Tagged / Fusion

Editorial by Dr. Way in top journal highlights midwifery education

Way editorial 2016The forthcoming editorial in Midwifery (Elsevier) by FHSS’s Dr Susan Way highlights the importance of midwifery education and its educators.[1]  This editorial makes reference to the recent series on midwifery in The Lancet.[2]  Of course, midwifery plays a vital role in improving the quality of care of women and infants globally. Dr. Way reminds us that consistent, high-quality midwifery care has a vital role to play in the reduction of maternal and newborn mortality. Outcomes are enhanced when care is led by midwives who are educated, licensed, regulated, integrated in the health system, and working in interdisciplinary teams, with ready access to specialised care when needed.

Midwifery one of the leading academic journals globally in the field of midwifery and maternity care.  Dr.Way is based in the Centre for Midwifery, Maternal & Perinatal Health in FHSS at the Lansdowne Campus.

 

Congratulations!

Prof. Edwin van Teijlingen

CMMPH

 

References:

  1. Way, S. (2015) Consistent, quality midwifery care: How midwifery education and the role of the midwife teacher are important contributions to the Lancet Series, Midwifery (online first) see: http://www.midwiferyjournal.com/article/S0266-6138(16)00021-8/abstract
  2. Renfrew, M.J., McFadden, A., Bastos, M.H. et al. (2014) Midwifery and quality care: findings from a new evidence-informed framework for maternal and newborn care. the Lancet. 384:1129–1145.

Linking research and practice – Appointment to international panel

Professor Tom Watson of the Faculty of Media & Communication has been appointed to the Academic Advisory Panel of AMEC (the Association for the Measurement and Evaluation of Communication). He joins six other leading communication measurement and evaluation researchers from Australia, Germany, UK and US. The Panel is chaired by Professor Jim Macnamara of the University of Technology Sydney.

The panel’s role is to “provide expert advice and input to AMEC in relation to research methodology and methods, education and learning, and standards”.

“The measurement of public relations and corporate communication is an important and perennial professional issue,” said Professor Watson. “AMEC is the international body for the communication measurement sector and includes all the major media measurement suppliers in more than 30 countries.”

Professor Watson’s co-authored book (with Paul Noble), Evaluating Public Relations is now in its third edition. “Increasingly, there is a shift from measurement to evaluation, with the understanding of the value created through communication becoming a critical issue for communicators. In the book’s latest edition, we focused more on concepts of value. Creating world-wide standards on value is becoming more important and so the AMEC initiative to create this high-level link between research and practice is very timely.

iamecMASTER

The impact of the enshrining of the research intensive university

teaching-vs-research-chartEarlier this year a large number of academics across the UK completed the biennial Principal Investigators and Research Leaders Survey (PIRLS) run by Vitae. Looking through the responses from BU academics I was interested to note a number of conflicting responses on the theme of research vs education and which is more valued at BU, as well as in the sector as a whole. Some respondents reported that the primary focus is education, enhancing the student experience, student administration, etc. whilst other felt that research activity is valued ahead of education and that institutional developments over the past ten years have been to the advantage of research.

From an internal perspective I found this interesting for two main reasons:

1. The BU strategy focuses on fusion – the equal importance of education, research and professional practice and how these support and strengthen each other.

2. Is it a case of research vs education, i.e. two separate activities each vying for time, or are these mutually supportive activities?

Looking externally, however, it is clear that over the past 50 or so years the sector at large has enshrined the research-oriented university and therefore the role of the research-oriented academic as an ideal model. We can see this in the way the majority of the league tables are constructed, with research metrics playing a dominant role. We can see it in the stratification of universities with the ‘elite’ institutions being those that are considered research-intensive. And we can see it in the concentration of funding and sponsorship for research that flows into these institutions, enabling them to remain research orientated.

But what are the consequences of this? How does this impact on the HE sector at large?

For starters, it has created a stratified hierarchy among institutions and within the academy where arguably none need exist. Academia has a multitude of different missions that need to be addressed by the profession as a whole. The focus on research as the holy grail devalues the breadth and diversity of universities and undermines the role they all play in advancing society.

Erving_Goffman_128x128Secondly there is a link between the rise of the importance of the research intensive university and the increased managerialism of higher education, i.e. that higher education and research must be efficient and productive and measurable. This as a policy in itself is not a bad thing – high quality teaching depends on research, reputation is built on scholarly output, and reputation influences an institution’s ability to attract students and staff. This favours research-intensive institutions that earn significant amounts of income and can ensure research activity forms a central part (and in some cases the majority) of academics’ roles. There are, however, few institutions where the research model fits and works and it becomes detrimental to those not in the top few as it causes greater tensions between teaching (the bulk of the work), research (usually a small portion of work) and time/energy. I don’t believe that life is rosy for those academics in the top tier of institutions – the pressures placed upon them to perform, bring in more and more funding, produce better quality papers in the top journals, etc. must be enormous. But that is a different type of pressure to that experienced in universities such as BU where the tension between teaching and research and time are very real. Goffman described this tension by stating that it makes an academic career “perhaps as complex and troubled as the moral career of the mental patient”.

Fusion glow edgeI’m not sure what the answer is that gives this a happy ending. It is likely there isn’t one and the tensions will remain, but BU’s fusion strategy and the new academic career framework should ensure that, internally at least, all activities are equally valued. None of the information in this post is new, however, sometimes it does us good to step back from the precipice and acknowledge the tensions before deciding the next step. We need to continue to play the game of the research-oriented university as this is what the sector is increasingly basing itself upon, but we must do it in a way that is right for BU and doesn’t tie us all up in knots. Any thoughts?

Fusion Investment Fund: Neuroscience has found that emotions are a primary factor in learning to change behaviour: A project to apply and study these findings in many areas of practice (for example, public health, sports science, youth work, neurological rehabilitation, special education, and potentially many others).

 

We were very fortunate to receive Fusion funding for our collaboration between colleagues and students in Health and Social Sciences, Sports Science, and a variety of external practice partners. Essentially the funding will enable us to obtain psychophysiological recording equipment to be used to measure emotional responses in a wide variety of learning and training settings. Below is a screenshot of a typical recording from this kind of equipment.

 

Image-1

 

Huge progress has been made over the last couple of decades in our understanding of emotion and feelings. A compelling conclusion from this enormous body of work is the primacy of emotion in how we operate in the world. Darwin knew this, as did Freud, but many still cling to the notion of the achievements of homo sapiens (“wise man”!) as founded on cognition and rational thinking. For them, feelings are a vestigial remnant of our evolutionary past, not dissimilar to the appendix – no longer having any purpose, and also potentially a threat to our well being.

Affective neuroscience completely opposes this so-called rational approach: emotions and feelings guided our survival in our evolutionary past, but the big news is that they still do! Accumulations of theory and research from fields such as affective neuroscience, positive psychology, and health psychology support this simple but crucial switch in emphasis. Some everyday practice reveals the primacy of emotion, for example emotionally skilled doctors tend to bring about better health outcomes for their patients, children are taught to pay attention to their ‘uh oh’ signs (involuntary emotional responses of sweaty palms and heart beating faster) to keep them safe. So emotions are not the redundant and fickle “appendix” of our behavioural systems, but in fact are their driving force.

Despite an array of pragmatic findings about the way emotions and feelings work, this largely ‘pure’ body of neuroscience has not been directly applied to any particular field of practice. This project aims to correct that omission. The applications of affective science to how we learn and change our behaviour are potentially enormous, as the physiological emotional measures offer a straightforward ‘window’ into the person’s emotional responses.

The Fusion funding enables us to build on one of the applications, through running a study developing a previous pilot. This will be based on a form of training using natural horsemanship that has been demonstrated to be very successful in behaviour change for young offenders and young people who do not engage with school. This is an example of what it looks like (thanks to TheHorseCourse for the picture):

 

TheHorseCourse picture

 

The equipment, and experience gained through carrying out the initial study, will also allow for projects with other practice partners to go ahead, for example, work with people with acquired brain injuries, and children with profound learning disabilities. If any of this interests you, please get in touch with Sid Carter or Emma Kavanagh, and we’d be glad to tell you more.

 

Introducing Jo George, Undergraduate Research Assistant

Hello, I will be working within the Health and Social Sciences Faculty with Impact Champion, Zoe Sheppard, over the next six weeks on the endeavour to monitor and measure the impact of research.

My work will involve:

  • Exploring methods of dissemination
  • Conducting literature searches to investigate the demonstration of impact
  • Working on two research case studies from the Health and Social Social Sciences Faculty

I can be found in R613 and contacted at jgeorge@bournemouth.ac.uk if you have any ideas or challenges you’d like to discuss. I will be sharing my findings towards the end of my six weeks here.

I look forward to meeting you,

Jo

What do Fishbone, Amusement Park and Apigee have in common?

They are all tools for digital storytelling. On Thursday May 14th, the Fusion-funded, inter-faculty BU Datalabs team presented at Interdisciplinary Research Week. Guests from across the University and beyond came to learn about digital storytelling and how visual data stories can better communicate the significance of research findings to policy-makers and the public.

Weathering the rain, the event kicked off with a reflective exercise called ‘Analogue Twitter.’ Participants were asked to write down a story of their research in 140 characters or less. From sports management to midwifery, research stories spanned the disciplines.

To get things going, Senior Lecturer in Digital Storytelling, Dr. Brad Gyori brought his expertise in interactive media, and his experience as the Head Writer of the Emmy award winning show Talk Soup, to introduce the audience to the many storytelling patterns that have emerged with the rise and innovation of digital platforms. Digital storytelling can range from Fishbone narratives that have one main linear narrative with suggested diversions, to the Amusement Park that offers loosely clustered, different perspectives with no central hub, as we see in Highrise: Out of my Window.

Next up, Dr. Anna Feigenbaum, a Senior Lecturer from the Faculty of Media and Communications, introduced the audience to the power of storytelling with maps and infographics. Drawing from her own tear gas project and others’ expertise, she explored how visuals can act as ‘infobait’, drive curiosity, and interrupt dominant narratives.

After lunch, BU Datalabs project partner Malachy Browne from the social media journalism outfit reportedly shared insights and strategies for using online tools to do investigative research, share your findings, and dig deeper into social data. From apigee for APIs to mine social media data, to wolframalpha that can return the weather from any date in history, Browne made connections between the tools of his trade and the possibilities for expanding our digital methods in academia.

For more information on the BU Datalabs project, email: afeigenbaum@bournemouth.ac.uk  If you would like to get involved, we will be hosting a meeting open to all staff and students in early July. Details to follow. 

BU final year students present at 5th Annual Promotional Communications Conference

Some 44 advertising, marketing, public relations, and politics and media undergraduates present their dissertation research at the Fifth Annual Promotional Communications Conference on 20 May at the Executive Business Centre.

The conference is a capstone event for the Corporate and Marketing Communications Department (CMC) within the Faculty of Media and Communication and is an opportunity to showcase the work of our undergraduate dissertation students. This year we expect more than 100 delegates, including our students and staff, but also industry partners and some mums and dads.

They’ll hear papers on the latest industry issues and trends from our students. Students are presenting their research on topics including what it means to be and the implications of brands being ‘cool’, the cost of unpaid internships on the advertising industry, using social media to communicate science, attitudes toward and the stigmatization of mental illness, how lad culture also hurts men, impulse buying on line, and so much more.

And we’ll all be treated to talks from two outstanding industry representatives: Camilla Kemp, COO at M&C Saatchi  and BU Public Relations graduate Rosie Warin (’09), who is is co-Managing Director of Global Tolerance.
“We created the conference to offer students an opportunity to share the work they’ve done on a project that culminates their studies, and we enjoy showcasing that hard work,” said Dr Richard Scullion, CMC head of department.

The department, which offers undergraduate and postgraduate taught degrees in advertising, marketing communications, public relations, and politics and media, created the conference as an opportunity for students to choose to, in addition to the written dissertation, present their research to colleagues on their course, academics and guests from the promotional communications industries. And again this year we’ll welcome proud parents and friends to the event.

In addition to the conference, CMC launched the Journal of Promotional Communications in 2013. The journal is an open-access, online journal that, since the first edition, accepts submissions from undergraduates and postgraduates from BU and beyond. Research published there can come from a variety of disciplines, such as marketing, advertising, PR theory, consumer culture and behaviour, political communications, media studies, sociology, cultural studies, and management.

So far, the journal has published three issues of student work. The latest edition, Volume 3, Issue 1, was published in April and includes some articles where students and staff co-authored papers.

Again this year, the top papers from the 2015 Promotional Communications conference will be published in the journal.

The students presenting at the conference are among the more than 200 final-year students in CMC who have worked for months on their individual research projects. CMC students can choose to write a traditional dissertation of 10,000 words or write a research paper in the style of an 8,000-word journal article and deliver a 20-minute paper at the student conference.

Dr Janice Denegri-Knott, Dr Carrie Hodges, Dr Dan Jackson, Dr Richard Scullion and Dr Shelley Thompson organize the conference.