Category / Fusion

Fusion in Action Conference – Last chance to book


Where: Kimmeridge House 

When : Thursday 18 April, 12pm – 5.30pm


Fusion is at the heart of BU and over the last 12 months a range of funds and activities have been undertaken to help drive Fusion through our university.

The Fusion in Action half day conference on April 18 showcases the best examples of Fusion in Action from around the university.

The schedule of the day can be seen below but is subject to changes:


Time Presenter/s Detail
12:00pm n/a Arrival, networking and lunch with the opportunity to look at the posters and exhibitions
12:45pm UET Introduction from Tim McIntyre-Bhatty on Fusion and the benefits of BU’s investment in Fusion during 2012-13
1:00pm BUDI Presentation from Anthea Innes about the BU Dementia Institute and activities undertaken during 2012-13 in support of Fusion
1:25pm BU academic Presentation from Genoveva Esteban on her funding from the Fusion Investment Fund
1:50pm UG student Presentation from Alexander Hall who has benefited from the Global Horizons Fund
2:15pm PGR student Presentation from a PG researcher Marketa Zezulkova who has benefited from the PGR Development Fund
2:40pm n/a Afternoon break with the opportunity to look at the posters and exhibitions
3:10pm Student, supervisor and external sponsor Presentation from Sheetal Sharma on her match funded studentships (presenters to include the student, supervisor and external sponsor)
3:40pm BU academic Presentation from Zulfiqar Khan who has led one of the international projects funded by the FIF
4:05pm UET Panel Q&A session with representatives from all presentations to be chaired by Matthew BennettThis should open with a brief discussion of the key points raised from each of the previous presentations with an emphasis on linking to future funding ideas, followed by Q&A from the audience
4:40pm UET Closing presentation by Tim McIntyre-Bhatty to sum up key messages and promote forthcoming Fusion opportunities
5:00pm n/a Wine and nibbles with a final opportunity to look at the posters and exhibitions
5:30pm n/a Event close


There will also be posters showcasing various Fusion projects for you to view during the conference and Fusion Investment Surgery drop in sessions where you can discuss a potential application with a member of the Panel.

This is a great opportunity to find out how Fusion is in action throughout BU and also learn more as to how you can get involved and secure funding.

Bookings are essential and can be done via the Staff Development Webpage.



Fused Bones: bringing students and osteo-archaeology together

Archaeologists from the School of Applied Sciences have been awarded a Staff Mobility grant from the Fusion Investment Fund as part of the SMN Strand Santander Scholarships to develop a link with the Department of Archaeology at St Petersburg State University in Russia.

The aim of this proposal is to establish a collaborative, international project between BU and St Petersburg State University based on shared interests in the area of archaeology, with specific reference to osteoarchaeology. Building upon previous contacts established with Russian colleagues, the project that emerges from this proposal will aim to link students (from both SPSU and BU) and research-active staff (again from both institutions) in such a way that will allow student placements to be developed and funding identified and applied for that will support research and student participation.

Research into how people have used and treated domestic and wild animals over time has been one that the School of Applied Sciences has been pioneering for many years and will form the basis for this collaboration. This includes how people regarded animals within a cultural context as well as how human impact has affected animal populations (e.g. the decimation of the beaver population within NW Russia in the late medieval period). This project will bring together issues of biodiversity and environmental change within a study of how past societies have viewed certain animals within their culture.

The proposal is to use this summer as the opportunity to develop a specific project with our Russian colleagues, designing it and its methodology, identifying funding sources, and agreeing to collaborate in such a way as to involve students in the project.

The resulting project will deliver a clear contribution to Fusion by linking research, student placements, and teaching and learning for both undergraduates and post graduates within the School of Applied Sciences.

For further information please contact either Dr Mark Maltby ( Professor Mark Brisbane (

Fusion Investment funded project – Internationalising Dementia Education and Research

I am delighted to have been awarded funding from the Santander Staff Mobility and Networking strand of the Fusion Investment Fund. The aim of my proposal is to develop networks and collaborative work with colleagues working in dementia related areas in Overseas Santander Partner Universities in Colombia and Chile.

Dementia is becoming a problem of public health in Latin America. Research shows that the prevalence of this condition in Latin American countries is similar to developed countries. However, there is a higher incidence of dementia in fairly young individuals aged from 65-69 years old, which can be a consequence of the link between low educational level and lower cognitive reserve (Nitrini,, 2009). Diagnosis rates in developing countries are lower than in developed countries making access to treatment, care and support more difficult for people with dementia (Alzheimer’s Disease International).

In spite of this, social research in dementia and education in dementia care are still scarce in Latin America. This proposal seeks to contribute in filling this gap through achieving two objectives. The first is to test the ‘Living well with dementia’ course, created and delivered by BUDI in Universidad del Rosario in Colombia with the view of exporting it to other parts of Latin America in the future. The second objective is to develop a collaborative research grant proposal that takes the shape of a comparative study about social/cultural constructions of dementia in the UK and Chile and how such constructions influence public policy and practice relating to dementia and services for people living with dementia and their families.

BU and specifically BUDI’s work in dementia will be disseminated internationally bringing possibilities for sustainable academic collaboration with top universities of Colombia and Chile.

Dr Mariela Gaete Reyes (HSC/BUDI)

CMC Conference – Co-creating and Co-producing Research Outputs with Final Year Undergraduate Students

The conference:  Organised for and by Level H students from three undergraduate degrees and to be held in the Executive Business Centre (7th floor) Wednesday 15th of May 2012.

We will invite 2 keynote speakers, 6 academic and industry contacts and will host an end of conference dinner for all involved. The event will be widely diffused through FB, twitter and a dedicated youtube channel. 

Journal of Promotional Communications: CMC’s first in-house journal will be launched at the conference and will bring together the top 7 conference papers.

Our aim: To attract 40 students to sign up to this years conference! Get the local business community excited about the work our students are doing and a platform to engage with our students.

How it benefits us:  It gives us an opportunity to co-produce research outputs with our dissertation students.

How it benefits students: It is a great way of celebrating top student work and help students disseminate more widely.

How it benefits the university: Provides a highly visible manifestation and online product of the quality of work being produced by students at the end of their undergraduate university career. It clearly contributes to the university Fusion agenda by providing the mechanisms necessary for co-creation and co-production of research outputs to take place.

Wider community:Academics from other institutions, relevant industry contacts, local press, potentially family of students and local business leaders will be invited to this prestigious event and all will have access to the online journal.

Who should I contact: Janice Denegri-Knott the project leader on

To Initiate a Research Platform for Electric Vehicle (EV) Business Ecosystem Research

This project (sponsored by SMN Strand Santander Scholarships), is conducted by Dr.Ke Rong (Business School) and Dr.Nigel Williams(Tourism School) to initiate an university-industry research platform between UK-China for the emerging electric vehicle business ecosystem and business model research. This project would help BU secure an active position in the electric vehicle industry research. The research platform will integrate scholars of Santander Universities including two Chinese top universities (Tsinghua and CEIBS) and two UK top universities (Cambridge, Bath) as well as two committed EV companies. Based on this platform, the industrial fieldwork and one public seminar on EV industry development will be organized in China by engaging top scholars and practitioners which will expand BU’s reputation in China and UK. One journal paper of EV ecosystem would be developed based on our research.

For more information, please contact Dr Ke Rong (


BBB Seminar: Bournemouth-Brasilia-Birmingham

As part of the BBB project, funded by Bournemouth University Fusion Investment Fund SMN strand, and Software Systems Research Centre activities, we would like to invite you to our seminar series next week, the week of March 18th 2013, at the School of Design, Engineering and Computing.

Bournemouth Birmingham Brasilia  BBB Project Fusion Investment Fund SMN Strand

BBB project creates a community of interest which involves the computing groups of University of Brasilia, University of Birmingham, and Bournemouth University. The three groups are focused on Software Engineering research and this project involves exchange visits and the establishment of joint work.  BBB is working together on a timely research project about adaptive software systems with particular focus on cloud and service computing. We are investigating core engineering foundations which are required to enable software to adapt and respond to the dynamic needs and environments of its users and, also, to respond to their runtime feedback aiming to enhance its service quality. The program consists of the following talks:

 Tuesday   19-03-2013

Speaker: Danilo Mendonça, University of Brasilia, Brazil
Title: Compositional Approach for Parametric Model Checking in Software Product Lines
Room and time:   P403 (Poole House, Talbot Campus) Start: 15:00 Finish: 15:40

Speaker: Funmilade Faniyi, University of Birmingham, UK
Title: A Self-Adaptive Architecture Approach to Service Level Agreement Compliance in Cloud-based systems
Room and Time:   P403 (Poole House, Talbot Campus) Start: 15:40 Finish: 16:20

Speaker: Raian Ali, Bournemouth University, UK
Title: Socially-Adaptive Software: The SOCIAD project Approach*
Room and time :   P403 (Poole House, Talbot Campus) Start: 16:20 Finish: 17:00

Thursday   21-03-2013

Speaker: Felipe Pontes, University of Brasilia, Brazil
Title: Enacting distributed and reliable service choreography using context-aware agents
Room and time:   P411 (Poole House, Talbot Campus). Start: 15:00 Finish: 15:40

Speaker: Lai Xu, Bournemouth University, UK
Title: Business process management as service & lightweight business process modelling.
Room and time:   P411 (Poole House, Talbot Campus). Start: 15:40 Finish: 16:20

Speaker: Huseyin Dogan, Bournemouth University, UK
Title: Systems of Systems (SoS) to Capability Management.
Room and time:   P411 (Poole House, Talbot Campus). Start: 16:20 Finish: 17:00

Friday   22-03-2013

Speaker: Malik Almaliki, Bournemouth University, UK
Title: Developing a Software Engineering Framework for Adaptive Acquisition of Users’ Feedback
Room and time:   P409 (Poole House, Talbot Campus). Start: 15:00 Finish: 15:20

Speaker: Rami Bahsoon, University of Birmingham, UK
Title: Self-Adaptive Cloud Software Engineering @ Birmingham
Room and time:   P409 (Poole House, Talbot Campus). Start: 15:20 Finish: 16:10

Speaker: Genaina Rodrigues, University of Brasilia, Brazil
Title: Variability Management of Reliability Models in Software Product Lines
Room and time:   P409 (Poole House, Talbot Campus). Start: 16:10 Finish: 17:00

We hope you will join us.

* SOCIAD (Social Adaptation: when Software Gives Users a Voice) project is  funded by EC Marie Curie CIG grant

Networking with microbes: BOSS – Biogeography of Organisms of Small Size

Genoveva Esteban, Associate Professor at the School of Applied Sciences, has been awarded a Santander Staff Mobility and Networking Scholarship (strand of the Fusion Investment Fund) to develop a network with Prof Angel Baltanás at Universidad Autónoma de Madrid (Spain). The network is called BOSS (Biogeography of Organisms of Small Size) – a research-educational network on freshwater aquatic ecology. The aim of BOSS is to investigate the geographical distribution of small-sized organisms and rare freshwater invertebrates involving students (supervised by the PI and CoI) at each university to exchange data collected from rare aquatic habitats in central Spain and in Dorset via the internet. The network will aim at developing a bilingual on-line learning and communications tool to facilitate exchange of students, masters, ecological information, and research between both institutions.  The project will also help promote BU’s PG research and MSc opportunities.

Fusion Investment Fund – BU Research in China

Huiping Xian, Davide Secchi (both from Business School) and Yue Meng (Media School) have been awarded Fusion Investment Fund to consolidate an existing relationship with a Chinese university in order to establish a strategic partnership in the long term. The team will travel to Zhe Jiang Gong Shang University (ZJGS), Hangzhou, China, on 28th March, 2013 to engage in a series of intellectual and networking activities. During our 5-day visit, we plan to give 2 guest lectures and hold a research seminar with researchers in ZJGS to showcase research in BS and MS. Moreover, we will also disseminate findings of a recent research project – Business Ethics in Chinese Organisations – in a public workshop. Invitations will be sent to ZJGS’s current MBA students, alumni, local Chinese managers, entrepreneurs, academics and government officials via ZJGS’s network.
The project contributes to both research and education of the Fusion concept. The short-term output of this project includes 2 journal papers from the study (business ethics in China), 2 guest lectures, a research seminar and a public workshop in China. In a longer term, this project will potentially lead to future research collaboration, staff and student exchange, joint PhD supervision, and student recruitment with ZJGS and gradually develop a strategic partner for BU’s internationalisation. Zhejiang Province (where ZJGS is based) is one of the most developed districts and known for having a large number of students studying abroad every year. Located in Hangzhou, China, ZJGS is the 2nd highest ranked university in the province and mainly offers business, management, and economic programmes to UG and PG students.

For more information, please contact Dr Huiping Xian (