Tagged / Fusion Investment Fund

Fusion funding supports sharing student research at conference, in journal

Last week, 35 advertising, marketing and public relations undergraduates presented their dissertation research at the Promotional Communications Annual Conference at the Executive Business Centre.

The event, held 15 May, was part of a Fusion bid by The Media School’s Dr Dan Jackson, Dr Richard Scullion, Dr Carrie Hodges, and Dr Janice Denegri-Knott to expand the conference and open a journal. This is the third year for the conference run by the Corporate and Marketing Communications (CMC) group within The Media School, and with the Fusion funding the organisers were able to expand the conference to include additional students and guests.

“The CMC Student Conference was a terrific success; the presentations were extremely professional, student engagement was very high and the commitment shown by the staff was exceptional,” said Colin Merrett, associate dean for the academic group. He called it “one of the highlights of the year” for CMC.

Industry guests who attended the event echoed the sentiment, calling the work of students ‘thought provoking’ and ‘challenging’. In total some 80 students, academic staff, alumni, and industry professionals attended the conference, which offers students an opportunity to share their dissertation research and for the academic group to showcase research-led teaching.

CMC students can choose to write a traditional dissertation of 10,000 words or write a research paper in the style of an 8,000-word journal article and deliver a 20-minute paper at the student conference. The 35 students who presented at the conference make up 17 per cent of the dissertation students on the three degree programmes. That’s the highest proportion of student take-up of this option for the dissertation.

“The quality of what I have seen in these dissertations is some of the best I have seen,” said Dr Heather Savigny, who joined BU at the start of the academic year.

The research that students presented ranged from asking questions about how second-generation African immigrant women negotiate culture and identity through hair care rituals to the impacts to pub and restaurant brands as a result of negative word-of-mouth online to whether advertising today represents a return of a sexist visual culture.

“I thought the best papers could have claimed space in some international conferences,” said Prof Barry Richards of CMC.

Now, the team turns its attention to the inaugural issue of The Journal of Promotional Communication. Once the dissertations are marked, the team will shortlist the top research papers and begin the (by all accounts based on the presentations from last week) arduous task of choosing seven papers to appear in the journal.

After the first edition is published, the journal will begin accepting submissions from undergraduates and postgraduates from BU and beyond. The journal represents a variety of disciplines, such as marketing, advertising, PR theory, consumer culture and behaviour, political communications, media studies, sociology, cultural studies, and management.

Fusion Investment Fund – 2013/14 round one now open to applications!

 


 

The Pro Vice-Chancellor is delighted to invite you to apply for this round of the Fusion Investment Fund. It provides fantastic opportunities for you to grow as a researcher, an educator and practitioner and there are a range of options for you to choose from, depending on your needs. Three funding strands are available for staff at BU:

Co-Creation and Co-production strand (CCCP)

Study Leave strand (SL) – There are three elements of this: Academic Study Leave, Internal Secondments and Industrial Staff Placements.

Staff Mobility and Networking strand (SMN) – There are also three elements to this strand: Standard, Erasmus, Santander

Successful bids will need to have benefits to the student experience at the core and be able to demonstrate how this will occur, so hitting the Education point in the BU Fusion triangle is important. For all the updated strand and policy documents, Fund FAQs and information about applying, please visit the FIF intranet pages.

The Fusion Investement Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines. Please direct all intial enquiries to Natalie Baines.

 

 

 

Fusion Investment Fund application deadlines

Application deadlines for the Fusion Investment Fund have been confirmed as 1 July and 1 December. The next call for applications will soon be launched. It provides fantastic opportunities for you to grow as a researcher, an educator and practitioner and there are many options for you to choose from, depending on your needs. Please keep checking the blog for details.

 

FIF Staff Mobility and Networking award helping me fly

Early in January I received the good news that my application to the Fusion Investment Fund SMN strand was successful. What a great way to start the New Year!

The main aim of my FIF SMN project is to consolidate newly developed partnerships with European and non-European researchers and stakeholders. Planned activities include visits to colleagues who were involved in the development of the research proposal “Living with Extreme Events at the Coast” (LEEC), submitted to the EU FP7 call on Environment (Challenge 6.4 Protecting citizens from environmental hazards). LEEC successfully passed stage 1 and we are now waiting for the outcome of stage 2, so keep your fingers crossed.

As my FIF SMN proposal builds from LEEC, I decided to call it “Living with Extreme Events at the Coast Grant Development” (LEEC GraDe). Not very creative, but it reflects well the main objective, which is to explore opportunities for collaborative research in topics related to LEEC. LEEC aims to better understand how extreme storms and climate change in coastal areas will affect flood risk and impact on society, infrastructure, economic activities and the natural environment throughout the 21th century.

Besides, the development of collaborative research proposals, I will also be exploring opportunities for enhancing students’ experience, e.g. through work placements. By the time I submitted the FIF SMN proposal, I had just taken the role of ApSci’s Academic Lead for Placements. In this role, one of my objectives is to increase the offer of research-based placements to our students. So I thought my networking visits would be a great opportunity to discuss with colleagues from organisations in Europe and abroad whether they are interested in offering to our students a research-based working experience. Many researchers systematically plan their fieldwork campaigns or dedicate larger proportion of their time to research in the summer, so a work placement can be mutually beneficial.

I so much believe in the benefits of this arrangement that I am offering two placements this summer to undergrad ApSci students. If you are interested in doing the same, please contact me.

LEEC partners are from 13 organisations spread across eight countries (Estonia, Spain, France, Belgium, Denmark, UK, Mexico and Vietnam). The FIF SMN award will allow me to visit some of these organisations and engage in other networking opportunities. I will be very busy networking throughout 2013! Hopefully the effort will result in the submission of more collaborative research proposals and a number of arrangements made to enrich students’ experiences through placements or exchanges.

The first of my planned activities was to attend the 12th International Coastal Symposium (ICS) in Plymouth (http://ics2013.org/) earlier this month. This is the largest international conference focused on coastal research with over 500 participants, so a great venue to disseminate research results, to keep updated with research progress worldwide and to network! I was invited to be the convener of the Coastal Evolution and Geomorphology session, so worked very hard evaluating abstracts and full papers before the conference! I also presented a paper on the Coastal Management session, entitled “Is managed realignment a sustainable long-term coastal management approach?” You can find a copy of the paper on BRIAN.

ICS offered the opportunity to meet many ‘old’ friends and make new contacts worldwide, including from countries I had none before, such as Trinidad & Tobago and South Africa. I have already exchanged email with a few of the new (and old) contacts and there are very exciting prospects for future collaboration. I have discussed the preparation of a joint paper with a colleague from the University of Rostock (Germany), explored ways to collaborate with practitioners from a government agency in Trinidad & Tobago and I am already working on a proposal with colleagues from South Africa. The most immediate result from networking during ICS was the invitation to visit five different organisations in Mexico, which is planned to happen in June.

Networking is also about maximising the opportunities and I will be doing exactly that next month in Brazil. I was invited to give a keynote talk in the National Symposium of Coastal Vulnerability. As the hosts are taking me to Brazil, I will extend my stay and visit two universities using SMN funds. The plan is to start building a joint research proposal to submit to the Science without borders programme (funding source from Brazil) with the Universidade Federal de Pernambuco and discuss exchange of postgraduate students and other opportunities with the Universidade do Vale do Itai.

Please watch this space for upcoming news!

Luciana Slomp Esteves (Lecturer in Physical Geography, ApSci)

Service Computing Seminar Series

As part of the SSC project, funded by Bournemouth University Fusion Investment Fund, we would like to invite you to the seminar series.

14:00- 15:00 Monday 29 April 2013
P410 (Poole House, Talbot Campus)

Speaker: Dr. Peng Liang, Free University Amsterdam, the Netherlands
Title: Ontology-based Software Architecture Documentation

Abstract.  A common approach to software architecture documentation in industry projects is the use of file-based documents (e.g., Word documents). This documentation approach offers a single-dimensional perspective on the software architectural knowledge contained. Knowledge retrieval from file-based architecture documentation is efficient if the perspective chosen fits the needs of the readers; it is less so if the perspective does not match the needs of the readers. In this talk, I will describe an approach we developed aimed at addressing architecture documentation retrieval issues. We employed software ontology in a semantic wiki optimized for architecture documentation. We also evaluated this ontology-based documentation approach in a controlled industry experiment involving software professionals. The efficiency and effectiveness of the proposed approach is found to be better than that of the traditional file-based approach.

14:00-16:00 Wednesday 1 May 2013
P402 (Poole House, Talbot Campus) 

Speaker: Prof. Marco Aiello, University of Groningen, the Netherlands
Title: The Smart Grid’s Big Data Generating Potentials

Abstract. The Smart Power Grid promises to not only provide for a more reliable distribution infrastructure, but also give the end-users better pricing, information, and freedom. The promise is fuelled by a pervasive digitalization of the energy production and distribution network that will finally involve utilities, governments, and end-users. The real advantages of the smart grid will be available to all, only if the physical infrastructure of energy distribution is supported by adequate information systems. In this talk, I will review the current state and possible evolutions of the concept of a smart grid, I will point to the (big) data that future information systems will need to manage and, finally, indicate possible uses for such information.

Speaker: Prof. Xinbo Gao, Xidian University, China
Title: Image Quality Assessment

Abstract. With the development of imaging technologies, visual information, recorded by images and videos, has become the main source for knowledge acquisition. In the process of image acquisition, processing, transmission, and storage, some artefacts or noise maybe introduced to images, which will degrade the visual quality. To improve the performance of image processing, it is necessary to assess image quality. Therefore, image quality assessment (IQA) is the prerequisite and foundation of imaging or image processing system optimization. The objective of IQA is to provide computational models to measure the perceptual quality of a given image. Recently, a large number of methods have been designed to evaluate the quality of images. In this talk, I will introduce some popular IQA metrics, especially several IQA metrics proposed by my group. They are organized into 3 categories, full-reference metrics, reduced-reference metrics and no-reference metrics.

Fused Bones: bringing students and osteo-archaeology together

Archaeologists from the School of Applied Sciences have been awarded a Staff Mobility grant from the Fusion Investment Fund as part of the SMN Strand Santander Scholarships to develop a link with the Department of Archaeology at St Petersburg State University in Russia.

The aim of this proposal is to establish a collaborative, international project between BU and St Petersburg State University based on shared interests in the area of archaeology, with specific reference to osteoarchaeology. Building upon previous contacts established with Russian colleagues, the project that emerges from this proposal will aim to link students (from both SPSU and BU) and research-active staff (again from both institutions) in such a way that will allow student placements to be developed and funding identified and applied for that will support research and student participation.

Research into how people have used and treated domestic and wild animals over time has been one that the School of Applied Sciences has been pioneering for many years and will form the basis for this collaboration. This includes how people regarded animals within a cultural context as well as how human impact has affected animal populations (e.g. the decimation of the beaver population within NW Russia in the late medieval period). This project will bring together issues of biodiversity and environmental change within a study of how past societies have viewed certain animals within their culture.

The proposal is to use this summer as the opportunity to develop a specific project with our Russian colleagues, designing it and its methodology, identifying funding sources, and agreeing to collaborate in such a way as to involve students in the project.

The resulting project will deliver a clear contribution to Fusion by linking research, student placements, and teaching and learning for both undergraduates and post graduates within the School of Applied Sciences.

For further information please contact either Dr Mark Maltby (mmaltby@bmth.ac.uk)or Professor Mark Brisbane (mbrisbane@bmth.ac.uk).

Fusion Investment funded project – Internationalising Dementia Education and Research

I am delighted to have been awarded funding from the Santander Staff Mobility and Networking strand of the Fusion Investment Fund. The aim of my proposal is to develop networks and collaborative work with colleagues working in dementia related areas in Overseas Santander Partner Universities in Colombia and Chile.

Dementia is becoming a problem of public health in Latin America. Research shows that the prevalence of this condition in Latin American countries is similar to developed countries. However, there is a higher incidence of dementia in fairly young individuals aged from 65-69 years old, which can be a consequence of the link between low educational level and lower cognitive reserve (Nitrini, et.al., 2009). Diagnosis rates in developing countries are lower than in developed countries making access to treatment, care and support more difficult for people with dementia (Alzheimer’s Disease International).

In spite of this, social research in dementia and education in dementia care are still scarce in Latin America. This proposal seeks to contribute in filling this gap through achieving two objectives. The first is to test the ‘Living well with dementia’ course, created and delivered by BUDI in Universidad del Rosario in Colombia with the view of exporting it to other parts of Latin America in the future. The second objective is to develop a collaborative research grant proposal that takes the shape of a comparative study about social/cultural constructions of dementia in the UK and Chile and how such constructions influence public policy and practice relating to dementia and services for people living with dementia and their families.

BU and specifically BUDI’s work in dementia will be disseminated internationally bringing possibilities for sustainable academic collaboration with top universities of Colombia and Chile.

Dr Mariela Gaete Reyes (HSC/BUDI)

FIF SMN strand now closed

The Fusion Investment Fund Staff Mobility & Networking (SMN) Strand which was open for applications assessed on a rolling basis has now closed. We have funded a good number of applications received and news of these have and will continue to be publicised here on the blog. The FIF scheme reopens in late April/early May with an application deadline of 1 July. Please check the blog for details soon.

The Fusion in Action conference is taking place on Thursday 18 April in Kimmeridge House from 12pm. Book now to attend the conference (via the Staff Development Webpage) and come along to see a showcase of the best of Fusion at BU. It’s a great opportunity to learn more about how you can get involved.

CMC Conference – Co-creating and Co-producing Research Outputs with Final Year Undergraduate Students

The conference:  Organised for and by Level H students from three undergraduate degrees and to be held in the Executive Business Centre (7th floor) Wednesday 15th of May 2012.

We will invite 2 keynote speakers, 6 academic and industry contacts and will host an end of conference dinner for all involved. The event will be widely diffused through FB, twitter and a dedicated youtube channel. 

Journal of Promotional Communications: CMC’s first in-house journal will be launched at the conference and will bring together the top 7 conference papers.

Our aim: To attract 40 students to sign up to this years conference! Get the local business community excited about the work our students are doing and a platform to engage with our students.

How it benefits us:  It gives us an opportunity to co-produce research outputs with our dissertation students.

How it benefits students: It is a great way of celebrating top student work and help students disseminate more widely.

How it benefits the university: Provides a highly visible manifestation and online product of the quality of work being produced by students at the end of their undergraduate university career. It clearly contributes to the university Fusion agenda by providing the mechanisms necessary for co-creation and co-production of research outputs to take place.

Wider community:Academics from other institutions, relevant industry contacts, local press, potentially family of students and local business leaders will be invited to this prestigious event and all will have access to the online journal.

Who should I contact: Janice Denegri-Knott the project leader on JDKnott@bournemouth.ac.uk

Networking with microbes: BOSS – Biogeography of Organisms of Small Size

Genoveva Esteban, Associate Professor at the School of Applied Sciences, has been awarded a Santander Staff Mobility and Networking Scholarship (strand of the Fusion Investment Fund) to develop a network with Prof Angel Baltanás at Universidad Autónoma de Madrid (Spain). The network is called BOSS (Biogeography of Organisms of Small Size) – a research-educational network on freshwater aquatic ecology. The aim of BOSS is to investigate the geographical distribution of small-sized organisms and rare freshwater invertebrates involving students (supervised by the PI and CoI) at each university to exchange data collected from rare aquatic habitats in central Spain and in Dorset via the internet. The network will aim at developing a bilingual on-line learning and communications tool to facilitate exchange of students, masters, ecological information, and research between both institutions.  The project will also help promote BU’s PG research and MSc opportunities.

FIF SMN strand accepting applications

The Fusion Investment Fund Staff Mobility & Networking (SMN) Strand has £45k to award from now until April 30th 2013.

The objectives , eligibility criteria and award limits are exactly as that found in the SMNPolicy document found on our  Fusion Investment Fund webpages.

Applications must be on this FIF Application Form and emailed to me when completed; as many people experienced problems with the online form, this format is no longer valid.

Applications will be assessed on a rolling basis by the Committee and the fund will close either when the fund expires or on April 30th 2013, whichever occurs first. You are encouraged to discuss your potential application with a member of the Committee to ensure it meets the remit of the scheme.

All vital information including policy documents, FAQs  etc can be found on the SMN webpage.