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MRes Student Sarah Clark presented at international Mental Health Summit

BU MRes Student Sarah Clark Shares Lived-Experience Insights on “Living with Autism and Ehlers-Danlos Syndrome” at the international online EDS ECHO Mental Health Summit on 1st November. 

Sarah graduated last November from her MSc in Clinical and Developmental Neuropsychology and has since embarked on a part-time MRes research project titled “Time to diagnosis reduction for autistic people with Ehlers-Danlos Syndrome and Hypermobility Spectrum Disorder”. This work is deeply informed by Sarah’s own late diagnosis of Autism in May 2022, and her lived experience of co-occurring hEDS (diagnosed in 2020).

Harnessing this dual perspective, Sarah is committed to amplifying the voices of those navigating complex diagnostic pathways, advocating for change, and supporting trauma-informed, neuro-affirming approaches to healthcare.

Sarah works for Autism Hampshire as one of their expert by experience Autism trainers on the Oliver McGowan Training Programme, and also sits as a Patient Expert in the EDS International Consortium (Psychiatric and Psychological Aspects Working Group).

Sarah is part of the Autism Ambassador Scheme in Hampshire and attended the yearly Autism Ambassador Conference in Winchester on 6th November, where a three-minute video of her achievements over the past year was shown: https://youtu.be/Ric_IT_QTPk (everyone at the conference was amazed at how someone could do so many things in one year!)

The Summit

The EDS ECHO Mental Health Summit convened specialists from mental-health and hypermobility disciplines, along with people with lived experience, to explore the intersections of chronic pain, interoception, emotional regulation, identity and support needs.

Sarah’s presentation — titled “Living with Autism & EDS” — situated personal narrative alongside her MSc and MRes lived-experience research, offering attendees a unique lens on the lived reality from both a personal and research perspective.

Additionally, Sarah’s abstract was accepted for a Poster Presentation of her MRes Research at the EDS Scientific Symposium in Toronto in September.

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Join the 17th Annual Postgraduate Research Conference – Wednesday 3 December 2025

Knowledge Exchange, PG research

17th Annual Postgraduate Research Conference: Register now

Register now to attend the 17th Annual Postgraduate Research Conference, hosted by the Doctoral College.

Join us for a day of showcasing some of the excellent research taking place across BU by our postgraduate research community. This event provides a platform for our postgraduate researchers to present their research, share insights, and engage in meaningful discussions with peers, university colleagues, and external partners.

Date & Time: Wednesday 3 December, 9am-4:30pm

Location: Fusion Building, Talbot Campus

This year, the Poster Exhibition will take place in FG04 & FG06, Fusion Building, with viewings taking place in the morning and during the lunch break. Oral presentations hosted in Share Lecture Theatre in the Fusion Building.

Whether you’re a researcher, academic, colleague, or just interested in the cutting-edge work happening at BU find out more and book your place here 

The detailed programme will be available soon.

Making “ugly” attractive: Can the way in which imperfect fruit & vegetables are presented reduce “ugly” food waste?

A Presentation of BA Leverhulme Funded Research

Wednesday 29th October 2025, 3.30-5.00pm, DG06

The Centre for Sustainable & Socially Responsible Consumption (CSSRC) invites you to attend its research event on Wednesday 29th October 2025 to enjoy a presentation of BA Leverhulme funded research. After a welcome refreshment this interesting, interactive and informative event will comprise a topical presentation session, led by members of CSSRC and colleague, as outlined below. Opportunity for discussions and networking over drinks and nibbles after the talk will round off the event.

Making “ugly” attractive: Can the way in which imperfect fruit & vegetables are presented reduce “ugly” food waste?

Food waste is one of today’s most pressing sustainability challenges, with consumer rejection of imperfect or “ugly” fruit and vegetables contributing to the problem. Retailers and policymakers alike are searching for strategies that not only increase acceptance of this type of produce but also reduce waste in stores and households.

Questions to address are: How do shoppers actually view “ugly” fruit and vegetables? What selling approaches can help shift perceptions and purchasing behaviour?

This talk will be presented by Dr Guljira Manimont (BU), Dr Jay Kim (University of Strathclyde), and Professor Juliet Memery (BU). Funded by the British Academy, their project explores consumer responses to imperfect produce and offers insights with practical implications for retail practice and sustainability.

Provisional Timetable:

3.30-3.45pm – Welcome refreshments

3.45-4.30pm – Presentation sessions

4.30-5.00pm – Discussion, networking and refreshments

This is a free event, but you must register to attend via Eventbrite: https://www.eventbrite.co.uk/e/making-ugly-attractive-reducing-food-waste-tickets-1720479824469?aff=oddtdtcreator

About CSSRC

The Centre for Sustainable & Socially Responsible Consumption (CSSRC) aims to promote and advance the understanding of sustainable consumption and socially responsible consumption through developing and delivering internationally renowned research. It provides a hub to explore and address topics that are currently globally relevant, through utilising a strong interdisciplinary focus. Webpage: https://www.bournemouth.ac.uk/research/centres-institutes/centre-sustainable-socially-responsible-consumption

CARING AND WORKING: Developing insights into the world of the working carer and disseminating through art

Part 1: Developing insights into the world of the working carer

Background
Earlier this year we completed a study exploring the experiences of working carers in the South of England – part of a larger research project funded by NIHR ARC Wessex exploring carers needs, experiences and ideas about improving carers involvement in research (Pulman and Fenge, 2025).

A carer is anyone who provides unpaid care to a family member, partner, or friend who is unable to manage without support due to an illness, frailty, disability, mental health issue, or addiction.

Caring, unpaid, for older, disabled or chronically ill relatives or friends is something most of us will experience in our lives – all of us has a two in three chance of doing so. (HM Gov, 2023)

Carers who work in addition to their caring responsibilities – known as working carers – often face an ongoing struggle when trying to combine the dual demands of providing care with paid employment. There are nearly 3.7 million working carers in England and Wales; 2.6 million (72%) of these working in full-time paid employment alongside their caring roles, whilst about 1.6 million carers have problems combining work and care (Austin and Heyes, 2020).

The purpose of our research was to understand the experience of being in paid employment whilst providing unpaid care to someone, including adjustments made to employment, support provided by employers and support agencies, the impact on the carers perceived wellbeing and ideas for improving their involvement in carers research.

Realities of combining working with caring

Initial exploratory PPI work was carried out between September and December 2024 – including n=6 unpaid carers attending a one and a half hour facilitated workshop where they contributed to the design and development of the initial draft of the online questionnaire. Data was collected between December 2024 and May 2025, with n=51 working carers completing our online survey.

We found:

Several themes emerged concerning the carers experience at work, the support mechanisms in place which were helpful to them, issues and challenges experienced and ranked suggestions for future research to develop further understanding of the world of the working carer.

Our research highlighted the importance of developing more humanised ways of employers understanding a working carer’s needs and to meaningfully assist them in meeting their full potential within the workforce.

Employers need to think and plan differently for people with unpaid caring responsibilities and realise that working carers need more:

  • ENGAGEMENT from employers about how they can stay in work and be supported.
  • EMPATHY from employers regarding their caring responsibilities and demands.
  • EQUALITY from employers, showing respect and giving carers opportunities to thrive.

Increasing empathetic understanding

Participants in our study (Pulman and Fenge, 2025) felt that it was difficult for some managers and colleagues to fully appreciate working carer experiences unless they had personal experience of a similar situation. This highlights the need for more training for line managers and the wider workforce about the needs and experiences of working carers to promote supportive working environments.

Enhanced training about working carer lived experience, including examples from film and television, innovative higher education eLearning techniques, mixed media, or listening to carer experiences face-to-face could be very beneficial in helping managers and the wider workforce to become more aware of and immersed in the lifeworld of a carer (Todres and Galvin, 2006; Pulman, Todres and Galvin, 2010).

With these approaches in mind, we wanted to reach corporate hearts and change ‘head in the sand’ mindsets by evoking a sense of common connection. To engage with, and communicate to, employers across the Wessex region using innovative visual approaches which would help to open a window on the hidden world of the working carer.

An opportunity to collaborate with local artists

In June, Professor Mel Hughes and Dr Gladys Yinusa invited expressions of interest from university researchers to work with local artists to produce a creative output which would help maximise the reach and impact of current research projects. The pilot project being a collaboration with BEAF Arts Co, an open-access, multi-art form festival and year-round arts programme based in Boscombe.

BEAF (2025) are an innovative and independent organisation of freelancers and volunteers, who feel passionately that culture changes communities for the better and there is a strong evidence base for creative outputs being an inclusive tool for reaching and involving communities in research and for extending the reach of research findings, including to community, academic, policy and practice audiences.

The pilot was developed to build connections with a local artist network who would be involved in selecting their preferred research project – matching the research team with a local artist and then providing funding to cover artist fees and materials. After successfully applying for funding for our research project, we were matched with artist Adilson Naueji to communicate findings.

We look forward to sharing reflections from this collaborative project in the second part of this blog post series soon.

With thanks to:

  • Artist Adilson Naueji.
  • The working carer research project is supported by the NIHR Applied Research Collaboration (ARC) Wessex.
  • The artwork being created is supported by BEAF Arts Co and Bournemouth University.

More information on our project:

Professor Lee-Ann Fenge – lfenge@bournemouth.ac.uk

Dr Andy Pulman – apulman@bournemouth.ac.uk

https://nccdsw.co.uk/clusters/research/carer-research

https://www.arc-wx.nihr.ac.uk/social-care

References:

Austin, A. and Heyes, J., 2020. Supporting working carers: How employers and employees can benefit. CIPD/University of Sheffield.

BEAF Arts Co (2025). BEAF Arts Co Homepage, available online at: https://gotbeaf.co.uk/ (accessed September 30, 2025).

HM Gov (2023). Carers Week 2023: crunching the numbers… HM Gov Social Care Blog, available online at: https://socialcare.blog.gov.uk/2023/06/09/carers-week-crunching-the-numbers/ (accessed September 30, 2025).

Pulman, A. and Fenge, L.-A., 2025. Caring and working: developing insights into the world of the working carer. Health & Social Care in the Community.

Pulman, A., Todres, L., & Galvin, K. (2010). The carer’s world: An interactive reusable learning object. Dementia, 9(4), 535-547.

Todres, L., & Galvin, K. (2006). Caring for a partner with Alzheimer’s disease: Intimacy, loss and the life that is possible. International Journal of Qualitative Studies on Health and Well-being, 1, 50–61.

Health promotion paper read 8,000 times

international, open access, Publishing, writing

This morning ResearchGate informed us that our paper ‘Understanding health education, health promotion and public health‘ [1] which was published in 2021 has been read 8,000 times.  This thinking piece delves into the differences between the concepts of: (a) health education; (b) health promotion; and (c) public health. This confusion does not limit itself to the individual terms, but also to how these terms relate to each other. Some use terms such as health education and health promotion interchangeably; others see them clearly as different concepts. The paper starts by outlining the authors’ understanding of these individual terms.

They suggest how the five principles of health promotion as outlined by the World Health Organization (WHO, 1984) fit into Tannahill’s (2009) model of three overlapping areas: (a) health education; (b) prevention of ill health; and (c) health protection. Such schematic overview places health education within health promotion and health promotion itself in the centre of the overarching disciplines of education and public health.  The authors hope their article helps reduce confusion among all those interested in our discipline, including students, educators, journalists, practitioners, policymakers, politicians, and researchers.

 

Prof. Edwin van Teijlingen

CMWH

 

Reference:

  1. van Teijlingen, K. R., Devkota, B., Douglas, F., Simkhada, P., & van Teijlingen, E. R. (2021). Understanding health education, health promotion and public health. Journal of Health Promotion, 9(01), 1–7. https://doi.org/10.3126/jhp.v9i01.40957

 

Bridging research and practice in the TV industry

Academic research in the creative industries often identifies real-world challenges. We’re interested in inequalities, structural gaps, working conditions, management practices and much beside. But translating those insights into practical change isn’t always straightforward. So when The British Academy awarded me an Innovation Fellowship last year, I was able to use my time to develop a modest but tangible intervention that attempted to do both: contribute to scholarly thinking on freelance labour, and offer something of genuine value to people working in TV.

It’s called Supportive Offboarding. The core idea is simple. When a freelance contract ends, the employer offers a short, structured conversation with someone at arm’s length from the show. The purpose isn’t to assess the freelancer’s performance, or simply to extract feedback for the employer. Instead, the conversation focuses on reflection, appreciation, and a forward-looking discussion about career goals and next steps. In other words, it’s about support, not surveillance.

The project emerged from ongoing research into freelance working cultures in screen production which has been the focus of much of our work at the Centre for Excellence in Media Practice (CEMP). What we have discovered is that while much attention is given to how people enter the TV industry, far less thought is given to the sustainability of those careers. Most work in this sector is contingent, based on short-term contracts. The way they end, and freelancers move on, shapes their sense of professional identity, belonging and ultimately, their inclination to remain in the industry. Offering no feedback, taking no interest in their future, asking for no feedback, and sometimes forgetting to even say thank you, can compound feelings of disposability.

To test the intervention, we partnered with the media conglomerate, Fremantle, responsible for shows like Britian’s Got Talent, The Apprentice, and The Rap Game. We even included the Australian soap, Neighbours as part of our study. Freelancers were invited to take part in offboarding conversations. Responses were overwhelmingly positive. For many, it was the first time they had been offered structured space to reflect on a production once it had ended.

From a research perspective, this was as much about method as it was about findings. The process was co-designed with industry partners, shaped by production constraints, and aimed at practical feasibility. Our challenge wasn’t just to analyse a problem but to create something that might be adopted in live settings: something simple, repeatable, and valuable. What this project affirmed for me is that meaningful collaboration between academia and industry is not only possible but it can produce benefits for both. Research doesn’t need to sit at a distance from practice. It can help to shape it.

My report, Supportive Offboarding: Report on the design, development and testing of an intervention to improve the way the TV industry supports its freelancers (https://doi.org/10.18746/shkc-1383) is published this week.

Shortlisted for the SWET Scholarship

Adele McMahon (PhD student in the Faculty of Health and Social Sciences) recently applied for the £3,000 scholarship offered by the Social Workers’ Educational Trust (SWET). And although she wasn’t selected for the top award, she was incredibly honoured to be shortlisted as one of the final three candidates.

As recognition of her work and proposal, she was awarded a £500 grant. This funding will go directly towards the dissemination of her research findings, helping to ensure that the insights she’s developed reaches practitioners, educators, and wider communities who can benefit from them.

Adele is deeply grateful to SWET for this opportunity and their support of her research exploring what young people say about their lived experiences as adolescent parents in the child protection system.

Conversation article: Five ways to keep teenagers safe by the water

Dr Jill Nash writes for The Conversation about the need to educate young people about the risks of drowning, and shares her advice for helping to keep them safe…

Five ways to keep teenagers safe by the water

frederikloewer/Shutterstock

Jill Nash, Bournemouth University

As temperatures soar around the UK and Ireland due to climate change, warnings about the dangers of drowning are being issued and one Labour MP is calling for water safety lessons to be made compulsory in schools.

Teaching children to swim is essential, but it’s not enough to save them from drowning. Water safety is about judgement, impulse control, peer influence and understanding your limits. Peer pressure, social situations and a false sense of confidence can all put young people in danger.

My research highlights how we’re not talking enough to young people, especially teenage boys, about the emotional and cognitive risks of making decisions around water. The National Water Safety Forum reports that young males aged between 10-19 are one of the highest groups at risk from drowning, as they assert their independence and test personal boundaries.

Drowning happens quickly, often without adults watching, when kids are hanging out by rivers and lakes, tombstoning off bridges, or misjudging their abilities when trying to impress friends.

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Leading water safety organisations like the Royal National Lifeboat Institution (RNLI) and HM Coastguard run education campaigns about the dangers of the ocean. The Canal & River Trust, the UK’s largest canal charity, recently developed a school education pack for teenagers highlighting water safety.

Parents can also shape how teens interact with water. In Nottingham, the charity called Open Water Education Network was founded in memory of Owen Jenkins, a 12-year-old boy who drowned while trying to save two girls in difficulty. As well as teaching young people about the dangers of open water and the importance of self rescue, this charity empowers parents to talk to teens even if they seem to ignore parental advice.

Talking to teenagers about safety isn’t easy. Here’s how to do it in a way that’s honest, effective and grounded in care.

1. Talk just before they go

Rules work best when they’re short, consistent and repeated. Before a trip to the beach or river, take five minutes to remind your teen of your family’s water safety rules. Repetition builds habits. Remind them not to swim after dark or alone and explain what to do if someone’s in trouble (call for help, don’t jump in).

2. Share real-life stories

Stories help bring home the reality of water risk, especially for teens who can feel invincible in an all-male group without any supervision. While on a lads holiday on the Northumberland coast, 16-year-old called Evan saved himself from drowning in a rip tide by laying on his back to stay afloat. Eventually, a surfer managed to paddle out and reach him, and an rescue lifeboat also came to the scene. Evan recovered after treatment in hospital for hypothermia.

Teenager Evan explains how he escaped drowning in a rip tide.

Another heartbreaking story of Liam Hall, a teenager who drowned while out in a dinghy with friends in Sunderland, demonstrates how quickly things can escalate in the sea.

Not all stories end in tragedy. A group of teenagers from East Sussex made the life-saving decision to stay out of the water, using a life ring to help two swimmers in trouble, proving that staying on shore can save lives.

group of five young people sat by river, all looking at phones
Some teens might not want to listen to advice about water safety.
oneinchpunch/Shutterstock

3. Discuss group dynamics

Female teens can play a powerful role in promoting water safety, especially in mixed-gender peer groups where social dynamics can significantly influence behaviour. Research shows that all-boy groups are more likely to engage in risk-taking activities. When girls are present, especially those who feel confident speaking up, risky behaviour often decreases.

Parents can empower girls to speak up if someone suggests swimming in dangerous conditions or places and promote safety strategies like the RNLI’s “call, tell and throw” approach. By reinforcing these behaviours, teen girls can become leaders in lifesaving culture, not only keeping themselves safe but influencing their peers to make smarter choices too.

4. Deflate false sense of confidence

Stick to the facts and be honest about the dangers. Drowning can happen within seconds, even when someone is a strong swimmer. Most drownings occur in open water, not swimming pools. Teenagers need to understand how the effects of cold water shock, fast currents and submerged objects can quickly turn a fun day into a fatal one.

5. Make brave choices

Teens don’t drown because they’re bad swimmers. They drown because they made a poor decision in a high-risk moment. Teaching safety early (before they start taking unsupervised risks) helps shape smarter thinking later.

Parents can model care, calmness and emotional awareness. Show them that bravery isn’t about bravado. It’s about looking out for your mates and making good choices. Fathers can play a powerful role in framing what strength looks like. Research shows that fathers who show empathy and emotional intelligence teach children how to be resilient during high-pressure moments. Emphasise that calm decision-making when in danger or choosing not to jump into the water under peer pressure doesn’t make a boy weak. It makes him wise. Talk to your sons about how real masculinity means thinking clearly, not reacting emotionally.

Teenagers can feel invincible. Be honest. Tell them you love them and that you trust them to make good decisions. Talking about safety is one of the most powerful things a family can do. Water safety begins at home with all of us.

Swimming, sailing, even just building a sandcastle – the ocean benefits our physical and mental wellbeing. Curious about how a strong coastal connection helps drive marine conservation, scientists are diving in to investigate the power of blue health.

This article is part of a series, Vitamin Sea, exploring how the ocean can be enhanced by our interaction with it.The Conversation

Jill Nash, Senior Lecturer in Advertising and Marketing Communications, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Targeted workshops for REF 2029 impact case study teams

REF 2029 impact case studies

Limited places available – sign up now for May and June!

DATES & TIMES

Friday 30th May, 9.30am-1pm, F306, Fusion Building, Talbot Campus
Developing Policy Engagement for Impact BOOK HERE

Wednesday 11th June, 9.30am-1pm, online via Zoom
Developing Policy Engagement for Impact (same content) BOOK HERE

Thursday 26th June, 9.30am-12.30pm, FG04, Fusion Building, Talbot Campus
Getting your REF Impact Case Study off the Ground BOOK HERE

KEY DETAILS

Developing Policy Engagement for Impact
Facilitated by BU’s policy consultant Carys Davis, this provides expert advice on navigating the policy landscape to ensure your research reaches and informs decision makers. Topics covered:

  • The purpose of influencing, the role of evidence and what it means for you 
  • Writing elevator pitches and key messages 
  • Principles of communicating with policy and decision makers 
  • Effective policy writing 
  • Understanding the policymaking landscape. 

Getting your REF Impact Case Study off the Ground
Research impact consultant Bella Reichard delivers this workshop, which she describes as “part training, part retreat” to help provide clarity in developing a polished impact case study for REF 2029. This includes:

  • Creating a narrative arc
  • Guidance writing your own summary of impact
  • Devising an action plan
  • Focus on evaluation and evidence of impact.

Who are these workshops for?

  1. All sessions are aimed primarily at researchers considering, or in the process of, preparing an impact case study for submission to REF 2029.
  2. They are not limited to a single person per potential case study – it can be useful for teams and/or relevant impact champions to attend together.
  3. If you are not sure if they are suitable for you, please contact your UOA impact champion.

Nepal Family Cohort Study meeting in Bournemouth

international, writing

Prof. Om Kurmi who leads the Nepal Family Cohort Study (NeFCoS) joined the Bournemouth University (BU) team today for a research planning meeting in Bournemouth today.  Dr. Om Kurmi, Associate Professor Research in the Centre for Healthcare and Communities at Coventry University.  The BU team comprises Dr. Pramod Regmi (Principal Academic-International Health), Prof. Carol Clark (Professor in Physiotherapy), Prof. Edwin van Teijlingen (Professor of Reproductive Health), Dr. Rebecca Neal (Principal Lecturer in Exercise Physiology) and Dr. Vanora Hundley (Professor of Midwifery).

The Nepal Family Cohort Study (NeFCoS) is a multidisciplinary cohort study into the prevalence, incidence, and determinants of various diseases from childhood to adulthood in children and their parents [1].  NeFCoS has just started to collect date for the first round of follow-up.

Today’s meeting was organised by Dr. Neal and supported by BU’s QR funds.

 

Reference:
  1. Kurmi, O.P., Chaudhary, N., Delanerolle, G., Bolton, C.E., Pant, P.R., Regmi, P., Gautam, S., Satia, I., Simkhada, P., Kyrou, I., Sigdel, T.K., Hundley, V., Dali, P.R., Lokke, A., Hubert Lam, K.B., Bennett, D., Custovic, A., van Teijlingen, E., Gill, P. Randeva, H., O’Byrne, P.M., and Nepal Family Cohort Collaborators Group, Nepal Family Cohort Study: A Study Protocol, BMJ Open 14:e088896. doi:10.1136/ bmjopen-2024-088896

Conversation article: Wishcycling – how ‘eco-friendly’ labels confuse shoppers and make recycling less effective

Anastasia Vayona writes for The Conversation about new research showing how misleading environmental labelling and claims are confusing shoppers and making recycling more confusing…

Wishcycling: how ‘eco-friendly’ labels confuse shoppers and make recycling less effective

BearFotos/Shutterstock

Anastasia Vayona, Bournemouth University

Have you ever thrown something in the recycling bin, hoping it’s recyclable? Maybe a toothpaste tube, bubble wrap or plastic toy labelled “eco-friendly”?

This common practice, known as “wishcycling”, might seem harmless. But my colleagues and I have published research that shows misleading environmental claims by companies are making recycling more confusing – and less effective.

This kind of marketing leads to greenwashed consumer behaviour — when people believe they are making environmentally friendly choices, but are being misled by exaggerated or false claims about how sustainable a product is.

We surveyed 537 consumers from 102 towns across the UK to explore a simple question: is there a link between greenwashed consumer behaviour and wishcycling? We wanted to find out whether they feed into each other, what drives them both, and how consumers perceive the connection.

What makes this issue particularly interesting is its psychological foundation. We argue that modern consumers have been burdened with a responsibility that may be beyond their capacity: deciding what to do with product packaging after use.

Many people are unprepared, undereducated or simply unaware of the full effect of their choices — and why should they be? This is a burden that should not rest on their shoulders. Into this gap has stepped recycling, presented as the solution. Consumers are led to believe that by recycling, they are doing their part to help the environment.

However, when products carry environmental claims or symbols — even vague ones like a green leaf, green banner or “earth-friendly” label — consumers often fall prey to what we call the “environmental halo effect”. This cognitive bias causes people to attribute positive environmental qualities to the entire product, including how it’s disposed of, even when those claims may not be accurate.

Surprisingly, our study reveals that environmentally conscious consumers can be most susceptible to this effect. Their strong environmental values may make them more inclined to trust green marketing claims, even when those claims are vague or misleading.

cardboard box full of clothes, green recycling logo, box sat on wooden surface
Recycling labels can be misleading.
Billion Photos/Shutterstock

Driven by their desire to make sustainable choices, these consumers often accept green marketing claims at face value, assuming that environmental claims reflect genuine efforts toward sustainability.

Even more intriguingly, we found that people with higher levels of education tend to trust companies’ environmental claims more readily, especially when these companies present themselves as environmentally responsible.

This all leads to more wishcycling, not less. When companies talk about their environmental ethos and social responsibility, we’re more likely to believe their packaging is recyclable – even when it isn’t.

Our research also suggests that younger consumers, despite being generally more environmentally aware, are more likely to wishcycle. While millennials and generation Z often express strong environmental values, they’re also often more likely to contaminate recycling streams by throwing in non-recyclable items.

The future is circular

The solution is not to stop caring for the environment, but to channel that care more effectively. At the heart of this approach is the concept of a circular economy, where products and materials are reused, refurbished and recycled, rather than discarded.

The answer isn’t just better recycling – it’s better packaging design and corporate responsibility from the start. While we as consumers should continue doing our part, the primary burden should rest with manufacturers to create packaging that’s genuinely recyclable or reusable, not just marketed as “eco-friendly”.

This means implementing clear, standardised labelling that leaves no room for confusion, using packaging made from single, easily recyclable materials, and designing for reuse and refill systems.

On February 11 2025, the EU enacted a new packaging and packaging waste directive. This is designed to reduce packaging waste and support a circular economy by setting rules for how packaging should be made, used and disposed of throughout its lifecycle.

Until these systemic changes are fully implemented, we need to be both environmentally conscious and critically aware consumers. But it’s important to remember: while our daily choices and actions matter, the key to real change lies in pushing for corporate and policy-level transformation of our packaging systems.

By designing out waste, the circular economy offers a sustainable model that can guide these changes and reduce our dependence on single-use packaging. Hopefully, this can inspire us to improve current practices and keep finding better ways to do things, leading to a more sustainable and resilient future.

Don’t have time to read about climate change as much as you’d like?

Get a weekly roundup in your inbox instead. Every Wednesday, The Conversation’s environment editor writes Imagine, a short email that goes a little deeper into just one climate issue. Join the 45,000+ readers who’ve subscribed so far.The Conversation

Anastasia Vayona, Postdoctoral Research Fellow in Social Science and Policy, Faculty of Science and Technology, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Higher Education and the screen industries in the UK: the need for authentic collaboration for student progression and the talent pipeline

Richard Wallis and Christa van Raalte have just published a position paper exploring the persistent barriers to effective partnership between the UK’s screen industries and its HEIs. In it they identify six myths that undermine progress in this area. These are that: ‘universities exist primarily to serve the needs of employers’; ‘the screen industries do not require a graduate workforce’; ‘media work specifically requires media graduates’; ‘the value of a media degree is determined by how well it prepares students for entry-level media jobs’; ‘practice-based and “practical” courses exist to produce “set-ready” graduates for specific industry roles’; and ‘universities are a barrier to industry diversity’. The authors deconstruct each of these in turn arguing that they represent fundamental misunderstandings about the nature of these sectors. The article concludes by posing questions about how to develop a sustainable, national vision for effective collaboration, acknowledging the need for local initiatives and recognising systemic issues within the industry’s current employment model.

The paper is now available open access from Media Practice and Education

 

Speaker @ NLP Healthcare Summit 2025: Evaluating LLMs in Understanding Image Series Textual Narratives

international

📢 This is a short and final notice that already today 02 April 2025 I am going to showcase the advances made a part of Marking Medical Images with NLP at Bournemouth University and National Centre for Computer Animation, Bournemouth University at NLP Healthcare Summit 2025.

🗓️ Save an event in Google Calendar: https://lnkd.in/eHfMyRUk
⏲️ Time: 8.10 PM (Europe / London Timezone)

🙌 Feel free to join and ask me any related questions

> What is going to be about?
> We overview the problem of extracting image series acquisition aspects from short text medical reports in the domain of HCC liver cancer imaging. Our focus is to evaluate performance of various stock LLM model in out-of-the-box condition using instruction based approach. The goal is to answer the question: to what extent we can trust LLM for retrieving medical aspects and depending of the scale of LLM.

Dr. Nicolay Rusnachenko
Research Fellow at Centre For Applied Creative Technologies PLUS (CFACT+)
Bournemouth University

BU Research Project named in BCP Domestic Abuse Strategy Consultation document

A team of researchers from Bournemouth University (Dr Terri Cole, Dr Louise Oliver, Dr Orlanda Harvey, Anisha Sperrin and Dr Jane Healy) are working with BCP Council on a Perpetrator Programme Review Project- This project aims to review local, national and international programmes for perpetrators of domestic abuse and literary review, alongside stakeholder engagement to make recommendations of a best practice model for a perpetrator programme.

The project is mentioned in one of three draft strategy documents that are out for public consultation.

“The three proposed strategies are as follows:

The draft Preventing Domestic Abuse Strategy 2025-2030 is the overarching strategy to our response to domestic abuse across the BCP area, detailing our proposed priorities and how we aim to take our plans forward with partnership agencies.
The draft Domestic Abuse Safe Accommodation Strategy 2025-2030 is focused on the provision of safe accommodation in the BCP area for survivors of domestic abuse who need support around their housing needs.
The draft Domestic Abuse Perpetrator Strategy 2025-2030 is focused on how we respond to perpetrators of domestic abuse across the BCP area. The strategy aims to prevent people from perpetrating domestic abuse, thereby preventing the harm caused to individuals, children and society.”

Here is the link to the consultation webpages, there is the option to consult on all or some of the three strategies.

https://haveyoursay.bcpcouncil.gov.uk/domestic-abuse-strategies