Category / Fusion

CEMP Fellows? A Proposal for Fostering Innovative Education Research at BU

Many media studies professionals engaged in learning innovation first get introduced to Bournemouth University through CEMP, the Centre for Excellence in Media Practice. From attending annual summits to publishing in the Media Education Research Journal, before joining BU I was already connected to this unique community characterised by creativity, sharing and mentorship. Once I started working at BU I quickly realised that educational researchers interested in media and technology were not just in CEMP. From the School of Tourism to DEC, inspiring educational research can be found across BU.

As the Fusion vision expands and EdD programme grows, the time seems ripe to further foster innovative education research at BU, to use CEMP to bring our educational researchers together. Yet, as any of us who’ve scampered around to meet a grant deadline knows all too well, network building and collaborative bidding requires workload time and institutional support. This got some of us thinking about ways we might be able to foster educational research through CEMP. Borrowing a best practice employed at many research centres around the world, we asked ourselves: What if CEMP had internal fellows?

These CEMP Fellows could be culled from BU’s existing educational research community. Provided dedicated time in their schedules to meet together, they could share their previous scholarship and develop new collaborative projects. CEMP could create annual or bi-annual themes to guide this knowledge exchange and facilitate initiatives, offering a programmed series of meetings and events. For example, CEMP might run a Fellow programme on a topic like ‘Games and Education,’ bringing together researchers exploring the use of educational gaming across all schools.  As evidence that these fellows already exist amongst us, just two weeks ago at the VS Games conference hosted at BU by Dr. Christos Gatzidis and Dr. Jian Zhang of DEC, we saw BU participants from Tourism, the Centre for Digital Entertainment, Animation, Corporate Communication and more. Together we shared innovations in educational gaming.  Could CEMP Fellows be a way forward for fostering fusion?

Fusion Funding: Linking level I & H through Design and Engineering Research

Background:

Through the BSc Design Engineering Level I Design Projects (DP) unit we aim to enhance student understanding of key theory through practical implementation. For their Level H Advanced Technology and Innovation (ATI) unit the students are expected to examine a technical area of engineering, develop their understanding and produce a research paper. This Fusion co-creation project aims to link these activities by implementing Level I DP solutions to solve Level H ATI research problems.

Context:

Level I BSc Design Engineering students were each asked to design a Fatigue Testing machine and, in order to this, they had to develop basic understanding of fatigue and fracture mechanics. These student solutions represent a wide range of designs but can essentially be condensed to two underlying technologies: Pneumatic actuation & Electric motor drive.


By providing the basic building blocks and adaptable elements students can create simple fatigue testing machines to support their ATI research through experience of research lab work yielding research output and practical understanding.

Progress:

The basic design of outline systems and a reference platform have been finalised and part orders generated. This represents specifying 135 component items including structural framework, mechanical drive systems, pneumatics, programmable logic controller (PLC), data acquisition (DAQ), load cell and amplifier, motor controller and motor gearbox unit etc. Hopefully these elements will begin arriving shortly and custom components can be produced in Tolpuddle House before the end of September.

Next step:

The next stage is to build up reference platforms in both Pneumatic and Mechanical configurations. Oh, and learn how to programme a PLC, DAQ software and a SCADA package, doh!

About us:

Dr Nigel Garland is the senior lecturer is Sustainable Design within the School of Design Engineering and Computing.

Dr Zulfiqar Khan is the Director of the Sustainable Design Research Centre.

Fusion Investment Fund: A Cooperative Journey in China

In the early August 2013, I was supported to visit Universities in China by a  successful fusion SMN bid application. The first objective of this trip is to develop a collaboration with a famous China university in Chongqing, i.e.,  Chongqing University, the top 5% universities in China, located in Chongqing, the biggest city in China with a population of 38 million.The second aim is to visit and cooperate with some senior researchers in China, in the area of distributed systems and information fusion.

In Chongqing University (CQU), I provided a seminar on distributed systems, and also  showcased the research in DEC, as well as advertising our MSc programme (MSc in Applied Data Analytics), Research Master programme to attract students in CQU. Also, I met the associate Dean of the college of compute science in CQU, discussing about possible collaborations between DEC and this college, including staff/student exchange, joint PhD co-supervision, visiting scholarship, etc. We also discussed our concerns on undergraduate student degree programme. The associate Dean introduced the their advantage on big data storage and mining, which are useful for research in the DEC computing school.

During this journey, I’ve also visited senior researchers in other universities. I had discussed researches on uncertainty reasoning, event reasoning and their applications with researchers from Peking University and Renmin University (both are top universities in China, located in Beijing), and they had expressed their interest in collaborations for possible funding opportunities.

In Xi’Nan University (in the 211 list), which is also located in Chongqing, I visited a key laboratory and met the chief, Prof. Yong Deng and his colleagues and students. We talked about our research proposals and possible future collaborations. I had also recommended BU’s projects to the students and they had showed interest.

In the future, I will advance the collaborations with these universities /senior researchers for educational and academic involvements. For the educational part, I will work with BU’s international development team and the DEC school to promote BU’s UG and PG courses. For the academic part, I will work with these researchers, trying to work with possible funding applications and joint papers.

BU is open to international cooperation, and any staff in BU should have an international perspective.   And indeed, the world is full of chance, for whoever prepared. I really appreciate the FUSION schema that helps BU staff to go outside and attract international collaborations.

 

Bangkok conference plans progressing well

Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson.

He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University.

The conference, organised in collaboration by Chula’s Faculty of Communication Arts and BU’s Media School, has attracted interest from across Asia and the Middle East. BU’s involvement is supported by FIF.

The international review panel has chosen 30 abstracts from ten countries with a broad range of topics and approaches.

“At our meeting in Bangkok, the conference schedule was finalised and other arrangements confirmed. The facilities at Chula are very good and enable us to run parallel streams of papers on both days”, said Prof Watson. “We are really pleased with the response which is far more positive than expected. Already almost all speakers are confirmed to attend and registered.”

The audience will also include Thai and regional academics and representatives of the national advertising, marketing communications and public relations sectors. The conference schedule will be published shortly on the conference website: http://cuprimcconference.net/

Tom Watson (l), Saravudh Anantachart (c) and Jirayudh Sinthuphan (r)

 

Conference venue at Chulalongkorn University

Academic writing workshop in Bangkok

As part of his visit to Chulalongkorn University in Bangkok to plan the FIF-supported conference that will be held in November, Prof Tom Watson of the Media School delivered a well-attended workshop on Academic Writing.

Four leading universities – Chulalongkorn, Assumption, Mahidol and NIDA – sent over 40 academic staff and doctoral students to the workshop held in the host’s Faculty of Communication Arts building on September 3.

“There is a strong push to develop research and publication outputs in Thailand, so the workshop was well-timed to catch that wave,” said Prof Watson. “Our colleagues at Chulalongkorn did a first-rate job in organising and promoting the event.

“The workshop was also excellent public diplomacy by BU to support so many academics in such a targeted manner. It helps build our reputation in Thailand which is sending more Masters and doctoral students to the UK. Previously Australia and the USA were the main destinations.”

The workshop also gave an opportunity to experience one of the venues to be used by the 1st International Corporate and Marketing Communication in Asia Conference on November 18-19.

 

Working with TV production students in Mumbai and Poole

As part of the Fusion Fund Study Leave strand, my company, Sequoia Films, took on ten BU students on broadcast production work experience while at the same time updating my professional practice.

“As a camera specialist in my final year, I was very exited to be selected to take part in this Fusion Project. Having the opportunity to work abroad on an international broadcast project, such as this, was a fantastic experience. Being able to work alongside an industry professional (Sue Sudbury) and see how they operate was fascinating, especially seeing the relationship between filmmaker and contributor, a relationship that I have only ever experienced at a student level. This is something especially useful to me as I hope to work in documentary in the future” –   Oliver Clubb, BA (Hons) Television Production.

  • A cut from the Indian shoot was then screened to international broadcasters (VPRO, NHK, SVT, NRK, SBS) in June at the Sheffield International Documentary Festival. This is the link to the film – password is space2014 http://vimeo.com/68954605. The actual satellite launch has been delayed so the finished film has been too but you should see it on your screens in 2014 or 2015!

It was great to be back in the industry actually practicing what I teach – producing and directing documentaries. I was asked to sit on London’s BVE  EXPO exhibition panel session “Ground-breaking documentaries: techniques for gaining access, dealing with cultural difference and how to approach sensitive subjects to uncover and capture the unknown” – It was great to be on the panel with Jessie Versluys, one of our ex-BATV students, now a BAFTA award winning producer/director, who self-shot Katie My Beautiful Face and most recently, C4’s The Murder Workers. We managed to get in a plug for the TV Production degree at Bournemouth! Afterwards, I was able to be on the BU stand at the EXPO so prospective students really saw Fusion in practice with genuine links between academic staff and industry.

The session was chaired by multi BAFTA-winning Brian Woods (MD of True Vision) and this has led to us working together on developing a new project. Will post about this when have more news.

 

 

 

 

 

Fusion Investment Fund Supported Exploration to Western China

The project supported by BU fusion investment fund has enabled us to establish a strategic partnership between the National Centre for Computer Animation, Bournemouth University and the School of Information and Software Engineering, University of Electronic Science and Engineering of China (UESTC). The UESTC is located in Chengdu, one of the largest cities in Western China. Such a relationship with a top ranked University in China benefits BU’s international strategy and boosts its influence to China, which is a fast growing market for international student recruitment.

The execution of the project has led to a range of successful networking activities including multi-disciplinary knowledge exchange and strategic meetings on the collaboration of two universities at different levels. Three bi-laterals visits took place: a group of UESTC delegates’ visit to BU led by Prof. Zhiguang Qin from China in January, 2013; Prof. Jian J. Zhang’s visit to UESTC in April, 2013; and Dr. Jian Chang’s visit to UESTC in May, 2013. During the visits, two research workshops were held at BU and UESTC respectively where new ideas were discussed on research collaboration and effective cross-disciplinary knowledge exchange, with focus on computer animation; distribute computing and social network computing.

The activities have been mapped to BU’s strategic international development, in particular to the development of long-term and self-sustainable relationships with universities in China. The initiated activities will further lead to multi-disciplinary research collaboration between both institutions and international student recruitment.

BUDI Goes To Colombia!!

It was at the age of 23 when I first discovered South America. As an inexperienced backpacker fresh out of university, I decided to spend six months travelling around the continent. I grew my hair, bought some beads and away I went with nothing but a couple of t-shirts and a Lonely Planet guide. The culture, the openness and warmth of the people I met and the beauty of the environment was like nothing I had ever experienced before and it was at this point that I was bitten by the bug (thankfully not malaria). I vowed that by the age of 30 I would return to the continent. I have no idea why I placed this arbitrary figure on my return but it just felt right at the time.

Anyway, thanks to the Santander PGR grant I was able to realise this aspiration and in my 30thyear I spent two weeks over this July and August in Bogota, Colombia. A colleague and I from Bournemouth University Dementia Institute (BUDI) were provided the opportunity to visit and work with the Universidad del Rosario. The Schedule was hectic and full-on and included four full days of lectures and discussions running from 7am to 5pm (Bogota has no seasons and so it is always light at 6am and always dark by 6pm whatever the time of year) arranged by our hosts Laura and Olga who were Occupational Therapist lecturers at the university. We were invited as expert speakers to enlighten, what is fair to say, a very medically minded audience of neuropsychologists, doctors and medical students on more sociological approaches to understanding dementia. Our lectures were warmly received by the audience and interesting discussions have already begun on how BUDI can work with the Universidad del Rosario to introduce more sociological approaches into their teaching schedules and collaborate on future research. This opportunity, as a relatively early career researcher, was nerve-racking yet enthralling and has certainly provided me with the confidence to present, discuss and defend my research in public arenas.

Outside the Local Government HQ with Joanna and Dr Alvaro Mayorga a neuropsychologist from the Universidad del Rosario

However this was not the highlight of the trip for me. This came in the second week when we were introduced to Dr Ricardo Alvarado who was to accompany us on our visit to Nocaima, a small remote settlement just outside of Bogota. As a relatively reserved English PhD student meeting a senior and well respected academic for the first time, I offered out my hand for the usual formalities only to find it being swept aside by Dr Alvarado and replaced by a huge embrace. At this point I remembered why I loved the Latin American people; there was no pretence with them. Dr Alvarado, was genuinely excited to see us. He had read about my PhD work, which involved working with rural communities of Dorset to set up activity groups for older people with dementia, and was keen to show us the work he was doing in Nocaima creating a healthy municipality.

During the winding three hour drive to Nocaima, and despite the fact that it was 6am, Dr Alvarado bounced around the minivan as he attempted to deliver a standing lecture about the work he had been doing with the rural community. He described the many problems which faced rural settlements in Colombia, as lack of jobs, income, and healthcare coupled with drug trafficking, armed conflict and acts of terrorism forced many people, particularly the young and more mobile, to head for the cities and never return. Consequently, this meant that rural communities were dying out and the populations of major cities, particularly Bogota, were rapidly increasing beyond control leaving many people living in cramped dilapidated housing on the fringes of the city. The ‘Healthy Municipality’ project aimed to develop strategies that promoted the commitment of citizens to individual and community health and in doing this it was hoped that it would encourage people to remain within the rural settlements. The project began in 2001 and since then a number of interventions have been implemented to address the needs of the Nocaima community including: employment generation; The Healthy and Useful Schools initiative; a comprehensive human development program and; a basic care plan support for the population. Dr Alvarado described in great depth the work they were doing to educate the young and working age population of Nocaima around health and well-being and to improve the services and development for the area. However until he was made aware of BUDI’s visit he had not considered introducing any initiatives for the elderly population. Despite this though, the elderly in the town had created their own group called ‘Semillas de Amor’ or ‘Seeds of love.’  All members of the group wore a white t-shirt and regularly met (some walking for over three hours each way) to participate in activities and to socialise at the back of one of the facilities that had been constructed as part of the Healthy and Useful Schools Initiative. Dr Alvarado was aware that dementia may be a concern for some of this population, yet as is the case all over the world, stigma and ill-informed perceptions of the condition presented a huge barrier in the society. Although he had recently begun some preliminary work testing for dementia throughout this population, he was keen ‘to pick our brains’ on ways he could work with the community to break down these barriers and to promote the well-being of the elderly population using more sociological and holistic approaches.  

Dr Alvarado providing us with a more sedate lecture on the work of the Healthy Municipality

As soon as we arrived and stepped off the van we were greeted by two members of the ‘Semillas de Amor’ who placed a bag of Clementines into our hands as a welcoming gift and took us to meet the rest of the group. Around 40 elderly people sat outside playing games, drinking tinto (black coffee) and eating cake. Using a mixture of pigeon Spanish and exaggerated hand gestures, I introduced myself and was warmly received by everyone there. Following a half hour meeting with the group, where I was encouraged to continually stand up and speak in an English accent to the amusement of everyone, we were taken to meet Joanna, a senior member of the local authority. She fully embraced Dr Alvarado’s work and had collaborated closely with him to implement many of the strategies in Nocaima. She was keen to show us the town and the care home where a number of elderly people, some with obvious signs of mental ill health, had been abandoned by their families when they migrated to the cities.

The care home was clean and the residents clearly well looked after which was astounding when I was introduced to the one and only carer working in the home. She was responsible for washing and dressing the 33 residents everyday, addressing any medical concerns they had and then working with the chef (the only other employee in the care home) to prepare the meals. It was an arduous task for this one woman, particularly when one of the residents needed to visit the hospital meaning that the chef was left solely in charge of the other 32 residents. At BUDI we continually promote person-centred care approaches, to understand the person and give time and consideration to their care needs, but the situation I was faced with in the care home put everything into stark reality. The care home existed on small funding pots and donations from the community alone. There was no way that additional carers could be employed and so this one woman was left to do everything on her own. Despite this though, she had developed close relationships with the residents, understood what made them ‘tick’ and went out of her way to address all of their care requirements. For this she truly deserves a medal. In fact Joanna described her as half way to heaven already and I had to agree!

However, what really struck me during my visit to Nocaima was the sense of community and the strong bond between the generations of people. People within the community looked out for others in the community as well as those in the care home. When working with rural populations, the informal support and networks that have developed over years of people living together are invaluable when implementing dementia care strategies. Of course they have the potential to be destructive to a person’s well-being if stigma surrounding dementia is prevalent and continually perpetuated but if these communities can come to see dementia in a different light, through initiatives that attempt to raise awareness and understanding of the condition, then they can offer huge support to these people and the benefits can be enormous.

My first trip to Nocaima and my first meeting with Dr Alvarado is something that I will never forget. I am excited about the future work that I can embark on with the community and Dr Alvarado and even on the drive back I was thinking about my first book-setting up Colombia’s first Dementia Friendly Municipality! Still, for now my feet are having to remain firmly grounded as I undertake the ‘small’ task of finishing my PhD. Gracias Nocaima y hasta pronto!

Still rocking the beads (old habits die hard) with one of the care home residents

Capturing a yawn: initial observations – Dr Simon Thompson

Yawning presents scientists and clinicians with an intriguing phenomenon. There is continued uncertainty over its neuroanatomical origin, the neuro-chemicals involved, mechanisms involved, and its reasons of functionality. Apart from being able to visually (and aurally) observe a person yawning, it has been difficult to quantify until now.

Researchers suggest that yawning may play an important role in the protection of our immune system, by regulating hormones, and particular reflexes, when we are exposed to psychological or physical stress or fatigue (Thompson, & Zisa, 2012).

The stress hormone, cortisol may be a part of this complex response because of its involvement in the hypothalamus-pituitary-adrenal axis (Wikipedia, 2013). Cortisol, known systematically as 11-beta-11, 17, 21-trihydroxypregn-4-ene-3, 20-dione (IUPAC, 2013), is measured reliably in saliva as well as in the blood. The exact relationship between cortisol and yawning is thought to be either as a precursor to the yawn or as a result of yawning since, curiously, cortisol is found to be elevated after yawning (Thompson, & Bishop, 2012).

The yawn is produced by stretching the muscles along the jaw-line; however, the extent of stretch and volume of yawn varies between people. Measuring the level of electrical muscle activity using electromyography (EMG) at the muscle site during the yawn phase is in the region of millionths of a volt and may be sustained for several seconds.

Male and female volunteers aged between 18-53 years were exposed to conditions that provoked a yawning response in a randomised controlled trial here at Bournemouth University. For the first time, the yawn was quantified and a profile of EMG data (sine wave) was obtained.

Initial observations find that of a sample of yawners and non-yawners, induced by presentation of yawning stimuli, the people who yawned had elevated nerve activity from 50 (at rest) to 175 (after stimuli presentation and yawning) (see Photo) compared with those who did not yawn who exhibited 10 (at rest) to 80 (after stimuli presentation). Yawners generally had higher level of electrical muscular jaw activity both before and after yawning.

Further research is continuing into the “yawning envelope” (EMG wave) with the hope that, together with cortisol measurement, this new information may form part of a potential diagnostic tool to identify untoward early neurological sequelae that are indicative of neurological disease.

IUPAC – International Union of Pure and Applied Chemistry., 2013. www.iupac.org/home/about.html, Accessed 18.08.2013

Thompson, S.B.N., & Bishop, P., 2012. Born to yawn? Understanding yawning as a warning of the rise in cortisol levels: randomized trial. Interactive Journal of Medical Research 1(5);e4:1-9. Doi: 10.2196/ijmr.2241

Thompson SBN, Zisa L., 2012. Ill-health, stress, cortisol levels and yawning. In SBN Thompson (Ed.), Psychology of trauma: clinical reviews, case histories, research. Portsmouth: Blackwell-Harvard-Academic: 125-132

Wikipedia, 2013b. Hypothalamic-pituitary-adrenal axis. http://en.wikipedia.org/wiki/Hypothalamic%E2%80%93pituitary%E2%80%93adrenal_axis, Accessed: 18.08.2013

 

 

 

The portrayal of childbirth in the mass media

Marilyn Cash from HSC’s Centre for Midwifery, Maternal and Perinatal Health recently delivered a paper on the Portrayal of Childbirth in the Mass Media, at the Reimagining Birth International Research Symposium held at the Humanities Institute University College Dublin, Ireland.  The research symposium brought together academics, medics and artists from around the world to explore how childbirth has been portrayed/represented/imagined in the worlds of art and medicine. 

The symposium provided an opportunity for contemporary critical debates into the visual culture of childbirth.  This was a unique opportunity for researchers and practitioners to explore/discuss the visual and sensorial culture of birth, and to contribute to our reimagining of this fundamental personal life experience for mother and child.  Central to the vision of the symposium is the ambition to build connections between interested parties, providing a forum for transcending current knowledge silos and contributing to innovative change in this important personal/cultural domain of human experience.

The paper is part of an ongoing collaboration between academics in the Centre for Midwifery, Maternal and Perinatal Health and the Media School and the University of Stirling, exploring the medicalisation of childbirth.  As a direct result of the symposium academics from the group have been invited to present at the Perinatal Care Online Conference to be held in November 2013. For further information please contact a member of the Media and Childbirth research team (which includes: Prof Vanora Hundley: vhundley@bournemouth.ac.uk, Prof Edwin van Teijlingen: evteijlingen@bournemouth.ac.uk, Dr Ann Luce: aluce@bournemouth.ac.uk, Dr Marilyn Cash: mcash@bournemouth.ac.uk , Prof Helen Cheyne: h.l.cheyne@stir.ac.uk, Dr Catherine Angell: cangell@bournemouth.ac.uk .

Inventions and Intellectual Property Law comes alive at the Festival of Design and Innovation 2013

The annual Festival of Design and Innovation (FoDI) opened on Thursday 20 June 2013.  It was an opportunity for students from the School of Design, Engineering and Computing (DEC) to exhibit their innovations and creations. “A cake icing pen, a computer game controlled by brain power and a glamping pod were just some of the ground-breaking ideas and inventions on display at this year’s FoDI.”

During the academic year, final year students from DEC are paired off with final year students from the Law Department studying Intellectual Property (IP) Law.  The law students are tasked with advising their DEC clients on the protection and exploitation of their innovative creations.  The DEC clients then incorporate the advice which they have received from the ‘lawyers’ into their final year projects.

The IP-DEC Project brings Intellectual Property law to life.  It gives an opportunity for law students to apply IP Law to real-life inventions and in turn it helps the DEC client to understand the importance of strong IP protection when preparing to protect, market and exploit their various creations.

The IP-DEC Project culminates with Awards for the Best DEC Student; Best IP Student and Best IP-DEC Group sponsored by Paul Turner, a retired Patent Attorney.

The Paul Turner Prize for the best IP-DEC Group was awarded at the opening night of the Festival.  The prize was awarded to Law Students Danielle Foster and Luke Trim and DEC Students Benjamen Armstrong, George Burge, Joseph Carter, Markko Reinberg, Nicholas Cron, Thomas Clements and Thomas Reynolds.

Paul Turner with two of the winning DEC students and law students Luke Trim and Danielle Foster.

The Paul Turner Individual Prize for the Best IP Student went to Gemma Jefferies whilst the Paul Turner Prize for the Best DEC Student was awarded to Coco Canessa.  The Individual Prize winners will officially receive their awards at the Graduation Ceremony in November 2013.

The opportunity to apply Intellectual Property Law to real-life scenarios and to real-life innovations together with helping the DEC clients to grasp the importance of IP law, makes this project truly unique.

The IP-DEC Project is co-ordinated by Dr. Dinusha Mendis (Law); Dr. Tania Humphries (DEC); and Dr. Reza Sahandi (DEC).

 

Bringing industry and education together through the ‘F’ word…

… Fusion, of course! Dan Jackson, Melanie Gray and Tasos Theofilou report on setting up a national competition for PR students.

This time last year we had just submitted a Fusion bid with the aim of setting up a national PR competition for final year UG and PG students. The idea was simple: we set up an intra-university and PR industry body; give it a catchy name – we chose ‘Amilla’, which is Greek for ‘healthy competition’; get a big-name PR agency to set a brief for students to respond to; teams of students from across UK PR education then submit a written pitch, with the best five being invited to the PR agency’s offices to pitch and a winner announced amid great fanfare.

We knew it was a good idea, we knew what we needed to do, but getting others to believe in it and commit to it was always going to be the biggest challenge. Thankfully, the Fusion committee believed in it and we received funding to support our endeavors. We set up a website, recruited and met with a coordinating committee, articulated a mission, set the competition rules – so far so good.

Looking back, this was the easy part. We had so far targeted those we knew would be most enthusiastic and able to contribute. The bigger challenge was persuading other colleagues in PR education to champion the competition and encourage their students to participate. Again, we knew the idea was strong – it’s about having greater ambition for our students and giving them a greater external platform, which can enhance their employability etc etc! – however, getting other PR lecturers to support the venture was a surprisingly big challenge, which stretched us to our limits.

In the end we got an adequate number of entries, and were able to shortlist five teams for the finals. The finals day was a genuine success, with strong representation from the PR industry and PR education from across the country. The quality of student work was outstanding and was highly praised by the PR agency that was judging. The feedback from participating students was overwhelmingly positive.

So it is onwards and upwards for next year’s competition, which will be hosted by the University of Central Lancashire. We will continue to grow the network of PR educators and industry, and have a sustainable model from which to move forwards.

Oh, and in case you were wondering who won the first Amilla competition, it was a team of BU students. And before you start thinking of the other ‘F’ word, it definitely was not a FIX!!

 

 

 

 

FIF call for applications now closed

The current call for applications to all strands of the Fusion Investment Fund  has now closed. For those of you who have missed out this time, fear not! There will be another chance to apply later this year when we open the next call in October. Watch this space for details!

Thank you to all who have submitted applications. We’re really pleased* to report that you have helped to set a new FIF record with the most applications received to date! You will receive the outcome of your application via email in August. We wish you the best of luck!

 

*Really, so, so pleased. From the bottom of my heart, thank you. Who doesn’t love a load of data entry?! 😉