Tagged / Fusion

FIF says ‘Get co-creating!’

The Co-creation and Co-Production strand supports activity that embraces as many of the following as possible:

  •  Demonstrates a clear, fundamental and innovative contribution to Fusion benefitting staff and students within BU. Benefits to students could include both direct and indirect benefits.
  • Requires pump-priming to initiate activity which will then become sustainable.
  • Delivers a series of clear, measurable and tangible outputs that deliver benefits beyond the team applying.
  • Presents new, innovative projects or initiatives that are likely to have both reach and significance within and beyond BU and where possible involve inter-disciplinary collaboration.
  • Leads to public engagement with a range of stakeholders.
  • Demonstrates good value for money in terms of return on investment and strategic priorities.

  Duration of the activities can be between 6 and 12 months. Awards made will be between £2k and £75k.

Be inspired by reading about some of the successfully funded activities under this strand:

The Poole and Purbeck Portal is an inter-school collaboration between the School of Applied Sciences, the Media School and the National Centre for Computer Animation.


Centre for Face Processing Disorders at BU

Dr Sarah Bate from the Psychology Research Centre was awarded funds from this strand to develop a Centre for Face Processing Disorders at BU.  Sarah’s work explored the cognitive presentation and treatment of face processing deficits in adults and children with a range of neuropsychological conditions, such as developmental or acquired prosopagnosia (face blindness), autistic spectrum disorder, and Moebius syndrome. 

More information about this project can be found here: www.prosopagnosiaresearch.org

Want to know more? Of course you do! Follow this link to the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.

Thank FIF it’s open! – Round two now open to applications




The Pro-Vice Chancellor would like to invite you to apply for the current round of Fusion Investment Fund.

 Three funding strands are available for staff at BU:                                                       

Co-Creation and Co-Production strand (CCCP)

 Study Leave strand (SL)

There are three sub-strands under this strand: Academic Study Leave, Internal Secondments and Industrial Staff Placements.

 Staff Mobility and Networking strand (SMN)

This strand includes Santander and Erasmus.

 Awareness sessions will take place on the following, giving applicants the valuable opportunity to discuss their applications with the FIF Manager and committee members:

  • Wednesday 13 November 12-1pm, S203, Lansdowne
  • Monday 18 November 2-3pm, Casterbridge room, THS, Talbot
  •  In addition, Dr. Martin Pickard of Grantcraft will be running a two and a half hour session giving essential Fusion bid writing advice on Wednesday 20 November, at 9.30am in, CG04, Christchurch House, Talbot Campus. Martin is a specialist in writing and supporting research grant applications and tenders, as well as providing administrative and management support services for ongoing projects.

If you are interested in attending any of these sessions please contact Fusion Fund to confirm your place and your preferred session.For all the updated strand policy documents, application form and more information please visit the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and the Interim Administrator is Dianne Goodman. Please direct all initial enquiries to Fusion Fund.

FIF-backed PR History network launched in Barcelona

The European Public Relations History Network (EPRHN), which has been supported in its formation by FIF, was launched at European Public Relations Education and Research Association (EUPRERA) Congress in Barcelona on October 3-5. The event, held on Friday October 4, was attended by 29 delegates from 12 countries.

“After more than a year’s planning, EPRHN is now in operation and has 50 active supporters from 18 countries across Europe”, said Prof Tom Watson of the Media School. “FIF has enabled it to get to the take-off stage and aided the very positive response found in Barcelona.”

Prof Watson also organised a panel session (the only one approved for the Congress) on developing the history of PR in Europe. It drew leading scholars from universities of Leipzig (Germany), Bucharest (Romania), Pompeu Fabra (Spain), as well as Prof Watson. It was chaired by the Italian practitioner/commentator Toni Muzi Falconi.

Refereed papers from Prof Watson and Drs Tasos Theofilou and Georgiana Grigore, also Media School, were presented at the Congress in well-attended sessions with several requests for copies of the papers afterwards, especially for the research on engaging employees with organisational Corporate Social Responsibility planning.

EUPRERA PR History Panel: (l-r) Toni Muzi Falconi (Italy); Prof Adela Rogojinaru (Romania); Prof Tom Watson (BU), Prof Jordi Xifra (Spain) and Prof Gunter Bentele (Germany)

Dr Tasos Theofilou (l), Dr Georgiana Grigore (c) and Prof Tom Watson (r) at EUPRERA Congress, Barcelona

Festival Impact Monitor Needs Students

The Festival Impact Monitor project is currently recruiting students wishing to get involved with this 18-month long project which seeks to harness data available in social media networks to evaluate festivals. Its most recent vacancy is for a Social Media Manager. Interested students are asked to e-mail Nicole Ferdinand at nferdinand@bournemouth.ac.uk.































CEMP Fellows? A Proposal for Fostering Innovative Education Research at BU

Many media studies professionals engaged in learning innovation first get introduced to Bournemouth University through CEMP, the Centre for Excellence in Media Practice. From attending annual summits to publishing in the Media Education Research Journal, before joining BU I was already connected to this unique community characterised by creativity, sharing and mentorship. Once I started working at BU I quickly realised that educational researchers interested in media and technology were not just in CEMP. From the School of Tourism to DEC, inspiring educational research can be found across BU.

As the Fusion vision expands and EdD programme grows, the time seems ripe to further foster innovative education research at BU, to use CEMP to bring our educational researchers together. Yet, as any of us who’ve scampered around to meet a grant deadline knows all too well, network building and collaborative bidding requires workload time and institutional support. This got some of us thinking about ways we might be able to foster educational research through CEMP. Borrowing a best practice employed at many research centres around the world, we asked ourselves: What if CEMP had internal fellows?

These CEMP Fellows could be culled from BU’s existing educational research community. Provided dedicated time in their schedules to meet together, they could share their previous scholarship and develop new collaborative projects. CEMP could create annual or bi-annual themes to guide this knowledge exchange and facilitate initiatives, offering a programmed series of meetings and events. For example, CEMP might run a Fellow programme on a topic like ‘Games and Education,’ bringing together researchers exploring the use of educational gaming across all schools.  As evidence that these fellows already exist amongst us, just two weeks ago at the VS Games conference hosted at BU by Dr. Christos Gatzidis and Dr. Jian Zhang of DEC, we saw BU participants from Tourism, the Centre for Digital Entertainment, Animation, Corporate Communication and more. Together we shared innovations in educational gaming.  Could CEMP Fellows be a way forward for fostering fusion?

Fusion Investment Fund: A Cooperative Journey in China

In the early August 2013, I was supported to visit Universities in China by a  successful fusion SMN bid application. The first objective of this trip is to develop a collaboration with a famous China university in Chongqing, i.e.,  Chongqing University, the top 5% universities in China, located in Chongqing, the biggest city in China with a population of 38 million.The second aim is to visit and cooperate with some senior researchers in China, in the area of distributed systems and information fusion.

In Chongqing University (CQU), I provided a seminar on distributed systems, and also  showcased the research in DEC, as well as advertising our MSc programme (MSc in Applied Data Analytics), Research Master programme to attract students in CQU. Also, I met the associate Dean of the college of compute science in CQU, discussing about possible collaborations between DEC and this college, including staff/student exchange, joint PhD co-supervision, visiting scholarship, etc. We also discussed our concerns on undergraduate student degree programme. The associate Dean introduced the their advantage on big data storage and mining, which are useful for research in the DEC computing school.

During this journey, I’ve also visited senior researchers in other universities. I had discussed researches on uncertainty reasoning, event reasoning and their applications with researchers from Peking University and Renmin University (both are top universities in China, located in Beijing), and they had expressed their interest in collaborations for possible funding opportunities.

In Xi’Nan University (in the 211 list), which is also located in Chongqing, I visited a key laboratory and met the chief, Prof. Yong Deng and his colleagues and students. We talked about our research proposals and possible future collaborations. I had also recommended BU’s projects to the students and they had showed interest.

In the future, I will advance the collaborations with these universities /senior researchers for educational and academic involvements. For the educational part, I will work with BU’s international development team and the DEC school to promote BU’s UG and PG courses. For the academic part, I will work with these researchers, trying to work with possible funding applications and joint papers.

BU is open to international cooperation, and any staff in BU should have an international perspective.   And indeed, the world is full of chance, for whoever prepared. I really appreciate the FUSION schema that helps BU staff to go outside and attract international collaborations.


Bangkok conference plans progressing well

Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson.

He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University.

The conference, organised in collaboration by Chula’s Faculty of Communication Arts and BU’s Media School, has attracted interest from across Asia and the Middle East. BU’s involvement is supported by FIF.

The international review panel has chosen 30 abstracts from ten countries with a broad range of topics and approaches.

“At our meeting in Bangkok, the conference schedule was finalised and other arrangements confirmed. The facilities at Chula are very good and enable us to run parallel streams of papers on both days”, said Prof Watson. “We are really pleased with the response which is far more positive than expected. Already almost all speakers are confirmed to attend and registered.”

The audience will also include Thai and regional academics and representatives of the national advertising, marketing communications and public relations sectors. The conference schedule will be published shortly on the conference website: http://cuprimcconference.net/

Tom Watson (l), Saravudh Anantachart (c) and Jirayudh Sinthuphan (r)


Conference venue at Chulalongkorn University

Academic writing workshop in Bangkok

As part of his visit to Chulalongkorn University in Bangkok to plan the FIF-supported conference that will be held in November, Prof Tom Watson of the Media School delivered a well-attended workshop on Academic Writing.

Four leading universities – Chulalongkorn, Assumption, Mahidol and NIDA – sent over 40 academic staff and doctoral students to the workshop held in the host’s Faculty of Communication Arts building on September 3.

“There is a strong push to develop research and publication outputs in Thailand, so the workshop was well-timed to catch that wave,” said Prof Watson. “Our colleagues at Chulalongkorn did a first-rate job in organising and promoting the event.

“The workshop was also excellent public diplomacy by BU to support so many academics in such a targeted manner. It helps build our reputation in Thailand which is sending more Masters and doctoral students to the UK. Previously Australia and the USA were the main destinations.”

The workshop also gave an opportunity to experience one of the venues to be used by the 1st International Corporate and Marketing Communication in Asia Conference on November 18-19.


FIF call for applications now closed

The current call for applications to all strands of the Fusion Investment Fund  has now closed. For those of you who have missed out this time, fear not! There will be another chance to apply later this year when we open the next call in October. Watch this space for details!

Thank you to all who have submitted applications. We’re really pleased* to report that you have helped to set a new FIF record with the most applications received to date! You will receive the outcome of your application via email in August. We wish you the best of luck!


*Really, so, so pleased. From the bottom of my heart, thank you. Who doesn’t love a load of data entry?! 😉

Tick tock! Tick tock! – Fusion Fund deadline today at 2pm

A reminder that applications to the Fusion Investment Fund must be submitted via email to FusionFund@bournemouth.ac.uk  by the deadline which is 2pm TODAY! No exceptions will be made to this deadline.

Please ensure you use the correct application form when applying. They are different this year. 

This one for SMN standard, CCCP and SL: FIF Application Form 

This one for Erasmus: Erasmus Application form 

This one for Santander:  Santander application form

If you haven’t already accessed the documents you need please visit the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines. Please direct all initial enquiries to Natalie Baines.

Flying through Mexico – a reconnaissance tour


I visited Mexico for 2 weeks earlier this month (6-20 June) to assess the potential for future research collaboration and to establish links between Bournemouth University (BU) and Mexican organisations. As I have the role of School of Applied Sciences (ApSci) Academic Lead for Students Placements, one of my objectives was to find potential hosts for our students and also opportunities for staff and student exchange. The talks I gave (5 in total!) allowed me to disseminate some of the work I do, the wider teaching and research at ApSci and to promote BU overall. After the talks there was always a good interaction with students and staff and I think there is a good chance that this was the start of long-lasting partnerships between BU and at least some of the organisations I visited:

  • Instituto de Investigaciones Oceanologicas, Universidad Autonoma de Baja California, Ensenada – researchers from other departments and also from CICESE (Center for Scientific Research and Higher Education) also attended the talk, what was very good. Many thanks to Dr Amaia Ruiz de Alegria Arzaburu for organising everything. It was great to catch up with you and hopefully we will be doing something together soon.
  • Instituto de Ingenieria, Universidad National Autonoma de Mexico, Mexico City -attendance to the talk was very good and there was also an interview and material will be added to their website, so quite good dissemination. Dr Rodolfo Silva Casarin is a star, brilliant head of a very interesting group, it was great to have met him after so many emails we have exchanged in the recent past. Many thanks!
  • CINVESTAV (Center for Research and Advanced Studies), National Polytechnic Institute, Merida – here I had a closer contact with research conducted by staff and PhD students and also with coordinators of relevant programme, including some clear demonstration of will for visiting BU and start collaboration. Thanks to Dr Ismael Marino Tapia for the invitation and for being such a great host. Very interesting research are being conducted in CINVESTAV.
  • Laboratorio de Ingeniería y Procesos Costeros, Universidad National Autonoma de Mexico, Sisal – this people are so lucky, they have brand new facilities right at the beach, beautiful settings and they are building new labs, which I’m sure will host great quality research. The talk was well attended and hopefully we will be able to keep in touch with colleagues that were very interested in staff and student exchange. Many thanks to Dr Ernesto Tonatiuh Mendoza Ponce and Dr Cecilia Enriquez for the opportunity to visit your facilities – I look forward to working with you.
  • Instituto EPOMEX (Instituto de Ecología, Pesquerías y Oceanografía del Golfo de México), Universidad Autonoma de Campeche – Thanks to Dr Gregorio Posada Vanegas for introducing the research conducted at EPOMEX and for facilitating the contact with students and other staff. The interactions  after the talk were very informative and hopefully we will continue our collaboration in the future.

This was my first time in Mexico and I had the opportunity to see a bit of very different parts of the country, talk to researchers and students and learn about their work, culture and life style. I call it a tour because in two weeks I visited Ensenada in Baja California, Mexico City and a number of locations in the Yucatan Peninsula, including Merida, Sisal, Campeche and also part of the coast of Quintana Roo. So every other day I was packing and unpacking, which was very tiring. But all worth it for the people I met and the things I learned.

Many thanks to BU’s EUADS (EU Academic Development Scheme) funds for allowing me to engage in this reconnaissance tour.

I will keep you posted of further developments from this initiative.

Fusion supports Euro PR History Network advance

Delegates to the EPRHN Planning Meeting

With financial support from the Fusion Investment Fund, the European Public Relations History Network (EPRHN) held its first planning meeting at BU on Wednesday June 26.

The network was founded virtually in 2012 by Prof Tom Watson of the Media School and drew interest from 33 academics and practitioners in 11 European countries. It was approved.as a project by EUPRERA (Europe’s PR education and research association) in autumn last year.

Its aims are to develop and produce information about the history and historiography of public relations in Europe through the identification and formation of archives, transnational research, joint research bids and the production of publications in print and online formats.

The meeting of EPRHN’s core group brought seven historical researchers from Germany, Romania, Spain, Scotland, Turkey and Bournemouth. Fusion assisted their attendance through travel bursaries.

Among the actions to be progressed are a bid to the EU’s COST (Cooperation in Science and Technology) scheme, which was facilitated on Wednesday by Paul Lynch of RKE; a second edition of its Archives Record publication; and a panel session on ‘developing the history of European public relations’ at EUPRERA’s annual conference in October.

Prof Watson, who was supported by Dr Tasos Theofilou in the organisation of the meeting, said it had been highly productive. “There’s a limit to what we can achieve by email and Skype. The EPRHN made a big forward step because FIF helped bring key members together”. It will also assist Prof Watson and Dr Theofilou to fully launch the group at the October conference.

“At present, 13 countries are represented in the network. We hope to widen that base and engage many more historical researchers in its activities”, said Prof Watson.

For more information about EPRHN and BU’s contribution to the burgeoning field of PR history, go to: http://historyofpr.com.

Joint PhD studentships: an example of FUSION in practice.

For many clinicians undertaking a PhD means choosing to either give up clinical practice for a period of time or studying on top of an already demanding full-time job. Now a partnership between the Centre for Midwifery, Maternal & Perinatal Health (CMMPH) and Portsmouth Hospitals NHS Trust (PHT) is making it easier for midwives to undertake a doctorate while still maintaining their clinical skills. The team has developed a novel joint studentship that will allow midwives to combine clinical practice with a research role, working across BU and PHT. The studentships will run for four years and PhD students will spend two days per week working as a midwife in clinical practice and three days per week working on their thesis. This set up facilitates the co-creation of knowledge.

In addition to providing the individual midwives with excellent education, these studentships are designed to examine an area of clinical practice identified by PHT where the evidence is lacking and research is needed. As a consequence the research studies will be directly relevant to practice and will have a demonstrable impact in the future. Hence BU will be able to show that its research and education have a direct benefit to the wider society. Finally, the studentships benefit midwifery practice by building a critical mass of researchers, which will help translate research findings into practice and so create a culture of evidence-based practice.

The result is a studentship that truly fuses research, education and practice.

The CMMPH/PHT partnership has developed three matched-funded PhD studentships for midwives, which will begin in September 2013. These joint PhD studentships will be supervised by both BU academics (Sue Way, Catherine Angell, Carol Wilkins, Maggie Hutchings, Edwin van Teijlingen & Vanora Hundley) and supervisors from PHT based in practice.  We are excited about this novel approach to PhD studentships and hope that we will have many more studentships with other NHS Trusts in the future.

For further information please contact Prof. Vanora Hundley or Prof. Edwin van Teijlingen.

FIF Applicants – please use the correct form

A quick reminder to applicants to the Fusion Investment Fund: Please can you ensure you use the correct application form when applying. They have been updated since previous rounds. 

Please use the following (as on the intranet pages):

This one for SMN standard, CCCP and SL: FIF Application Form 

This one for Erasmus: Erasmus Application form 

This one for Santander:  Santander application form

All other documents including policies and FAQs are available on the FIF intranet pages.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines. Please direct all initial enquiries to Natalie Baines.

Time is running out! – Deadline for applications is 2pm on Monday

If you would like to apply to any strands of the FIF please make sure you submit your application by the deadline which is 2pm on Monday 1 July. No exceptions will be made to this deadline.

For all the updated strand policy documents, Fund FAQ’s and information about applying, please visit the FIF intranet pages.

 The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines. Please direct all initial enquiries to Natalie Baines.

Free money! Free money! 1 week left to apply!

 Okay so it’s not exactly free….you will have to do something for it but what if I told you that you will be hailed within BU, and who knows, maybe the world, as a researcher/support staff member extraordinaire! Your peers will bow down in the corridors in your honour, you will be met with applause when you enter the atrium.*

 I know what you’re thinking….’This sounds brilliant! Where can I find out more?’ Just point your mouse here, my friend, and all will be revealed.

*This may not actually happen.

The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines. Please direct all initial enquiries to Natalie Baines.