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BU-UHD 2nd Research Event – May 24-Invite for Abstracts

BU-UHD 2nd Research Event – May 24-Invite for Abstracts

We are delighted to announce that bookings are now open for our 2nd research event: Collaborative Research: A Time For Action!

The BU-UHD partnership exists for the benefit of staff, students, patients, and the local community. This joint event will act as a catalyst for discussion around research collaboration and a perfect opportunity for networking.

To book your tickets, visit:https://atimeforaction.eventbrite.co.uk

The event starts with a keynote presentation from Professor William Rosenburg, newly appointed chair of Wessex Health Partners.

With facilitated discussions on developing future research in health inequalities; workforce and people; sustainable futures; digital futures and medical sciences this event is likely to be of interest to a wide range of BU and NHS staff.

Posters and presentations provide a chance to view and talk about collaborative research already underway.

Light refreshments will be served during the event.

Please, find the Abstract Submission form here: BU- UHD 2nd Research Event May 24 – Abstract Submission Form

All applications to be submitted to BU-UHD Research Steering Committee by 30 April 2023

Via bupartnership@uhd.nhs.uk

 

ICB’s 1st Research Sandpit generates interest across faculties

This year the Influences on Consumer Behaviour (ICB) cluster that sits within the Department of Marketing (The Business School) is celebrating its 5th birthday and in this timeframe it has managed to establish its core strategic themes and projects. These projects include:

Professor Juliet Memery is presenting Food Waste project

(1) Food waste – this project has received a BA Leverhulme research grant to explore consumer-led strategies for combating the problem of overstocking food. It is astonishing to see some facts and figures around household food waste and learn that the UK is one of largest offenders in this domain. Led by Professor Juliet Memery this research project seeks to understand what consumers do and can do to minimise food waste.

Dr Julie Robson is discussing Trust Repair project

 (2) Trust repair in the services context – this project, led by Dr Julie Robson, Associate Professor in Marketing, explores how consumers have reacted to recent transgressions that have affected different service providers, and how businesses in these cases have responded to scandals. Several outputs are in development with numerous conference presentations delivered and journal papers in the pipeline. Moreover this project, in addition to a substantial internal research funding, has secured external funding from the Academy of Marketing.

Dr Elvira Bolat introduces the B2B marketing challenges

(3) B2B marketing – is the research field led by Dr Kaouther Kooli. She, together with Dr Elvira Bolat, leads the B2B Special Interest Group of the Academy of Marketing. B2B businesses are the greatest contributors to economic prosperity and in fact the majority of businesses work within complex ecosystems of multiple business players. Interestingly B2B research is hardly covered by the majority of marketing journals and represents an area of enormous research potential that can generate much needed impact for practitioners. This particular project that discusses challenges faced by B2B firms due to digitalisation and ‘poor’ or non-existent branding practices has delivered two special issues with Journal of Business and Industrial Marketing and Journal of Customer Behaviour. Bournemouth University’s academics are now working closely with creative industries practitioners, Institute of Direct and Digital Marketing, and Regent’s University in London to initiate and drive change in B2B branding.

All three projects have attracted internal and external funding and have a series of outputs which will lead to impact case study conversions.

On 16th May ICB kicked off its small series of research sandpits to seek further expansion of the three research projects’ impact.

Academic attendees at the ICB 1st Research Sandpit

First an overview of the current projects was presented. Next, academics from the Faculties of Management, Science and Technology, Media and Communications together with a few local practitioners split into three roundtable (research teams) discussions – to elaborate on potential future research agendas across the three strategic projects. Two-three research directions and suitable external funding opportunities as well as research dissemination plans were identified by each roundtable research team. We are planning to monitor progress of each research team and communicate success stories.

At this point we are planning the second ICB research sandpit – please keep an eye on the Research Blog for further details.