Tagged / julie robson

Publication success by Business School Masters student on complex insurance claims

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Congratulations to MSc student, Alice Edwards, who has published her research in CLM Magazine, the highly respected and number one publication for claims and litigation managers in the USA. Entitled Creating Opportunity from Catastrophe, the article provides recommendations on how to manage complex property insurance claims (such as huge hurricane losses) by applying project management principles to improve their success. The article, based on Alice’s research with industry practitioners, is particularly timely as the US heads into what is predicted to be a particularly active hurricane season with the added complications of COVID-19.

Research underpinning this article was conducted as part of a BU Masters degree that required a large piece of original research to be successfully completed and the results disseminated within a particular organization or stakeholder group. The course was developed between the Chartered Institute of Loss Adjusting (CILA) and the Business School by Associate Professor, Julie Robson.

Major Study on 3D Printing and IP Law Led by Prof. Dinusha Mendis Published by the European Commission

Awarded & submitted bids, BU research, BU2025, Business Engagement, COVID-19, EU, Featured academics, Fusion themes, humanities, Industry collaboration, innovation, Knowledge Exchange, PG research, policy, Post-award, REF Subjects, Research communication, Research news, research staff

A large scale empirical and legal study on the Intellectual Property Implications of the Development of Industrial 3D Printing, funded by the European Commission and led by Professor Dinusha Mendis (FMC, Law and Co-Director CIPPM) has been published.

The report can be accessed here: https://op.europa.eu/en/publication-detail/-/publication/e193a586-7f8c-11ea-aea8-01aa75ed71a1/language-en/format-PDF/source-124493516

The project was awarded to Professor Mendis in 2018 and together with academic and industry partners from UK (Dr. Julie Robson, Bournemouth University; Prof. Phill Dickens, Added Scientific Ltd), Germany (Prof. Dr. Jan Nordemann, Nordemann LLP; Hans Brorsen) Austria (Dr. Maria del Carmen Calatrava Moreno, Technopolis Group) and Finland (Dr. Rosa Ballardini, University of Lapland) the project was completed in February 2020, with the report being published in April 2020.

Ahead of the completion of the project and publication of the report, a final workshop was hosted in Brussels on 14 October 2019. The presentations from the workshop as well as the panel discussion, can be accessed here.

The project provides an overview of the past and current industrial applications of Additive Manufacturing (AM) and 3D printing in seven  selected sectors (health, aerospace, automotive, consumer, energy, construction and tooling) whilst identifying potential challenges and opportunities in need of clarification. With the aim of enhancing the competitiveness of the AM sector in Europe, the Study makes policy recommendations in the field of intellectual property for businesses engaged in the AM and 3D printing field, and in the present context, is highly relevant for businesses and consumers working with 3D printers, in the fight against Covid-19.

New paper accepted for publication on triangulation in case study research

BU research, Featured academics, Publishing, Research news

Faculty of Management Associate Professor Julie Robson has had a paper accepted for publication in Industrial Marketing Management (CABS 3*) entitled Triangulation in Industrial Qualitative Case Study Research: Widening the Scope. The authors are Jillian Farquhar (University of Pretoria and Solent University), Nicolette Michels (Oxford Brookes) and Julie Robson (Bournemouth University).

This paper provides an inventory of triangulation categories for case study research and a theoretical reframing of triangulation consisting of three modes – convergence, complementarity and divergence.

Although set in an industrial marketing management context, the paper is a useful read for anyone undertaking case study research.

International conference on insurance marketing is coming to BU

BU research, Events

Following three successful conferences in Paris, France (2015, 2016) and St. Gallen, Switzerland (2017), we are pleased to announce that the 4th International Conference for Marketing in the Insurance industry (ICMI) will be held at the Executive Business Centre, Bournemouth University on the 13th and 14th September 2018.

ICMI is the annual conference of the Association for Insurance Marketing (AIM) which serves as the primary platform to promote research in the field of insurance marketing. Though many academics have investigated marketing related topics in the financial sector, the insurance industry has largely been ignored. In addition, academic accounts of the insurance industry have generally focused on risk, investment and actuarial issues rather than marketing and consequently research that considers the idiosyncrasies of marketing in the insurance industry is urgently needed.

ICMI papers will cover a diverse range of insurance marketing topics including the challenges of multi-channel distribution; claims management and fraud; supply chains and ecosystems; and trust and big data. The programme includes papers from FoM and FMC doctoral students and also past and current students on the MSc Professional Development (Loss Adjusting) course.

Further information about the conference can be found here or contact the chair, Associate Professor, Julie Robson.

BU’s Dr. Julie Robson chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence

BU research

The Business School’s Dr. Julie Robson’s chapter entitled “A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools” published in “Advances in Educational Administration” has been chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence 2013. The chapter was co-authored by Sophie Yang from Coventry University.

These awards are given annually for each of the academic journals published by Emerald Group Publishing, and the winners are chosen by each journal’s Editorial Team. Dr. Julie Robson’s paper has been selected as it was one of the most impressive pieces of work the editor has seen throughout 2012.

The 2013 winners will shortly be added to www.emeraldinsight.com/literati and the paper made freely available.

Dr. Robson is Head of the Department of Strategy and Marketing at BU’s Business School.

Congratulations to Julie for writing for an Emerald book series and on her award success.