it. And, sometimes the pressure of competitive academic life and challenges that come with that! 

I found it hard to engage people with a PhD in research that is outside their comfort zone or their PhD topic, but I quickly noticed that within my team there are people with a variety of skills or natural abilities. These abilities were ranging from Implementers, Co-ordinators, Shaper, Resource investigators, Evaluators, Team-workers or Completers/Finishers, etc.  However there were not many Planters. By Planters I mean those who could see beyond their PhD who could create projects that are outside their comfort zone. Those who could create new research aligned with experiences, skills or background of other rather than their own. In other words develop different applications of the original research. This is particularly needed to ensure staff without PhD can engage and register for a PhD. Also to make sure projects do not to re-invent the wheel or, as one may put it, search about nothing.

I realised that research does not take place without PhD students (or legs on the ground) so I had to quickly expand our pool of research students and to team them up with different members/group of staff in my team. I had to engage staff in live PhD projects. This was important as their transferable skills was needed to help students to identify and develop their new and novel PhD project proposals, so that everyone in the team could identify with and was aligned or linked to the individual’s background. That resulted in Projects that everyone could get their teeth into and develop a sense of ownership of the original idea. Also to make sure projects have functional outcomes that inform and under-pin what we teach or that we wish to develop in terms of skill-sets or natural abilities.

Who are the people?
Of those involved in research, some are resourceful, creative and can develop new research ideas. Some do it by joining others or managing other people’s research ideas. But some just can’t engage with research full stop. Why? I do not know. Maybe because they need to be told how, and in research no one can. Also personality may have a lot to do with it. So you come to realise that everyone has a different view or definition of what research or research activities is all about.

So what is all this?
So this blog post is not about who is right or wrong. It is about me having a vision of starting a research centre from scratch, and with limited or no financial resources. Having to find funds or sponsors to get the badly needed PhD students, who are essential to get the job done. To enable a diverse group of people all with different ambitions, agendas, interests, natural abilities and passion to form small research teams and collectively engage with research management, supervision and meetings. To bring about an atmosphere where everyone willingly participate in challenging research that is sometimes, or in most cases, outside their comfort zone. To help them develop their confidence in their ability to lead, manage and deliver on the research objectives and also contribute as a team member.

This is about delivering on my vision which was to ensure:

  • All academics in my centre are research active (if they are willing),
  • That we had the research students to satisfy the needs of all the members of the team I inherited,
  • Support exists for a diverse range of funded/sponsored research projects.

This was also about:

  • Identifying the needs, abilities and strength of the members of my team and exploit them in a positive way to bring about the necessary changes.
  • Showing how one’s passion and natural ability in research generation & research informed teaching can quickly result in the creation of a range of diverse and sustainable research activities, all underpinned and based around the expertise of individual staff.
  • My effort to develop a strong and vibrant and sustainable research infrastructure. An environment that is open, forward looking, supportive.
  • A centre that provides opportunities for everyone to engage with research in one form or other.
  • It is about developing projects that are challenging and have strong industrial or commercial relevance,
    projects that push the boundaries of science and engineering by engaging both staff and students in ground breaking research in all aspects of applied design, innovation, engineering and technology.
  • Developing credibility, respect and competence to engage with our customers who are the end users of our research outputs.
  • Developing collaboration with large international companies through CPD or industrial research collaboration that bring with it financial security as well as sustainable KT & TT activities between University and industry.

As I was working in a design school, the generic research to underpin design was a must in my book. So it was also about searching relentlessly to secure fully funded research students willing to work in this areas and to initiate different lines of research that underpin generic design.

The people in my research centre have different academic backgrounds so I tried to create a multidimensional research centre that allowed everyone to engage and participate in research and be able to contribute. I relentlessly pushed and encouraged people to write bids and apply for research funding. In one area where we had the most amount of track record we developed and submitted a substantial number of bids to various research councils and funding institutions such as the EPSRC, the NIHR, the Leverhulme, the RAE etc.  This was quite a hard work and not often successful. It also had a negative effect on my personal profile in terms of actual research and publication but it had to be done.

What is happening now?
I am now enjoying fruits of my labours, watching how research and the sense of research ownership has empowered individual colleagues and transformed their academic life. I see them becoming more and more confident, innovative and dynamic with their ideas. I see how it informs their teaching and teaching material development. I enjoy watching them engaging in heated research discussions, disputes or debates which is necessary, informative, motivating, satisfying and educational all at the same time.  I think most people in my team appreciate now what research can do for them.

We realise that our PhD’s, when we did them, were the state of the art at that time. But 10 or 20 years later, things have changed and moved on so we must change and move on with it. We have also realised that we learn the most when we are challenged. So taking on challenges is needed if one is to remain up-to-date, relevant and skilled. Only then, as academics, can we educate and equip our students with transferable skills that are relevant, modern and continually evolving. So we are the key in creating talented professionals who can secure the future of this country, through sustainable innovation and the export of manufactured goods.

Research is not just about digging out historical data or creating strong justification. Facilitating research provision and enabling engagement in research activity and creating new and valid and relevant lines of research itself is an art or a natural ability. It is not a project management exercise. It needs experience, insight, vision and passion and not just some basic scientific knowledge, which we all have. You need to be able to translate the ideas or visions into sequential activities that bring about changes in the form of knowledge generation, scientific or technological discoveries and their transfer. Some times this relies on intangible things such as instinct or common sense. A very structured, methodical and sequential person will find research hard and slow and frustrating. But as a team that complements each other it can succeed and we have a lot of examples and success stories that I look forward to sharing with you in the future.

A new story and just off the press.
I recently found out that we have been nominated for the VC award. I attended the ceremony and I was even more surprised when I saw just my name appearing on the list. When I was reminded not to get excited and not to say too much if I win, I became even more nervous and as a result forgot to thank those who are instrumental for us to achieve this. So I would like to thank Philip Sewell, who keeps me on the straight and narrow and without whom I could not do any of this. Prof John Vinney who started this project when we were in Bristol. Also I like to thank Bryce Dyer for his passion for success, drive, enthusiasm and support. As a centre/team (those engaged in research) we all complement each other very nicely and together we are a strong team. That is why we have done well in such a relatively short time.


But most of all, I like to say this is not about just me.  This is about all of us as a team (both staff and students). Every day I feel the Buzz in the atmosphere of my research centre and that stems from the diversity of our research projects and our research students for their passion, drive and their sense of ownership of their project. and I love it.
To finish off, I like to say blogging or giving public speeches or addressing huge audiences or writing excessively! are not in the list of my natural abilities. So I hope I have not let the side down by all this.

End of Blog 🙂