Tagged / promotion

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

BU research, Research news, research staff

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748
 
This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination, accommodations, attractions, restaurants, events, and shopping. Independent sample t-tests were conducted to identify any differences in total destination spending among the groups of those visitors influenced for each trip facet. A multiple regression analysis was performed to discriminate the performance of the travel facets expenditures in the estimation of total expenditures. Significant results indicate that the “destination,” “accommodations,” and “restaurants” facets directly influence the total expenditures. Self-planners had the highest variance, explaining in total visitor expenditure compared to the regression analysis results of the other two groups (i.e. travel agencies and online travel agencies). The study also explores how destinations can improve their competitiveness on tourist advertising by using technologies.
 
Keywords tourism, destination, marketing, advertising, competitiveness, DAR model, destinations, technologies

Promote your research internally by contributing to the BU Research Blog

Research news

Blogging is an excellent way to share your research, reach new audiences and join new networks (see my previous blog post ‘The benefits of academic blogging – should you enter the blogosphere?‘). You can add your own posts to the BU Research Blog to promote your research internally and as the BU Research Blog is available externally then you get the added benefit of reaching external audiences too. Here are some top tips for contributing to the Blog:

1. Figure out what it is you want to blog about

You may be a researcher wanting to share your research findings, or you may want to raise your profile or find new collaborators. Maybe you’ve read something really exciting about HE policy or research in your discipline and want to share it? It may be that you may want to comment on one of the topical research discussions going on in the sector (such as open access). Whatever your reason for wanting to blog, think about who you want to reach with your writing – be it potential collaborators, potential employers, or people on the street.

2. Get access

If you don’t already have access to contribute to the Blog then contact Rhyannan Hurst in RKEO and she will set you up with an account.

3. Write good headlines

If you want people to read what you’ve written, you’ll have to make them want to. Don’t fall into the trap of typing up any old headline and hitting publish after spending ages polishing the blog post itself. Always ask yourself if you’d click on a link based solely on the headline (and be honest). If you wouldn’t, change it.

Descriptive headlines that tell a reader exactly what to expect often work well. You should think about getting key words in there, but don’t fret too much about search engine optimisation. It’s more important to make actual humans want to read your work.

Google Analytics shows us that the most popular posts on the BU Research Blog are those with interesting and sometimes bizarre headlines!

4. Use the internet properly

Remember to add links to sources, news articles and other people’s blog posts in your own. Use images or video when they are a better way to communicate than words.

And, thanks to the unlimited space online, you don’t have a word count. But as well as giving you the space to go in-depth when you want to, it means you can write short if the subject doesn’t need a dissertation-length exploration. Don’t write an essay just because you can.

5. Promote your blog post

After publishing your blog post then you should shout about it, ideally using social media such as Facebook and Twitter. Don’t be afraid to send the post directly to certain people who you think will be interested in it.

These have been adapted from Kelly Oakes, Science Editor of BuzzfeedUK’s blog post on ‘How to Start a Science Blog‘.

Internal Promotion – Associate Professor, Professor 1 and Professor 2

BU research, News from the PVC

Dear Colleagues

We are pleased to invite applications for Associate Professor, Professor 1 and Professor 2 appointments.

The title of Associate Professor will be conferred on staff normally with a Doctorate and track record of excellence in one of the following areas: Education, Research, Enterprise or Professional Practice, with an evidence based potential to develop significant national/international standing.

A Professorship is awarded to individuals who have achieved distinction and esteem both at national and international level over and above that of a Reader or Associate Professor in one of the following areas: Education, Research, Enterprise and Professional Practice.

Full details regarding the role, application process, including job descriptions and person specifications are available here:

 I Drive\OVC\Public\Professors & Associate Professors. 

There will be 2 sessions held during August with the Pro Vice-Chancellor and members of the Professoriate to outline the promotion process, define the role and expectations of Associate Professor and Professorial post holders and outline the evidence you would be expected to demonstrate as part of your application.  If you are considering applying for one these posts you are strongly encouraged and expected to attend one of the following sessions:

Applying for Associate Professor – Monday 6 August 2012 at 2pm .

Applying for Professor 1 or Professor 2 – Wednesday 8 August at 2pm.

If for reasons of annual leave you are unable to attend one of these sessions then please contact the Pro-Vice Chancellor for an appointment via Kathryn Hill (ext. 65868) and he will endeavour where possible to meet you individually.

Please contact click here to book on to one of these events. If you are off-campus and experiencing difficulty accessing the staff intranet please email your booking to staffdevelopment@bournemouth.ac.uk

The closing date for all applications will be Wednesday 5 September 2012. 

It is expected that applications for Associate Professors will be assessed during September 2012 and shortlisted applicants invited to attend an interview during October 2012 subject to panel availability.

It is expected that applications for Professor 1 or 2 will be assessed during September 2012 and shortlisted applicants invited to attend an interview during December 2012 subject to panel availability.

If you would like any further information regarding this process then please speak to Katherine Jabbari on 61145 or your Academic Manager in the first instance.

Kind regards

Human Resources