Please note that there will be no FHSS Research Seminar at 1pm tomorrow due to Freshers week. Hope you enjoy getting to know your new students. Thanks
/ Full archive
BU at ATLAS annual conference
BU had a strong presence at the ATLAS (Association for Tourism a
nd Leisure Education and Research) annual conference which took place in the historic town of Canterbury, between 13-16 September, on “Tourism, Lifestyles and Locations”.
BU has been a member of the ATLAS network for many years and Dr Lenia Marques was one of the founders of the Special Interest Group on Events back in 2010. The group is very active and has several ongoing projects and collaborations amongst its members.
Several BU academics presented and discussed their research in Canterbury. Dr Hanaa Osman and Dr Lorraine Brown presented a piece of research which touches upon the status of women in tourism and which provoked debate on intercultural issues. Dr Anya Chapman presented her work on piers, which are so important for UK coastal destinations, such as Bournemouth. Dr Jaeyeon Choe presented her research on tourism and quality of life in Macao and we should congratulate her on her first attendance as the ATLAS Asia representative on the board.
Dr Lenia Marques presented her research on events and communities and practice among expats in a panel organised together with the Department of Events and Leisure and the Department of Tourism and Hospitality dedicated to “Lifestyle and communities: sharing in the digital era”. The panel, put together by Dr. Lenia Marques, Juliette Hecquet and Prof. Dimitrios Buhalis, aimed at discussing new trends in the fields of leisure and tourism connected to lifestyle and the sharing economy.
Overall, the discussions at the conference were animated and friendly, raising some of the big issues of our time. Collaborations, projects and further developments will surely continue in the run-up to the next ATLAS annual conference to be held in Viana do Castelo, Portugal (12-16 September 2017) under the theme “Destinations past, present and future”.
RKE Development Framework – launches today!
The RKE Development Framework launches today – 20th September 2016
Come along to find out more from 09:00 to 17:00 at:
- Talbot Campus – Poole House Atrium
- Lansdowne Campus – EBC Ground Floor
You will be able to book onto sessions and discuss your future plans! Alternatively, go to the website at www.bournemouth.ac.uk/rke-development-framework to find out more. Please note that this website is only available to BU staff.
Please see previous blog posts about all the Pathways – just search on ‘framework’ or see the related posts.
We look forward to seeing you there and at future RKE Development Framework events.
If you have comments or suggestions, please get in touch via our dedicated email – RKEDevFramework@bournemouth.ac.uk
Horizon 2020 Funding for virtual factory research at BU
Uber, Amazon, AirBnB, Netflix… The Internet has had many impacts to the economy. Not only to the consumer market, but widely across the service sector. There is a large amount of integration and automation to enable things like instant order confirmations. Work in these aspects of business processes is quite well established in the service sector.
Manufacturing is a key part of the economy. To remain competitive or become even more so, automation that supports innovation is also essential for the manufacturing sector. BU will be leading, under direction of Drs L. Xu and P. de Vrieze, an international consortium on a project receiving €1.2 mln in funding to address these challenges.
Advanced ICT supported manufacturing is currently gaining a lot of traction with initiatives such as Industrie 4.0 in Germany, Factory of the Future in Italy and the High Value Manufacturing Catapult the UK. Part of this development is advanced coordination of manufacturing allowing for increased flexibility and reduced costs. A virtual factory ensures exchange of data between smart machines, systems, software and design within the manufacturing chain. Manufacturing processes become more simple through plug-and-play techniques.
To enable this, the “vF Interoperation suppoRting buSiness innovaTion” (FIRST) project provides new technology to describe manufacturing assets and to compose and integrate existing services into collaborative virtual manufacturing processes. The project will see collaboration between internationally recognised academics and industry in Europe and China. As such the consortium will take advantage of it various backgrounds to address the issue from a variety of perspectives.
The FIRST consortium is a competitive consortium with large know-how and expertise in complex software systems and manufacturing automation. The research base of the academic partners will be used as foundation for innovations to contribute to virtual interoperation of smart manufacturing in the area of Factory of the Future/Manufacturing 2.0 to improve the competiveness of our industrial partners and sustainability of the European manufacturing sector. Within this research programme, 6 industrial researcher will get the opportunity to gather knowledge in academia while 22 academic researchers will absorb knowledge in industry. The consortium will provide new knowledge for GK, an enterprise software vendor and KM, a manufacturing software vendor, inform newer training in the area of big data, cloud computing to both GK and KM, and promote innovation, while the academic partners will translate their research to facilitate better understanding virtual factories.
Public Lecture Afternoon
Last week we welcomed 35 members of the public into the EBC for an afternoon of conversation around conservation! We welcomed 5 different speakers including 3 academics and 2 post docs from the Faculty of Science and Technology to share their research through a series of presentations and Q&As.
Amanda Korstjen’s opened the event with a talk about her work in tropical forests supporting conservation of primates before Demetra Andreou took over to share how we can use DNA to inform conservation, for example through identifying species of fish present in a river through water samples. We then took a short break for some cake (a key part of any RKEO organised event) before Liz Franklin took over to share her work on pollinators and giving advise on how to make your gardens more bee friendly and speaking on how consideration of pollinators should be a key part of urban planting spaces. We finished off the day with two talks about local conservation in Poole Harbour including Ann Thornton talking on how thickening algal mats are impacting wading birds and Leo Clark sharing his research into the impact of shellfish harvesting on the area.
The day was a great success with highly positive feedback from the audience on the topic. Thank you to all involved for giving such excellent talks.
If you’d like to take part in a future lecture day email nkay@bournemouth.ac.uk 
New paper on Nepalese migrant workers
Approximately 3.5 million young Nepalese are working abroad. Unskilled construction jobs including labourer, scaffolder, plumber and carpenter are the most common jobs. Every year there are more than 1000 de
aths and many hundreds cases of injuries among Nepalese workers in these countries excluding India. For example, the Foreign Employment Promotion Board of Nepal recently reported that 1002 Nepalese migrant workers died in the 6 GCC countries and Malaysia in the last Nepalese calendar year, of which 357 (36%) were documented as cardiac related. However, in a quarter of deaths, the cause was unknown. Postmortem examination of migrant workers in many destination countries is not carried out and official records of the destination countries tend to record these deaths as being ‘from natural causes’. Information on underlying causes, such as heat stress on construction sites, is often not available.
The paper [1] which was recently published in SAGE’s Asia Pacific Journal of Public Health Journal, is jointly contributed by researchers based in New Zealand, Nepal, and FHSS’s Professor Edwin van Teijlingen and Post Doctoral Research Fellow, Dr Pramod Regmi, Dr Pratik Adhikary (BU’s ex PhD student) and FHSS’s visiting Professor Padam Simkhada. The authors argue that despite the contribution made by migrant workers to the economic prosperity of the host countries, they often face many major difficulties accessing effective health care and are perceived as a burden on the local health care system. Therefore, greater efforts are needed to protect the health and well-being of migrant workers from Nepal and other South-Asian nations.
BU staffs and students can freely access this paper by visiting this link.
- Aryal, N., Regmi, P., van Teijlingen, E., Simkhada, P., Adhikary, P., Bhatta, Y. and Mann, S., 2016. Injury and Mortality in Young Nepalese Migrant Workers: A Call for Public Health Action. Asia Pacific Journal of Public Health. DOI: 10.1177/1010539516668628
Congratulations to the all authors for bringing up this important public health issue.
Pramod Regmi
NERC standard grants – internal competition closing soon
Further to the earlier blog post concerning the internal competition for NERC standard grants (January 2017 deadline), please be reminded that the closing date is this Thursday, 21 September. Further details can be found here, but, in outline, the process is as follows:
- Internal call launched 11 August 2016
- Internal call deadline 22 September 2016. Academic submits one page expression of interest on research to be carried out, stating aims, objectives, potential impact, and any collaboration – to Dr Jennifer Roddis, RKEO
- From 22nd September, peer review takes place by DDRPP, BU academics with NERC experience, and external peer reviewers
- Applicants will be informed of the decision regarding which application is to be taken forward on 3rd October. The successful applicant will then work with Dr Jennifer Roddis to develop, refine and draft their application before peer review in November and submission in January 2017.
My Voice, My Story: Festival of Social Science


Prestigious undergraduate research conference comes to Bournemouth
Next spring, Bournemouth University (BU) will be welcoming undergraduates from all over the country to present their research as part of the British Conference of Undergraduate Research (BCUR). The prestigious annual conference is a chance to celebrate the valuable contribution of research from undergraduate students across a vast array of disciplines and subject areas.
Undergraduates from all disciplines will be invited to submit papers, posters, workshops and performances as part of the conference. Abstracts will be peer-reviewed and those accepted will be invited to attend the conference, which is taking place in Bournemouth 25 – 26 April 2017.
Professor Gail Thomas, Head of BU’s Centre for Excellence of Learning says, “BCUR is an excellent opportunity to highlight the research successes of undergraduates from all over the country. It gives undergraduates their first taste of an academic conference, as well as giving them the opportunity to develop their communication and presentation skills. It’s also a great place to network with other researchers.”
“Undergraduates will be invited to present research from any aspect of their course,” continues Professor Thomas, “Many will have had the chance to carry out independent research, whether for a dissertation, an assessment, working with an external company or working with a researcher on a particular topic. If you’re unsure about whether your work fits, it’s best to talk to your tutor first to find out how you can get involved in BCUR.”
Professor John Fletcher, Pro-Vice Chancellor for Research and Innovation at BU comments, “We are delighted to be hosting the next British Conference of Undergraduate Research and look forward to welcoming undergraduates from all over the country to showcase their research.”
“Research is a key driver of economic growth and makes a difference to all aspects of society, so we are keen to celebrate the successes of our next generation of researchers. Here at BU we really encourage our undergraduates to get involved in research throughout their studies. Our unique fusion of education, research and professional practice is at the heart of the BU experience, so we hope to see plenty of our students representing BU at BCUR next year.”
The deadline for submitting abstracts is 10 December. Abstract submission will open in early October.
For more information about the conference, visit www.bournemouth.ac.uk/bcur17.
RSA coffee morning – new monthly research related themes
The BU Research Staff Association coffee morning is back for 2016/17. It is still an informal opportunity to get together but will now have a research related theme.
This month’s theme is ethics and we are delighted to welcome guest speakers Sarah Bell (RKEO), Dr Katarzyna Musial-Gabrys (FST), Martin Hind (FHSS), and Dr Carol Bond (FHSS) to share their experiences of obtaining ethics and sitting on the BU ethics panel.
- Date: 28th September 2016
- Time: 10-11am
- Venue: B420, Bournemouth House, Lansdowne campus
Please let us know if you are attending so we can order enough cake mheward@bournemouth.ac.uk
See you there,
Michelle and Marcellus
BU Research Staff Association
Committee inquiries: open calls for evidence
Below is a list of committee inquiries with current open calls for evidence. Please contact Emma Bambury-Whitton if you would like to discuss submitting evidence
Commons Select Committee inquiries
- Child Maintenance Service | Work and Pensions Committee | Deadline: Monday 5 September 2016 (extended to Friday 30 September 2016)
- Role and effectiveness of ACoBA and Independent Adviser on Ministers’ Interests | Public Administration and Constitutional Affairs Committee | Deadline: Monday 12 September 2016 (extended to Friday 16 September 2016)
- Women in the House of Commons | Women and Equalities Committee | Deadline: Monday 12 September 2016 (extended to Friday 30 September)
- Managing intellectual property and technology transfer | Science and Technology Committee | Deadline: Thursday 15 September 2016
- DFID’s work on education: Leaving no-one behind? | International Development Committee | Deadline: Friday 16 September 2016
- The Sustainable Development Goals in the UK | Environmental Audit Committee | Deadline: Friday 16 September 2016
- Industrial strategy | Business, Innovation and Skills Committee | Deadline: Tuesday 27 September 2016
- Post Referendum Consultation | European Scrutiny Committee | Deadline: Friday 30 September 2016
- Public parks | Communities and Local Government Committee | Deadline: Friday 30 September 2016
- Post-16 education area reviews | Sub-Committee on Education, Skills and the Economy | Deadline: Friday 30 September 2016
- Prison reform | Justice Committee | Deadline: Friday 30 September 2016
- Marine Protected Areas Revisited | Environmental Audit Committee | Deadline: Friday 7 October 2016
- Disability and the built environment | Women and Equalities Committee | Deadline: Wednesday 12 October 2016
- Forestry in England | Environment, Food and Rural Affairs Committee | Deadline: Tuesday 18 October 2016
- UK’s relations with Turkey | Foreign Affairs Committee | Deadline: Thursday 20 October 2016
- Rail safety | Transport Committee | Deadline: Friday 21 October 2016
- Election Planning and Services | Administration Committee | Deadline: Friday 28 October 2016
- Implications for Wales of the EU referendum result | Welsh Affairs Committee | Deadline: Rolling
Lords Select Committee inquiries
- Long-term sustainability of the NHS | Long-term sustainability of the NHS Committee | Deadline: Friday 23 September 2016
- The Economics of UK Energy Policy | Economic Affairs Committee | Deadline: Friday 30 September 2016
- Autonomous vehicles | Science and Technology Committee | Deadline: Wednesday 26 October 2016
Joint Committee inquiries
- Conflict, Stability and Security Fund | Joint Committee on the National Security Strategy | Deadline: Thursday 15 September 2016
- What are the human rights implications of Brexit? | Joint Committee on Human Rights | Deadline: Monday 10 October 2016
Public Bill Committees
- Higher Education and Research Bill | expected date the Bill Committee is due to Report: 5.00pm on Tuesday 18 October 2016*
Policy Update
Technical education
HEFCE has published a report on employer demand for intermediate technical higher education. The report finds that employers generally recruit graduates from Level 6 for technician roles despite not requiring this level for the job, and this practice is increasing. Recruiting graduates from Level 6 is largely due to prestige of degrees and the ready supply of graduates. You can view the report here.
Safe spaces
Speaking during prime minister’s questions, Theresa May said it was “quite extraordinary” for universities to ban the discussion of certain topics which could cause offence. She warned that stifling free speech could have a negative impact on Britain’s economic and social success. Theresa May hits out at universities ‘safe spaces’ for stifling free speech. (The Telegraph).
TEF panel members
The members of the Teaching Excellence Framework panel have been announced. The panel includes academics, students, employers and widening participation experts. It is said that the The Department for Education will likely make further appointments by the end of September to strengthen employer representation. You can view the list of panel members here.
Research metrics
A new Forum for Responsible Metrics is being set up as a partnership between HEFCE, Research Councils UK, Wellcome, Universities UK and Jisc. The forum will develop a programme of activities to support the responsible use of research metrics in higher education institutions and across the research community in the UK. New Forum for Responsible Research Metrics launched (HEFCE).
HEFCE stats
HEFCE has published its Higher education in England 2016: Key facts report. The report finds that approximately three-quarters of all undergraduate students are studying subjects in the arts, humanities and social sciences, while almost one in four postgraduate students is studying a business-related subject. You can view the report here.
The Department for Education
The Department for Education has published data on initial participation rates for higher education from 2006/07 to 2014/15. The data finds that participation rates rose 1.7% between 2013/14 and 2014/15, with an increase of students across the majority of age groups. The report also estimates that there has been an increase of 1,900 mature students entering higher education between 2013/14 and 2014/5. You can view the report here.
Postgraduate Short Course Opportunities!
PhD and MSC students! Are you looking to develop additional laboratory skills or about to undertake your own research work? Then now is your chance to get involved in some upcoming short courses at Liverpool Science Park. By working in a laboratory setting, these courses give you a chance to attain or further practical skills. With a high staffing level, this doesn’t just bring a wealth of experience, this also gives you a chance to discuss, interact and ask questions with researchers working both in academia and within the field. Please see below and follow the links for more information on how to book.
24 September- Discovering Practical Microbiology
30 September- Laboratory Skills
1 October- Introduction to Mammalian Cell Culture
3 October- Practical Skills in Drug Discovery
8 October- Genomics and Bioinformatics
5 November- Skills in Analytical Science
Accommodation? They’ve got you covered with bed and breakfast available for £32-£47 a night at Hatters Hostel
For more information email BioGrad.
Latest Funding Opportunities

The following is a snap-shot of funding opportunities that have been announced. Please follow the links for more information:
ESRC
New & Emerging Forms of Data – Policy Demonstrator Projects
The ESRC is pleased to invite Expressions of Interest for New and Emerging Forms of Data – Policy Demonstrator Projects under Phase 3 of the Big Data Network.
Maximum Award: £25,,000 Deadline: 14 October 2016
Royal Society of Chemistry
Researcher Mobility Grants
Researcher Mobility Grants support PhD students and early career researchers to undertake short to mid-term scientific visits to overseas or UK organisations.
Maximum Award: £7,500 Deadline: 31 October 2016
NERC
Engaging the UK public with big issues of environmental science
NERC is inviting proposals under this programme for public engagement projects costing up to £20k that must be delivered between January and end of March 2017.
Maximum Award: £220,000 Deadline: 3 November 2016
BBSRC
Brazil partnering awards
Funds can only be used for travel, subsistence and other activities, such as workshops or exchanges. They are not to fund salary costs, consumables, items of equipment or other research costs, nor to link ongoing single collaborative projects
Maximum Award: £50,000 over 4 years Deadline: 17 November 2016
China partnering awards
As above, for China.
Maximum Award: £30,000 over 4 years Deadline: 17 November 2016
European partnering awards
As above, for Europe.
Maximum Award: £20,000 over 12 – 18 months Deadline: 17 November 2016
If you are interested in submitting to any of the above calls you must contact your RKEO Funding Development Officer with adequate notice before the deadline.
For more funding opportunities that are most relevant to you, you can set up your own personalised alerts on Research Professional. If you need help setting these up, just ask your School’s/Faculty’s Funding Development Officer in RKEO or view the recent blog post here.
If thinking of applying, why not add notification of your interest on Research Professional’s record of the bid so that BU colleagues can see your intention to bid and contact you to collaborate.
Delegation from Yanshan University China visits Bournemouth University
An academic delegation from Yanshan University in China visited Professor Hongnian Yu from the Department of Computing in the Faculty of Science & Technology at Bournemouth University last week. The Chinese delegation met a range of international research exchange partners and participants from Pakistan, Thailand, Bangladesh and their own country, China, as well as a guest partner Professor Qyyum, from Pakistan who as Erasmus Mundus project coordinator has just been on an exchange mobility to BU himself.
The Faculty of Science & Technology is involved in an academic exchange project framework of the EU’s Erasmus Mundus (EM) Initiative (Fusion, c-LINK and RABOT). This collaborative network coordinates reciprocal academic mobility at all levels of higher education and research exchange for a defined range of academic subjects via a network of hosting and sending Universities in South East Asia and the EU.
Over the course of three years, around 250 exchanges have been facilitated through a number of projects. A number of people are currently studying and researching at continental and UK universities as a result. Here at BU we are currently hosting 9 Erasmus Mundus grantees completing their postgraduate and PhD studies, while quite a few more have already completed their stay. Meanwhile, the RABOT project has seen more than 20 people over the last couple of years coming study at BU, mainly from Yanshan University in China.

1. 1st Row (from left): Prof Yin Yao, (Yanshan University, China), Prof YU (EM Project Coordinator, BU), Prof Xiangdong Kong (Vice President of Yanshan University, China), Prof Amir Qayyum (Fusion and c-LINK partner, Pakistan), Dr Cang (Rabot and Fusion local host at BU)
2. 2nd row: Assistant Professors and students from the Chinese delegation, BU Erasmus Mundus PhD researchers
The visit from the Yanshan delegation has been a productive reflection of this collaborative work between different universities and has been beneficial for the involved academics. Visitors and partners have been exploring further collaboration, exchanging an overview of their research environments and current research topics.
The Bournemouth University team was led by Professor Hongnian Yu, and Dr Shuang Cang. Other participants from the Bournemouth University included the PhD researchers Yan Wang (Fusion, from Yanshan University), Pengcheng Liu (RABOT), Pree Thiengburanathum (PhD BU, Thailand), Sajjad Akbar (c-LINK, Pakistan), Ikram Asghar (c-LINK, Pakistan), Arif Reza Anwary (Fusion, Bangladesh) and XI WU (Fusion, China).

The two teams had a workshop at FB103 (Fusion Building) Bournemouth University on 9th September 2016 from 14:00 to 17:30. The participants from both teams presented their latest research works for exchanging ideas and knowledge, and discussed further collaboration.
The workshop environment in the excellent new Fusion Building was received as very friendly and informative. The participants from different countries and cultures shared their ideas, work ethics and expectations. This involved a discussion of the variances and differences of workload expectation, supervisory expectations and the levels of academic roles and functions during the graduation and research process for the respective degrees in each country present at the workshop.
There were also informal discussions amongst the participants regards their personal mobility experiences during the coffee break. The Vice President of Yanshan University invited PhD researchers to pay a visit to their University in China and offered his full support for subsequent visits and research activities.
For more information, contact Karin Ermert.
University of Toyo visits BU to learn more about the UK’s Olympic volunteering legacy
Researchers from the University of Toyo in Tokyo have visited Bournemouth University Lecturer, Dr Debbie Sadd, an expert in events management and community involvement in mega sporting events.
Debbie has been heavily involved in developing volunteer programmes including the setting up of Bournemouth’s Festival Maker programme and the Farnborough Flyers for the Farnborough Air Show.
The team from Japan travelled to Bournemouth to find out more about volunteering at London 2012 and how Tokyo can recruit and train its own volunteers in time for the Games in 2020.
“Volunteering was a really key part of London 2012. Around 70,000 ‘Games Makers’ volunteered during the Olympics and Paralympics, including myself, and were arguably one of the highlights of London 2012 – you only need to read the headlines at the time to see how well received they were,” explains Dr Sadd.
“BU staff and students were involved in volunteering at the medal ceremonies for the sailing events at Weymouth and Portland as well as helping at other venues such as Eton Dorney Rowing Centre and even working as part of the Olympic Broadcasting Network. Colleagues from BU went to great lengths to support our students to take part in the Games at Weymouth and Portland. It was a great opportunity for them and inspired us to set up Bournemouth’s Festival Makers Programme.”
“Based on the highly successful Games Makers, the scheme aims to make local people ambassadors for Bournemouth and get them involved in events such as the Air Show and help visitors to get the most out of their trip,” says Dr Sadd, “Our Events Management students are very much involved in the scheme and get to see how an event is run and how we recruit, train and manage volunteers.”
In December 2015, Dr Sadd was invited by the British Council to travel to Tokyo to give a keynote speech at a conference focused on sharing experiences from London 2012. It was here that Dr Sadd was able to share BU’s experiences with universities from all over Japan and with members of the Tokyo 2020 organising committee.
“This week’s visit is a chance to share our experiences of volunteering as part of London 2012 and beyond and begin to shape a volunteering programme for Tokyo 2020,” says Dr Sadd, “It was great to be involved in the 2012 Olympics and I’m really pleased to be able to use what we learned to help design a volunteering scheme for 2020.”
BU DEL Academic joins ATLAS board!
2016 ATLAS annual conference board meeting
Canterbury Christchurch University, UK
Dr. Jaeyeon Choe (Department of Events and Leisure) has been appointed as an ATLAS Asia-Pacific Chapter Coordinator. She has worked on multiple projects in Asia. She had worked in China and Macau, and has worked as a visiting researcher at Chiang Mai University, Thailand. She also helped organize an international conference, “Vernacular Religion, Folk Belief, and Traditions of the Supernatural” in Macau, March 2015. She recently completed a funded research project on cross-cultural understanding of quality of life among local residents, skilled and unskilled migrant workers in Macau (Funded by Institute for Tourism Studies, Macao 2015).
With her background, experiences and networks in the region, she will lead projects that bridge gaps in research and other ATLAS activities. As a first step, she plans to organize an academic conference in January 2018 in the South East Asian region. She welcomes any ideas or collaboration from BU colleagues.
See this link to read more about ATLAS:
http://www.atlas-euro.org/event_2016_canterbury/tabid/248/language/en-US/Default.aspx
Twitter: @choe_jaeyeon
New sociology book by Prof Ann Brooks

Congratulations to Prof. Ann Brooks in FHSS on the publication of her latest book Genealogies of Emotions, Intimacies and Desire: Theories of Changes in Emotional Regimes from Medieval Society to Late Modernity. The book has a Foreword by David Konstan (NYU) and it is published by Routledge.











New Nepal scoping review on maternal & neonatal health
Fourth INRC Symposium: From Clinical Applications to Neuro-Inspired Computation
Writing policy briefs
Upholding Excellence: The Concordat to Support Research Integrity
ECR Funding Open Call: Research Culture & Community Grant – Application Deadline Friday 12 December
MSCA Postdoctoral Fellowships 2025 Call
ERC Advanced Grant 2025 Webinar
Horizon Europe Work Programme 2025 Published
Horizon Europe 2025 Work Programme pre-Published
Update on UKRO services
European research project exploring use of ‘virtual twins’ to better manage metabolic associated fatty liver disease