Tagged / 14:Live

What is FoMO and how do you deal with it?

Student Engagement, student research

Students and staff attended 14:Live in the Student Centre, on Tuesday afternoon to hear from Dr Miguel Moital about FoMO.

FoMO is a fairly new area of research which looks into the psychology behind the ‘Fear of Missing Out’.

With the upcoming festival season, the session looked at FoMO in relation to festivals and marketing tactics used to convince consumers to attend.

Much of the research has been conducted by events management undergraduate students Ellie Taylor and Helena Jarman who previously worked on the topic as part of their dissertation.

Ellie was the pioneer conducting the first dissertation on the topic, whilst Helena worked with Dr Miguel Moital during June-July 2016 as a Student Research Assistant. Helena collated and organised material around FoMO in events leading up to the organisation of a workshop for local event professionals. The students created and provided a large amount of material for 14:Live.

The fear of missing out is a psychological fear that comes from a heightened sensation that everyone but us appears to be having more fun. Social media can often make us feel as though we’re missing out on socially driven events and experiences, because of posts from friends, family or even strangers.

FoMO appeals are often used by marketers to sell an event or product to consumers. Marketers often use specific communication tactics which play on someone’s emotions. This can include using ‘highlights videos’ and using techniques such as ‘75%’ sold out. This then encourages you to book early or attend at the risk of ‘missing out’ on the event.

Dr Moital commented “We looked at the types of emotions felt when experiencing FoMO, what it is people miss out on, how people may behave when they feel FOMO, the types of communication tactics that can be used when designing FoMO event marketing appeals, and what strategies can individuals reduce the levels of FOMO,”

“The session was very interactive and it was great to see a mix of colleagues from faculties and professional services, as well as a number of very engaged students.”

If you’d like to hear more about FoMO please contact Dr Miguel Moital.

14:Live is monthly lunchtime session, that discusses the different areas of research being undertaken here at BU. If you’d like to hear more about 14:Live please contact Hannah Jones.

Come along to 14:Live on Tuesday 21 March

PG research, Student Engagement

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14:Live- Festival Fear of Missing Out (FoMO): What is it and how can you manage it?

Come along on 21 March at 2-3pm on Floor 5, Student Centre, Talbot Campus for the March edition of 14:Live.

Spring is fast approaching and festival season is just around the corner. Over the next few months you will be subjected to intense marketing campaigns from festival promoters, such as Glastonbury, Reading and Leeds, who will be telling you not to miss out on this year’s music festivals.

Many of your friends will be sharing their excitement about going to these festivals on social media. Social media has heightened the sensation that everyone but us appears to be having fun and many people have become more sensitive to FoMO appeals.

In this 14:Live, Dr Miguel Moital will discuss the psychology of ‘Fear of Missing Out’. What emotions come with FoMO? What marketing tricks are used to heighten FoMO? How can these emotions be managed?

With drinks and snacks provided, this will be a session you won’t want to miss!

All staff and students are welcome!

14:Live Presents- Festival Fear of Missing Out (FoMO): What is it and how can you manage it?

PG research, Student Engagement

14live

Come along on Tuesday 21 March at 2-3pm on Floor 5, Student Centre on Talbot Campus for the March edition of 14:Live.

Spring is fast approaching and festival season is just around the corner. Over the next few months you will be subjected to intense marketing campaigns from festival promoters, such as Glastonbury, Reading and Leeds, who will be telling you not to miss out on this year’s music festivals.

Many of your friends will be sharing their excitement about going to these festivals on social media. Social media has heightened the sensation that everyone but us appears to be having fun and many people have become more sensitive to FoMO appeals.

In this 14:Live, Dr Miguel Moital will discuss the psychology of ‘Fear of Missing Out’. What emotions come with FoMO? What marketing tricks are used to heighten FoMO? How can these emotions be managed?

With drinks and snacks provided, this will be a session you won’t want to miss!

All staff and students are welcome!

14:Live Presents- Festival Fear of Missing Out (FoMO): What is it and how can you manage it?

Student Engagement

14live

Come along on 21 March at 2-3pm on Floor 5, Student Centre on Talbot Campus for the March edition of 14:Live.

Spring is fast approaching and festival season is just around the corner. Over the next few months you will be subjected to intense marketing campaigns from festival promoters, such as Glastonbury, Reading and Leeds, who will be telling you not to miss out on this year’s music festivals.

Many of your friends will be sharing their excitement about going to these festivals on social media. Social media has heightened the sensation that everyone but us appears to be having fun and many people have become more sensitive to FoMO appeals.

In this 14:Live, Dr Miguel Moital will discuss the psychology of ‘Fear of Missing Out’. What emotions come with FoMO? What marketing tricks are used to heighten FoMO? How can these emotions be managed?

With drinks and snacks provided, this will be a session you won’t want to miss!

All staff and students are welcome!

14:Live presents- FoodSMART: Eat out smarter!

Student Engagement, student research

14:LIve

Have you ever considered what’s in your food when you’re eating out?

14:Live will be welcoming FoodSMART on 28 February, at 14:00-15:00.

FoodSMART is an innovative technical ICT solution which uses QR coding on your smartphone to provide nutritional information and deliver personalised advice when eating out. This means that consumers can make an informed choice about what they’re eating. The app can even be tailored to your individual dietary requirements or tastes.

It can be quite difficult to eat healthily when in a restaurant or cafe, as menus often give you limited information about the ingredients in a meal. By working with partners across Europe- nutritionists, chefs and other universities- the team have developed an app that can show exactly what is in your meal. The app gives consumers all the data they need and encourages the food service industry to support healthier eating.

Come along to Floor 5, of the Student Centre, on Talbot Campus to hear from Dr Heather Hartwell as she speaks all about the project and even get a chance to test out the prototype.

If you have any questions, then please contact Hannah Jones

14:Live with ORI

PG research, Student Engagement

The first 14:Live of 2017 features BU’s Orthopaedic Research Institute (ORI) on Thursday 16 February.

Healthcare professionals will play a major role at some point in our lives.

BU’s ORI is working to make a real difference both locally and globally, in orthopaedic surgery, related diseases and treatments.

One particular area of expertise for ORI is osteoarthritis, which is a common form of joint disease. Clinicians in Dorset are frequently faced with the disease, owing to the large numbers of older people living in the region. This is an areas that ORI is currently working to make a real difference in.

They’re also experts in hip replacements and are currently looking at how blood flow can help post surgery recovery. As well as having a chance to hear about the life changing research and work from ORI, you’ll be able to test out the Laser Speckle Contrast Imager (LSCI) which is used to visualise blood flow and measure micro circulation just below the skin’s surface.

Join us on Floor 5, Student Centre at 14:00-15:00 to hear from ORI’s Project Manager, Shayan Bahadori and test out the LSCI.

All students and staff are welcome!

14:Live with Dr Ashley Woodfall returns on Thursday!

Student Engagement

Do you want to get creative for an hour? Do you have an interest in creative research methods?

14:Live is back tomorrow on Thursday 17 November with Dr Ashley Woodfall!8115-rkeo-14live-digital-signage-v3-0

Join us as we get creative and discuss Mess and Mayhem: Creative/Reflective Methods at Play. This mess and discussion led session will be a space to discuss the use (and abuse) of creative research methods. How can they help trigger meaningful research interactions, and how the outcomes might be understood?

This session will be exploring research in a creative environment from drawing, to molding, to improv’ and beyond. We ask if creative reflective methods can share something of your own life world and whether these methods can help unlock metaphorical insights that are missed through more traditional approaches.

Come along on at 14:00-15:00 on Floor 5 of the Student Centre for an hour of mess and mayhem. There will be free drinks and snacks!

If you have any questions then please contact Hannah Jones

14:Live with Dr Ashley Woodfall

Student Engagement

Do you want to get creative for an hour? Do you have an interest in creative research methods?

14:Live is back on Thursday 17 November with Dr Ashley Woodfall.8115-rkeo-14live-digital-signage-v3-0

Join us as we get creative and discuss Mess and Mayhem: Creative/Reflective Methods at Play. This mess and discussion led session will be a space to discuss the use (and abuse) of creative research methods. How can they help trigger meaningful research interactions, and how the outcomes might be understood?

This session will be exploring research in a creative environment from drawing, to molding, to improv’ and beyond. We ask if creative reflective methods can share something of your own life world and whether these methods can help unlock metaphorical insights that are missed through more traditional approaches.

Come along on at 14:00-15:00 on Floor 5 of the Student Centre for an hour of mess and mayhem. There will be free drinks and snacks!

If you have any questions then please contact Hannah Jones

14:Live Returns Tomorrow!

Student Engagement

It’s just one day until 14:Live returns to BU! Join Dr Dinusha Mendis on the 5th Floor of the Student Centre, on Thursday 20 October at 14:00-15:00 for an exciting talk around her research.

What’s it about you ask? Going for Gold! 3D Scanning and 3D Printing of Jewellery and Implications for Intellectual Property Law.

Have you ever seen 3D printing and 3D scanning happen in reality? By allowing physical objects to be replicated, 3D printing is increasing in popularity. However, this can raise questions about intellectual property (IP) laws.

Unfortunately, there can be implications to modifying and replicating someone else’s existing design or Computer Aided Design (CAD) file. Does it infringe the IP rights of the creator? How much ‘modification’ is needed to create a new and non-infringing product? Are we about to see a new wave of file sharing in 3D designs? While the technology has significant potential to expand into various sectors, including jewellery, it raises many issues in relation to ownership and authorship. Can IP law deal with this growing technology or will we see a new wave of piracy and counterfeiting which will be hard to control?

All staff and students are welcome to attend so come down and join us for what is going to be an exciting and engaging session, over lots of free snacks and drinks! So pop it in your calendars and we can’t wait to see you.

If you have any questions about 14:Live or other student engagements events, then send over an email to Hannah Jones.

14:LIve

14:Live with Dinusha Mendis

Student Engagement

14:Live is back on Thursday 20 October, at 14:00-15:00! Join Dr Dinusha Mendis on the 5th Floor of the Student Centre, for an exciting talk around her research.

What’s it about you ask? Going for Gold! 3D Scanning and 3D Printing of Jewellery and Implications for Intellectual Property Law.

Have you ever seen 3D printing and 3D scanning happen in reality? By allowing physical objects to be replicated, 3D printing is increasing in popularity. However, this can raise questions about intellectual property (IP) laws.

Unfortunately, there can be implications to modifying and replicating someone else’s existing design or Computer Aided Design (CAD) file. Does it infringe the IP rights of the creator? How much ‘modification’ is needed to create a new and non-infringing product? Are we about to see a new wave of file sharing in 3D designs? While the technology has significant potential to expand into various sectors, including jewellery, it raises many issues in relation to ownership and authorship. Can IP law deal with this growing technology or will we see a new wave of piracy and counterfeiting which will be hard to control?

All staff and students are welcome to attend so come down and join us for what is going to be an exciting and engaging session, over lots of free snacks and drinks! So pop it in your calendars and we can’t wait to see you.

If you have any questions about 14:Live or other student engagements events, then send over an email to Hannah Jones.

14:LIve

14:live – ‘Clone Wars’: The Rise of 3D Printing and 3D Scanning and its Implications for Intellectual Property Law

Hello!

14:live will be returning on the 9th of February 14:00-14:45 at Poole House Refectory, next to Papa Johns. This is open to all staff and students and I am pleased to welcome Dinusha Mendis.

3D Printing and 3D scanning allows for replication of physical objects – which in turn raises questions relating to intellectual property (IP) laws. For example, what are the implications of modifying someone else’s Computer Aided Design (CAD) file or scanning an existing object to create a new product, thereby replicating it? What IP rights of the creator would it infringe? How much ‘modification’ is needed to create a new and non-infringing product? For businesses, IP issues could arise when replacement parts are 3D printed, perhaps through a third-party supplier. These questions demonstrate that whilst the technology has significant potential for the future it raises some very important questions relating to IP law.

This talk will explore such issues whilst also considering new business models for the protection and exploitation of IP. The talk will be based on the research carried out for a Commissioned Project for the UK Government (UK Intellectual Property Office) which was led by the Speaker and published in April 2015.

It would be great to see you all there to listen to what’s going to be a very interesting talk with Dinusha, and just to give you that little bit more incentive to come along, there will be 30 x tokens for the first 30 audience members to be exchanged for a FREE individual Papa John’s Pizza at the end of the talk, plus lots of free tea & coffee, don’t miss out! If you have any questions about this event or would like to hear about any other upcoming student engagement with research events, contact me on ocooke@bournemouth.ac.uk