Category / Communities, Cultures and Conflicts

Fusion supports new PR research collaboration in Asia

Awarded & submitted bids, Fusion, REF Subjects, Research themes

Prof Tom Watson teaching at Chulalongkorn University

For several years, the Media School (TMS) has been developing a relationship with Chulalongkorn University in Bangkok, Thailand. Chula, as it is known, is rated as the No.1 university in the kingdom.

The SMN award allows the development of a collaborative project between TMS and the Faculty of Communication Arts at Chula to organise an academic conference on public relations in Asia in Bangkok on November 18-19.
The conference will provide a platform for academic research on public relations history, current theory and practice, and future trends. In particular, it will investigate Asian (i.e. non Anglo-American) perspectives of public relations and will be the first dedicated conference to do so.

Prof Tom Watson, who is a co-chair of the conference, says the SMN funding “will lead to the development of a sustainable academic and research partnership between the two universities. It will enable BU staff participation in cross-cultural research with Thai colleagues. The conference will also place BU in a leadership role on research into cross-cultural communications and international public relations.”

Dr Ana Adi is working with Prof Watson on the project. She taught at Chula in mid-2012 on a staff exchange. She and at least one other TMS academic will be attending the conference and presenting papers.

The conference collaboration started with attendance by Chula’s Dr Napawan Tantivejakul at the International History of Public Relations Conference 2011 at BU, which began a dialogue about a joint conference with an Asian focus. This was cemented when Prof Watson visited Chula in November last year as a visiting professor and negotiated the arrangements. It is hoped that there will be 16 speakers, plus two keynotes, and 50 delegates at the November event.

Developing a working paper at BU

Fusion, PG research, Publishing, Research themes

I would like to make you aware of an exciting development at BU.

A multi-disciplinary group of BU academics has been meeting over the last 6 months in order to design a online journal that is capable of acting as a central focus for the dissemination of the high quality research and scholarly outputs from UG and PG dissertations, post graduate researchers, early career researchers and established academic staff. The group has designed a developmental working paper online journal that will support ‘would be’ authors and their potential publications. Although particular emphasis has been given to maximising high quality outputs of UG and PG students and early career academics, this online journal will be capable of supporting the potential of all those engaged in research and scholarship at BU.

Below are a series of Q & As:

 

What’s the name of the working paper?

The provisional title is eBU: Working Papers Online

 

How is the working paper structured?

The working paper will not be limited to any one discipline or allied to any one particular methodology, but will aim to publish articles driven by the key BU Research Themes: (Creative and Digital Economies, Culture and Society, Entrepreneurship and Economic Growth, Environmental Change and Biodiversity, Green Economy and Sustainability, Health, Wellbeing and Ageing, Leisure and Recreation, Technology and Design). Apart from the build-up to launch, the working paper will have no deadlines or specific calls for papers. Instead, the working paper will work on a rolling submission process.

A set of author guidelines and details about formats are currently being considered and written. However, the guidelines are likely to accommodate a wide range of formats.

 

What are the submission processes for staff and students?

It is envisaged that staff will act as gatekeepers and encourage undergraduate and master’s students to submit high quality work into a format this is publishable. Post-graduate researchers and academic members of staff will be able to submit papers on their own accord.

After a short review from the editorial board, two designated BU academics will provide an initial quality check. The paper will then be uploaded to the internal intranet working paper site. This will allow any member of staff or student to read and offer feedback. However, within a few weeks the two designed reviewers will then provide a more comprehensive and detailed critical review. All reviews will take place in a safe, secure and INTERNAL environment. After a detailed review, students will then be encouraged to make any recommended changes and submit to external publication/or make their work available to be published on external working paper website.

This working paper is set to go live in March.

 

Further information

If anyone is interested in becoming involved in helping to create this online journal, and/or at an editorial level please get in touch with Andrew Harding (aharding@bournemouth.ac.uk), Andrew Adams (aadams@bournemouth.ac.uk) or Fiona Knight (fknight@bournemouth.ac.uk).

 

Are we born to yawn?

Fusion, R & KE Operations, REF Subjects, Research assessment, Research Integritiy, Research themes

Yawning consistently poses a conundrum to neurologists and neuroscientists. Increasingly, evidence is found to link neurological disorders through the commonality of yawning episodes and contagious yawning. Despite discrete incidences (such as parakinesia brachialis oscitans) in brain stem ischaemic stroke patients, there is considerable debate over the reasons for yawning, with the mechanism of yawning still not fully understood. Cortisol is implicated in the stress response and fatigue; repetitive yawning may be the link between neurological disorders and with a strong correlation between yawning and a rise in cortisol levels. Evidence has now been found in support of the Thompson Cortisol Hypothesis that proposes cortisol levels are elevated during yawning [1]. Additional data is in press, and further research is planned with longitudinal consideration to neurological disorders such as multiple sclerosis and stroke. Funding for such initiatives is currently being sought.

[1] Thompson, S.B.N., & Bishop, P., 2012. Born to yawn? Understanding yawning as a warning of the rise in cortisol levels: randomized trial. Interactive Journal of Medical Research, 1(5), e4:1-9. Doi: i-www.jmr.org/2012/e4/

How Web 2.0 might revolutionise our research

Many of you will be familiar with the revolution that the internet is undergoing, with its growth of social networking, web applications, blogs and wikis. What I had not appreciated, until very recently, is what the full implications are for how we go about our research. I am sure that colleagues in DEC and the MediaSchoolare well ahead of the curve on this, but for the rest of us, the penny is perhaps only just beginning to drop. I recently attended a fascinating conference hosted by the European Social Simulation Association in Salzburg. This is a group of researchers united by a common interest in using computer programs to simulate human behaviour, and its implications for human society. This was very much a new arena for me; I was really attending to learn something about the agent-based modelling approaches that are the flavour of the month in these circles. But what most impressed me was the way researchers are now using web technologies to access data to explore in their models. For example, although I’d heard of “crowdsourcing” before, I’d never really seen it in practice, and what it can deliver. I was most impressed by groups using tools such as Twitter, together with mapping applications such as Google maps, to produce highly informative maps showing the movements and wellbeing of large numbers of people. A great example is what the LSE is doing to map happiness – yes, really – http://www.mappiness.org.uk/. Another example, from the University of Leeds, has been using Twitter to map the movements of commuters in and out of the city. What is perhaps most astonishing is that large numbers of people seem keen to participate in these research projects. Potentially useful tools being used by this research community include open source mapping initiatives such as Open Street Map http://www.openstreetmap.org/ and Maptube http://www.maptube.org/, as well as Survey mapper http://www.surveymapper.com/current.aspx. You might find this reference useful if you’re interested in learning more – http://ssc.sagepub.com/content/27/4/524

Emerald Literati Network 2012 Awards for Excellence

Research assessment, Research Integritiy

Professor Jonathan Parker

Professor Jonathan Parker, Deputy Dean for Research in the School of Health and Social Care has been chosen as an Outstanding Reviewer at the Emerald Literati Network Awards for Excellence 2012. Each year Emerald names and rewards the Outstanding Reviewers who contribute to the success of the journals.  Each journal’s Editor has nominated the Reviewer they believe has been that title’s most Outstanding Reviewer.

The most Outstanding Reviewers are chosen following consultation amongst the journal’s Editors, whom are eminent academics or managers. Professor Parker was selected for the very impressive and significant contribution he made as a Reviewer to The Journal of Adult Protection throughout 2011.

Would you like to travel? Categories for the latest round of Winston Churchill Fellowships have been announced and there is something for everyone

Funding opportunities, PG research

The Winston Churchill Memorial Trust is looking for people who:

  • Would benefit from experience overseas so that their effectiveness in their career or field of interest was enhanced
  • Are in a position to disseminate their new knowledge and examples of best practice for the benefit of their communities and the UK

In the past the School of Tourism has been particularly successful in obtaining these fellowships with 4 members of staff (and 2 spouses) gaining awards. The funding is good, and being a fellow opens you up to a range of networks and opportunities that are often not normally easily accessible.

The categories for this year are listed below, and seem to cover most areas of interest in the University.  It is important to pitch you application correctly, and there are qualifications as to who may apply (you need to be a British Citizen), so please feel free to come and have a chat.  Closing date is 2 October 2012. 

Science, Engineering & Technology: Applications are welcome from right across this wide field, especially with respect to the popularisation of science, reverse innovation and smart growth. 

Environment, Food & Rural Affairs: Those involved in the countryside, food production, environment and conservation, including those interested in the natural environment and biodiversity and waste management. 

Education: Applications are sought from those working to improve the achievement of students aged 5-19, with particular emphasis on English, Maths, Science and Technology. We are also seeking applications from Deputy Head Teachers who are future Head Teachers, in a joint project with the Farmington Trust. 

Business, Industry & Commerce: We are especially interested in those running Social Enterprises who wish to learn from models overseas, particularly in emerging markets. We’re also keen to receive applications for projects focussed on making Corporate Social Responsibility more effective.  

Medical and Health: Applications are welcome from across this wide spectrum, especially from those with an interest in alcohol-related health issues and continuity of care, both medical and management.  

Communities that Work: This category is for those working in all areas of developing stronger and more effective communities. (This is the second year of a joint project with The Rank Foundation). 

The Creative Industries: Applications are welcome from anyone in this wide field wishing to research new and innovative ideas from overseas.  

The Arts and Older People: Those providing opportunities for older people in all aspects of music, dance, drama and the fine arts. (This is the second year of a joint 3 year project with The Baring Foundation). 

Prison & Penal Reform: Those involved in prison and penal reform and related sentencing issues, who are interested in projects that reduce re-offending and contribute to a just, humane and effective penal system. (A joint project with The Prison Reform Trust and supported by the ICPS) 

Open: Anyone with an appropriate project not covered by other categories, including Exploration (expedition leaders only), and Music Education (a joint project with The Finzi Trust), should apply here.

Further details at: http://www.wcmt.org.uk/

 

 

 

How Martin Kretschmer’s research impacted the proposed plan to extend copyright term

Watch this excellent short video from BU’s Prof Martin Kretschmer on how a BU conference and signed statement resulted in the European Union amending a proposed plan on copyright law.

To see other BU videos on YouTube go to the BU YouTube page!

 

httpv://www.youtube.com/watch?v=GGZZ4SrrzSI

 

View Martin Kretschmer’s publications in our institutional repository.

Developing software to improve quality of life for disabled people

Bournemouth University (BU) is proud to be a part of an exciting project, aimed at improving the quality of life for people with physical and learning disabilities.

The SHIVA Project (Sculpture for Health-care: Interaction and Virtual Art in 3D) brings together computer science groups, including the National Centre for Computer Animation (NCCA) at BU, and medical organisations working with disabled people.

Professor Alexander Pasko is leading BU’s contribution to the SHIVA project: “The main idea behind SHIVA is to give people with disabilities the opportunity to do something in the area of 3D as a way of enhancing their creativity and expressing themselves.”

The project team are currently identifying the requirements of the medical organisations, in order to develop exercises to support a range of different patient needs. These exercises will also offer a wider range of activities for patients, which can increase the chances of a successful rehabilitation.

NCCA staff at BU are developing the 3D modelling software, which can be driven by gestures, as well as hosting the HyperFun project, which is a programming and language software tool, used to create, visualise, and fabricate volumetric 3D models.

One example case the project team are working on is to help improve physical activity in patients who have suffered a stroke.

“We are also working with children who are born disabled,” explained Professor Pasko, “helping them with simple tasks that engage and activate the right side of the brain.”

The final stages of the SHIVA Project will be to raise awareness of the exercises within the medical profession, so they can be applied in the education or rehabilitation process.

The project aims to be completed by February 2014, when an exhibition will be held to display the work of the disabled participants. This will be made possible through the use of 3D printers currently available at BU.

The other organisations involved in the project are the University of Lille in France, the HOPALE Foundation from France and the Victoria School from Poole. For further information and updates visit the project website.

The SHIVA project is part-funded thanks to the action of the European Union and with a contribution of the European Regional Development Fund (ERDF)

Strategies for use of news websites in journalism education

Fusion

Funding Source: Association for Journalism Education
Chief Investigators: Dr Einar Thorsen and Sue Wallace, The Media School, Bournemouth University
Research Assistant: Dr Caitlin Patrick, The Media School, Bournemouth University

 

Project brief

Journalism is among the most rapidly changing industries, affected by both technological advances and shifting consumer habits. This makes it paramount for journalism education to keep pace with trends such as changing journalism practices and the migration of audiences to online journalism. One possible outcome of this imperative is for online news or magazine websites to be developed to a) showcase student reporting, b) serve as an educational tool in professional journalism practices, and c) facilitate research into news and journalism innovation. Journalism courses are increasingly making use of their own websites in one or more of these ways, but development, as in the news industry itself, has tended to be haphazard and quite often on a trial and error basis.

This project seeks to address this problematic by conducting a survey of news and magazine websites used in journalism courses, their history, evolution and integration into education practice. The aim is not to produce a standard model to be applied in every case. Rather, the intention is to collect and share experiences to inform education and curriculum development. The sharing of best practice can also help to maintain high standards in journalism education.

 

International survey

Phase One of the project launched in March 2012 and involves an international survey into the use of news and magazine websites in journalism education.

We would be most grateful if anyone involved in journalism education could assist by completing our survey:
https://www.surveymonkey.com/s/websites-in-journalism-education

We are interested in the views of both staff and students, so please circulate as widely as possible.

The survey is completed anonymously. For staff it takes no more than 10-15 minutes to complete, with the student section possible to complete in 5 minutes. All staff and students on undergraduate and postgraduate journalism courses are encouraged to partake and we welcome your participation.

 

Case studies

Phase Two of the project will take place in the second half of 2012 and involve up to five site visits to observe how websites are used in live news days simulating real-life news operations. During these visits we propose to conduct follow-up interviews in conjunction with examination of websites, to scrutinise in finer detail the patterns of application and usage.

 

Project outcomes

This project will investigate both technological and editorial issues associated with use of websites in journalism education.

Findings from this research project will be made available online and as contributions to relevant scholarly journals, including the AJE journal Journalism Education, outlining experiences, advice, and different models of application. The findings may also be of use to accreditation bodies and industry panels.

If you would like further information on the project, you can view the original project brief.

BU’s Professor Keith Brown announced as speaker at first National MCA/DOLS Conference

Professor Keith Brown, Director of the Centre for Post Qualifying Social Work at BU, has been added to the list of speakers at the Mental Capacity Act Deprivation of Liberty Safeguards (MCA/DOLS) conference.

The national conference, which is the first of its kind, will focus on the current industry after MCA and DOLS legislation has been put in place.

Professor Keith BrownExhibitions from agencies and organisations will be displayed at the conference to further contribute to the knowledge of attendees. The day will be filled with presentations and various discussion groups around relevant topical issues.

Discussions will focus on whether the legislation has made a difference, the issues people are still experiencing and what still needs to be done to raise awareness and get people thinking about MCA/ DOLS.

The conference will be held on Tuesday 28 February 2012 at Inmarsat Conference Centre, London.

For more information or to book a place, please contact Denise Whickman at denise.whickman@sept.nhs.uk

BU Professor of Law presents in Geneva

REF Subjects

WIPO logoBournemouth University’s Director for the Centre for Intellectual Property Policy and Management (CIPPM), Professor Martin Kretschmer, has been invited to speak at the World Intellectual Property Organization (WIPO) in Geneva.

Professor Kretschmer will open the ‘Economics of Intellectual Property’ seminar series on 15 February 2012, with a presentation entitled ‘Private copying and fair compensation: An empirical study of copyright levies in Europe’.

His work is the first independent empirical assessment of the European levy system as a whole. It consolidates the evidence on levy setting, collection and distribution and reviews the scope of consumer permissions associated with levy payments.

Professor Kretschmer will present the results of three studies into printer/scanners, portable music/video/game devices, and tablet computers, including his analysis of the relationship between VAT, levy tariffs and retail prices in 20 levy and non-levy countries.

The full seminar series sees six presentations in Geneva between now and November, each by one of the world’s top Intellectual Property researchers. The full programme, including presentations by Professors of Stanford University and the University of Tokyo can be accessed online.

A video version of Professor Kretschmer’s and other ‘Economics of Intellectual Property’ presentations will be available after the event through the WIPO website.

Privilege and Property: Essays on the History of Copyright

Professor Kretschmer’s co-authored publication ‘Privilege and Property’ (Cambridge OpenBook Publishers, 2010, with Professors Deazley and Bently) has been reviewed in the Swiss published journal Archiv für Urheber- und Medienrecht, or UFITA (trans. Copyright and Media Law).

The edited volume is a companion to the AHRC funded digital archivePicture of Professor Martin Kretschmer, ‘Primary Sources of Copyright’, which Professor Kretschmer has co-directed with Professor Bently of Cambridge University since 2006. The archive now comprises of more than 550 documents going back to Renaissance Italy (in facsimile, transcribed, translated and commented).

In the review, the lawyer and chairman of the Swedish Performing Rights Society, Dr Gunnar Petri, writes: “This magnificent resource comprises essential material from all the great traditions of copyright and will enormously facilitate comparative research…. By way of introduction, the editors present a highly interesting picture of the present state of copyright historiography, in itself a ground-breaking venture. They trace the elevation of copyright history into an academic subdiscipline to the years between about 1740 and 1790 in Britain, France and the German-speaking lands, see it in the jurisprudential treatises of the 19th century and note a decline in interest after the signing of the Bern convention [1886], signalling a more functional approach to copyright’s history.”

‘Privilege and Property’ and the digital archive at www.copyrighthistory.org  “deserve the highest appreciation” (Petri).

Assessing societal impact of social work research

REF Subjects, Research themes

Edwin Van TeijingenREF logoJonathan Parker
The Research Excellence Framework, or REF, is the new assessment method for publically funded research in universities. Its controversial new ‘impact’ element rates work based on evidence of social, economic or cultural benefits generated from it. But how easily can such things be quantified, particularly in applied academic subjects like social work?

Professors Jonathan Parker and Edwin van Teijlingen from Bournemouth University have addressed these questions in their paper ‘The Research Excellence Framework (REF): Assessing the Impact of Social Work Research on Society’, published in Practice: Social Work in Action.

They argue that ‘the framework raises doubts about whether it is possible to capture fully the impact of social work research at all, and social work itself for that matter’, and stress that some pathways need to be identified to do this.

In suggesting ways to evidence impact, such as primary evaluative research, Parker and Van Teijlingen also outline the stumbling blocks. There are data protection laws and the expense and time of tying up research evaluation with another research project.

The solution, they say, is for social work research to be built and undertaken in partnership with social care agencies; that impact is everybody’s concern and practitioners and those who use social work services and their carers have a role to play in its creation and identification.

Parker and Van Teijlingen acknowledge that the REF will promote critical-thinking, engage practitioners and address the challenges of public spending restraint, but express a deep-seated concern that this new method of assessment will mark a loss of ‘conceptual, theoretical and critical’ research.

Although assessing research through improved social, economic, health, and environmental aspects of life is unlikely to be questioned, Parker and Van Teijlingen strongly argue that it should not be the only set of research outcomes recognised.  They argue that if the REF approach becomes common currency, ‘society is likely to lose the deeper understandings and meanings that have permeated thinking and, no doubt practice and behaviour.’

Both firmly believe BU’s research programme designed to enhance social work practice through continuing professional education has changed practice and influenced policy, as well as numerous other benefits to culture, public services, health, environment and quality of life.

Read Parker and Van Teijlingen’s full paper.

The BU Challenges: the way forward

BU Challenges, Fusion

The BU Challenges (previously the Research Themes) were launched in December at the first of the BU-wide Fusion events. The Challenges are societally-led, encourage cross-School working and collaboration, and will be the main vehicle through which our research is presented externally in future.

To discuss how to take the Challenges forward and foster collaborative working, Matthew Bennett would like to talk to all staff interested in the Challenges. Matthew will spend an hour per Challenge either in the Costa in the Atrium or in the Costa in Studland House and invites you to join him to talk about the way forward for each theme.

The session times are listed below:

Research Theme

Date and Venue
Creative and Digital Economy 11 January – 2.00 pm to 3.00 pmCosta Coffee Shop, Poole House

 
Culture and Society 12 January – 2.30 pm to 3.30 pmCosta Coffee Shop, Poole House

 
Environmental Change and Biodiversity 16 January – 2.00 pm to 3.00 pmCosta Coffee Shop, Poole House

 
Entrepreneurship and Economic Growth 18 January – 11.00 am to 12.00 pmCosta Coffee Shop, Studland House

 
Green Economy and Sustainability 18 January – 4.00 pm to 5.00 pmCosta Coffee Shop, Poole House

 
Recreation and Leisure 19 January – 10.00 am to 11.00 amCosta Coffee Shop, Poole House

 
Health, Wellbeing and Aging 25 January – 1.30 pm to 2.30 pmCosta Coffee Shop, Studland House

 
Technology and Design 23 January – 4.00 pm to 5.00 pmCosta Coffee Shop, Poole House

 

Radio heritage digitised and available on the British Universities Film & Video Council website

Watch this excellent short video from BU’s Professor Hugh Chignell who has worked with London Broadcasting Company’s independent radio news archive to digitalise over 8,000 tapes, creating a live history account which is now available on the British Universities Film and Video Council’s website: http://radio.bufvc.ac.uk/lbc/

To see other BU videos on YouTube go to the BU YouTube page.

 

httpv://www.youtube.com/watch?v=svdm_2f4V24

Google Under-the-Earth: Seeing Beneath Stonehenge

Google Under-the-Earth: Seeing Beneath Stonehenge is the first application of its kind to transport users around a virtual prehistoric landscape, exploring the magnificent and internationally important monument, Stonehenge.

The application was developed by Bournemouth University archaeologists, using new field data gathered during their work with colleagues from the universities of Sheffield, Manchester, Bristol, Southampton and London as part of the Stonehenge Riverside Project.  Google Under-the-Earth works by adding layers of archaeological information to Google Earth technology.Snapshot of the 360 degree view from the Stone Circle

The unique visual experience lets users interact with the past like never before. Highlights include taking a visit to the Neolithic village of Durrington Walls, a trip inside a prehistoric house and the opportunity to see reconstructions of Bluestonehenge at the end of the Stonehenge Avenue and of the great timber monument called the Southern Circle, as they would have looked more than four thousand years ago.

 

The project is funded by the Arts and Humanities Research Council (AHRC) and Google Research Awards, a program which fosters relationships between Google and the academic world as Google fulfils its mission to ‘organize the world’s information and make it universally accessible and useful.’

But this fabulous educational and cultural tool does not end with Stonehenge. Archaeological scientist Dr Kate Welham, project leader at Bournemouth University, explained that it is the start of something much bigger.

“It is envisaged that Google Under-the-Earth: Seeing Beneath Stonehenge could be the start of a new layer in Google Earth. Many of the world’s great archaeological sites could be added, incorporating details of centuries’ worth of excavations as well as technical data from geophysical and remote sensing surveys in the last 20 years,” she said.

Dr Nick Snashall, National Trust Archaeologist for Stonehenge and Avebury World Heritage Site, said: “The National Trust cares for over 2000 acres of the Stonehenge Landscape. Seeing Beneath Stonehenge offers exciting and innovative ways for people to explore that landscape. It will allow people across the globe, many of whom may never otherwise have the chance to visit the sites, to share in the thrill of the discoveries made by the Stonehenge Riverside team and to appreciate the remarkable achievements of the people who built and used the monuments.”

You can download the application from the Google Under-the-Earth: Seeing Beneath Stonehenge site. The tool is easy to use and requires Google Earth to be installed on your computer.

Consumer behaviour in virtual worlds

A prestigious journal has awarded two Bournemouth University (BU) academics the ‘Best Paper’ accolade for their work in the largely unstudied domain of consumer behaviour in digital virtual spaces, including video games, virtual communities and the web.

‘Concepts and practices of digital virtual consumption’, by BU’s Dr Janice Denegri-Knottand Dr Mike Molesworth, was among the most downloaded work published by Consumption Markets and Culture last year.

The paper examines digital virtual consumption (such as owning luxury cars in a video game), the relationship it has within the real material world and the appeal of consumption that is deprived of a material, physically tangible form.

Flying planes in a computer gameDenegri-Knott and Molesworth think of consumption on spaces like eBay, Amazon and World of Warcraft as somewhere between the consumers’ imagination and material consumption, and believe it is charged with transformative potential for its users.

Consumers can fulfil all sorts of daydreams, such as finding a designer dress on eBay, or performing the fantasy of being a powerful wizard. They don’t just look and ask ‘what might it be like’, but may ‘try on’ being an entrepreneur, someone with wealth, a collector, a trader, an advertiser, a criminal, a hero, a warrior, or many other ways of being.

Their roles are enhanced as the scripts available to them expand and can be tested within relatively small timescales. The digital virtual individual may be an avid collector one year, a warrior hero the next, and a successful entrepreneur the year after that. The video game player may be a successful criminal one week and a racing driver the next.

Denegri-Knott and Molesworth believe more emphasis is needed on the relationship between the virtual realm and the real-world and, as digital virtual consumption is largely unstudied, they propose an integrative view for further research.

“The paper was written in the spirit of mapping out potential avenues for research, and also to give us some kind of conceptual frame to make sense of consumption in emerging digital virtual spaces,” said Dr Denegri-Knott.  “We now have a body of work that looks at the way in which users consume through eBay, from which we have been able to draw some insights on the acceleration of consumer desire and the problems this creates. We now would like to develop the theme of transformative potential in digital virtual consumption; that is to see how consumers make sense of their experiences and how they integrate these into their everyday lives.”

The pair are also now researching the experience of owning digital virtual goods, in particular the ways in which consumers become attached to certain goods, and how they maintain their preferential stature.

Dr Denegri-Knott concluded: “We were both delighted and surprised to hear that our paper was so well received by the readers of the journal and by the judging panel.  This is a real achievement for the Emerging Consumer Cultures Group (ECCG).”