Tagged / Media Management

Prof. John Oliver receives European media award

Prof.John Oliver was presented with the European Media Management Association’s highest award for “excellence in media management scholarship and practice” at the annual conference in The Netherlands.

The award also recognises Prof. Oliver’s contribution to the development of the association where he served on the Executive Board for many years and as the President between 2021-23.

Prof. Oliver commented that “whilst it is an honour to be presented with an individual award, it is also in recognition of the many people that have helped me develop my research and the contribution that many of the association’s members have made over the years”.

The Fog of Streaming Wars

In his recent article published in The Conversation, Prof. John Oliver provides a provocative thought piece that describes the current market dynamics of subscription-video-on-demand (SVOD) streaming firms and an outlook on the industry’s future direction.

He notes that the industry is currently characterized by an oversupply of service providers which has led to aggressive competitive pricing and a squeezing of profit margins. He goes on to conclude that the weaker players, those with less efficient operations or inferior offerings, are starting to struggle and an ‘industry shakeout’ is inevitable.

You can access the article at: https://theconversation.com/in-the-fog-of-the-video-streaming-wars-job-losses-and-business-closures-are-imminent-225829

The Fog of Streaming Wars: Prof. John Oliver delivers keynote speech at Digital Agenda Summit in Cyprus

Business Engagement, Knowledge Exchange

Professor John Oliver delivering a talk on stageProf. John Oliver (FMC) recently delivery a keynote speech to over 1000 delegates at the 6th Digital Agenda Summit in Cyprus. The talk, titled the Fog of Streaming Wars, examined the subscription video on demand (SVOD) market which has seen explosive growth in recent years with global revenues reaching US$154bn in 2022.

He argued that a new phase of low-growth competitive rivalry is emerging with global and local European players fighting for market share and that future growth will be achieved by merger and acquisition in an industry that will inevitably consolidate.

Other keynote speakers taking to the main stage included the President of Cyprus, the Head of Global Communications & Marketing at Google DeepMind & Space X, and the Global Lead of Design Communication at BMW.

Prof. Oliver is a leading academic in the field of media management and a former President of the European Media Management Association. He has a successful track record in delivering world class impact from his research which has informed the UK Government’s Innovation Strategy, UK communications policy and regulation, and influenced the public policy debate on internet regulation. His research into ‘strategic transformations in the media’ resulted in multi-million pound investments made by FTSE 100 firms.

Prof. Oliver currently serves as an advisor to the Parliamentary Office of Science & Technology’s Horizon Scanning & Foresight Committee.

The Friday Prof-ile: John Oliver

Welcome to The Friday Prof-ile – a chance to get to know some of our recently appointed Professors and Associate Professors a little better. Every Friday, we’ll be asking a different person the same set of questions to get an insight into their life, work and what makes them tick.

A headshot image of Professor John Oliver

John Oliver

This week, we’re chatting with Professor in Media Management, John Oliver…

What are your research interests? What made you want to study these areas?

My current research has examined the hidden effects of crisis events on organisational innovation and performance. It’s been very successful in terms of businesses engaging with the findings and it has influenced the UK Government’s new Innovation Strategy (2021).

Why this topic? Well, my research has taken a highly original and perhaps unusual approach to the topic. Doing something new is what keeps me motivated!

What has been your career highlight to date?

Developing my current research idea on the hidden effects of a crisis on firm innovation and performance been a struggle because its based on a truly original approach. That has meant a lot of critical feedback and even derision from many circles. So, to have the research inform the UK Government’s new Innovation Strategy has been pleasing to say the least.

What are you working on at the moment? 

A lot! But, an ESRC grant and publications on business innovation in a post-pandemic environment.

If you weren’t an academic, what would you be doing?

Management Consultant

What do you do to unwind?

Surfing, skateboarding, yoga and the gym

What’s the best thing about Bournemouth?

The beach

If you could pick any superpower, what would it be and why? 

Time travel – how cool would that be?!

If you were stranded on a desert island, what one luxury item would you take with you?

A surfboard

What advice would you give to your younger self?

Never, ever give in.

Dr John Oliver elected President of EMMA

Dr John Oliver (FMC) has been elected as President of the European Media Management Association (EMMA).

The European Media Management Association is an international not-for-profit academic organization that was founded in 2003 to support growth in media management research, scholarship and practice throughout Europe and around the world. It facilitates links between relevant national and international organisations, professional media firms, and regulatory agencies within and across public and private media sectors.

Dr Oliver has previously served for a number of years on the associations Executive Board and commented that “it’s a great honour to elected as President of Europe’s premier media management organisation and the trust placed in me and other board members will inspire us to grow and develop our media management activities over the next 2 years”.

Searchmore Muridzo wins European Travel Grant!

Awarded & submitted bids

Three researchers from the Advances in Media Management research cluster, Dr John Oliver, Melanie Grey and myself (Searchmore Muridzo) recently attended the European Media Management Association (EMMA) annual conference in Limassol, Cyprus. This is the premier media management conference in Europe and boasts of some of the best brains and scholars in the unique niche field that incorporates media and management. I was fortunate enough to be one of two recipients of the EMMA Annual PhD Travel Grant which enabled me to travel to the conference.

To be a participant at the conference and be in the presence of some of the most renowned scholars in media management, such as Prof. Greg Lowe from Northwestern University (Qatar), was a humbling experience but also insightful, as the feedback on my paper has helped me to develop the thinking around my thesis. The conference presentations themselves were not only inspired works but engaging and thought provoking. Networking and potential collaborations in the future were another bonus that came with the conference attendance.

The European Media Management Association is a warm and friendly group of researchers. Overall, the experience was eye opening and beneficial from a personal, academic and cultural outlook.

Searchmore Muridzo, PhD Candidate

Creating a long term strategy in an uncertain digital environment

Industry collaboration, Knowledge Transfer

Developing organisational strategy in uncertain competitive conditions can be problematic. Dr John Oliver’s (FMC) research into media management tools and scenario planning provides an insight into the problems faced by firms operating in dynamic markets and has been used to create a number of instrument impacts of international reach and significance.

James Gater,a former partner at Bell Pottinger, one of the world’s leading communication consultancies and now a partner at Special Projects Partners Ltd, commented that “The ideas presented in Dr Oliver’s research into ‘Media Management Tools’ used by business executives and his follow-up research into Scenario Planning was used to good effect. Indeed, we developed a Senior Communicators’ Development Programme in which he personally briefed senior Middle Eastern clients. Of particular note, I personally conducted scenario planning exercises, based directly Dr Oliver’s approach, with a diverse range of clients helping them see how their communications functions may need to adapt to future strategic challenges. These have included several government organisations (in South Africa, Kuwait, Saudi Arabia and the UAE), a political party in Pakistan and an agribusiness in Liberia amongst others”.

Dr Oliver leads the Advances in Media Management research group, a cross faculty cluster that seeks to advance knowledge and create economic and societal impact.

Shaping Media Policy and Regulation

BRIAN, Knowledge Transfer

Following a business engagement event on Digital Strategy and Business Transformation and subsequent publications in academic and practitioner journals, Dr Oliver’s work on the strategic digital transformations of the UKs Creative Industries and media firms has been credited with shaping Ofcom’s media policy and regulation. Ofcom recently commented that his research into the how Sky Plc had managed the digital transition over the past twenty years provided them with a unique insight into Sky’s strategic approach, and it enabled them to “think differently about their ‘growth strategy’ and diversification into new markets such as broadband, fixed and mobile telephony”. Ofcom concluded that Sky had in fact contributed to increased levels of competition in those sectors.

Ofcom also confirmed that the research had helped them to consider their remit as a communications regulator and the potential areas where they could use their expertise in the future, most notably in terms of the potential future regulation of the internet.

Dr Oliver’s research – ‘Strategic Transformations in the Media’ can be found on BRIAN.

Creating Impact on Business Practice and Strategy

Business Engagement, Industry collaboration

The future of YouTube was a co-created research project between Emma Parrett, Strategic Partnerships Director at OMD UK and Dr John Oliver (FMC). OMD are a strategic communications and planning agency that employs over 8,500 people in more than 120 offices globally and are the most awarded agency network in the world.

One of OMDs clients are YouTube and the challenge they faced was how to develop long-term market insight and strategic solutions in a rapidly changing media environment.The project combined imaginative and systematic thinking in a way that provided a unique insight into future media environments and how YouTube could compete using multiple strategic options.

The impact of the project and the scenario planning methodology has influenced OMD’s business practices in a number of ways. They believe that their media planning team were better able to make sense of often conflicting macro-environmental trends and are now able to find more advanced strategic insight. Additional positive outcomes were evidenced by increased usage of scenario planning, as well as staff and client understanding of a methodology which they ultimately regarded as a way of obtaining strategic solutions in a rapidly changing business environment.

Dr Oliver commented that the benefits of academics working with industry professionals to create knowledge and instrumental impact on business practices has been evidenced in this project. ​

Furthermore, the YouTube project has been written up and published in both industry and academic journals and the level of publisher downloads has run into the thousands.

The article can be accessed at: https://authors.elsevier.com/a/1Wbaj1lnoC6sq

It was like an asteroid strike!

Alan Rusbridger, the former Editor of The Guardian, recently gave an insightful talk to Fellows at the Reuters Institute for the Study of Journalism (University of Oxford). He described the impact of digitalisation and new media technologies on the Publishing Industry as “an asteroid strike” that had decimated organisational business models, value chains, profitability and employment levels.

Dr John Oliver (FMC) attended the event and commented that whilst the UK Publishing Industry continues to adapt and undergo structural change, the industry had in fact outperformed all other UK Creative Industries between 1997-2014.

Whilst the industry had seen the workforce contract from 308,500 in 1997 to 225,000 in 2014, the structural adaption of human resources has produced a positive effect on industry performance, with the Gross Value Added per employee by increasing from £20,554 to £45,244 (+120%) over the same period.

A copy of the paper can be found on BRIAN.

(https://brian.bournemouth.ac.uk/viewobject.html?cid=1&id=212682)
Oliver JJ. (2017). Exploring industry level capabilities in the UK Creative Industries. Creative Industries Journal, 10(1):75-88

Doctoral Summer School – hard work and fun!

PG research

The European Media Management Association Doctoral Summer School is a bi-annual event that has previously been run by institutions in Germany, Spain, Sweden, Portugal and Zurich. This year the Advances in Media Management (AiMM) research group hosted an international group of doctoral students at BU.

Dr John Oliver, Associate Professor of Media Management, said that “our aim was to create a community of learning where doctoral students, media industry professionals, BU faculty and professional services staff fused media management theory and practice to define the next generation of media management challenges”.

On the social side, delegates were given a Dorset cider tasting experience, an opportunity to see the grave site of Mary Shelley (author of Frankenstein) and a Gala Dinner in The Library of the Miramar Hotel in Bournemouth.

Dr Oliver would also like to thank the Doctoral College for their support and those members of the AiMM team that helped plan and deliver what can only be considered to be an “excellent event” that has contributed to BUs international profile and reputation. Many thanks to: Dr Joyce Costello, Dr Chris Chapleo, Melanie Gray, Graham Goode, Maria Musarskaya, Muridzo Searchmore and Conor O’Kane.

Global Traction in the USA!

Business Engagement

New York is the world’s media capital and it is no surprise that American academic institutions dominate the field of Media Management. Fordham University in New York extended an invitation to me as a Visiting Scholar, and as a Santander Universities Network partner, the process of engaging with them was straight forward.

My application to the Santander Mobility Scheme had 3 primary objectives which fused research, education and professional practice. During my visit to the USA, I taught on Fordham’s MSc Media Management programme, had discussions with leading media management scholars and the Editor of The International Journal on Media Management.
I also met with the Managing Director of the Boston Consulting Group to discuss the metrics that are used to measure the level of innovation in firms, as well as their the chronic under performance. I also had a meeting with the Editor of Strategy & Leadership to discuss developing a ‘Masterclass’ paper on Scenario Planning and how best to encourage Early Career Researchers to write for the journal.

All of this activity aims to develop a number of fusion based outputs and impacts into the near and medium term future. Overall, it was a great trip and many thanks to the Santander Staff Mobility Scheme!

The impact of strategic transformation on employee productivity

A strategic commentary on the interconnected areas of corporate strategy and employee performance are discussed in the latest issue of Strategic HR Review. The paper provides a longitudinal analysis of how two firms adapted, reconfigured and transformed their businesses to meet the demands of an operating environment characterized by inexorable changes in digital technologies. It presents data and conclusions on how the management of “human resources” had delivered different employee productivity outcomes over the long term.

50 FREE downloads are available at: https://doi.org/10.1108/SHR-10-2017-0069

YouTube: a look into the future

The future of YouTube is focus of a new co-created paper by Dr John Oliver (FMC) and Emma Parrett, Strategic Partnerships Director at OMD UK. Published in the US based journal, Business Horizons, the paper presents theoretical and empirical findings on how Scenario Planning was used to enable media executives to strategize and prepare YouTube for multiple futures, with multiple strategies.

The paper combines imaginative and systematic thinking in a way that provides a unique insight into future media environments and how YouTube could compete in each scenario.
Dr Oliver commented that “this co-created paper illustrates the benefits of academics working with industry professionals to create knowledge and impact with multiple stakeholders”.

The full article can accessed from: https://authors.elsevier.com/a/1Wbaj1lnoC6sq

Re-elected to the Board!

Dr John Oliver, from the Advances in Media Management research cluster (FMC/FoM) has been re-elected to the European Media Management Association Board. Following his election at the association’s recent Annual General Assembly in Ghent, Belgium, Dr Oliver will now serve a 3rd term on the board and be responsible for the Doctoral Summer School in 2018.

AiMM Awarded Doctoral Summer School!

The Advances in Media Management (AiMM) research cluster have been awarded the European Media Management Association’s Doctoral Summer School 2018.

AiMM is a cross faculty research collaboration between the Faculty of Media & Communications and the Faculty of Management and this award follows on from AiMMs success in hosting the association’s annual conference at BU in 2013.The Doctoral Summer School will be held at BU between the 2-4th July 2018 and is targeted at PhD students at all stages of their research, as well as early-stage post-docs.

Congratulations go to the bid team: Dr John Oliver, Dr Chris Chapleo, Dr Joyce Costello, Graham Goode, Melanie Gray and Conor O’Kane.