Tagged / BU research

FHSS Seminar Series in Conjunction with Social and Cultural Research Cluster, Bournemouth University

We are incredibly fortunate to have Professor Linda McKie visiting with the Faculty of Health and Social Sciences next week.  As part of her time with us she will present a lunchtime seminar on Wednesday 14th September. Please feel free to bring your lunch and hear from a fantastic speaker. Details for her seminar are outlined below.

Revitalising Spatial and Temporal Frameworks in the Analysis of Unpaid Care and Paid Work Professor Linda McKie Applied Social Sciences from Durham University

Taking place: at 1-2pm in Bournemouth House, Rm B407

 

From Professor Linda McKie,

As the summer of 2016 draws to a close published data has documented the persistence of the gender pay gap for all women with evidence of a deepening gap following maternity leave (Costa Dias et al., 2016). These data generated numerous analyses on segregation and discrimination in education and working life and the many ways in which unpaid care for children, family members and elders remains a dominant factor in everyday gendered inequalities. Little comment was made on women’s crucial role in reproducing generations many of whom will fund future pensions and services through their taxation. These intergenerational reciprocities are generally ignored in favour of the immediate time considerations for employers, workers and families with the need to generate profit, or income and resources for household or business survival.

In this seminar I revisit the analytical frameworks of caringscapes and carescapes. In earlier work, it was asserted that both offer analytical potential to enhance analyses of the temporal and spatial dynamics of caring and working over the lifecourse in different places. Caring, critical to human flourishing and evident in many aspects of women’s lives, is captured in caringscapes. The framework of carescapes explores the relationship between policies and services as determined by employers, the state and capital. Both frameworks are informed by feminist theorising and spatial and temporal perspectives on identifying and analysing how women perceive, engage with, and reflect on, the demands and pleasures of combining informal caring and paid work.

Following the financial crisis of 2008 we are in a long term period of austerity. In this context do these analytical frameworks stand up to further evaluation? As inequalities between regions, social classes, communities and workers deepen, can care ever be centre stage? Given the aims of the centre are to develop social and cultural research my goal is to offer frameworks and issues which colleagues are engaged with in varied ways and likely to develop.

Biography

Linda McKie is Professor of Sociology and Head of the School of Applied Social Sciences at Durham University. She graduated from Durham with a Ph.D. in sociology in 1989 and returned in 2012. In the intervening years she has held academic posts at the universities of Aberdeen, Glasgow and Glasgow Caledonian, researching and teaching in the sociologies of health and illness, gender and work, and research methods and management. In 2004 she was elected to the Academy of Social Sciences (AcSS) and in 2010 appointed a member of the Research Excellence Framework 2014 (REF), Sub-panel 23: Sociology. From 2001 she has been an Associate Director at the Centre for Research on Families and Relationships and between 2004-2010 Senior Visiting Fellow, Hanken School of Economics, Helsinki. She has undertaken grant assessment panel work for the Academy of Finland, Greek Government, Irish Research Council and Norwegian Research Council. Peer review work has also been undertaken for various EU panels; COST, Horizon 2020 and Marie Curie. Editorial board membership has included the journals Sociology, Sociology of Health and Illness, and Work, Employment and Society.

**New** Intention to Bid Forms & Annexures for Quality Approval

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The Faculties have requested, through the Deputy Deans of Research & Professional Practice (DDRPPs), that RKEO provide support targeted to achieve their research strategies. To aid in this, it has been agreed that, as part of the internal approvals process for bids involving external funding, the following shall become mandatory:

  1. An Intention to Bid (ITB) form must be lodged with RKEO; and
  2. At the time of lodgement, the PI must cc. his/her Head of Research with the ITB Form.

To implement the DDRPPs’ decision, RKEO has taken the opportunity to produce a more easy-to-use, streamlined ITB form to be used across all Faculties, with an Annexure for Quality Approval (A-QA) that is customised for each Faculty.

The ITB form and A-QAs will shortly be uploaded onto the Staff Intranet for download and use.

The RKE Bid Timeline and RKE Sample Costs documents on the same Staff Intranet page will also shortly be updated for reference.

RKEO’s Funding Development Team is available to provide pre-award support and their contact details can be found on the Research Blog. Should you have any difficulty in accessing the documents on the Staff Intranet, please request them from us and we will send you a copy.

Due to various staff movements and other exigencies of the workplace, the original team of Funding Development Officers which previously comprised 4.2 FTE to support the 4 Faculties is currently comprised of 2.4 FTE. For optimal support of your application and to aid in workload management, it is of particular importance that a completed ITB form and A-QA be lodged with RKEO at the earliest opportunity, ideally 3 weeks before the submission deadline.

Congratulations to Prof. Brooks

Ann Brooks 2016Congratulations to FHSS Prof. Ann Brooks on her latest academic article in the July issue of Cultural Politics. The article ‘The Cultural Production of Consumption as Achievement’ is co-authored with Lionel Wee.

Brooks, A. & Wee, L., The Cultural Production of Consumption as Achievement Cultural PoliticsCultural Politics (2016) 12 (2): 217-232

doi 10:10.1215/17432197-3592112

http://culturalpolitics.dukejournals.org/content/current

Latest Major Funding Opportunities

The following funding opportunities have been announced. Please follow the links for more information. money and cogs

Engineering and Physical Sciences Research Council

The Engineering and Physical Sciences Research Council, via the Global Challenges Research Fund, invites applications for its call on Tackling global development challenges through engineering and digital technology research. The aim of this activity is to support an internationally leading programme of research, centred around engineering and digital technologies, to tackle the challenges faced by the developing world. Exemplar areas are given under each heading below, but these should not be seen as exclusive. Proposals may also span both headings: 1) Tackling global development challenges through engineering research- Sustainable infrastructure development, Engineering for disaster resilience, Engineering for humanitarian aid; 2) Tackling global development challenges through digital technology research- Access to digital services, Use of data for vital services, Secure and trusted digital infrastructures. The proposed research must be predominantly in EPSRC remit, although interdisciplinary and/or multidisciplinary proposals are welcomed.

Maximum award: Not specified. Closing date: 15/11/16.

The Engineering and Physical Sciences Research Council invites applications for its First Grant scheme. The scheme helps new academics apply for research funding at the start of their careers. Applicants must have been appointed to their first academic lecturing appointment, which involves lecturing and administration alongside research, in a UK university within the previous 36 months, or still be in the probation period of their new appointment. They must also have completed their PhD or an equivalent professional qualification within the last 10 years.

Maximum award: £100,000. Closing date: No deadline.

Innovate UK

Innovate UK invites applications for its connected and autonomous vehicles competition 2. Projects must be business led and should provide technical solutions for connected and autonomous vehicle features that provide real-world benefits to users. This includes how these vehicles will work as part of a wider transport system. The commercial benefit should clear in proposals. This competition is in 4 streams: Stream 1 will fund a large-scale challenge to develop and demonstrate a vehicle operating at SAE level 4 automation. It is expected that the fund will support a single project or 2 projects maximum of between £15 million and £30 million each. Projects should last between 18 and 30 months. Streams 2, 3 and 4 will fund feasibility studies and industrial research and development projects on connected and autonomous vehicles. Projects are expected to range in size from total costs of £250,000 to £5 million. Projects should last between 12 and 30 months.

Maximum award: Not specified. Closing date: 02/11/16.

Medical Research Council

The Medical Research Council invites applications for its Confidence in Concept scheme. This scheme aims to accelerate the transition from discovery science to the early stages of therapeutic/biomarker development by providing locally-administered, responsive and flexible funding to support preliminary translational work. The award can be used flexibly by the institution to support a number of preliminary-stage translational projects. The projects supported should aim to provide sufficient preliminary data to establish the viability of an approach –– before seeking more substantive funding

Maximum award: £1.2 million. Closing date: 15/11/16.

The Medical Research Council invites applications for its Proximity to Discovery – Industry Engagement Fund. The scheme is designed to provide flexible funding for innovative ways to enable the initial development of academic-industry collaborations. Short term people exchanges between industry and academia are seen as a key way of exchanging skills and knowledge and developing a longer term working relationship. Proximity to Discovery: Industry Engagement Fund can be used for people and knowledge exchange at the very earliest stage of a collaboration and may not necessarily be aligned to a specific project objective. Examples of potential uses include: People exchange that allow for an exchange of skills or knowledge which will enable new collaborative projects to develop; People exchanges between Technology Transfer Offices in Universities and Business Development teams in industry, where the placement will enhance the understanding of each other’s business model and allow them to better support their organisation to develop medical research collaborations with industrial partners; Other creative ways to encourage new collaborations or two-way people exchange to increase the permeability between industry and academia; Projects that would enhance academic understanding of industry or vice versa; Showcases/workshops which enabling Universities to develop relationships with potential industry partners.

Maximum award: £250,000. Closing date: 15/11/16.

Royal Academy of Engineering

The Royal Academy of Engineering, in partnership with the Leverhulme Trust, invites applications for its Senior Research Fellowships. The fellowships allow academics to concentrate on full-time research and be relieved of teaching and administrative responsibilities. The purpose of the Fellowships is to cover the salary costs of a replacement academic who will take over the awardee’s teaching and administration duties for up to one year. A support fund of up to £2,500 is also available to the awardee to cover miscellaneous research costs, such as conference attendance and public engagement activities.

Maximum award: Not specified. Closing date: 19/10/16.

Royal Society

The Royal Society invites proposals for its scientific meetings, which offer the opportunity to present an international, two day conference. The call is open to UK based researchers in any field and the discussion throughout the meeting should allow everyone, at any stage of their career, to be involved in the conversation. The award will cover administrative support, a contribution towards speaker, organiser and chair travel expenses and accommodation, logistical support, materials for the meeting, venue, facilities and catering.

Maximum award: Not specified. Closing date: 30/9/16.

The Royal Society invites proposals for its Science+ and Fast Track Discussion meetings. These meetings Bring together scientists from around the world to present and discuss new research in all areas of science. Each meeting is organised by leaders in the field, using their expertise to ensure the key topics are covered. The focus on discussion throughout the meeting allows everyone, at any stage of their scientific career, to get involved in the conversation. The programme offers a unique opportunity  to present an international, two-day conference, with the chance for publication in Philosophical Transactions of the Royal Society following the event.

Maximum award: Not specified. Closing date:  30/09/16.

Royal Society of Edinburgh

The Royal Society of Edinburgh, in collaboration with the Biotechnology and Biological Sciences Research Council, invites applications for the BBSRC Enterprise Fellowships. The aim of this scheme is to increase exploitation of ideas with commercial potential from BBSRC supported research. The Enterprise Fellowships are designed to enable an individual to advance the commercialisation of existing research results or technological developments and are tenable for a period of one year within a UK HE or similar academic institution. The Fellowships enable the holder to concentrate on developing the commercial potential of their research, whilst also receiving formal training in relevant business skills.

Maximum award: Not specified. Closing date: 19/11/16.

Wellcome Trust

The Wellcome Trust and the National Institutes of Health invite applications for their Four-year PhD Studentships. This scheme offers postgraduate students collaborative PhD training at academic laboratories in the UK or Republic of Ireland and at the National Institutes of Health in the USA. Students usually spend half their time at an academic organisation in the UK/Republic of Ireland and the other half of their time at the National Institutes of Health (NIH) campus at Bethesda (Maryland, USA). Applicants should have a first class degree or 2:1 (or the European Economic Area equivalent), or be in their final year and predicted to get a first class degree or 2:1. Applicants must also be UK or EEA nationals.

Maximum award: Not specified. Closing date: 07/11/16.

If you are interested in submitting to any of the above calls you must contact RKEO with adequate notice before the deadline. Please note that some funding bodies specify a time for submission as well as a date. Please confirm this with your RKEO Funding Development Officer.

You can set up your own personalised alerts on Research Professional. If you need help setting these up, just ask your School’s/Faculty’s Funding Development Officer in RKEO or view the recent blog post here. If you are thinking of applying, why not add an expression of interest on Research Professional so that BU colleagues can see your intention to bid and contact you to collaborate.

Widening Participation Fieldnotes: Emotional Work

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BU’s Fair Access Research project concentrates on the idea of learning and working together to transform higher education. We are interested in how widening participation works differently in different institutions.

With this in mind, Maggie Hutchings and Alex Wardrop have been doing some fieldwork with colleagues in the north of England.

Widening participation is emerging as emotional work.  It is an emotional labour which sees personal stories intersect with and sometimes rub up against complex economic and political landscapes.

You can join us in this collective reflection and learning exercise by contributing to our survey. For more information about the organisational learning project, email Maggie on mhutchings@bournemouth.ac.uk

For more information about BU’s innovative Fair Access Research, email the Principal Investigators, Dr Vanessa Heaslip (vheaslip@bournemouth.ac.uk) and Dr Clive Hunt (chunt@bournemouth.ac.uk)

Bringing FUSION to Nepal

FUSION abroad 2016We have written in many previous BU blogs about progress of our THET-funded project in southern Nepal (e.g. here AND here ). Today’s blog reflects on the use on BU’s unique FUSION approach in our project ‘Mental Health Training for Maternity Care Providers in Nepal‘.

DSC_0151Our BU-led project brings highly experienced health professionals, such as midwives, health visitors or mental health nurses, to Nepal to work as volunteer trainers. The training is aimed at community-based maternity care practitioners and addresses key mental health issues relevant to pregnancy and for new mothers and offers the required communication skills. These health professionals will bring their experience as health care providers as well as trainers in the field of mental health and maternity care/midwifery, mental ill-health prevention and health promotion. They volunteer for two to three weeks at a time to design and deliver training in southern Nepal.

logo THETThe Centre for Midwifery & Maternal Health (CMMPH) collaborates in this project with Liverpool John Moores University (LJMU), the Department of Health, and Physical & Population Education at Nepal’s oldest university Tribhuvan University’s (TU). The project is supported in the field by a local charity called Green Tara Nepal. Our project is part of the Health Partnership such as Nepal. HPS itself is funded by the UK Department for International Development and managed by THET (Tropical and Health Education Trust).

Fusion Diagram Our maternal mental health project is a good example of BU’s FUSION approach as it combines EDUCATION (through the training of Auxiliary Nurse-Midwives in Nepal) by UK volunteers (representing PRACTICE) through an intervention which is properly evaluated (representing RESEARCH) is a perfect example of BU’s FUSION in action. Moreover, the project will be partly evaluated by FHSS’s Preeti Mahato as part of her PhD thesis research. This PhD project is supervised by Dr. Catherine Angell (CEL & CMMPH), BU Visiting Professor Padam Simkhada (based at LJMU) and CMMPH’s Prof. Edwin van Teijlingen.BU’s focus on the FUSION of research, education and professional practice is a unique variant of the way UK universities (and many abroad) blend academic teaching, research and scholarship. FUSION is a key concept derived from BU’s strategic Vision & Values).

 

Prof. Edwin van Teijlingen

CMMPH

Latest Major Funding Opportunities

The following funding opportunities have been announced. Please follow the links for more information.money

Biotechnology and Biological Sciences Research Council

BBSRC and the MRC, under the Global Challenges Research Fund, invite expressions of interest for their call for Networks in Vector Borne Disease (VBD) Research. This call forms part of BBSRC’s and MRC’s activities under the Global Challenges Research Fund (GCRF) (see related links) and therefore requires Networks to address VBD challenges primarily relevant to the health or prosperity of Low and Middle Income Countries on the Organisation for Economic Co-operation and Development (OECD) DAC List. The funders aim to support multidisciplinary Networks which foster collaboration, facilitate wider cross-disciplinary integrative participation (including environmental and social science research) and build capability which together will contribute to and underpin the development of novel strategies to control VBD of plants, animals and humans. Five key research priorities have been identified: Development of new control strategies for VBD in particular non-chemical vector control methods such as genetic control; Increased understanding of fundamental vector biology and vector ecology; Understanding what is driving the emergence and expansion of VBDs; Increased understanding of vector pathogen interactions; Improved diagnostics, surveillance and forecasting.

Maximum award: Not specified. Closing date: Expressions of interest 4pm, 03/11/16.

British Academy

British Academy, in collaboration with the São Paulo Research Foundation (FAPESP), the National Council for the State Funding Agencies (CONFAP) and the State Funding Agencies (FAPs) in Brazil, and the Academy of Medical Sciences, the Royal Academy of Engineering and the Royal Society in UK, under the Newton fund programme, invites applications for its Fellowship and Young Investigator awards. In the State of São Paulo, the call is open for UK visiting researchers to visit research groups in São Paulo. FAPESP will also offer an opportunity for young investigators from the UK to start a research career in a university or research institution in the State of São Paulo through its Young Investigator Awards. The UK Academies will also offer Newton International Fellowships and Newton Advanced Fellowships to the Brazilian research community, covering the fields of natural sciences, social sciences and humanities, and medical (including clinical and patient-orientated research) sciences. Mobility grants will also be offered to the Brazilian research community, covering the fields of natural sciences, social sciences and humanities, and engineering.

Maximum award: Not specified. Closing date: 12pm (Brazil time), 24/10/16.

Engineering and Physical Sciences Research Council

EPSRC, on behalf of the RCUK Energy Programme (RCUKEP), invites applications for  the DoE NEUP programme. In particular the RCUKEP will support the UK component of proposals including US/UK collaboration in the following specific areas: Radioisotope Retention in Graphite and Graphitic Materials; Materials Ageing and Degradation; Reactor Safety Technologies; Materials Recovery; Advanced Waste forms; Advanced Fuels ; Used Nuclear fuel disposition: Disposal; Nuclear Energy Advanced modelling and simulation.UK applicants wishing to engage in this programme should liaise directly with their US partners. Appicants must submit an expression of interest (pre-applications), which shoulbe be submitted by the US partners to the DoE.

Maximum award: Not specified. Closing date: Pre-aplications 14/09/16.

Medical Research Council

MRC and the ESRC invite applications for their Skills Development Fellowships, which enable early-career researchers to develop new skills in a priority area as well as researchers at all career stages willing to transform their career. The scheme currently invites proposals that focus on any of the following priority areas within a UK and/or global health context: Quantitative Skills – covering mathematics, statistics, computation and informatics applicable to any biomedical or health related data sources, from molecular to population level. These skills can be applied across the full range of the MRC’s remit, for example, cell biology, physiology, epidemiology, population and public health, and health psychology; Skills at the social science interface – with a focus on areas of health economics and/or mixed methods research.

Maximum award: Not specified. Closing date: 14/06/17.

Natural Environment Research Council

NERC invites application for its Follow-on Fund Pathfinder awards, which enable researchers to develop projects that will realise the commercial potential of NERC-funded research via a combination of complementary technical and commercial engagement work programmes. Pathfinder awards are designed to fill  knowledge gaps via activities such as market assessment and competitor analysis, intellectual property searches, engaging with potential commercial collaborators and end-users, and ‘milestone 1’ technical work where the technical feasibility of the whole project depends on it. The fund is open to researchers with current or past NERC funding. Proposals for Follow-on support must build on the outputs of recent or previous NERC-funded research activity.

Maximum award: £20,000 (80% fEC). Closing date: 4pm, 27/09/16.

The Royal Society

Royal Society, in collaboration with the EPSRC and Rolls-Royce, invites applications for its Industry Fellowships.  The Fellowships are for academic scientists who want to work on a collaborative project with industry and for scientists in industry who want to work on a collaborative project with an academic organisation. The scheme aims to enhance knowledge transfer in science and technology between those in industry and those in academia in the UK.

Maximum award: Not specified. Closing date: 29/09/16.

Royal Society and the National Natural Science Foundation of China invite applications for the cost-share programme of their International Exchanges scheme. This scheme is for scientists in the UK who want to stimulate new collaborations with leading scientists overseas through either a one-off visit or bilateral travel. The scheme covers all areas of the life and physical sciences, including engineering, but excluding clinical medicine.

Maximum award: £12,000. Closing date: 10/10/16.

Royal Society and the Taiwan Ministry of Science and Technology (MOST) invite applications for the cost-share programme of their International Exchanges scheme. This scheme is for scientists in the UK who want to stimulate new collaborations with leading scientists overseas through either a one-off visit or bilateral travel. The scheme covers all areas of the life and physical sciences, including engineering, but excluding clinical medicine.

Maximum award: £12,000. Closing date: 10/10/16.

If you are interested in submitting to any of the above calls you must contact RKEO with adequate notice before the deadline. Please note that some funding bodies specify a time for submission as well as a date. Please confirm this with your RKEO Funding Development Officer.

You can set up your own personalised alerts on Research Professional. If you need help setting these up, just ask your School’s/Faculty’s Funding Development Officer in RKEO or view the recent blog post here. If you are thinking of applying, why not add an expression of interest on Research Professional so that BU colleagues can see your intention to bid and contact you to collaborate.

Latest Major Funding Opportunities

The following funding opportunities have been announced. Please follow the links for more information.

Economic and Social Research Council

The Economic and Social Research Council, under the Research Councils UK and Fonds National de la Recherche, Luxembourg, bilateral agreement, invites proposals for its Research Grants Scheme. The scheme supports collaborative research in any area of social sciences within the remit of both ESRC and FNR. The UK part of the project must be a minimum of £350,000 and no more than £1 million (at 100% fEC).

Maximum award: £1 million. Closng date: 31/12/16.

Natural Environment Research Council

The Natural Environment Research Council, in collaboration with the Engineering and Physical Sciences Research Council and the Indian Department of Science and Technology, invites applications for their Water Quality in India Scoping Workshop. The workshop will take place in Delhi on 17th and 18th November 2016 and the aims of the workshop will be: to define the scope of a potential new UK/India interdisciplinary programme focussed on research contributing to improved water quality, and through this support the economic development and welfare of India; to facilitate links between the UK and Indian research communities in the area of water quality research.

Applications from researchers working in the fields of water quality, water engineering and related disciplines are welcome. NERC and EPSRC will cover all reasonable travel and subsistence expenses for UK participants attending the workshop.

Maximum award: Not specified. Closing date: 16/09/16.

The Natural Environment Research Council, under its Discovery Science programme, invites applications for its Standard Research Grants.  Discovery Science is a key component of delivering the strategy of NERC and is intended to facilitate the identification of the next generation of strategic priorities. The minimum that can be requested per complete proposal and per component is £65,000 and the maximum for complete proposal is £800,000 at 100 per cent full economic cost.

You must speak to your DDRPP and your Funding Development Officer before applying to this call. Bournemouth University can submit one application per round and operates a demand management process.

Maximum award: £640,000 (at 80% fEC). Closing date: 17/01/17.

Wellcome Trust

The Wellcome Trust invites submissions for its Wellcome Book Prize.  The award is open to new works of fiction or non-fiction published by a UK based publisher or in-print between 1st January 2016 and 31 December 2016 (for the 2017 prize).

A book should have a central theme that engages with some aspect of medicine, health or illness. This can cover many genres of writing – including crime, romance, popular science, sci fi and history. The subjects these books might include birth and beginnings, illness and loss, pain, memory, and identity. The Wellcome Book Prize aims to excite public interest and encourage debate around these topics. Academic textbooks, scholarly monographs, diet books and picture-led books are not eligible, even if they are relevant to medicine or medical science.

Maximum award: £30,000. Closing date: 09/09/16 (recurring).

If you are interested in submitting to any of the above calls you must contact RKEO with adequate notice before the deadline. Please note that some funding bodies specify a time for submission as well as a date. Please confirm this with your RKEO Funding Development Officer.

You can set up your own personalised alerts on Research Professional. If you need help setting these up, just ask your School’s/Faculty’s Funding Development Officer in RKEO or view the recent blog post here. If you are thinking of applying, why not add an expression of interest on Research Professional so that BU colleagues can see your intention to bid and contact you to collaborate.

 

Public Health in Nepal: Vitamine A

Vit AThis week we published an editorial in the Journal of Biomedical Sciences on the question: “Is early diagnose for Vitamin A deficiency better than the current supplementation programme of Nepal?”
The editorial concludes that prevention is still better than cure, but instead of a mass Vitamin A supplementation in Nepal, we need a health promotion intervention aiming to increase the intake of relatively cheap vegetables and fruit (containing β carotene). In addition we need better surveillance and help to identify children with Vitamin A Deficiency and provide them with Vitamin A supplements. The primary focus should be on adopting sustainable food based approaches to combat vitamin A deficiency. In Public Health terms: rather than a blanket coverage of Vitamin A supplementation to whole population we should consider a targeted intervention aimed at those who need it most.

Reference:
Simkhada P, Sathian B, Adhikari S, van Teijlingen E, Roy B. (2015) Is early diagnose for Vitamin A deficiency better than the current supplementation programme of Nepal?. J Biomed Sci. 2(4):28-30.
http://www.nepjol.info/index.php/JBS/index

New Book Published by Dr Pawel Surowiec “Nation Branding, Public Relations and Soft Power: Corporatising Poland”

I am pleased to announce the publication of a new book – the first in the English-speaking world research monograph analysing the link between nation branding and the governance of Poland’s soft power. The book covers the following themes: Poland’s foreign and public affairs; the marketization of statecraft and its implications for exercising soft power by Poland and other Central and Eastern Europe (CEE) states; shift in the governance of soft power resources – avenues of changes from propaganda to marketing communication; the mediation of state identities, national identities and soft power; the significance of nationalism(s) and promotional culture for Poland’s soft power; the role and position of Poland in European affairs.

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

By examining the disourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national identity is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland “brand” is shaping public and foreign affairs.

This monograph analysing nation branding in Poland’s soft power has been described as “a major intervention into debates surrounding transition and Europeanisation” (for more details about the book see: https://www.routledge.com/Nation-Branding-Public-Relations-and-Soft-Power-Corporatising-Poland/Surowiec/p/book/9781138818835; ISBN 978-1138818835; hardcover).

 

Dr Paweł Surowiec
Senior Lecturer
Bournemouth University
Faculty of Media and Communication
Fern Barrow, Poole
Dorset, BH12 5BB, UK
Tel. 01202 965236
Email: psurowiec@bournemouth.ac.uk