Tagged / public relations

Bull run – archive research and lectures in Pamplona

international, Research assessment

Pamplona in the Spanish province of Navarra is renowned for the annual Running of the Bulls, popularised by Ernest Hemingway, and as being on the path of the Camino de Santiago. It is also home to the Universidad de Navarra whose Faculty of Communication has two strong links to BU.

Associate Professor John Oliver of the Faculty of Media & Communication (FMC) is one of the leaders of the European Media Management Association (EMMA) which is very active in Pamplona and includes the university’s President. Professor Tom Watson of FMC collaborates with public relations historian Dr Natalia Rodriguez-Salcedo, a regular participant in the International History of Public Relations Conference held each year at BU.

From November 23-27, Professor Watson visited the Pamplona university and spent time in its excellent archive researching the development of public relations education policies by European professional bodies from the 1950s to 1980.

“Dr Rodriguez-Salcedo has catalogued the records of pioneer Spanish practitioner, Joaquin Maestre Mora, who was very active in the International Public Relations Association (IPRA) from the 1960s to 1980s,” he said. ‘This links with BU’s own IPRA archive. My Spanish colleague investigated IPRA archive in 2014 and identified gaps in our files that could be filled from the Maestre archive.”

The investigations of both archives have led to journal articles and conference presentations by the two researchers, with another paper to come in 2016. “As archives are digitised, access to this basic material of communication history research will become easier but there is still nothing like leafing through paper files and finding the unexpected,” said Professor Watson.

While at the Universidad de Navarra, he gave guest lectures to UG and PG students on management of corporate communication, crisis management and the measurement and evaluation of public relations. Professor Watson also discussed current developments in research assessment with staff in the Faculty of Communication.

Professor Tom Watson addressing the CorpComClub at Universidad de Navarra

Professor Tom Watson addressing the CorpComClub at Universidad de Navarra

Linking research and practice – Appointment to international panel

Fusion, international, REF Subjects

Professor Tom Watson of the Faculty of Media & Communication has been appointed to the Academic Advisory Panel of AMEC (the Association for the Measurement and Evaluation of Communication). He joins six other leading communication measurement and evaluation researchers from Australia, Germany, UK and US. The Panel is chaired by Professor Jim Macnamara of the University of Technology Sydney.

The panel’s role is to “provide expert advice and input to AMEC in relation to research methodology and methods, education and learning, and standards”.

“The measurement of public relations and corporate communication is an important and perennial professional issue,” said Professor Watson. “AMEC is the international body for the communication measurement sector and includes all the major media measurement suppliers in more than 30 countries.”

Professor Watson’s co-authored book (with Paul Noble), Evaluating Public Relations is now in its third edition. “Increasingly, there is a shift from measurement to evaluation, with the understanding of the value created through communication becoming a critical issue for communicators. In the book’s latest edition, we focused more on concepts of value. Creating world-wide standards on value is becoming more important and so the AMEC initiative to create this high-level link between research and practice is very timely.

iamecMASTER

Representations of PR – online resource

REF Subjects

Representation of professions and employment takes many forms and is often shaped by books and visual and aural media.

In the public relations field, characters such as Edina in Absolutely Fabulous and the foul-mouthed spin doctor Malcolm Tucker in The Thick of It are well known, as are terms like “PR success” and “PR disaster”, even though the events may have little to do with public relations practices or activities.

Apart from one US researcher, Professor Joe Saltzman of the University of Southern California, there has been little investigation of representations of public relations in books and entertainment media.

Working with colleagues in Australia, Sweden and the US, Professor Tom Watson of the Faculty of Media & Communication developed the PRDepiction blog:  https://prdepiction.wordpress.com/​ in 2012.

“We wanted to create a resource that would offer a catalogue of books, films, TV and radio, as well as articles, and encourage interdisciplinary research,” said Professor Watson.

As the blog has a relatively simple structure, additions and amendments can be made quickly. It has just been overhauled with a new look and revisions and more entries.

“PRDepiction has grown over the years and become more international. The latest additions include TV series in Australia and the UK, and a three-book series on a fashion PR guru from Australia,” said Professor Watson.

Additions can be sent to PR Depiction as blog Comments or to twatson@bournemouth.ac.uk. The blog also has a Twitter address, @PRDepiction.

PRDepiction's Twitter logo

Third book in PR history series published by Palgrave

The third book in Professor Tom Watson’s edited world history of public relations series, Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices, has arrived.

Ten chapters from Turkey to South Africa and the Arab Gulf to Nigeria are covered by 14 authors.

The next book in the series, Latin American and Caribbean Perspectives, is due for online publishing by Palgrave Macmillan in its Pivot series next week. The hard copy will follow in 3-4 weeks’ time.

And the manuscript on Western European Perspectives will be submitted next week, too.

Busy times for PR history scholarship and publishing!

PR historians meet in Brussels

Fusion

Plans for future joint research were discussed at a meeting of the European Public Relations History Network (EPRHN) in Brussels on September 12.

The network, which was established with Fusion Fund assistance in 2013, met during the annual EUPRERA Congress and was attended by 15 PR historians from Belgium, France, Germany, Netherlands, Spain, Turkey and England.

In addition to developing joint bids to national and European funding sources, EPRHN members have been contributing to a PR history book series which is being edited by Professor Tom Watson of the Media School.

Other plans are research into WW1 propaganda and information campaigns, comparative studies, collaboration with researchers in political communication and nation branding fields, and the role of PR during 20th century European dictatorships.

“EPRHN works as a virtual organisation and is gathering momentum. The key to it becoming a sustained network is both funding and outcomes,” said Professor Watson. “At present, there are outcomes in the form of accessible online resources and publications. So more effort is going into research bids when opportunities arise.”

Grand Place de Bruxelles

Visiting Spanish historian researches PR archives

Since June 30, Professor Natalia Rodriguez Salcedo of the University of Navarra in Pamplona, Spain has been a visiting scholar at BU, based in the Corporate & Marketing Communications academic group in The Media School.

During a four-week period, she has undertaken detailed research in the archive of the International Public Relations Association (IPRA), which was the first major PR association established in Europe in 1955. The IPRA archive was developed by Professor Tom Watson in 2011.

It is an important source of information about PR’s evolution in the immediate post-World War 2 world and the field’s international expansion in the second half of the 20th century.

“Archives like that of IPRA are always difficult to find and provide essential material for PR historians,” said Professor Rodriguez Salcedo. She has also undertaken research at BU’s Library, including its special collection of historic PR books. As a result of her research, she and Professor Watson are exploring future research collaboration on the development of the PR sector in Europe, especially philosophical and practices approaches that evolved separately from the US.

Professor Rodriguez Salcedo also observed Professor Watson’s editorial and reviewing roles in developing a six-book series, ‘National Perspectives on the Development of Public Relations’ which is being published by Palgrave-Macmillan. She will be a contributor to the fifth book of the series, ‘Western Europe Perspectives’, with a chapter on the history of public relations in Spain.

During her stay Professor Rodriguez Salcedo, who is a member of the European Public Relations History Network, attended the 5th International History of Public Relations Conference at BU on July 2-3, at which she delivered a paper on the formation of the first Spanish PR consultancy and chaired a conference session.

Professor Natalia Rodriguez Salcedo discusses the IPRA archive with its founder, Professor Tom Watson

 

IHPRC celebrates 5th birthday

The International History of Public Relations Conference (IHPRC) celebrated its fifth birthday on the first day of the 2014 conference on Wednesday, July 2.

The conference chair, Prof Tom Watson, was joined in cutting the celebration cake by Prof Don Wright (BostonUniversity), Associate Professor Meg Lamme (UniversityofAlabama) and Associate Professor Natalia Rodriguez Salcedo (UniversityofNavarra), who were members of an advisory panel consulted on the establishment of the conference in 2009.

 The conference, which was opened by the Dean of The Media School, Stephen Jukes, has been attended by delegates from more than 12 countries. Some 33 papers and a Keynote Panel have been presented.

More than 150 papers have been offered by delegates from 30 countries in the past five years. The conference has established the field of PR history and spurred a big growth in journal and book publishing, with two more books launched at the 2014 conference.

 Planning is already beginning for the 2015 conference to be held on July 7-8.

(L-R) Prof Don Wright, Prof Tom Watson, Assoc Prof Meg Lamme & Assoc Prof Natalia Rodriguez Salcedo

 

‘Intelligences’ theme of PR conference

Dr David MacQueen and Prof Tom Watson of The Media School both chaired panels and presented papers at the PR Meeting #4 conference in Barcelona last week.

The conference, which features research on critical approaches to public relations and strategic communication, had a focus on ‘intelligences’ this year.

Dr McQueen chaired a session which included fellow speakers from the the US, Spain and New Zealand. His paper, jointly authored with Graeme Baxter of Robert Gordon University, considered community resistance to corporate power in Scotland and Ireland.

Prof Watson presented a critical review of repetitive research issues in PR, in a session which also included speakers from Australia and Sweden. On the final afternoon of the conference he was a panel speaker on academic writing and publishing.

“This conference is a top event as it has broad international participation and always pushes into new research territory,” said Prof Watson. “This year, it was built around Howard Gardners’s work on intelligences, which brought forward aspects such as competitive, professional, spiritual, digital, emotional, dialogic, wicked and feminist intelligences.”

(L-R) PR Meeting # organisers Prof Jordi Xifra (Pompeu Fabra) and Prof David McKie (Wakato) with Prof Tom Watson

Delphi comes to Leipzig via BU

Fusion

Delphi method is an unsung qualitative research technique used for investigating complex issues. It was the subject of one of The Media School’s Prof Tom Watson’s teaching actions during his Erasmus visit to Leipzig University in Germany last week.

He was hosted by Prof Gunter Bentele and Prof Ansgar Zerfass of the university’s Communication Management Research Institute (Instituts KMW), who are also co-researchers with him.

“Delphi method has been little used in PR and Communication Management research. So this was an opportunity to present it to a group of Early Career Researchers and PhD students,” said Prof Watson who used it for an international study of PR research priorities in 2007/08.

He is hopeful that Delphi method, which draws its name from the oracle of Delphi as it is used for forecasting and policy creation, will be more widely used at both universities. “It gets very rich results amongst practitioners and from international experts.”

Other actions during Prof Watson’s Erasmus visit, supported by the British Council and a FIF SMN selection, were two seminars to Masters students on PR history and PR measurement as well as mentoring meetings with PhD students.

Leipzig University has been an Erasmus partner of BU for the past four years. It has one of Europe’s leading communication management and PR research teams, with an international reputation. Professors Bentele and Zerfass have both visited BU under the Erasmus banner. Students have also come from Leipzig to BU for six months’ study on the MA Public Relations.

“As well as being where J.S. Bach composed his music in the Thomaskirche (St Thomas’s Church) in the 18th century, the venue of the annual World Goth Festival and a charming city centre , Leipzig is a top university which started in 1409”, said Prof Watson. “There is great potential to further develop our relationship with it and its very welcoming staff.”

Thomaskirche, Leipzig, where J.S. Bach composed most of his music

 

3rd edition of ‘Evaluating Public Relations’ published

Publishing

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

“Six-hit” for PR History

Publishing

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.

PR education history archive now online

Fusion, REF Subjects

An insight into the first decade of PR education in the UK has just been posted online. It is the archive of the Public Relations Educators Forum (PREF) from 1994 to 1999, its most active years. It can be found at: http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/PREF-Archive-1994-1999.pdf

Catalogued by Professor Tom Watson of the Media School, it illustrates the growth of PR education which began in 1987 in Scotland and a year later in England. PREF was founded in 1990 to bring the new cohort of PR educators together and help negotiate the academia-industry connection. As Bournemouth University (then Dorset Institute of Higher Education) was one of the first two UK universities to launch undergraduate studies in PR, the PREF archive also adds to university history.

It wasn’t an easy relationship with particular tension in the mid-1990s over industry’s attitude to the quality of graduates and its desire to impose a skills-led training curriculum on universities. This was resisted by PREF, as correspondence and evidence of meetings shows.

“This archive shows the teething pains of new academic-led education faced with industry’s desired for trained technicians. The positive news is that PR was an academic area in which women took leading roles from the outset,” Prof Watson said. The online archive contains copies of PREF’s newsletters and membership lists which show the rapid expansion of PR education in the UK.

The PREF archive is one of several projects to advance scholarship in public relations history being developed by Prof Watson during his Fusion Investment Fund-supported Study Leave.

 

Dissent and protest – new directions for public relations

Dissent and Protest Public Relations is an initiative by the PR Research Group in the Media School which aims to help develop new directions for exploring both practice and theory.

A series of seminars launched this initiative in late 2012, and the global PR Conversations website has now published papers from three of the four contributors (including myself) who approached the topic from different perspectives.

The papers (click here for pdf) have been published to stimulate discussion around the terms dissent PR and protest PR, and whether they can, and should, be applied to current, recent and past PR happenings.

We are hoping to hear thoughts about whether or not the concepts should be developed further and views on considering a wider perspective on public relations than the normal idea that it is employed primarily within organisations and so is often critiqued as a right-wing, or at least, establishment, method of communications.

Please comment here or join the conversation at PR Conversations: http://www.prconversations.com/index.php/2013/09/dissent-and-protest-new-directions-for-public-relations/