Tagged / FMC

FMC researcher’s new book explores how marketing scholars market to each other

Publishing, research methods, research staff, writing

Dr. Chris Miles, Principal Academic in Marketing & Communication at Bournemouth University, has just published The Marketing of Service-Dominant Logic: A Rhetorical Approach, with Palgrave Macmillan.

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, Dr. Miles uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence.

Dr. Miles investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

Book cover of The Marketing of Service-Dominant Logic

Cover of The Marketing of Service-Dominant Logic: A Rhetorical Approach

Book details:
DOI: https://doi.org/10.1007/978-3-031-46510-9

Hardcover ISBN: 978-3-031-46509-3

Softcover ISBN: 978-3-031-46512-3

eBook ISBN: 978-3-031-46510-9

Recruiting : FMC Reps for the Research Staff Association

BU research, research staff, Vitae

The BU Research Staff Association (RSA) is a forum to promote research culture at BU. Research staff from across BU are encouraged to attend to network with others researchers, disseminate their work, discuss career opportunities, hear updates on how BU is implementing the Research Concordat, and give feedback or raise concerns that will help to develop and support the research community at BU.

The Association is run by three leaders, supported by at least two reps from each faculty.

Eligible research staff are those on research-only contracts – fixed-term or open-ended employment  (not PTHP/casual contracts).

If you are interested in the FMC rep role, please supply a few words to demonstrate your suitability, interest, availability in relation to the position to Researchdev@bournemouth.ac.uk by the 20/09/23.

Please contact your faculty RSA rep to chat about it if you have any queries.

BU project explores potential power of constructive journalism in Covid-19 aftermath

BU research

Throughout the Covid-19 pandemic, the news media have played an instrumental role in providing the latest updates and information. An increasing number of people, however, have sometimes avoided the news, finding negative coverage has a detrimental effect on their mood and wellbeing.

A new collaborative project will explore how constructive journalism – also known as solutions journalism – can increase audience engagement and empower communities to tackle the problems they face in the aftermath of the pandemic.

Constructive journalism breaks from traditional journalism’s focus on reporting social problems to also feature how people respond to problems, in order to help audiences to feel more motivated, inspired and empowered to deal with challenges.

Early evidence shows that this style of journalism also leads to greater engagement, with articles read more deeply and shared more widely.

The project is being undertaken by Bournemouth University (BU) in conjunction with Newsquest, one of the UK’s largest publishers of local and regional newspapers, with training and consultancy provided by the US-based Solutions Journalism Network, and the Association of British Science Writers.

Dr An Nguyen, Associate Professor of Journalism at BU, is leading the project, which is funded by the Arts and Humanities Research Council as part of the UK Research and Innovation’s Covid-19 rapid-response research scheme.

He said: “Traditionally, due to their professional dedication to the watchdog role in monitoring and holding powers to account, journalists focus disproportionately on social problems and pay inadequate attention to the ways to solve problems.

“Over time, it has become a bit too much of ‘doom and gloom’ news, which can lead to many people becoming mentally fatigued, desensitised or feeling helpless or powerless, because they can’t see a way out or don’t know how they could take action.

“Constructive journalism does not shy away from the crucial watchdog function but aims to offer a balance, moving away from focusing on problems to also exploring how problems are tackled and solved.”

Dr Nguyen added that the pandemic offered an opportunity to deploy constructive journalism in a large scale to help the UK’s local and regional communities and investigate the potential of constructive journalism in helping the public to deal with the social issues of our time.

“People will face a lot of problems during the transition out of lockdown and will try to find ways to limit the damages and adapt to the ‘new normal’,” he said.

“There is an increasing recognition among news industry that constructive journalism can be valuable. This project is an opportunity to test this concept in the context of one of the biggest issues the world is facing and see whether journalism can help people.”

Journalists across the UK, including journalism students, will receive training to produce constructive journalism through series of online training webinars. About 50 of them will then be mentored on a one-to-one basis by journalists with experience in constructive journalism to produce solutions-focused news for Newsquest’s local and regional titles.

It is hoped that at least 1,000 pieces of constructive journalism will be produced in relation to Covid-19 recovery during this campaign. A new professional network of UK constructive journalists will also be established and launched at the end of the project.

A research team in BU’s Department of Communication and Journalism will conduct in-depth interviews, surveys and experiments with local news audiences, including community leaders, to investigate how solutions-focused news can affect the mental health and wellbeing of the public, as well as civic engagement.

“We are trying to explore what type of constructive journalism would work, what sort of effects it has on audiences and how it might or might not help them to be more optimistic, motivated, inspired or empowered to take actions,” said Dr Nguyen.

The team will also conduct a detailed analysis of the solutions-focused news output from the campaign as well as interview the mentored journalists and their editors about their experience.

Dr Nguyen said: “We’ll look at the content output and see what sort of reporting techniques are used, what are effective and how they engage people throughout the post-lockdown stage of the pandemic.

“We will feed our research findings back to the participating news outlets so that they are informed of the effect of their campaign and, where necessary, what might be done to improve things.”

BU research explores the use of comic artistry and storytelling in public health information

BU research

Research at Bournemouth University is looking at the effectiveness of comic artistry and storytelling in the sharing of public health messaging.

Funded by the Arts and Humanities Research Council (AHRC) the project will catalogue and analyse comic-style public health graphics, specifically those created during the Covid-19 pandemic, and seek to make recommendations on how the comic medium can be effective at delivering public health messaging to help drive behaviour change.

The idea for the research began as Dr Anna Feigenbaum, the lead researcher, and her colleagues Alexandra Alberda and William Proctor shared clever comic-style graphics with one another that had been created and shared on social media about Covid-19. These single, sharable, comic-style graphics blend the artistry and storytelling of comics with the Covid-19 messaging we have seen throughout the pandemic.

Dr Feigenbaum, an Associate Professor within the Faculty of Media and Communication at Bournemouth University, said, “What we saw from these comic graphics was the way that the artistry and storytelling combined to share messages in a more emotive and interesting way. This built on work we were already doing on how public health messaging could utilise this medium to make their own messaging more engaging and even lead to better behavioural outcomes.”

José Blàzquez, the project’s postdoctoral researcher, has started work in collating over 1200 examples of comic-style Covid-19 messaging with the aim of understanding what makes them so compelling, and how this genre of communication could be further used to create what the project’s research illustrator, Alexandra Alberda, calls an “accessible, approachable and relatable” style of messaging when communicating important public health messages. The team aims to build a database that archives these comics, including information about their artistic and storytelling techniques, audience engagement, circulation, and what implications they may have for the sharing of health messaging in the future.

The final outcomes will be shared as a report and an illustrated set of good practice guidelines. Results will also be shared in the team’s edited collection Comics in the Time of COVID-19 and a special journal issue for Comics Grid. It is hoped these guidelines will inform public health communicators, as well as graphic designers and educators.

The team has even created their own Covid-19 web-comics, published by Nightingale on Medium. https://medium.com/nightingale/covid-19-data-literacy-is-for-everyone-46120b58cec9

Dr Feigenbaum continued, “Data comics are on a real upsurge as people look to make sense of the world through data visualisation, and there are some wonderful examples from amateur artists who have been incredibly clever and creative in taking what are, essentially, public health messages, and turning them into emotive comic-style stories.

“These sharable comic graphics are engaging and informed – there is a lot to learn here about the way we make sense of the world and how this genre could help us to see the communication of important messages in a whole new light. What we’re researching now could be seen as best practice in years to come.”

In addition to the main team of Dr. Feigenbaum, Dr. Blàzquez and Alexandra Alberda, this research will be conducted with Co-investigators Dr. Billy Proctor, Dr. Sam Goodman and Professor Julian McDougall, along with advisory partners Public Health Dorset, the Graphic Medicine Collective, Information Literacy Group and Comics Grid.

More information about the project will soon be available at www.covidcomics.org.

Dr Mark Readman at the Creative Industries Workshop in Istanbul

BU research, EU, Funding opportunities, Research communication

Earlier this month I took part in a ‘Creative Industries Workshop’ in Istanbul. This was funded by the Arts and Humanities Research Council (AHRC) and the Istanbul Development Agency. About 40 of us had won funding to attend – a mixture of UK and Turkish ‘experts’ (academics and industry representatives) – and we were tasked with addressing the challenges faced by Turkey’s creative industries.

The key issue presented to us was how to maximise the potential for growth, diversification and resilience in Turkey by identifying the specific affordances of the creative industries. There is clear ambition in Turkey to “increase the value added of goods and services produced in the country” and the UK is seen as a model for such growth.

The thematic areas which we addressed were: Ecosystem – the structures of finance, networking, collaboration, services, and actors which facilitate growth; Demand – the sensitivity to awareness, ‘customer needs’, and particularly the ways in which other sectors (such as tourism) might complement and stimulate this; Design and value added – the emphasis on digital transformation trends which might ‘intensify user experience’ through improving the quality of life; Data and knowledge – how the creative industries are defined, the relationship between data and policy, and possible research which might produce new models.

The workshop was a very stimulating fusion of different perspectives, and each group presented ‘solutions’ to the funding bodies which drew on our experience and understandings of successful policies and practices. Some of us, however, of a more critical mind set (and I won my funding on the basis of promising to provide this) had further questions that we wanted to pursue, for example: the need to avoid a kind of ‘colonial approach’, dispensing ‘wisdom’ from the UK; the problematic relationship between the creative industries and the craft industries – ways of achieving complementarity without collapsing key differences; the notional affordances of ‘ecosystems’ – some of us suggested that ‘true creativity’ prospered despite, rather than because of ‘ecosystems’; and, ultimately, the nature of this thing called the ‘creative industries’, which is often presented as an ‘ontological category’, but which tends to be a strategic category – some transparency about this seems to be required.

There will be a further call from the AHRC intended to nurture some of the collaborations that were made possible in the workshop, and the challenge will be to maintain this critical stance whilst working together to stimulate worthwhile projects (and we saw some excellent examples of existing initiatives). As we face life post-Brexit, Turkey is likely to be a significant partner, given its position, between Europe and Asia.

Mark Readman, FMC

Call for Presenters: Second Annual FMC Postgraduate Researcher Conference 2018

conferences, humanities, PG research

After the success of last year’s conference, we warmly invite you to the Second Annual FMC Postgraduate Researcher Conference 2018 on the 5th December 2018. This all day conference is open to all Postgraduate Researchers from the Faculty of Media and Communication, so whether this is your very first conference, or you are a seasoned presenter, we want to hear from you.

This year’s conference aims to be more diverse and dynamic than ever before, so whatever your research, there’s never been a better opportunity to share your work with us in a warm and welcoming atmosphere.

We are accepting 15-minute presentations, 30-minute workshops, or if you are a first year postgraduate researcher, a shorter 3-minute introduction to your research topic. The deadline for applications is the 2nd November 2018, now less than two weeks away; so don’t miss this fantastic opportunity to share your research with us.

Please email your presentation or workshop title enclosed with a 250-word abstract to mbrown@bournemouth.ac.uk by no later than the 2nd November 2018.

Can’t make the 5th December? Don’t miss out.

We appreciate that this may be a busy time for researchers across the faculty, so for the first time we will also be accepting the digital submission of papers. We welcome researchers to submit video uploads of papers, or to present remotely. If you would like more information about digital submission, or delivering a paper remotely please do get in contact with a member of the organizing team.

With a fantastic line-up of papers, workshops, and events don’t miss out on your chance to add your voice to this faculty-wide showcase. We look forward to receiving your submissions very soon.

– Steve

on behalf of the

The conference team

Alexandra P. Alberda

Graphic Medicine and Curatorial Practice

T: @ZandraAlberda

Stephen Allard

Socio-digital Poetics

T: @fictiondissy

Melanie Brown

Copyright Law and Cultural Heritage

mbrown@bournemouth.ac.uk

Association for Psychosocial Studies Biennial Conference

conferences, Uncategorized

Association for Psychosocial Studies Biennial Conference

Bournemouth University, 5th-7th April 2018

 

 

‘Psychosocial Reflections on a Half Century of Cultural Revolution:

The 50th anniversary of seasons of love and protest’ 

Now with new Open Stream on “ New Directions in Psychosocial Studies” 

 

Join us to reflect on revolutionary relationships and politics which challenged authority then and which influence us now. The cultural forces and the political movements of 1967 and 1968 aimed to change the world, and did so. Where are we now? Recent developments of some populist and protest politics could be seen as a continuation of the revolutionary movements in the 1960s. Hedonic themes that recall the summer of love suffuse contemporary life, and self-reflection and emotional literacy have also become prominent values, along with more positive attitudes towards human diversity and the international community. We invite you to offer psychosocial analyses of the development and legacy today of the ‘revolutions’ in sex, personal life and politics. This could be via explorations of contemporary issues in politics, culture and artistic expression, or through historical studies. All proposals for papers must indicate how they address both psychological and social dimensions of their topic.

 

Due to popular demand, we have added a new open stream, for those who wish to submit proposals for papers, panels or visual art presentations on

“Current and New Directions in Psychosocial Studies”

Further details: http://aps2018.bournemouth.ac.uk/call-for-papers/

Send your abstract of 250-300 words to APS2018@bournemouth.ac.uk

Final deadline: 1st December 2017. Confirmation of acceptance: 1st Jan

(existing submissions, notified by 1st. November).

We welcome contributions from academics and practitioners from different fields and disciplines and very much look forward to seeing you there!

Lunchtime Talk With Visiting Fellow Marianne Martens

Uncategorized

Marianne Martens, recently appointed as a Visiting Fellow in the School of Journalism, English and Communication will be giving a talk based on her current research on Wednesday 27 September at 1p.m in F305. All welcome and you are welcome to bring your lunches! Details below.

For the Love of Harry Potter: Fans’ Activism in Fan Fiction, Festivals, and Charitable Works

First published in 1997, J.K. Rowling’s Harry Potter changed the landscape for children’s publishing, in terms of sales figures, bestseller status, and book length.  The Harry Potter books are cross-over titles, which means that even though they are published as children’s books, their appeal extends to adult readers as well. One of the reasons for this, is the rich world-building that exists within the books. This world-building also lends itself exceptionally well to various fan-based activities, from fan fiction, to festivals, to charitable works.  Protective of the books and their characters, J.K. Rowling (and related corporate entities) are not always supportive of such fan activities. Marianne Martens will present her in-progress monograph, which examines how and why fans contribute their labor in support of Harry Potter, and the ensuing tensions between fans and the corporations who own him.

Marianne Martens, Ph.D. is Assistant Professor at Kent State University’s School of Information. Her research covers the interconnected fields of youth services librarianship and publishing, and the impact of interactive reading technologies. Previously, she was vice president of North-South Books in New York. Martens is the author ofPublishers, Readers, and Digital Engagement (Palgrave Macmillan, 2016). You can read more about her work at mariannemartens.org.

FMC Faculty Research Seminar Series 2016-17

Uncategorized

Faculty of Media and Communication

Faculty Research Seminar Series 2016-17

May at a Glance

A Conflict, Rule of Law and Society

Research Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

 Wednesday 17 May 2017 at 3pm

 CRoLS

Welcomes:

Mark “Max” Maxwell

Deputy Legal Counsel – U.S. Africa Command

Modern conflict and the rules of engagement: the changing individual right of a soldier’s right of self defence today

The term self-defense is used in a multitude of ways that do not accurately convey what occurs at the moment of decision. My discussion will advance that the term self-defense has three dimensions — scope, context, and level — and each one molds and defines what is meant by self-defense. Self-defense has a ‘scope’ component: it is a concept that can apply to an individual, to another person, to an armed unit, to a collection of designated people, to a foreign force, and even to non-state actors. It also has a ‘context’ component: on the one side you have the military context and its application is for the soldier engaged in operations ranging from peacetime operations, to peacekeeping missions or to armed conflict in both international and non-international scenarios. The other side of the equation is the domestic context with application to police officers in law enforcement scenarios or even the exercise of self-defense by an individual citizen. Finally, self-defense has a ‘level’ facet: self-defense on an individual or tactical level is profoundly different from strategic actions with international import. The word self-defense loses its meaning when there is a lack of precision as to what force is allowed in a particular scenario; this is particularly true when there are other legitimate uses of force at play. For example, if a soldier encounters a civilian taking direct participation in hostilities (DPH), what is the relationship between the use of force under self-defense and the use of force under the concept of DPH? And why is that important; in other words, what is the significance of the legal basis of force?

My discussion will define self-defense according to the various situations in which it is exercised; for example, is the exercise of self-defense by a soldier in a peacekeeping operation distinct from that exercised by a police officer on the beat in Boston? The key factor in all definitions (and the facets listed above) of self-defense is whether the threat is imminent; that is, what is the trigger point for the use of force. In the end, it is an inherently subjective test. It is important to probe the elements of what is the inalienable core of self-defense. Can, for example, self-defense be suspended? There are many positivist definitions of self-defense but is the core of self-defense a product of natural law? If so, what are the legal interpretations of the limits of this authority, and overlying the legal analysis, the policy interpretations of what constitutes self-defense and when it will be applied? My perspective will be inevitably United States centric, but the intent is for the audience to appreciate the multitude of meanings in one phrase: self-defense. And, as a corollary, I will propose terminology that can be applied to discrete situations instead of using an overused term. When force is required, from defending oneself to defending the nation, lingual precision is not a luxury, it is a requirement.

As of July 2015, Max Maxwell became the Deputy Legal Counsel for U.S Africa Command. Until he retired from the U.S. Army after 25 years of service, Max was a member of the U.S. Army Judge Advocate General’s (JAG) Corps. He ended his military career as the first Strategic Initiatives Officer for the JAG Corps. Previously, from July 2011 to July 2013, Max was the Staff Judge Advocate for V Corps and concurrently, while deployed to Afghanistan from June 2012 to May 2013, was the Senior Legal Advisor for NATO’s International Security Assistance Force Joint Command.

Max considers North Carolina home, where he grew up in the Tidewater area. He attended undergraduate at Duke University, majoring in economics and history. While at Duke, Max was an ROTC cadet and upon graduation received his commission as an officer. He then attended law school at the University of North Carolina at Chapel Hill, where he served on the Board of Editors of the North Carolina Journal of International Law and Commercial Regulation. He graduated from Chapel Hill in 1990 and entered the active component of the U.S. Army as a Judge Advocate.

Max is a graduate of the U.S. Army Judge Advocate General’s Legal Center and School in 1999 (LL.M. and Commandant’s List); U.S. Army Command and General Staff College in 2004 (Distinguished Graduate); and the National War College in 2011 (M.A. and Distinguished Graduate). Max has published over a dozen articles and book chapters on various topics to include criminal law, the law of armed conflict, and the use of force in non-international armed conflict.

He is married to Mary and they share of love of reading, art and travel, and most of all, our 15-year old son who is a fan of reading, as well, and anything related to Pokémon and Minecraft.

 

A

Centre for Politics and Media Research

Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 24 May 2017 at 3pm

 Politics

Welcomes:

 

Prof James Martin – Goldsmiths, University of London

The Force of the Bitter Argument

James Martin is professor of politics at Goldsmiths, University of London. He is a political theorist with an interest in rhetoric and psychoanalysis. He has published on these topics but also on Gramsci and other figures in Italian political theory and post-Marxist thought. He is author of a number of books, including Gramsci’s Political Analysis, Third Way Discourse, and Politics and Rhetoric. He is convenor of the PSA specialist group in Rhetoric and Politics and is co-editor of the Palgrave journal, Contemporary Political Theory. He is currently working on a book titled The Psychopolitics of Speech.

A

Centre for Politics and Media Research

Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 24 May 2017 at 4pm

 Politics

Welcomes:

 

Paul Reilly – University of Sheffield

Social media and contentious parades in divided societies: Tweeting the 2014 and 2015 Ardoyne parade disputes

 To what extent do social media facilitate debate between Catholics and Protestants about contentious parades and protests in post-conflict Northern Ireland? Do these ‘affective publics’ tend to escalate or de-escalate the tensions caused by these events? This paper addsresses these issues through a qualitative study of how citizens used Twitter in response to contentious Orange Order parades in the Ardoyne district of North Belfast in 2014 and 2015. Twitter provided a platform for ‘affective publics’ who expressed a myriad of sentiments towards the Orange Order, in addition to the residents who opposed the loyalist parade passing the predominantly nationalist area. This study focused on the extent to which these tweeters appeared to use the site to prevent a recurrence of the sectarian violence that followed the parade in previous years. A critical thematic analysis of 7388 #Ardoyne tweets, collected in July 2014 and July 2015, was conducted in order to investigate these issues. Results indicate that Twitter’s greatest contribution to peacebuilding may lie in its empowerment of citizens to correct rumours and disinformation that have the potential to generate sectarian violence. However, the site does not appear to function as a shared space in which cross-community consensus on contentious issues such as Ardoyne parade can be fostered.

Paul Reilly is Senior Lecturer in Social Media & Digital Society in the Information School at the University of Sheffield. His research focuses on the study of online political communication, with a focus on three key areas: (1) the use of social media by citizens to create and share acts of sousveillance (inverse surveillance); (2) the ways in which digital media can be used to crowdsource crisis information; and (3) the use of new media to reduce sectarian tensions and promote better community relations in divided societies such as Northern Ireland. He has published one monograph on the role of the internet in conflict transformation in Northern Ireland (Framing the Troubles Online: Northern Irish Groups and Website Strategy, Manchester University Press 2011) and has published articles in a number of journals including First Monday, Information, Communication & Society, New Media & Society, Policy and Internet and Urban Studies. His most recent research projects include a British Academy funded study of YouTube footage of the union flag protests in Northern Ireland, a study of how social media is used by first responders during crisis situations funded by the EU 7th Framework Programme for Research (FP7) and a Horizon 2020 funded study of how social media can be used to build community resilience against disasters.

A Promotional Cultures and Communication Centre

Research Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 31 May 2017 at 3pm

PCCC

Welcomes:

 

Andrea Esser –  Roehampton University

The Quiet Revolution: From Broadcasting and Advertising to Branded Entertainment

Efforts to endear brands to consumers go back as far as the 1920s, when branded entertainment was widespread on US radio and later television. In the UK advertiser-funded programming has no history. The public-service broadcasting remit demanded a clear separation between advertising and editorial content. But recent years have opened the doors to branded entertainment. The unregulated on-line mediascape offers endless possibilities and British broadcast legislation was revised in 2011 to allow for product placement. Building on an extensive analysis of trade journal articles since 2011, this paper seeks to illuminate recent developments and to build a theoretical framework by identifying drivers and tokens of change and different types of TV-related branded entertainment. History, I will argue, has left its mark. British broadcasters and TV producers seem to have been reluctant to embrace branded entertainment. But traditional content providers, like advertisers cannot escape the consequences of digitalization. Branded entertainment in multiple forms is revolutionising both marketing and the production and delivery of audiovisual content.

All are welcome and we look forward to seeing you there!

About the series

This new seminar series showcases current research across different disciplines and approaches within the Faculty of Media and Communication at BU. The research seminars include invited speakers in the fields of journalism, politics, narrative studies, literature, media, communication and marketing studies.  The aim is to celebrate the diversity of research across departments in the faculty and also generate dialogue and discussion between those areas of research.

Contributions include speakers on behalf of 

The Centre for Politics and Media Research

Promotional Cultures and Communication Centre

Centre for Public Relations Research and Professional Practice

Centre for the Study of Journalism, Culture and Community (JRG/NRG/Civic Media)

Centre for Intellectual Property Policy & Management

Conflict, Rule of Law and Society

EMERGE

Centre for Film and Television

FMC Faculty Research Seminar Series 2016-17 *UPDATED*

Uncategorized

Faculty of Media and Communication

Faculty Research Seminar Series 2016-17

May at a Glance

 

 A Journalism Research Group

Research Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 10 May 2017 at 3pm

JRG

Welcomes:

Dr James Dennis –  University of Portsmouth

“It’s Better to Light a Candle than to Fantasize About a Sun”: Social Media, Political Participation and Slacktivism in Britain

This presentation examines how routine social media use shapes political participation in Britain. Since the turn of the century, many commentators have argued that political activism has been compromised by “slacktivism,” a pejorative term that refers to supposedly inauthentic, low-threshold forms of political engagement online, such as signing an e-petition or “liking” a Facebook page. This is explored in three interrelated contexts, using three different research methods: an ethnography of the political movement, 38 Degrees; an analysis of a corpus of individually-completed self-reflective media engagement diaries; and a series of laboratory experiments that were designed to replicate environments in which slacktivism is said to occur. I argue that slacktivism is an inadequate and flawed means of capturing the essence of contemporary political action, as Facebook and Twitter create new opportunities for cognitive engagement, discursive participation, and political mobilisation.

Dr James Dennis is Senior Lecturer in Journalism at the University of Portsmouth. His research interests lie in political communication, with a particular focus on social media, political participation and citizenship, and digital news. His work has been published in the Civic Media Project, published by MIT Press, Participations: Journal of Audience & Reception Studies, and Political Studies. James maintains a personal research site at jameswilldennis.com, and can be found on Twitter at @jameswilldennis.

 

A Narrative Research Group

Research Seminar

Dr Matthew Freeman –  Bath Spa University – CANCELLED

Small Change – Big Difference: Tracking the Non-Fictionality of Social Transmedia

 

A Conflict, Rule of Law and Society

Research Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 17 May 2017 at 3pm

CRoLS

Welcomes:

Mark “Max” Maxwell

Deputy Legal Counsel – U.S. Africa Command

Modern conflict and the rules of engagement: the changing individual right of a soldier’s right of self defence today.

The term self-defense is used in a multitude of ways that do not accurately convey what occurs at the moment of decision.  My discussion will advance that the term self-defense has three dimensions — scope, context, and level — and each one molds and defines what is meant by self-defense.  Self-defense has a ‘scope’ component:  it is a concept that can apply to an individual, to another person, to an armed unit, to a collection of designated people, to a foreign force, and even to non-state actors.  It also has a ‘context’ component:  on the one side you have the military context and its application is for the soldier engaged in operations ranging from peacetime operations, to peacekeeping missions or to armed conflict in both international and non-international scenarios.  The other side of the equation is the domestic context with application to police officers in law enforcement scenarios or even the exercise of self-defense by an individual citizen.  Finally, self-defense has a ‘level’ facet:  self-defense on an individual or tactical level is profoundly different from strategic actions with international import.  The word self-defense loses its meaning when there is a lack of precision as to what force is allowed in a particular scenario; this is particularly true when there are other legitimate uses of force at play.  For example, if a soldier encounters a civilian taking direct participation in hostilities (DPH), what is the relationship between the use of force under self-defense and the use of force under the concept of DPH?  And why is that important; in other words, what is the significance of the legal basis of force?

My discussion will define self-defense according to the various situations in which it is exercised; for example, is the exercise of self-defense by a soldier in a peacekeeping operation distinct from that exercised by a police officer on the beat in Boston?  The key factor in all definitions (and the facets listed above) of self-defense is whether the threat is imminent; that is, what is the trigger point for the use of force.  In the end, it is an inherently subjective test.  It is important to probe the elements of what is the inalienable core of self-defense.  Can, for example, self-defense be suspended?  There are many positivist definitions of self-defense but is the core of self-defense a product of natural law?  If so, what are the legal interpretations of the limits of this authority, and overlying the legal analysis, the policy interpretations of what constitutes self-defense and when it will be applied?  My perspective will be inevitably United States centric, but the intent is for the audience to appreciate the multitude of meanings in one phrase:  self-defense.  And, as a corollary, I will propose terminology that can be applied to discrete situations instead of using an overused term.  When force is required, from defending oneself to defending the nation, lingual precision is not a luxury, it is a requirement.

As of July 2015, Max Maxwell became the Deputy Legal Counsel for U.S Africa Command.  Until he retired from the U.S. Army after 25 years of service, Max was a member of the U.S. Army Judge Advocate General’s (JAG) Corps.  He ended his military career as the first Strategic Initiatives Officer for the JAG Corps.  Previously, from July 2011 to July 2013, Max was the Staff Judge Advocate for V Corps and concurrently, while deployed to Afghanistan from June 2012 to May 2013, was the Senior Legal Advisor for NATO’s International Security Assistance Force Joint Command. 

Max considers North Carolina home, where he grew up in the Tidewater area.  He attended undergraduate at Duke University, majoring in economics and history.  While at Duke, Max was an ROTC cadet and upon graduation received his commission as an officer.  He then attended law school at the University of North Carolina at Chapel Hill, where he served on the Board of Editors of the North Carolina Journal of International Law and Commercial Regulation.  He graduated from Chapel Hill in 1990 and entered the active component of the U.S. Army as a Judge Advocate.

Max is a graduate of the U.S. Army Judge Advocate General’s Legal Center and School in 1999 (LL.M. and Commandant’s List); U.S. Army Command and General Staff College in 2004 (Distinguished Graduate); and the National War College in 2011 (M.A. and Distinguished Graduate).  Max has published over a dozen articles and book chapters on various topics to include criminal law, the law of armed conflict, and the use of force in non-international armed conflict. 

He is married to Mary and they share of love of reading, art and travel, and most of all, our 15-year old son who is a fan of reading, as well, and anything related to Pokémon and Minecraft. 

 

A

Centre for Politics and Media Research

Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 24 May 2017 at 3pm

Politics

Welcomes:

Prof James Martin – Goldsmith

A

Centre for Politics and Media Research

Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 24 May 2017 at 4pm

Politics

Welcomes:

Paul Reilly – University of Sheffield

A Promotional Cultures and Communication Centre

Research Seminar

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB

Wednesday 31 May 2017 at 3pm

PCCC

Welcomes:

Andrea Esser –  Roehampton University

The Quiet Revolution: From Broadcasting and Advertising to Branded Entertainment

Efforts to endear brands to consumers go back as far as the 1920s, when branded entertainment was widespread on US radio and later television. In the UK advertiser-funded programming has no history. The public-service broadcasting remit demanded a clear separation between advertising and editorial content. But recent years have opened the doors to branded entertainment. The unregulated on-line mediascape offers endless possibilities and British broadcast legislation was revised in 2011 to allow for product placement. Building on an extensive analysis of trade journal articles since 2011, this paper seeks to illuminate recent developments and to build a theoretical framework by identifying drivers and tokens of change and different types of TV-related branded entertainment. History, I will argue, has left its mark. British broadcasters and TV producers seem to have been reluctant to embrace branded entertainment. But traditional content providers, like advertisers cannot escape the consequences of digitalization. Branded entertainment in multiple forms is revolutionising both marketing and the production and delivery of audiovisual content.

All are welcome and we look forward to seeing you there!

 

About the series

This new seminar series showcases current research across different disciplines and approaches within the Faculty of Media and Communication at BU. The research seminars include invited speakers in the fields of journalism, politics, narrative studies, literature, media, communication and marketing studies.  The aim is to celebrate the diversity of research across departments in the faculty and also generate dialogue and discussion between those areas of research.

Contributions include speakers on behalf of 

The Centre for Politics and Media Research

Promotional Cultures and Communication Centre

Centre for Public Relations Research and Professional Practice

Centre for the Study of Journalism, Culture and Community (JRG/NRG/Civic Media)

Centre for Intellectual Property Policy & Management

Conflict, Rule of Law and Society

EMERGE

Centre for Film and Television

 

 

 

FMC Faculty Research Seminar Series 2016-17 *UPDATED*

Uncategorized

Faculty of Media and Communication

Faculty Research Seminar Series 2016-17

May

at a Glance 

 

A Journalism Research Group

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 10 May 2017 at 3pm 

JRG

Welcomes: 

Dr James Dennis –  University of Portsmouth

“It’s Better to Light a Candle than to Fantasize About a Sun”: Social Media, Political Participation and Slacktivism in Britain 

This presentation examines how routine social media use shapes political participation in Britain. Since the turn of the century, many commentators have argued that political activism has been compromised by “slacktivism,” a pejorative term that refers to supposedly inauthentic, low-threshold forms of political engagement online, such as signing an e-petition or “liking” a Facebook page. This is explored in three interrelated contexts, using three different research methods: an ethnography of the political movement, 38 Degrees; an analysis of a corpus of individually-completed self-reflective media engagement diaries; and a series of laboratory experiments that were designed to replicate environments in which slacktivism is said to occur. I argue that slacktivism is an inadequate and flawed means of capturing the essence of contemporary political action, as Facebook and Twitter create new opportunities for cognitive engagement, discursive participation, and political mobilisation.

Dr James Dennis is Senior Lecturer in Journalism at the University of Portsmouth. His research interests lie in political communication, with a particular focus on social media, political participation and citizenship, and digital news. His work has been published in the Civic Media Project, published by MIT Press, Participations: Journal of Audience & Reception Studies, and Political Studies. James maintains a personal research site at jameswilldennis.com, and can be found on Twitter at @jameswilldennis. 

 

 

A Narrative Research Group

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 10 May 2017 at 4pm 

NRG

Welcomes: 

Dr Matthew Freeman –  Bath Spa University

Small Change – Big Difference: Tracking the Non-Fictionality of Social Transmedia 

Today’s convergent media industries readily produce stories across multiple media, telling the tales of Batman across comics, film and television, inviting audiences to participate in the Star Wars universe across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with ideas of digital marketing and fictional world-building, but transmedia is so much more than movie franchises. Yet while scholarship dwells on transmedia’s commercial, global industry formations (Jenkins, 2006; Scolari, 2009; Evans, 2011; Mann, 2014; Freeman, 2014), smaller communities and far less commercial cultures now make new and very different uses of transmedia, in some ways re-thinking transmedia by applying it to non-fictional projects as a socio-political strategy for informing and unifying local communities. There has been little attempt to track or understand such a socio-political idea of transmedia: Henry Jenkins (2006) famously theorised this phenomenon within a digital and industrial context, but what does it mean to examine transmedia from a social perspective?

In one sense, examining transmedia from a social perspective means thinking about it as a non-fictional engagement strategy that has ramifications in terms of people, leisure, activism, politics, and society itself. As such, this paper begins to theorise a social, non-fictional form of transmedia, pointing to Comic Relief in the UK and to political projects in Colombia to tease out the fabric of social transmedia campaigns. This includes re-thinking modes of participation, documentary and community media.

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, and Director of its Media Convergence Research Centre. He is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds (Routledge, 2016), the author of Industrial Approaches to Media: A Methodological Gateway to Industry Studies (Palgrave Macmillan, 2016), and the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (Palgrave Pivot, 2014). His research examines cultures of production across the borders of media and history, and he has also published in journals including The International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, and International Journal of Communication. 

 

 

A Conflict, Rule of Law and Society

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 17 May 2017 at 3pm 

CRoLS

Welcomes: 

Mark “Max” Maxwell

Deputy Legal Counsel – U.S. Africa Command

 

 

 

A

Centre for Politics and Media Research

Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 24 May 2017 at 3pm 

Politics

Welcomes: 

Prof James Martin – Goldsmiths

A

Centre for Politics and Media Research

Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 24 May 2017 at 4pm 

Politics

Welcomes: 

Paul Reilly – University of Sheffield 

 

 

 A Promotional Cultures and Communication Centre

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 31 May 2017 at 3pm 

PCCC

Welcomes: 

Andrea Esser –  Roehampton University

The Quiet Revolution: From Broadcasting and Advertising to Branded Entertainment 

Efforts to endear brands to consumers go back as far as the 1920s, when branded entertainment was widespread on US radio and later television. In the UK advertiser-funded programming has no history. The public-service broadcasting remit demanded a clear separation between advertising and editorial content. But recent years have opened the doors to branded entertainment. The unregulated on-line mediascape offers endless possibilities and British broadcast legislation was revised in 2011 to allow for product placement. Building on an extensive analysis of trade journal articles since 2011, this paper seeks to illuminate recent developments and to build a theoretical framework by identifying drivers and tokens of change and different types of TV-related branded entertainment. History, I will argue, has left its mark. British broadcasters and TV producers seem to have been reluctant to embrace branded entertainment. But traditional content providers, like advertisers cannot escape the consequences of digitalization. Branded entertainment in multiple forms is revolutionising both marketing and the production and delivery of audiovisual content.

All are welcome and we look forward to seeing you there! 

About the series

This new seminar series showcases current research across different disciplines and approaches within the Faculty of Media and Communication at BU. The research seminars include invited speakers in the fields of journalism, politics, narrative studies, literature, media, communication and marketing studies.  The aim is to celebrate the diversity of research across departments in the faculty and also generate dialogue and discussion between those areas of research.

Contributions include speakers on behalf of 

The Centre for Politics and Media Research

Promotional Cultures and Communication Centre

Centre for Public Relations Research and Professional Practice

Centre for the Study of Journalism, Culture and Community (JRG/NRG/Civic Media)

Centre for Intellectual Property Policy & Management

Conflict, Rule of Law and Society

EMERGE

Centre for Film and Television

 

 

Bill Douglas Stipend Awarded to CEMP

BU research

bill-douglas-cinema-museum-exeter1CEMP’s Professor Julian McDougall has been awarded the Bill Douglas Cinema Museum Research Stipend.

The Bill Douglas Cinema Museum at the University Exeter, UK is both a public museum and a rich research resource for scholars of moving image history. The museum is named after the renowned filmmaker Bill Douglas and was founded on the extraordinary collection of material he put together with his friend Peter Jewell. In the twenty years since its opening, the museum has received donations from many sources and now has over 75,000 artefacts on the long history of the moving image from the seventeenth century to the present day.

The stipend enables the recipient to access collections at the museum to undertake significant research that will generate publication or other demonstrable outcomes and a blog post for the museum¹s website about the research.

Julian’s project is ‘Comrades and Curators’: this research seeks to trace the importance of multiple third spaces constructed in and around Comrades, hitherto not conceptualized as such by either Douglas, film commentators or academics. Related directly to the Bill Douglas Cinema Museum’s stated areas of significance, the research will explore the relationship between Comrades as a film text, the curation of the director’s collection of magic lanterns and other optical artifacts, the situating of lanternist as pivotal to the representation of social history in the film and the curation of this social history in museums in Tolpuddle and Dorchester.

The research will be conducted between March and December 2017.

Three tales of sexual intrigue from Kip Jones

BU research, PG research, Research news, Uncategorized

C4nQP3CXUAAICo9 ‘True confessions: Why I left a traditional liberal arts college for the sins of the Big City’ by Kip Jones has been published today in Qualitative Research Journal (QRJ)

Three tales of sexual intrigue from Kip Jones.  A story, a reminiscence, and a scene from a film.

By means of several auto-ethnographic stories (including a scene from a working script for a proposed film), the author interrogates numerous ideas and misconceptions about gay youth, both past and present. 

Being straight or being gay can be viewed within the wider culture’s need to set up a sexual binary and force sexual “choice” decision-making for the benefit of the majority culture. Through the device of the fleeting moment, this essay hopes to interrogate the certainties and uncertainties of the “norms” of modernity by portraying sexuality in youth.

Also available as a draft on Academia.edu