Tagged / Fusion

PR education history archive now online

An insight into the first decade of PR education in the UK has just been posted online. It is the archive of the Public Relations Educators Forum (PREF) from 1994 to 1999, its most active years. It can be found at: http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/PREF-Archive-1994-1999.pdf

Catalogued by Professor Tom Watson of the Media School, it illustrates the growth of PR education which began in 1987 in Scotland and a year later in England. PREF was founded in 1990 to bring the new cohort of PR educators together and help negotiate the academia-industry connection. As Bournemouth University (then Dorset Institute of Higher Education) was one of the first two UK universities to launch undergraduate studies in PR, the PREF archive also adds to university history.

It wasn’t an easy relationship with particular tension in the mid-1990s over industry’s attitude to the quality of graduates and its desire to impose a skills-led training curriculum on universities. This was resisted by PREF, as correspondence and evidence of meetings shows.

“This archive shows the teething pains of new academic-led education faced with industry’s desired for trained technicians. The positive news is that PR was an academic area in which women took leading roles from the outset,” Prof Watson said. The online archive contains copies of PREF’s newsletters and membership lists which show the rapid expansion of PR education in the UK.

The PREF archive is one of several projects to advance scholarship in public relations history being developed by Prof Watson during his Fusion Investment Fund-supported Study Leave.


Fusion Investment Fund: International Conference puts Bournemouth on the Map!

Thanks to the Fusion Investment Fund awarded to Vanora Hundley, Edwin van Teijlingen and Zoë Sheppard, last week saw Bournemouth University firmly put on the map by hosting an international conference of huge importance.  The multidisciplinary meeting brought together clinicians, academics, policy makers, students, and other stakeholders to help set the future global midwifery agenda post the Millennium Development Goals.  Speakers included Zoë Matthews from the University of Southampton, Neil Squires from the Department for International Development, Frances Day-Stirk from the International Confederation of Midwives, and Mary Renfrew presenting on behalf of the World Health Organisation.  This was a unique and exciting opportunity to fuse research, education, policy making, and practice to influence thinking at the global level and enhance the University’s international reputation.  This prestigious event will pump-primp future initiatives such as important collaborations, bidding opportunities, publications, and press releases so watch this space…


In conjunction with the conference, the organisers are running a survey on the terminology, targets, and indicators that will strengthen the post Millennium Development Goal discussions on health, gender, and equality.  You are therefore invited to give your views on factors that:

a)    Strengthen sexual and reproductive health services and primary health care

b)    Deliver equitable, effective coverage

c)    Reduce maternal and newborn mortality

The anonymous survey is available online at: https://www.surveymonkey.com/s/L95SLVV

Sport PhD Student Emma Mosley To Be Trained At Top International Research Institute

Congratulations to Emma Mosley, a ST PhD student in Sport, who has been successful in gaining a substantial Santander Mobility Award. Emma will be venturing to Germany for one month in spring to research at the prestigious German Sport University Cologne within the Institute of Psychology.

Emma’s thesis, supervised by Dr Ian Jones and Dr Jo Mayoh, aims to discover the psychophysiological effects of approaching athletic competition stress in a positive manner through the use of heart rate variability (HRV).

In Germany, she will be researching under the supervision of Dr Sylvain Laborde who is an expert in the area of psychophysiology and HRV and works in a large team of internationally renowned sports psychologists.

Whilst at the University Emma will gain experience in HRV data collection, data analysis and the writing of scientific papers in relation to HRV. She will have the opportunity to join on-going research projects as well as conducting her own research.

Dr Tim Breitbarth, the Coordinator for Internationalisation of Sport at BU, said, “The visit offers Emma the chance to start engaging with leading and well-connected experts in her field while receiving first-class training in the most modern equipment at the same time. Also, her visit will help to deepen our established international research, teaching and student exchange partnerships from which BU benefits in terms of reach and reputation.”

For details about her research and international endeavour contact Emma at Emma.Mosley@bournemouth.ac.uk

It’s deadline day for Fusion Investment Fund applications

If you would like to apply to any strands of the FIF please make sure you submit your application by the deadline which is 2pm today! No exceptions will be made to this deadline.

For all the updated strand policy documents, Fund FAQ’s and information about applying, please visit the FIF intranet pages.

 The Fusion Investment Fund is managed by Samantha Leahy-Harland. Please direct all initial enquiries to the Interim Fusion Administrator, Dianne Goodman, at Fusion Fund.

Free money! Free money! 1 week left to apply-FIF!

Okay so it’s not exactly free….you will have to do something for it but what if I told you that you will be hailed within BU, and who knows, maybe the world, as a researcher/support staff member extraordinaire! Your peers will bow down in the corridors in your honour, you will be met with applause when you enter the atrium.*

 I know what you’re thinking….’This sounds brilliant! Where can I find out more?’ Just point your mouse here, my friend, and all will be revealed.

*This may not actually happen.

 The Fusion Investment Fund is managed by Samantha Leahy-Harland. Please direct all initial enquiries to the Interim Fusion Administrator, Dianne Goodman, at Fusion Fund.

Bangkok conference “a big success”

Speakers and delegates from 10 mainly Asian countries voted the 1st International Corporate and Marketing Communication in Asia Conference, held in Bangkok on November 18-19, “a big success”

The FIF-supported conference went so well that planning is already under way for the 2014 conference, also to be held at Chulalongkorn University in the Thai capital.

Representing BU at the conference were Prof Tom Watson, a co-organiser, and Dr Ana Adi, both of the Media School. Tom was a second day keynote speaker while Ana presented the outcome of research by her and Nathaniel Hobby on social media monitoring in higher education.

The conference, held at the Faculty of Communication Arts, was opened by the host’s Vice-President, Assoc Prof Dr Sittichai Tudsri. Including the Thai and UK organisers, 30 papers were presented by academics from Australia, Egypt, Germany, Hong Kong, India, Indonesia, Malaysia, and Singapore.

“The conference especially sought Asian perspectives: alternatives to Anglo-American models of theory, practice and education. In this aspect it succeeded to everyone’s satisfaction,” Prof Watson said. “I believe that several international joint research projects will develop from the 2013 conference, which is also a major step forward.”

He said that delegates had welcomed the conference as filling a major gap in corporate and marketing communication academic discourse in Asia. “This reflected well on BU and I’m grateful for the FIF support that helped us devise and develop the conference. It’s an investment that has long term reputational and research value.”

Already, a Media School team researching CSR has linked with colleagues at Chulalongkorn University and a further connection with an Indonesian researcher may follow soon. The BU-Chula link was confirmed at the conference.

(L-R) Conference organisers Prof Tom Watson and Assoc Prof Jirayudh Sinthuphan with keynote speaker Prof Dr Ansgar Zerfas (Leipzig University)

Under-grad Midwifery Students and Examination of the Newborn – a pilot project.

Five pre-registration midwifery students were successful in their application to take part in a pilot project which will equip them with the knowledge, skills and competency to undertake  examination of the newborn prior to qualification as a midwife. Midwives have always undertaken an initial examination of a baby soon after birth and the 24 hour ‘medical’ examination was traditionally undertaken by junior doctors or GP trainees. Following a change in doctor’s hours and a call for more holistic midwifery care, midwives began to take on the role of examining newborns following a period of rigorous training and education delivered through universities throughout the UK. Bournemouth University, for many years now, has been actively involved in educating midwives into this role, both locally and as far a field as Brighton and Gloucester. Currently the under-graduate midwifery curriculum does not offer this learning to its midwifery students although there is a strong push nationally for students to qualify with the skills. Two universities have already embedded the skills into their three year curriculum and BU will begin to educate and train students with the necessary skills/competencies in 2014 with a brand new midwifery curriculum. In the meanwhile we are fast tracking five motivated students. The students (Bex, Jenna, Katie, Luzie and Jeanette (not in photograph)  have to access all the post grad teaching and learning days (x5) which started last week. As well as undertaking an assessed presentation (6th day) with their qualified colleagues, they will have to undertake 30 newborn examinations under the watchful eye of their midwifery mentor who already has the qualification.  The unit leader (myself) will undertake their final assessment in practice in conjunction with their mentor. If successful the students will be awarded with 20 CPD credits for use after qualification.

Undertaking the pilot will be demanding for the students as they will still have to obtain their EU midwifery numbers, but it will not be at the expense of the pilot. Their under-grad training takes precedence.Furthermore a number of conditions were attached to the offers of a place:  the pilot cannot be used as mitigation for any referred  unit  in their 3rd year and the credits cannot be used to top up their degree should they not achieve the requisite 120 credits for completion.  All the students expressed strong commitment to obtaining the necessary skills and they have until September 2014 to complete. The pilot will pave the way for the new curriculum and will help with exposing any shortfalls in practice. I am immensely proud of the students for taking on this extra work. They have so many competing demands on their time and this will be just another. However it will provide the students with the skills to examine newborn babies when they are newly qualified midwives, which in turn will benefit women and their babies.  If anybody is interested in knowing more about the pilot please contact me on:  lcbutler@bournemouth.ac.uk

BOOK yourself into our last FUSION Awareness Session or our Bid Writing Workshop – Get as much help as you can…

For those of you who missed out on our valuable Fusion Awareness session yesterday Wednesday the 13th of November do not panic we are holding one more more session on:

Monday the 18th of November at 2-3pm in The Casterbridge Room (THS) Poole House – Talbot Campus

For any questions that you may have on Fusion specifically or for more information on the scheme and application process we would recommend you attend this last session (before the deadline – 13th of Dec at 2pm) where the manager of the Fusion Investment Scheme (FIF) Sam Leahy-Harland will be on hand with some of the Fusion panel committee members to answer your questions and to run through some useful information on applying to the scheme.

We also have some spaces on the Fusion Awareness Workshop Targeting the Fusion Fund with Martin Pickard on:

Wednesday the  20th of November from 9:30 – 12 midday in Christchurch House (CG04) on Talbot Campus 

This Workshop is an ideal opportunity to get some tips and advice from our expert bid writer and to further improve your chances with your own Fusion bid applications 

If you wish to book into either the Fusion Awareness Session on the 18th of November or the Fusion Workshop on the 20th of November with Martin please would you send me an email Dianne Goodman ASAP and I’ll get you booked in.

Don’t delay and give yourself the best chance !!!       

With three funding strands available for staff there are a wealth of opportunities for both academic and professional support staff to take advantage of:                                                                                                                     

 In the July round:

  • the Staff Mobility and Networking (SMN) strand committee  funded 18 applications in July totalling £73K. 
  •  the Study Leave strand (SL) committee awarded £107K.
  •  the Co-Creation and Co-Production (CCCP) strand was the most popular of the three in round one with 47 applications. A total of £92K was awarded to successful applicants.

 For all the updated strand policy documents, Fund FAQ’s and information about applying, please visit the FIF intranet pages.


Professional services staff can apply too….FIF-tastic!

Not only does the Fusion Investment Fund provide opportunities for academic staff at BU, there are also options for professional services staff:

Staff can apply to Erasmus which is most appropriate for enabling academic and professional staff based at higher education institutions (HEIs) to spend a period of training or teaching between 5 working days and 6 weeks in a European HEI or enterprise.  Under training mobility, the purpose is to allow the staff members to acquire knowledge or skills relevant for their current job and their professional development and to help create cooperation between organisations. There are also opportunities to invite staff from enterprises to Bournemouth University to give presentations and provide teaching. Professional staff can undertake training at a European educational institution.

Another option is to apply to the standard element of the Staff Mobility and Networking (SMN) strand. Non-academic staff must be able to demonstrate through their application how their travel will benefit the academic process within BU and particular focus should be placed on the creation of sustainable collaborative networks of academics or professionals linked to specific outputs or partnership developments. 

 For more information please read the relevant policy documents and information available on the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.

FIF says ‘If you prefer to stay put, let the professionals and/or academics come to you!’

Did you know that under the FIF you can invite an academic or professional to BU in respect to the development of projects or to provide training which is linked to any aspect of Fusion?


2 elements of the Fusion Investment Fund provide support for inward mobility:

The Standard element of the Staff Mobility and Networking (SMN) strand supports UK or overseas travel and subsistence in pursuit of any aspect of Fusion – research, education, and/or professional practice – with no minimum or maximum duration. Awards made will be between £1k and £10k. Particular focus should be placed on the creation of sustainable collaborative networks of academics or professionals linked to specific outputs or partnership developments. 

The Erasmus element of the Staff Mobility and Networking (SMN) strand provides opportunities to invite staff from enterprises to Bournemouth University to give presentations and provide teaching.

For more information please read the relevant policy documents and information available on the FIF intranet pages.

 The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.

Are you FIF aware?!

Because the FIF team are lovely, lovely people we’ve decided to hold some awareness sessions to give you the valuable opportunity to make your Fusion bid the very best it can possibly be. Two sessions will take place where you can discuss your application/s with the FIF Manager, Samantha Leahy-Harland, and committee members and, in addition, Dr. Martin Pickard of Grantcraft will be running a two and a half hour session giving his expert and essential Fusion bid writing advice. Martin is a specialist in writing and supporting research grant applications and tenders, as well as providing administrative and management support services for ongoing projects (additionally there will be some 1-2-1s available with Dr Martin Pickard in the afternoon of the 20th of November).

Come along to find out what makes a great application, what the committee members like to see in proposals and errors to avoid.  

  • Wednesday 13 November at 12-1pm, S203, Lansdowne – with the FIF Manager and committee members
  • Monday 18 November at 2-3pm, Casterbridge room, THS, Talbot – with the FIF Manager and committee members
  • Wednesday 20 November, at 9.30am – 12 midday in, CG04, Christchurch House, Talbot Campus – with Dr. Martin Pickard.
  • Additionally we have arranged some 1-2-1s in the afternoon between 1pm-5pm with Dr Martin Pickard to assist you specifically with your Fusion Bids.

 If you are interested in attending any of these sessions or to book a 1-2-1 appointment please contact Fusion Fund to confirm your place and your preferred session.

For all the updated strand policy documents, application form and more information please visit the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.


SMN could just be the strand for you!

The Staff Mobility and Networking strand (SMN) of the FIF may seem like your normal, everyday standard strand but look carefully and you’ll see it’s a strand with a difference. It has 2 elements meaning even more opportunities for you! Not only is there a Standard element which includes Santander, but there is also an Erasmus Staff Mobility element too!

This strand provides support in the form of subsistence and travel costs and for staff to:

  • Travel within the UK or overseas with respect to development of projects linked to research, education, professional practice or any combination thereof.  Particular focus will be placed on the creation of sustainable collaborative networks of academics or professionals linked to specific outputs or partnership developments.
  • Travel within the UK or overseas for academic conferences, where one or more oral presentation is being presented and there is clear evidence of additional institutional value in terms of network creation or partnership development. 
  • Travel to at least one university from the the UK Santander Universities Network or one of the Overseas Santander Partner Universities with respect to development of projects linked to research, education, practice or any combination thereof. Please see the following for a list of participating institutions
  • Travel overseas in order to develop academic partnerships or lasting collaborative ventures around research, education and/or practice. 
  • Undertake a programme of mobility and/or networking across a series of linked trips or visits which are inter-disciplinary, especially where they are clearly linked to the BU Research Themes or involve student and staff participation. 
  • Travel in support of a Study Leave application.
  • Invite external partners to visit the University. For example, this might include inviting academics from other institutions or professionals from businesses to visit BU to develop projects and/or co-convening or facilitation of an international workshop.

 Previously funded activities under this strand:

Bournemouth-Birmingham-Brasilia: Consortium Building and Joint Work (BBB).

Dr Raian Ali, a Senior Lecturer in Computing, is the Principal Investigator of the BBB project which creates a community of interest involving the computing groups of the University of Brasilia, University of Birmingham, and Bournemouth University. The three groups are focused on Software Engineering research and this timely research project focuses on adaptive software systems, particularly, cloud and service computing. Exchange visits as part of this project have encouraged partnership development and international collaborative working. 

  Archaeology Professional Practice Forum: Bridging the Gap

The ‘Bridging the Gap’ project has been a highly successful networking and information gathering exercise, which will inform and drive actions to better prepare students for careers within archaeology, to better meet the needs of the profession and to enhance both subject-specific employability and transferable skills. An Archaeological Professional Practice Forum event was held to gather information from archaeology practitioners, employers, recent graduates and current students on the nature and extent of the skills gap between graduation and entry-level employment within archaeology. It explored ways to improve the industry-readiness of our students in order to give our new graduates a competitive edge when seeking employment, and to service the needs of the profession.  

 Please be aware that the Erasmus scheme differs quite significantly from the other FIF strands. More information is on the Erasmus intranet page  and more general information can be found on the FIF intranet pages.

 The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.


An opportunity for study leave, secondment or placement? Thank FIF for that!

The Study Leave strand (SL) has three sub-strands: Academic Study Leave, Internal Secondments and Industrial Staff Placements.

  • Academic Study Leave This is to provide academic staff with a period of paid academic study leave, normally up to six months in duration, for the purposes of undertaking research, educational development (eg. the development of teaching programmes) or professional practice.  There must a clear benefit to both the individual and to BU and the stakeholder benefits with respect to Fusion should be clear. 
  • Internal Secondments:  In order to drive interdisciplinary research at BU a limited programme of internal secondments is available.  Secondments may last up to a maximum of six months.  A secondment application must be agreed between the host and the applicant with both parties contributing to the submission.  Cases will be judged on merit in terms of the collaborative output(s) that they will deliver which might include but are not restricted to: (1) completion of an interdisciplinary book or publication programme; (2) submission of a major research grant; (3) curriculum or pedagogic development; and (4) completion of a period of professional practice or knowledge exchange project. 
  • Industrial Staff Placements:  Staff have the opportunity to arrange their own placements with local and regional businesses/organisations for between two and six months.

 Examples of projects funded under this strand:

Engaging students in industry and updating professional practice

Associate Senior Lecturer, Sue Sudbury worked with Sequoia Films, which was commissioned by Channel 4 to develop an idea for their flagship documentary strand Cutting Edge and also to develop and produce an international feature-length documentary, Indian Spacemen, for BBC Storyville. Sue took ten BU students on broadcast production work experience while at the same time updating her professional practice.

 Understanding the co-creation of leisure behaviour in socio-natural environments

Dr Dorothy Fox, a Lecturer in the School of Tourism, undertook research practice with the aim of bringing new ways of thinking about the natural environment into the academic and public arena. This was achieved through primary research carried out in the UK; overseas travel to Australia and New Caledonia (in the South Pacific); the initiation of international networking; undertaking training and the development of new teaching materials for 2013-14.

Dr Fox said: “The process of applying for study leave and its execution has had a profound impact on my way of thinking about my role at BU. This has led to a change from a local perspective to an international one.”

Need to know more? Your wish is my command! Go now to the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.

Congrats Courtney!

Courtney Lee, a Level H, BA Events and Leisure Marketing student has been appointed Social Media Manager for the Festival Impact Monitor.

Courtney brings a great deal of experience to the role. During her placement she worked for the Hong Kong Tourism board, where she worked within the organisation’s Trade Development Team  and also provided support with public relations. Courtney has already designed a comprehensive social media plan for the project which she will launch in early November. This includes the rechristening of the project as FestIM and the design of a logo. She will be accompanying the project’s Principal Investigator, Nigel Williams to key events and presentations to ensure that both the project’s live and virtual media are in sync and key messages are delivered across all the project’s media platforms.

Courtney is open to working with others interested in a social media role and would welcome enquiries from students wishing to be social media assistants.  Interested students should e-mail nferdinand@bournemouth.ac.uk.

The Festival Impact Monitor is funded by the BU Fusion Investment Fund. For more click on this link.