Category / Research communication

Interdisciplinary research: Not straightforward?

Fusion themes, international, Publishing, REF Subjects, writing

Worldwide there is a growing interest in interdisciplinary research, especially to help deal with large questions in life, the so-called wicked problems.  These wicked problems (or questions) include climate disasters and global warming, globalisation, the drop in biodiversity, inequalities and international conflicts.  Interdisciplinary research increasingly popular and widely promoted by grant-giving bodies, the UK REF (Research Excellence Framework), research councils and universities, to name but a few stakeholders.

However, it is often ignored, that interdisciplinary research presents significant challenges for discipline-specific experts.  Doing interdisciplinary research requires specialised skills, team-player personality traits, and the ability to transcend one’s own academic boundaries.  We have highlighted in the past that common barriers include managing conflicting research philosophies, navigating, and overcoming, methodological, and communication differences [1].  Those who have been involved in interdisciplinary research will agree that is not an easy option for the individual discipline expert. It requires individual skills, ability to see beyond one’s discipline and perhaps personality characteristics such as a great team player. Interdisciplinary research may involve a mixed-methods approach underpinned by conflicting, and according to some incommensurable, research philosophies.

It is also the case that some disciplines are perhaps more familiar with interdisciplinary working, disciplines such as Public Health [2] are traditionally less theory focused and more solution driven.  But even in Public Health as a broad-ranging discipline covering sub-disciplines such as epidemiology, health education, law, management, health psychology, medical statistics, sociology of health & illness and a wide-range of research methods, conducting interdisciplinary research is not necessarily easy [3].

 

 

Prof. Edwin van Teijlingen & Dr. Pramod Regmi both are in the School of Health & Care, and Dr. Shanti Farrington, who is based in the School of Psychology.

 

References:

  1. Shanker S, Wasti SP, Ireland J, Regmi PR, Simkhada PP, van Teijlingen E. (2021) The Interdisciplinary Research Team not the Interdisciplinarist. Europasian Journal of Medical Science. 3(2):111-5.
  2. Wasti, S. P., van Teijlingen, E., Simkhada, P. (2020) Public Health is truly interdisciplinary. Journal of Manmohan Memorial Institute of Health Sciences, 6(1):21-22.
  3. van Teijlingen, E., Regmi, P., Adhikary, P., Aryal, N., Simkhada, P. (2019). Interdisciplinary Research in Public Health: Not quite straightforward. Health Prospect, 18(1), 4-7. https://doi.org/10.3126/hprospect.v18i1.19337

Accessing Sign Language for Better Communication

Awarded & submitted bids, international

We warmly invite you to a two‑day workshop/symposium funded by the British Council’s International Science Partnerships Fund (ISPF). The event will open on Monday afternoon (9 March) with two introductory British Sign Language (BSL) taster sessions led by professional BSL teachers from the Wilts & Dorset Deaf Association (WDDA). This will be followed by a full day of talks on Tuesday, featuring academics, professionals, and researchers discussing sign language history, recognition, and the role of AI in supporting inclusive communities.

Venue: Student Hall, Talbot Campus

Event Schedule is as follows:

Monday (9th March)

12:30  Registration

12:50  Opening address

13:00 – 14:30 BSL session – BSL teachers: Lynn Preston & Richard Neale

14:30 – 15:00 Break

15:00 – 16:30 BSL session – BSL teachers: Lynn Preston & Richard Neale

16:30  Closing

 

Tuesday (10th March)

9:30     Registration

9:50     Opening address

10:00 – 11:00 AI Translation between Sign and Spoken Language

Presenter: Richard Bowden is Professor of Computer Vision and Machine Learning within the Centre for Vision Speech and Signal Processing at the University of Surrey. He is also co-founder of Signapse. His research centres on the use of computer vision to locate, track, and understand humans with a specific interest and focus on sign languages. Having worked on many areas of computer vision, including robotics, autonomous vehicles and the tracking and analysis of humans. He has been developing computational approaches to sign language recognition and translation for over 30 years. Over the last few years Richard has refocused his entire research group on Sign Language Translation, with recent funding including a large grant from Google to reduce the cost of translation through AI and SignGPT, which aims to develop the next generation of AI tools for sign languages.

11:00 – 11:15 Break

11:15 – 12:00 A History of the Development and Access to British Sign Language

Presenter: George Raggett has been deaf from the age of eight through a yet undiagnosed hereditary condition. George acquired good speaking and reading skills prior to his hearing loss and prefer to communicate using these methods, supplemented by hearing aids and naturally developed lip-reading skills. George has developed Sign Language skills since 1987 and has been teaching Sign Language and Deaf Awareness & Communication courses to all ages since qualifying as a teacher in 2002. In 2007, George became a trustee of The Wiltshire and Dorset Deaf Association, a charity set up to promote and support the Deaf and Hard of Hearing Communities of both counties, in 2004

12:00 – 13:30 Break

13:30 – 14:15 Relevant Annotation for Multimodal Interaction Analysis: AI Bridging Interaction Studies of Gestures and Signs

Presenter: Mayumi Bono is an Associate Professor at the National Institute of Informatics (NII), Tokyo, Japan. She received her Ph.D. in Applied Linguistics from Kobe University in 2005. In her Ph.D. project, she demonstrated how to build a machine-readable model of the ‘Participation Framework,’ initially provided by Canadian-American sociologist Erving Goffman. After receiving her Ph.D., she got a position in informatics at ATR Media Information Science Laboratories, Kyoto University, and the National Institute of Informatics based on fruitful collaborations with engineering and informatics researchers. Currently, she is conducting several research projects of building sharable spoken and sign language multimodal corpora in an open science framework for all academic researchers interested in human communication using artificial intelligence techniques such as machine learning.

14:15 – 14:45 J-Shuwa: A Large-Scale Web-Collected Japanese Sign Language-Japanese Parallel Corpus

Presenter: Junwen Mo is a PhD candidate in the Nakayama Lab at the University of Tokyo. His research focuses on sign language understanding, with an emphasis on Japanese Sign Language translation. Recently, he has also developed an interest in alternative computational paradigms for artificial intelligence.

14:45 – Break

15:00 – 15:30 Between Representation and Embodiment: Perspectives on Sign Language Avatars

Presenter: Yi Wen is a first-year PhD researcher at Bournemouth University, where she previously completed her Master’s in Artificial Intelligence. She has a background in the game industry, working on large-scale production pipelines and collaborative projects. Her current research interests include sign language avatars, particularly exploring how different representational approaches may influence how signing is generated and experienced.

15:30 – 16:00 Continuous Sign language Recognition (CSLR): Feature Extraction from an Image Procesing Perspective

Presenter: Xinyu Zhang is an artificial intelligence researcher working at the intersection of medical imaging, representation learning, and algorithmic alignment. Her research advances contemporary medical AI by promoting approaches that reduce dependence on clinical expert teams and high computational resources, thereby enhancing scalability, reproducibility, and accessibility.

16:30 Closing

Seeing the fruits of your labour in Bangladesh

Awarded & submitted bids, international, writing

After several little hiccups in our Sonamoni research project we can now show some of the work.  Sonamoni is a four-year research study led by the University of Bournemouth and the Centre for Injury Prevention Research Bangladesh (CIPRB) with the University of Southampton, the University of the West of England (UWE), the Royal National Lifeboat Institution (RNLI) and Design Without Borders (DWB) to develop a number of interventions to prevent drowning in children under the age of 2 years in rural Bangladesh.  After several stages of well-planned research we worked with local communities and stakeholders to propose six interventions with the prospect of been taken further to a full community-based feasibility study.

These six interventions are being piloted in Bangladesh as I am writing this. This pilot phase is made more difficult at the moment as the country is in the ban of the forthcoming national elections.  These elections are particularly challenging for the people in Bangladesh and CIPRB as the local research partner.  The previous national election resulted in violent changes, and the lead up to this election has been, and still is, a difficult period.

We would like to highlight one of the six interventions in a little more detail, as the Human-Centred Design approach, resulted in a neat, simple and low-cost playpen.  The colourful pictures shows the first batch of flatpack playpens in the CIPRB office and some being delivered to rural villages.  However, getting the first sixty developed in Bangladesh turned out more difficult than expected. Our collagues in Bangladesh approached several small to medium-sized companies in the country with the production capabilities to produce a large number of playpens.  In the end only one way interested to try and this company took much longer than agreed to produce enough for our pilot stage.  The good news is that the first stage of the pilot is underway, although now we have the difficulty of forthcoming national election slowing down our research.

This interdisciplinary study is funded through the NIHR Research on Interventions for Global Health Transformation programme (Ref: NIHR203216).  The Bournemouth University team comprises staff from across the university covering all three faculties: Dr. Mavis Bengtsson, Dr. Kyungjoo Cha, Dr. Mehdi Chowdhury, Dr. Yong Hun Lim, Mr. John Powell, and Prof. Edwin van Teijlingen, and Ph.D. student Mr. Md. Shafkat Hossain.  For more information about our ongoing research in Bangladesh, please visit the NIHR website.

Nursing Research REF Impact in Nepal

international, Publishing, REF 2029 impact case studies, writing

The Nepal Nursing Council has made Continuing Professional Development (CPD) compulsory for all nurses and midwives wanting to re-enrol from tomorrow. Starting on 15th January 2025 all nurses and midwives who want to re-register will have to show evidence of having conducted recent training to maintain and enhance their knowledge, skills, and professional competence.  According to the new provision, licences will not be renewed unless applicants have completed a minimum of 60 hours of training within the preceding six years.  This change in regulation is largely driven by research driven by two UK universities, and BU is one of them.

As early as 2016 the research team called for a move to a system of post-registration with compulsory further learning and regular updating of skills, adding that “the introduction of CPD will be beneficial to all nurses in Nepal” [1].  The key argument was that If Nepal does not establish CPD requirements, only some staff will engage with training activities, it will be ad hoc driven by personal interests rather than service needs.  An even greater concern was that staff will seek only the free training made available by either the government and/or INGOs (International Non-Governmental Organisations) rather than CPD most relevant to their current practices.

To generate the evidence that CPD is vital in Nepal, the team led by Dr. Bibha Simkhada conducted interviews with nurse leader in the country to understand perspectives on existing on-the-job training and Continuous Professional Development more generally [2].  Bibha, currently Reader in Nursing at the University of Huddersfield, worked at Bournemouth University for several years during this research.  Next, the researchers conducted focus group discussions with other relevant stakeholders [3].  These research findings were disseminated to stakeholders in Kathmandu, including the NNC (Nepal Nursing Council), MIDSON (Midwifery Society of Nepal), NAN (Nursing Association of Nepal), and the Ministry of Health & Population as well as to a wider audience through a call under the heading ‘Nepal needs Continuing Professional Development for Re-registration in Nursing and Midwifery’ [4].

These papers all argue that promoting CPD benefits the quality of health care.  Indirectly, it builds confidence in the general population as it is guarantee to the individual patient in Nepal that the nurses and midwives, who are treating them, have up-to-date skills and knowledge. In addition, it strengthens the NNC as it supports to professionalise nursing and midwifery in Nepal and bring the standard of nursing and midwifery practices to a higher and internationally comparable level.

The research work at BU was supported by small amounts of QR funding through BU Centre for Excellence in Learning (CEL) in 2016, the Centre for Midwifery & Women’s Health in 2018 and the Faculty of Health & Social Sciences in 2019.  This shows that well-designed research conducted by researchers who have insight into the political landscape of health services in Nepal can have a great impact with minimal resources.

Prof. Edwin van Teijlingen (BU REF lead UoA3)

&

Dr. Vikram Mohan (UoA3 REF Impact Champion)

 

 

References

  1. Simkhada, B, Mackay, S, Khatri, R., Sharma, C.K., Pokhrel, T, Marahatta, S, Angell, C, van Teijlingen, E., Simkhada, P (2016) Continual Professional Development (CPD): Improving Quality of Nursing Care in Nepal Health Prospect 15 (3):1-3. 
  2. Khatri R, van Teijlingen E, Marahatta SB, Simkhada P, Mackay S, Simkhada B (2021) Exploring the Challenges and Opportunities for Continuing Professional Development for Nurses: A Qualitative Study with Senior Nurse Leaders in Nepal Journal of Manmohan Memorial Institute of Health Sciences. 7(1), 15-29.
  3. Simkhada B, van Teijlingen E, Pandey A, Sharma CK, Simkhada P, Singh DR (2023) Stakeholders’ Perceptions of Continuing Professional Development among Nepalese Nurses: A Focus Group Study Nursing Open.10(5).
  4. Simkhada B, van Teijlingen E, Sharma C, Pandey A, Simkhada P. (2023) Nepal needs Continuing Professional Development for Re-registration in Nursing and Midwifery Journal of Nepal Health Research Council, 21(60):541-42.

Further CMWH contributions to 2026 ICM congress

conferences, international, Women's Academic Network

Congratulations are due to BU’s Midwifery Lecturer Laura Stedman whose abstract ‘The impact of neonatal intensive care admission at term following gestational diabetes mellitus: A neglected area’ has been accepted for presentation at the 2026 ICM (International Confederation of Midwives) in Lisbon, Portugal.  Also congratulations to BU’s Lead Midwife for Education, Dr. Juliet Wood.  She been accepted to present a workshop at the ICM Congress under the heading ‘Supporting student midwife confidence to facilitate physiologic birth: A workshop for clinical and academic faculty‘.  The latter workshop is a proper international collaboration as the team also includes colleagues from Northern Ireland, the USA, Poland and Australia.

The ICM works with midwives and midwives’ associations globally to ensure that women and gender diverse people have access to a midwife’s care before, during and after childbirth. We advocate for midwives to practise the full scope of our profession, providing education, sexual and reproductive health services and newborn care.

Congratulations to both!

Prof. Edwin van Teijlingen

Centre for Midwifery & Women’s Health

New paper published on disability in women & girls

international, open access, Publishing, Women's Academic Network, writing

Yesterday (25 June) the online journal PLoS One published ‘Life-time experience of violence among women and girls living with disability in Nepal‘ our latest study on disability in Nepal [1].  This cross-sectional study was conducted in 28 municipalities representing all seven provinces as well as all three ecological regions of Nepal. A total of 1,294 women and girls with disability aged 15–59 years participated in  2021. We trained local enumerators using the KoBo application on smartphones or tablets. Both written and oral informed consent was sought from all participants. Cross-tabulations were performed in STATA 18 to determine the distribution of the prevalence of violence. Also, bivariable and multivariable logistic regression models were fitted to establish association between the participants’ characteristics and odds of experiencing violence.

Overall, 457 (35.32%) women living with disabilities had ever experienced violence at a point in their lifetime. Psychological/emotional violence was the most prevalent violence (74.40%) followed by physical violence (31.07%) and denial of services (28.67%). Age was positively associated with the likelihood of experiencing violence. Women belonging to the Brahman/Chhetri ethnic group had reduced odds of violence [AOR = 0.56; 95%CI: 0.37–0.85] compared to Hill Dalits. Divorced or separated women showed a markedly higher likelihood of experiencing violence [AOR = 6.69; 95%CI: 2.31–19.40] compared to currently married women. Participants who had not witnessed violence against other women exhibited significantly higher odds of experiencing violence [AOR = 1.86; 95%CI: 1.20–2.89]. Women living in the Koshi province [AOR = 4.04; 95%CI: 2.54–6.42], Madhesh province [AOR = 2.16; 95%CI: 1.15–4.08] and Bagmati province [AOR = 2.21; 95%CI: 1.41–3.46] reported significantly higher odds of experiencing violence compared to those in Karnali.

The paper concludes oncludes that age, ethnicity, marital status, and provincial residence are significant predictors of violence among women and girls living with disability in Nepal. Interventions aimed at addressing violence against women living with disability in Nepal must prioritize older women and those who were previously married. Also, policy-makers may want to consider giving priority must be given to those provinces where the prevalence and risk of experiencing violence is highest.

The study was funded The United Nations Women Trust Fund,  and the paper is freely available in the Open Access journal.  We previously published on research into disability in Nepal in 2023 [2].

Prof. Edwin van Teijlingen

Centre for Midwifery & Women’s Health

Visiting Faculty, Centre for Disability Studies, Mahatma Gandhi University, Kerala, India.


References:

  1. Simkhada P, Basnet S, Sharma S, van Teijlingen E, Wasti SP, Dahal T, et al. (2025) Life-time experience of violence among women and girls living with disability in Nepal. PLoS One 20(6): e0326659. https://doi.org/10.1371/journal.pone.0326659.
  2. Simkhada, P, Shyangdan, D, van Teijlingen E, Kadel, S, Stephen, J., Gurung, T. (2013) Women’s Knowledge & Attitude towards Disability in Rural Nepal. Disability & Rehabilitation 35(7): 606-13. http://informahealthcare.com/doi/abs/10.3109/09638288.2012.702847

Conversation article: Five ways to keep teenagers safe by the water

Dr Jill Nash writes for The Conversation about the need to educate young people about the risks of drowning, and shares her advice for helping to keep them safe…

Five ways to keep teenagers safe by the water

frederikloewer/Shutterstock

Jill Nash, Bournemouth University

As temperatures soar around the UK and Ireland due to climate change, warnings about the dangers of drowning are being issued and one Labour MP is calling for water safety lessons to be made compulsory in schools.

Teaching children to swim is essential, but it’s not enough to save them from drowning. Water safety is about judgement, impulse control, peer influence and understanding your limits. Peer pressure, social situations and a false sense of confidence can all put young people in danger.

My research highlights how we’re not talking enough to young people, especially teenage boys, about the emotional and cognitive risks of making decisions around water. The National Water Safety Forum reports that young males aged between 10-19 are one of the highest groups at risk from drowning, as they assert their independence and test personal boundaries.

Drowning happens quickly, often without adults watching, when kids are hanging out by rivers and lakes, tombstoning off bridges, or misjudging their abilities when trying to impress friends.

Get your news from actual experts, straight to your inbox. Sign up to our daily newsletter to receive all The Conversation UK’s latest coverage of news and research, from politics and business to the arts and sciences.

Leading water safety organisations like the Royal National Lifeboat Institution (RNLI) and HM Coastguard run education campaigns about the dangers of the ocean. The Canal & River Trust, the UK’s largest canal charity, recently developed a school education pack for teenagers highlighting water safety.

Parents can also shape how teens interact with water. In Nottingham, the charity called Open Water Education Network was founded in memory of Owen Jenkins, a 12-year-old boy who drowned while trying to save two girls in difficulty. As well as teaching young people about the dangers of open water and the importance of self rescue, this charity empowers parents to talk to teens even if they seem to ignore parental advice.

Talking to teenagers about safety isn’t easy. Here’s how to do it in a way that’s honest, effective and grounded in care.

1. Talk just before they go

Rules work best when they’re short, consistent and repeated. Before a trip to the beach or river, take five minutes to remind your teen of your family’s water safety rules. Repetition builds habits. Remind them not to swim after dark or alone and explain what to do if someone’s in trouble (call for help, don’t jump in).

2. Share real-life stories

Stories help bring home the reality of water risk, especially for teens who can feel invincible in an all-male group without any supervision. While on a lads holiday on the Northumberland coast, 16-year-old called Evan saved himself from drowning in a rip tide by laying on his back to stay afloat. Eventually, a surfer managed to paddle out and reach him, and an rescue lifeboat also came to the scene. Evan recovered after treatment in hospital for hypothermia.

Teenager Evan explains how he escaped drowning in a rip tide.

Another heartbreaking story of Liam Hall, a teenager who drowned while out in a dinghy with friends in Sunderland, demonstrates how quickly things can escalate in the sea.

Not all stories end in tragedy. A group of teenagers from East Sussex made the life-saving decision to stay out of the water, using a life ring to help two swimmers in trouble, proving that staying on shore can save lives.

group of five young people sat by river, all looking at phones
Some teens might not want to listen to advice about water safety.
oneinchpunch/Shutterstock

3. Discuss group dynamics

Female teens can play a powerful role in promoting water safety, especially in mixed-gender peer groups where social dynamics can significantly influence behaviour. Research shows that all-boy groups are more likely to engage in risk-taking activities. When girls are present, especially those who feel confident speaking up, risky behaviour often decreases.

Parents can empower girls to speak up if someone suggests swimming in dangerous conditions or places and promote safety strategies like the RNLI’s “call, tell and throw” approach. By reinforcing these behaviours, teen girls can become leaders in lifesaving culture, not only keeping themselves safe but influencing their peers to make smarter choices too.

4. Deflate false sense of confidence

Stick to the facts and be honest about the dangers. Drowning can happen within seconds, even when someone is a strong swimmer. Most drownings occur in open water, not swimming pools. Teenagers need to understand how the effects of cold water shock, fast currents and submerged objects can quickly turn a fun day into a fatal one.

5. Make brave choices

Teens don’t drown because they’re bad swimmers. They drown because they made a poor decision in a high-risk moment. Teaching safety early (before they start taking unsupervised risks) helps shape smarter thinking later.

Parents can model care, calmness and emotional awareness. Show them that bravery isn’t about bravado. It’s about looking out for your mates and making good choices. Fathers can play a powerful role in framing what strength looks like. Research shows that fathers who show empathy and emotional intelligence teach children how to be resilient during high-pressure moments. Emphasise that calm decision-making when in danger or choosing not to jump into the water under peer pressure doesn’t make a boy weak. It makes him wise. Talk to your sons about how real masculinity means thinking clearly, not reacting emotionally.

Teenagers can feel invincible. Be honest. Tell them you love them and that you trust them to make good decisions. Talking about safety is one of the most powerful things a family can do. Water safety begins at home with all of us.

Swimming, sailing, even just building a sandcastle – the ocean benefits our physical and mental wellbeing. Curious about how a strong coastal connection helps drive marine conservation, scientists are diving in to investigate the power of blue health.

This article is part of a series, Vitamin Sea, exploring how the ocean can be enhanced by our interaction with it.The Conversation

Jill Nash, Senior Lecturer in Advertising and Marketing Communications, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Hidden hunger amongst older adults: A short film co-produced with local communities

HEIF

Credit to Dr Kate Jupp, PIER officer, Stevie Corbin-Clarke and Misha Naran (research assistants) for their amazing work on the Hidden Hunger project with BCP Access to Food Partnership. Links to the research report and associated film can be found in BCP Access to Food Partnership’s press release below.

 

Isolation and loneliness are big issues facing older adults in our communities. This project hears from people in the BCP area and their struggles and difficulties around food, connection and the stigma attached to asking for support. BCP’s Access to Food Partnership wanted to better understand local observations that ‘older adults are less likely to use foodbanks and have a higher level of attendance at lunch club settings’.

In collaboration with Christchurch Community Partnership and Bournemouth University’s PIER (Public Involvement in Education and Research)  team, the project worked closely with Highcliffe Lunch Club to better understand the barriers as well as the solutions that will enable better access to relevant support for older people experiencing food insecurity.

The BU PIER Community Researcher Model enables participants with lived experience of the topic being explored to feel comfortable in sharing their insight as well as building confidence in becoming peer mentors and community researchers.

The conversations by community researchers identified the following themes:

  1. Basic Needs Not Being Met
  2. Broadening from Poverty
  3. Benefits of Lunch Clubs
  4. Asking For Help
  5. Someone to Trust

“A significant learning for us from his project was that access to food for some older people was not only about poverty. It was often about mobility, frailty and tied up with not wanting to ask for help or be seen as a burden. Having someone they could just ask, was the key to making a difference”. BU Research team

The research has prompted partners to take action and develop their practice using the lessons learnt, including:

  • Christchurch Community Partnership (CCP) has established a new monthly Sunday Roast project They have also started a completely new weekly CCP Lunch Club which includes more time either side of a meal for people to socialise (mobility issues meant eating and talking is harder for some attendees) as well as supporting the Greystones lunch club. “We were surprised at how much food insecurity there is for many of our older residents and the Hidden Hunger research has both informed and shaped our provision going forward”. Rev. Sandra Prudom CEO of CCP.
  • Partners will use the learnt ‘community researcher model’ to reach other seldom heard voices within our community.
  • Bournemouth University will help build capacity for community groups, staff and volunteers to have the skills and confidence to lead and conduct their own research

 

The Access to Food Partnership is a group of over 70 community food organisations and many others from the public and voluntary sector. They will continue to connect and deliver better outcomes for those experiencing food insecurity. Alistair Doxat-Purser (Chair of Access to Food and CEO of Faithworks) said:

“The findings from this research project are very timely as demand at foodbanks from those over 65 starts to grow.  Relational support as well as practical help is becoming more and more what the Access to Food Partnership stands for – and magnificently demonstrates day in, day out.” 

The partners have recently produced a film to go alongside the report to share the findings of the project, which can be viewed in the ‘Research section’ here:

Resources for Access to Food Partnership members | BCP and Hidden Hunger Film

Thanks

Michael

 

Michael French

Community Food Co-ordinator

Public Health and Communities Directorate

 

AI learning to read emotions from motion….

HEIF

This is Dr Roya Haratian participating in data collection to help develop AI which can read emotions from motion!

This is our Higher Education Innovation Fund (HEIF) project HORSENSE VR. We are developing a game which enables participants to play with horses in a virtual environment to develop calmness and reduce anxiety.

We are working with external partners – our team is Dr Roya Haratian, Prof Fred Charles, Prof Ann Hemingway, Dr Xun He, Harriet Laurie MBE (The HorseCourse) Liucheng Guo (Tg0), Paul Brown.

Bournemouth University eHealth paper cited 40 times!

open access, Publishing, writing

Yesterday, ResearchGate alerted us that the paper ‘Midwives’ views towards women using mHealth and eHealth to self-monitor their pregnancy: A systematic review of the literature’ [1] had reached 40 citations!  This paper has four Bournemouth University (BU) authors and one author, Prof. Gary Smith, who was FHSS Visiting Professor at the time of publication.  This literature review, published in 2020, sought midwives’ perspectives on women self-monitoring their pregnancy using eHealth and mHealth.

The paper fund that  midwives generally held ambivalent views towards the use of eHealth and mHealth technologies in antenatal care. They acknowledged the potential benefits of such technologies, such as their ability to modernise antenatal care and to help women make more informed decisions about their pregnancy. However, midwives were quick to point out the risks and limitations of these, such as the accuracy of conveyed information, and negative impacts on the patient-professional relationship.

This paper will contribute to our recently awarded NIHR funding to tackle inequalities in UK maternal healthcare as part of the NIHR Challenge Call: Maternity Disparities Consortium.  Profs Vanora Hundley and Edwin van Teijlingen from the Centre for Midwifery and Women’s Health, and Prof. Huseyin Dogan and Dr. Deniz Cetinkaya from the Department of Computing and Informatics collaborate in MIHERC (Maternal & Infant Health Equity Research Centre).   MIHERC is led by Prof. Hora Soltani at Sheffield Hallam University, and it is a partnership with Bournemouth University, the City of Doncaster Council and South Yorkshire Digital Health Hub as well as several charities and voluntary organisations.  Prof. Dogan has recently been appointed  the co-lead for the “Digital, data, monitoring, evaluation and implementation science” work stream of the NIHR Maternity Disparities consortium.

 

Reference:

  1. Vickery, M., van Teijlingen, E., Hundley, V., Smith, G. B., Way, S., Westwood, G. (2020). Midwives’ views towards women using mHealth and eHealth to self-monitor their pregnancy: A systematic review of the literature. European Journal of Midwifery, 4(Sept.), 1-11. https://doi.org/10.18332/ejm/126625

 

Conversation article: Wishcycling – how ‘eco-friendly’ labels confuse shoppers and make recycling less effective

Anastasia Vayona writes for The Conversation about new research showing how misleading environmental labelling and claims are confusing shoppers and making recycling more confusing…

Wishcycling: how ‘eco-friendly’ labels confuse shoppers and make recycling less effective

BearFotos/Shutterstock

Anastasia Vayona, Bournemouth University

Have you ever thrown something in the recycling bin, hoping it’s recyclable? Maybe a toothpaste tube, bubble wrap or plastic toy labelled “eco-friendly”?

This common practice, known as “wishcycling”, might seem harmless. But my colleagues and I have published research that shows misleading environmental claims by companies are making recycling more confusing – and less effective.

This kind of marketing leads to greenwashed consumer behaviour — when people believe they are making environmentally friendly choices, but are being misled by exaggerated or false claims about how sustainable a product is.

We surveyed 537 consumers from 102 towns across the UK to explore a simple question: is there a link between greenwashed consumer behaviour and wishcycling? We wanted to find out whether they feed into each other, what drives them both, and how consumers perceive the connection.

What makes this issue particularly interesting is its psychological foundation. We argue that modern consumers have been burdened with a responsibility that may be beyond their capacity: deciding what to do with product packaging after use.

Many people are unprepared, undereducated or simply unaware of the full effect of their choices — and why should they be? This is a burden that should not rest on their shoulders. Into this gap has stepped recycling, presented as the solution. Consumers are led to believe that by recycling, they are doing their part to help the environment.

However, when products carry environmental claims or symbols — even vague ones like a green leaf, green banner or “earth-friendly” label — consumers often fall prey to what we call the “environmental halo effect”. This cognitive bias causes people to attribute positive environmental qualities to the entire product, including how it’s disposed of, even when those claims may not be accurate.

Surprisingly, our study reveals that environmentally conscious consumers can be most susceptible to this effect. Their strong environmental values may make them more inclined to trust green marketing claims, even when those claims are vague or misleading.

cardboard box full of clothes, green recycling logo, box sat on wooden surface
Recycling labels can be misleading.
Billion Photos/Shutterstock

Driven by their desire to make sustainable choices, these consumers often accept green marketing claims at face value, assuming that environmental claims reflect genuine efforts toward sustainability.

Even more intriguingly, we found that people with higher levels of education tend to trust companies’ environmental claims more readily, especially when these companies present themselves as environmentally responsible.

This all leads to more wishcycling, not less. When companies talk about their environmental ethos and social responsibility, we’re more likely to believe their packaging is recyclable – even when it isn’t.

Our research also suggests that younger consumers, despite being generally more environmentally aware, are more likely to wishcycle. While millennials and generation Z often express strong environmental values, they’re also often more likely to contaminate recycling streams by throwing in non-recyclable items.

The future is circular

The solution is not to stop caring for the environment, but to channel that care more effectively. At the heart of this approach is the concept of a circular economy, where products and materials are reused, refurbished and recycled, rather than discarded.

The answer isn’t just better recycling – it’s better packaging design and corporate responsibility from the start. While we as consumers should continue doing our part, the primary burden should rest with manufacturers to create packaging that’s genuinely recyclable or reusable, not just marketed as “eco-friendly”.

This means implementing clear, standardised labelling that leaves no room for confusion, using packaging made from single, easily recyclable materials, and designing for reuse and refill systems.

On February 11 2025, the EU enacted a new packaging and packaging waste directive. This is designed to reduce packaging waste and support a circular economy by setting rules for how packaging should be made, used and disposed of throughout its lifecycle.

Until these systemic changes are fully implemented, we need to be both environmentally conscious and critically aware consumers. But it’s important to remember: while our daily choices and actions matter, the key to real change lies in pushing for corporate and policy-level transformation of our packaging systems.

By designing out waste, the circular economy offers a sustainable model that can guide these changes and reduce our dependence on single-use packaging. Hopefully, this can inspire us to improve current practices and keep finding better ways to do things, leading to a more sustainable and resilient future.

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Anastasia Vayona, Postdoctoral Research Fellow in Social Science and Policy, Faculty of Science and Technology, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Capturing the Power of Heat: NCEM’s Breakthrough in Clean Energy Storage Gains Global Recognition

Industry collaboration, innovation, international, Knowledge Transfer, Publishing, Research assessment

The NanoCorr, Energy & Modelling (NCEM) Research Group, led by Professor Zulfiqar Khan at Bournemouth University, has made pioneering developments in the field of thermal energy storage, an area critical to the future of renewable energy. Their groundbreaking work in enhancing the performance of latent heat storage systems using phase change materials (PCMs) has been featured on the International Atomic Energy Agency (IAEA) website—marking a prestigious global endorsement of their innovations in clean energy technologies.

A Leap Toward Sustainable Energy

As the world shifts from fossil fuels to renewable sources, the ability to capture and store energy efficiently is a central challenge. PCMs—materials that absorb and release heat during phase transitions (like melting and solidifying)—offer an ingenious solution. NCEM’s research focuses on improving these materials’ thermal conductivity, stability, and compatibility with various containers, making energy storage more efficient, stable, and commercially viable.

Their study reviews and categorises organic paraffins and inorganic salt hydrates, the most promising groups of PCMs, highlighting enhancements like encapsulation, multi-PCM integration, and advanced container geometries. These techniques significantly boost energy capture rates and storage capacity, making clean energy more practical for widespread use.

Real-World Impact and Innovation

Backed by five industry-funded and match-funded projects, NCEM’s efforts have not only led to commercial patents in the UK and USA, but have also influenced engineering solutions for solar heating, industrial heat recovery, and smart building technologies. These contributions align strongly with several United Nations Sustainable Development Goals (UNSDGs):

Goal 7: Affordable and Clean Energy

Goal 9: Industry, Innovation, and Infrastructure

Goal 12: Responsible Consumption and Production

Goal 17: Partnerships for the Goals

Global Recognition: Why the IAEA Feature Matters

The International Atomic Energy Agency (IAEA), an influential global body under the United Nations, works to promote the peaceful use of nuclear and clean energy technologies. Being featured on their platform is a significant milestone—it underscores the global relevance, technical merit, and strategic value of Professor Khan’s research. It also places Bournemouth University and NCEM at the heart of international discussions on sustainable energy systems.

This acknowledgment by the IAEA is a testament to the NCEM team’s commitment to tackling real-world problems with innovative science. It further demonstrates the potential of UK-led clean energy solutions to contribute to a low-carbon, energy-secure future for all.

A Bright Future for Clean Energy

The research led by Professor Zulfiqar Khan exemplifies how innovative materials science and engineering can drive change on a global scale. With continued support and collaboration between academia and industry, NCEM is set to play a pivotal role in accelerating the transition to clean, resilient energy systems worldwide.

 

Acknowledgements: Dr Zakir Khan (NCEM ex PGR/ Post Doc) and Professor A Ghafoor.

BU research on road network efficiency reported in Times of India

international

BU research , led by PhD graduate Dr. Assemgul Kozhabek and Dr. Wei Koong Chai, on characterising efficiency of road networks in big populous cities around the world was covered by the Times of India, the world’s largest selling English-language daily in the world. The article reported the findings from BU’s work, specifically highlighted its insights into the structure, properties and efficiency of road networks in relevant cities in India.

 

Article: “Study rates ‘efficiency’ of city road network” March 17 2025, https://timesofindia.indiatimes.com/city/ahmedabad/study-rates-efficiency-of-city-road-network/articleshow/119086477.cms.