Skip to main content

Category / Knowledge Exchange

Presenting Studies on LLMs Reasoning Capabilities in Sentiment Analysis of Mass-Media texts at NLPSummit-2024

conferences, Knowledge Exchange

 

As a part of reseach studies in Natural Langauge Processing (NLP) field, this year I am delighted to present the most recent advances of Generative AI in it at NLPSummit-2024. The 5’th summit represents a free online conference September 24-26, hosted by JohnSnowLabs. The conference is dedicated to showcase the best practices, real-world case studies and challanges in Generative AI for Natural Language Processing.

By joining to my talk you become aware of how Large Language Models (LLMs) could be applied for retrieving implicit information from non-structured texts. Sentiment Analysis represent one of such problems, and as a task aimed at extraction of the hidden opinion of the author towards objects mentioned in text. We start by discovering reasoning capabilities of the most popular Large Language Models (ChatGPT, Mistral, Gemma, Microsoft-Phi, and more) out-of-the-box to show their limitations in retrieving authors opinion from Mass-media texts. To address the existed limitations in models reasoning capabilities 🧠 , we cover Chain-of-Thought technique and explore the way of its proper adaptiation in Sentiment Analysis. It is worth to note that the techniques, to be covered, could be distributed and adapted in the other domains that go beyond Mass-media. Such domains include but are not limited to: medical (adverse drug reaction), literature (fictional chatbot development), conversational (emotion extaction / empathy mapping).

These advances were achieved while at Centre for Applied Creative Technologies CfACTs+ by working on “Marking Medical Image Reports Automatically with Natural Language Processing (NLP-MMI)” project.

The keylinks realted to the event and presentation in particular, are as follows:

📍 Event page: https://www.nlpsummit.org/nlp-summit-2024/
⏰ When: 24-26 September 2024 (Online)
⭐ Project: https://github.com/nicolay-r/Reasoning-for-Sentiment-Analysis-Framework

Dr. Nicolay Rusnachenko
Research Fellow at Centre For Applied Creative Technologies PLUS (CFACT+)
Bournemouth University

BU Hosted the National KTP Practitioner Conference 2024! Matt Desmier

Business Engagement, conferences, innovation, Knowledge Exchange, Knowledge Transfer

Knowledge Transfer Partnerships are an extremely useful tool for any forward-thinking institution or team of academics wanting to apply their research in real world settings.

The UK Government’s longest established business support and research funding allocation, they’re a tried and tested vehicle that consistently demonstrate how Universities can have a measurable impact on the world around them.

Earlier this summer, Bournemouth University was selected as the honourable host of the 2024 KTP Practitioners Conference, the annual gathering of knowledge exchange professionals from across the country. This was a coup for BU and an excellent opportunity to cement our place in the canon of proactive institutions embracing the potential of KTPs.

Over the course of one and a half days, Fusion Building welcomed 200 delegates, representing 79 universities alongside guests from Innovate UK Business Growth and Innovate UK Business Connect, some interested businesses and a smattering of academics too.

The convened audience enjoyed three high profile keynote talks, updates from both the KTP funders and the National Forum, as well as twelve workshops designed to equip those present with the skills they need to grow and manage their KTP portfolio.

Assisted by Bournemouth’s wonderful micro climate, the whole event was a resounding success. Much was learnt, many connections were made and the bar was set extremely high for Manchester Metropolitan University, who’re hosting the event next year.

Knowledge Transfer Partnerships – Submission Deadlines

Knowledge Exchange, Knowledge Transfer

After this next KTP submission deadline on 25 September 2024, there is one further deadline in 2024 – 4 December 2024.

Various aspects of the KTP submission and approval process have changed over the past few months and for a breakdown of what these changes are, please take a look here.

Future KTP submission deadlines for your planning are:

  • 5 February 2025
  • 9 April 2025

If you have any KTP ideas that you’d like support with, please contact your relevant Business Engagement and Knowledge Exchange Manager:

The Business School – Rachel Clarke

Faculty of Health and Social Sciences – Mary-Ann Robertson

Faculty of Media and Communication – Matt Desmier

Faculty of Science and Technology – Finn Morgan

 

Third INRC Symposium: Interdisciplinary Computational and Clinical Approaches at the Edge of Brain Research

Fusion, international, Knowledge Exchange, REF Subjects

Last month, we celebrated the third symposium of the Interdisciplinary Neuroscience Research Centre at the Inspire Lecture Theatre, entitled “Interdisciplinary Computational and Clinical Approaches at the Edge of Brain Research”.

This year, our symposium revolved around two linking themes: applied machine learning for understanding neuroscientific data and translational neuroscience. We choose to contrast these two themes because they show the breadth of areas of the centre and steer the debate on potential synergies.

The event started with an exciting talk by Prof. Miguel Maravall (director of the Sussex Neuroscience Centre of Excellence, Sussex University).  Dr Maravall presented new experiments testing the idea that the function of the somatosensory cortex -beyond processing input information about an object’s features- represents the decision to act and even the outcomes of such actions. The recording of this lecture is available here.

Next, the first session concentrated on computational approaches. In this focused session, we enjoyed three talks. The opening talk by Michak Gnacek (Emteq Labs Emteq Labs, Brighton and Centre for Digital Entertainment, BU) showcased his appealing results on affect recognition in Virtual Reality leveraging multimodal physiological recordings and continual machine learning. The second speaker was Dr Géza Gergely Ambrus (Department of Psychology, BU). Dr Ambrus presented gripping new findings that extend the application of multivariate pattern analysis beyond face perception to other facial characteristics to explore underlying neural mechanisms. Finally, Dr Matteo Toscani (Department of Psychology, BU) discussed a series of intriguing studies over the recent years on unsupervised learning approaches -such as avant-grade deep autoencoders- for inferring haptic material properties.

After this first session, Prof. Jonathan Cole (University Hospital Dorset, NHS) opened the second session centred on clinical neuroscience. In his inspiring talk, Dr Cole discussed his research on patients with congenital and acquired complete absence of touch and movement/position, showing how the absence of these senses leads to different alterations in proprioception. Next, Prof. Caroline Edmonds (Department of Psychological Sciences, University of East London) presented a fascinating study on real-life implications of co-occurring memory impairments in children with neonatal hypoxic-ischaemic encephalopathy. The study evaluated memory function in school-aged children with this condition who received hypothermia treatment and survived without extensive neuromotor impairment.

To conclude the symposium, Prof. Birgit Gurr (Community Brain Injury and Adult Neuropsychology Services Dorset at Dorset HealthCare University, NHS) and Dr Ellen Seiss (Department of Psychology, BU) introduced a compelling evaluation of the dynamic information processing programme, encompassing mental exercises fostering the recovery of patients from a stroke.

After the symposium, we visited the Multimodal Immersive Neuro-sensing lab for natural neuro-behavioural measurement (MINE), led by Dr Xun He.

All in the INRC would like to wholeheartedly thank the speaker and the attendees for the fascinating talks and exciting debates we had. If you are interested in getting in touch, contributing or joining the Interdisciplinary Neuroscience Research Centre, please do not hesitate to contact Ellen Seiss (eseiss@bourenmouth.ac.uk) or Emili Balaguer-Ballester (eb-ballester@bournemouth.ac.uk).

Thank you again for your interest, and we are looking forward to seeing you in our upcoming activities.

Kind regards,

Ellen and Emili, on behalf of all of us at the INRC

 

Blindness and Media Engagement

Awarded & submitted bids, Knowledge Exchange

Dr. Catalin Brylla has successfully completed the first stage of his British Academy-funded project Blindness and Media Engagement – A Model for Improving Wellbeing through Research and Intervention. The lives of blind people have been negatively affected by social exclusion, as well as the sensory challenges of having impaired vision. This project explores the engagement with digital media for improving physical, psychological, social and economic wellbeing in the visually impaired community.

The project has partnered up with three sight loss service providers, Beyond Sight Loss, Dorset Blind Association and the Thomas Pocklington Trust, to develop a model for engaging blind and partially sighted people with digital media, such as blogging, vlogging, video making, podcasting and setting up film clubs. The aim is to empower them to improve their wellbeing and resist social exclusion. In the spirit of “Nothing about us without us” (Charlton, 1998), this research is participatory, through which partners and their members are major stakeholders and co-creators in the research process.The project first maps the field by evaluating the opportunities and obstacles of digital media engagement taking into account how the intersection of multiple social identities (e.g. disability, gender, age, ethnicity and religion) affect lived experiences. Then, the team designs and delivers workshops on media creation and consumption, studying the short-term impact on the participants’ engagement and wellbeing.

Mapping the Field of Media Engagement

The team held two, in-person knowledge exchange workshops with the partners in order to introduce the team and the project’s objectives, as well as to discuss the role of digital media and wellbeing in the VI community. The main aim was to hear about lived experiences of creating and consuming media. They discussed social and personal barriers to media engagement, as well as how active media use can improve the lives of visually impaired people. They linked these insights to the partners’ agendas, their current and past media initiatives and their existing resources. This helped tentatively identifying opportunities and strategies for co-designing media engagement training for their members.

 

 

The full project team consists of:

  • Dr. Catalin Brylla – Principal Lecturer in Film and TV (Principal Investigator), Bournemouth University
  • Professor Anica Zeyen – Professor in Entrepreneurship and Sustainability, Royal Holloway, University of London (Co-Investigator)
  • Dr. Jessica Hayton – Associate Professor in Psychology, University College London (Co-Investigator)
  • Dr. Ibrahim Emara – Lecturer in Journalism, Tamta University (Co-Investigator)
  • Dr Angharad Butler-Rees – Research Fellow, University of Birmingham (PDRA)
  • Dr. Kate Jupp – Public Involvement Officer, Bournemouth University

BU academics publish report 10 days after the 2024 UK General Election

Knowledge Exchange

We are very pleased to announce the publication of UK Election Analysis 2024: Media, Voters and the Campaign, edited by Daniel Jackson, Katy Parry, Emily Harmer, Darren Lilleker, Julie Firmstone, Scott Wright, and Einar Thorsen.
It features several contributions from BU academics.
Featuring 101 contributions from over 130 leading academics and emerging scholars, this free publication captures the immediate thoughts, reflections and early research insights on the 2024 UK General Election from the cutting edge of media and politics research.
Published just 10 days after the election, these contributions are short and accessible. Authors provide authoritative analysis of the campaign, including research findings or new theoretical insights; to bring readers original ways of understanding the election and its consequences. Contributions also bring a rich range of disciplinary influences, from political science to cultural studies, journalism studies to geography.
The publication is available as a free downloadable PDF, as a website and as a paperback report.
TABLE OF CONTENTS
Democracy and representation
1. Public anxiety and the electoral process (Prof Barry Richards)
2. How Nigel Farage opened the door to No. 10 for Keir Starmer (Prof Pippa Norris)
3. The performance of the electoral system (Prof Alan Renwick)
4. Tory downfall is democracy rectifying its mistakes (Prof Stephen Barber)
5. Votes at 16 and decent citizenship education could create a politically aware generation (Dr Ben Kisby, Dr Lee Jerome)
6. “An election about us but not for us”: the lack of communication for young people during GE2024 (Dr James Dennis)
7. Election timing: masterstroke or risky gamble? (Prof Sarah Birch)
8. The dog that didn’t bark? Electoral integrity and administration from voter ID to postal votes (Prof Alistair Clark)
9. A political gamble? How licit and illicit betting permeated the campaign (Dr Matthew Wall)
10. Ethnic diversity in politics is the new normal in Britain (Prof Maria Sobolewska)
11. Bullshit and Lies on the campaign trail: do party campaigns reflect the post-truth age? (Prof Darren Lilleker)
12. Stoking the culture wars: the risks of a more hostile form of polarised politics (Dr Jen Birks)
Voters, polls and results
13. Forecasting a multiparty majoritarian election with a volatile electorate (Dr Hannah Bunting)
14. The emerging infrastructure of public opinion (Dr Nick Anstead)
15. A moving target? Voter segmentation in the 2024 British General Election (Prof Rosie Campbell)
16. Don’t vote, it only encourages them? Turnout in the 2024 Election (Prof Charles Pattie)
17. Cartographic perspectives of the 2024 General Election (Prof Benjamin Hennig)
18. Gender and vote choice: early reflections (Dr Ceri Fowler)
19. Changing Pattern amongst Muslim voters: the Labour Party, Gaza and voter volatility (Dr Parveen Akhtar)
20. Religion and voting behaviour in the 2024 General Election (Dr Ekaterina Kolpinskaya, Dr Stuart Fox)
21. Failure to connect: the Conservative Party and young voters (Dr Stephanie Luke)
22. Youthquake for the progressive left: making sense of the collapse of youth support for the Conservatives (Prof James Sloam, Prof Matt Henn)
23. Values in the valence election (Prof Paula Surridge)
24. Tactical voting: why is it such a big part of British elections? (Thomas Lockwood)
The nations and regions
25. Have voters fallen out of love with the SNP? (Dr Lynn Bennie)
26. The spectre of Sturgeon still looms large in gendered coverage in Scotland (Melody House, Dr Fiona McKay)
27. The personalisation of Scottish politics in a UK General Election (Dr Michael Higgins, Dr Maike Dinger)
28. Competence, change and continuity: a tale of two nations (Dr Will Kitson)
29. Election success, but problems remain for Labour in Wales (Dr Nye Davies)
30. Four ways in which Northern Ireland’s own seismic results will affect the new Parliament (Prof Katy Hayward)
31. Bringing People together or pulling them apart? What Facebook ads say about the NI campaign (Dr Paul Reilly)
32. A New Dawn For Levelling Up? (Prof Arianna Giovannini)
33. Who defines Britain? National identity at the heart of the 2024 UK General Election (Dr Tabitha Baker)
Parties and the campaign
34. A changed but over-staged Labour Party and the political marketing weaknesses behind Starmer’s win (Prof Jennifer Lees-Marshment)
35. To leaflet or not to leaflet? The question of election leafleting in Sunderland Central (Prof Angela Smith, Dr Mike Pearce)
36. Beyond ‘my dad was a toolmaker’: what it’s really like to be working class in parliament (Dr Vladimir Bortun)
37. The unforced errors of foolish men: gender, race and the calculus of harm (Prof Karen Ross)
38. Election 2024 and rise of Reform UK: the beginning of the end of the Conservatives? (Dr Anthony Ridge-Newman)
39. The Weakening of the Blue Wall (Prof Pete Dorey)
40. The Conservative party, 1832-2024: an obituary (Dr Mark Garnett)
41. Bouncing back: the Liberal Democrat campaign (Prof Peter Sloman)
42. The Greens: riding two horses (Prof Neil Carter, Dr Mitya Pearson)
43. Party organisations and the campaign (Dr Danny Rye)
44. Local campaign messaging at the 2024 General Election (Dr Siim Trumm, Prof Caitlin Milazzo)
45. The value of getting personal: reflecting upon the role of personal branding in the General Election (Dr Jenny Lloyd)
46. Which constituencies were visited by each party leader and what this told us about their campaigns (Dr Hannah Bunting, Joely Santa Cruz)
47. The culture wars and the 2024 General Election campaign (Prof John Steel)
48. “Rishi’s D-Day Disaster”: authority, leadership and British military commemoration (Dr Natalie Jester)
49. Party election broadcasts: the quest for authenticity (Dr Vincent Campbell)
Policy and strategy
50. It’s the cost-of-living-crisis, stupid! (Prof Aeron Davis)
51. The last pre-war vote? Defence and foreign policy in the 2024 Election (Dr Russell Foster)
52. The 2024 UK general election and the absence of foreign policy (Dr Victoria Honeyman)
53. Fractious consensus: defence policy at the 2024 General Election (Dr Ben Jones)
54. The psycho-politics of climate denial in the 2024 UK election (Prof Candida Yates, Dr Jenny Alexander)
55. How will the Labour government fare and what should they do better? (Prof Rick Stafford and team)
56. Finding the environment: climate obstructionism and environmental movements on TikTok (Dr Abi Rhodes)
57. Irregular migration: ‘Stop the boats’ vs ‘Smash the Gangs’ (Prof Alex Balch)
58. The sleeping dog of ‘Europe: UK relations with the EU as a non-issue (Prof Simon Usherwood)
59. Labour: a very conservative housing manifesto (Prof Becky Tunstall)
60. Why the Labour Government must abolish the two-child benefit limit policy (Dr Yekaterina Chzhen)
61. Take the next right: mainstream parties’ positions on gender and LGBTQ+ equality issues (Dr Louise Luxton)
The digital campaign
62. Local news and information on candidates was insufficient (Dr Martin Moore, Dr Gordon Neil Ramsay)
63. The Al election that wasn’t – yet (Prof Helen Margetts)
64. Al-generated images: how citizens depicted politicians and society (Niamh Cashell)
65. The threat to democracy that wasn’t? Four types of Al-generated synthetic media in the General Election (Dr Liam McLoughlin)
66. Shitposting meets Generative Artificial Intelligence and ‘deep fakes’ at the 2024 General Election (Dr Rosalynd Southern)
67. Shitposting the General Election: why this campaign felt like one long meme (SE Harman, Dr Matthew Wall)
68. Winning voters’ hearts and minds… through reels and memes?! How #GE24 unfolded on TikTok (Dr Aljosha Karim Schapals)
69. Debating the election in “Non-political” Third Spaces: the case of Gransnet (Prof Scott Wright et al)
70. Which social networks did political parties use most in 2024? (Dr Richard Fletcher)
71. Facebook’s role in the General Election: still relevant in a more fragmented information environment (Prof Andrea Carson, Dr Felix M. Simon)
72. Farage on TikTok: the perfect populist platform (Prof Karin Wahl-Jorgensen)
News and journalism
73. Why the press still matters (Prof Steven Barnett)
74. When the Star aligned: how the press ‘voted’ (Prof Dominic Wring, Prof David Deacon)
75. Visual depictions of leaders and losers in the (still influential) print press (Prof Erik Bucy and Dr Nathan Ritchie)
76. Towards more assertive impartiality? Fact-checking on BBC television news (Prof Stephen Cushion)
77. The outsize influence of the conservative press in election campaigns (Prof Dan Stevens, Prof Susan Banducci, Dr Ekaterina Kolpinskaya and Dr Laszlo Horvath)
78. GB News – not breaking any rules… (Prof Ivor Gaber)
79. Vogue’s stylish relationship to politics (Dr Chrysi Dagoula)
80. Tiptoeing around immigration has tangible consequences (Dr Maria Kyriakidou, Dr Iñaki Garcia-Blanco)
81. A Taxing Campaign (Prof David Deacon et al)
82. Not the Sun wot won it: what Murdoch’s half-hearted, last-minute endorsements mean for Labour (Dr John Jewell)
83. Is this the first podcast election? (Carl Hartley, Prof Stephen Coleman)
84. A numbers game (Paul Bradshaw)
85. Election 2024 and the remarkable absence of media in a mediated spectacle (Prof Lee Edwards)
86. 2024: the great election turn-off (Prof Des Freedman)
Personality politics and popular culture
87. Ed Davey: Towards a Liberal Populism? (Dr Tom Sharkey, Dr Sophie Quirk)
88. Why Nigel Farage’s anti-media election interference claims are so dangerous (Dr Lone Sorensen)
89. Nigel Farage and the political circus (Dr Neil Ewen)
90. Binface, Beany and Beyond: humorous candidates in the 2024 General Election (Prof Scott Wright)
91. What Corbyn support reveals about how Starmer’s Labour won big (Prof Cornel Sandvoss, Dr Benjamin Litherland, Dr Joseph Andrew Smith)
92. “Well that was dignified, wasn’t it?”: floor apportionment and interaction in the televised debates (Dr Sylvia Shaw)
93. TV debates: beyond winners and losers (Prof Stephen Coleman)
94. Is our television debate coverage finally starting to match up to multi-party politics? (Dr Louise Thompson)
95. Tetchiness meets disenchantment: capturing the contrasting political energies of the campaign (Prof Beth Johnson, Prof Katy Parry)
96. “We’re just normal men”: football and the performance of authentic leadership (Dr Ellen Watts)
97. ‘Make the friendship bracelets’: gendered imagery in candidates’ self-presentations on the campaign trail (Dr Caroline Leicht)
98. Weeping in Wetherspoons: generative Al and the right/left image battle on X (Simon Popple)
99. An entertaining election? Popular culture as politics (Prof John Street)
100. Changing key, but keeping time: the music of Election 2024 (Dr Adam Behr)
101. Truth or dare: the political veracity game (Prof John Corner)

WEDNESDAY 26th – DISCUSS, COLLABORATE & CONTEMPLATE  TO INNOVATE

Fusion, HEIF, innovation, Knowledge Exchange

NEED SOME TIME & SPACE TO

DISCUSS, COLLABORATE & CONTEMPLATE  TO INNOVATE? 

THE INNOVATION COMMON ROOM

is at Fusion again THIS WEEK – SAME TIME, SAME SPACE

Wednesday 26th June, 12.30 – 3.30, FG04

A RELAXED PLACE FOR RESEARCHERS TO

MEET, DISCUSS & MENTOR

over tea, coffee and biscuits

Academics can invite their Post-Graduate Students

This is the final Innovation Common Room for this academic year.

THE INNOVATION COMMON ROOM

will return in September for the 2024-25 year

Research Knowledge Exchange Culture: Making it Happen

Contact the BU Knowledge Exchange Manager, if you need to know more

wmorrison@bournemouth.ac.uk

BU Research Conference: Powerful Partnerships – Wednesday 26 June

conferences, Knowledge Exchange, Training

A lightbulb created by interlocking pieces of stringThere’s still time to book your place for the BU Research Conference, which takes place on Wednesday (26 June) in the Fusion Building.

The theme for this year’s conference is powerful partnerships, exploring how working with others can enhance your research.

Speakers include Isabella Pereira, Head of the Institute for Community Studies, and a panel of BU academics sharing their experiences of working with partners regionally, nationally and internationally.

You’ll also have chance to take part in practical workshops covering topics including building international partnerships, co-creating research, and working with business.

The conference runs from 9.30am – 1pm and will be followed by a networking lunch to spark further conversations and collaborations.

We’re hoping it will be an inspiring and informative day, and we’d love to see you there.

Find out more and book your place via Eventbrite