Category / Business & Management Studies

Business practitioners’ perspectives on the value of mobile technology: New Paper published by Dr Elvira Bolat

Publishing, Research themes

Dr. Elvira Bolat in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. This paper focuses on one of the issues Dr. Bolat has explored in her PhD thesis – values deriving from mobile technology use. No existing research maps and discusses holistically the values deriving from mobile technology use, capturing both strategic and operational opportunities, which are most likely to emerge in the business-to-business (B2B) context. This empirical paper addresses this gap. An adapted grounded theory approach is applied to collect and analyse in-depth interviews with 28 B2B practitioners from advertising and marketing firms. Whether mobile technology is a simple means to advanced communication with no physical boundaries of time and location, or a business tool to boost creative thinking, this study concludes that mobile technology represents a novel and unique category of technology because of its core distinctive feature, ‘being mobile’. B2B practitioners argue that the true nature of mobile technology lies in seeing it as a source of value that derives from using mobile technology. B2B practitioners view mobile technology not only as a purely technical tool (functional value) enabling effective communication (social value) but as a strategic tool driving balanced and flexible ways in managing business (emotional value) and enabling creative thinking (creative value). Additionally, mobile technology has enabled businesses move to online payments which helps them reach more customers. Merchant account services encompass a range of solutions designed to support businesses in processing electronic payments.

Full reference to the article: Bolat, E., 2016. Business practitioners’ perspectives on the value of mobile technology. Journal of Customer Behaviour, 15 (1), 31-48.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873451

New Paper by Dr Elvira Bolat and BA (Hons) Business Studies Graduate Jack Strong

Publishing, Research themes, student research

Dr. Elvira Bolat and her research supervisee, Jack Strong (BA Business Studies 2015 graduate), in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. The paper is more focused version of Jack’s final year research project which focused on Panasonic where Jack had done his placement during the third year of the studies. This paper explores customers’ perspectives on branding and the role of digital technologies in Business-to-Business context. Branding is a well-researched notion in the business-to-customer (B2C) environment but a concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar to B2C organisations, digital communication via digital tools and devices allows B2B organisations to experience the benefits of exposing their brands to a wider audience. In reality, questions of whether branding is purposeful in the B2B context and what role digital technologies play in B2B branding remain open. This study explores branding in the B2B context, using Panasonic as a case study, to consider the value of B2B branding from the B2B customer (buyer) perspective. Results indicate that B2B branding is of importance in the B2B context, in particular for an organisation such as Panasonic where reputation is a driving force in attracting new B2B customers and nurturing long-term relationships with existing B2B customers. Moreover, this study concludes that whilst use of digital technologies enables the portrayal of brand perceptions of Panasonic, digital technologies have yet to be fully embraced for the purpose of branding in the B2B context.

Full reference to the article: Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613

Keynote Speaker at BAM Marketing and Retail SIG Event on Sustainability and Ethical Consumption

Research themes

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Professor Juliet Memery was a keynote speaker last week at a British Academy of Management Event held at the Surrey Business School, University of Surrey. The event on Sustainability and Ethical Consumption was hosted by the BAM Marketing and Retail Special Interest Group and brought together academics and practitioners to discuss research in the area. The event aimed to make an assessment of sustainability and ethical consumption research by looking back at its original purpose, how it has developed, where it is now, and what it could or should develop into, so providing food for thought for future research in the area. The day was well attended with over 30 presentations being made and a lot of insightful discussions were held.

The event is tied to a special issue of ‘Management Decision’, a peer reviewed journal published by Emerald, on Sustainability and Ethical Consumption which will be edited by the co-organisers and keynote speakers. Details of the special issue will be advertised in the near future, and submissions are invited from researchers in the area.

CfP: Lifestyle and communities: sharing in the digital era

conferences, international

ID-100267211It’s with great pleasure that we invite you to submit an abstract to a special track on “Lifestyle and communities: sharing in the digital era” of the ATLAS annual conference. It will take place in Canterbury, Kent, UK, 14th-16th September 2016.

Please see below for details, or click here… and share!
Led by: Lenia Marques, Jules Hecquet and Dimitrios Buhalis (Bournemouth University, UK)
Supported by: ETourism Lab

The leisure and tourism landscape has been subject to rapid changes in a world where internet and technologies have contributed to shape experiences, relationships, practices and lifestyles. In the network society, the sense of community is also varied and we can interrogate different meanings, values and practices at the heart of changing social interactions. The boundaries between online and offline communities seem to be blurred and they present new societal challenges, which also affect the industry, namely with sharing economy / collaborative consumption practices and communities (such as AirBnB, Uber, Couchsurfing, Meetup, Mealsharing, etc.).

The causes and consequences of such platforms in terms of lifestyle and the sense of community is yet to be studied. Therefore, we welcome papers which may explore, but are not limited to, the following themes:

  • Online/offline communities and lifestyle
  • Sharing economy / collaborative consumption and lifestyle
  • Social interaction in the digital era
  • Leisure digital practices
  • Events as online/offline communities of practice
  • Digital technologies in the tourism experience
  • Lifestyle challenges in leisure and tourism
  • Impacts of sharing economy / collaborative consumption in conventional industry production systems
  • Research methods in the context of sharing economy / collaborative consumption

The convenors are looking at possibilities for publication.

For more details, click  here or contact Dr Lenia Marques, lmarques@bournemouth.ac.uk .

http://www.atlas-euro.org/event_2016_canterbury/tabid/248/language/en-US/Default.aspx#track6

*Image courtesy of Stuart Miles at FreeDigitalPhotos.net

New NHS article by BU Visiting Faculty Minesh Khashu

open access, Publishing

FileLaptopImageDataManagement-1024x1024Minesh Khashu (BU Visiting Faculty and clinician in Poole Hospital) and Jeremy Scrivens published their third instalment of a series of online papers on the NHS.  This contribution is called ‘Can We Heal an Ailing Healthcare System? Part 3’.  They deep dive into this idea of transformation through a strengths-based approach.   They consider how we can build an NHS Social Movement by bringing the whole system together to inquire into and extend NHS’s Positive Core.  The blog (online paper) can be accessed here!

For more information you can also follow the two authors on Twitter: Minesh Khashu(@mkrettiwt) & Jeremy Scrivens (@jeremyscrivens)

 

 

Prof. Edwin van Teijlingen

CMMPH

 

New paper by Dr Julie Robson in the Journal of Business Research

Research themes

JRobson1

Dr Julie Robson (based in FoM) has had her article ‘ Senior management perceptions of aspirational groups: A study of the UK general insurance market’ published in the Journal of Business Research. The paper, co-authored by Professor Hans van der Heijden at the University of Sussex, draws insight from consumer marketing on aspirational groups to explore the composition and structure of aspirational groups compared to strategic groups in a market setting. The findings contribute to knowledge on strategy formation by highlighting the important role aspirational groups play in understanding competitive market movements.

HSS Writing Week 4th-8th January – How can Bournemouth University Clinical Research Unit support you?

Publishing, writing

bucru identity

The Faculty of Health and Social Sciences is holding a Writing Week between 4th-8th January 2016 aimed at supporting staff to find time in their busy academic diaries to prioritise writing grant applications and papers for publication.

The Bournemouth University Clinical Research Unit offers methodological and statistical collaboration for all healthcare researchers in the area. It supports researchers in improving the quality, quantity and efficiency of research across Bournemouth University and local National Health Service (NHS) Trusts. It incorporates the Dorset office of the National Institute for Health Research (NIHR) Research Design Service who offer free methodological support to researchers who are developing research ideas in the field of health and social care.

BUCRU will be supporting Writing Week in HSS by holding two drop-in sessions on Tuesday 5th January and Thursday 7th January 12-2pm in R508 Royal London House. We would also like to extend the invitation across the other Faculties for anyone who feels we may be able to support them. For those unable to attend the drop-in sessions, we would be delighted to arrange an alternative appointment.

Please see further information here, contact our adminstrator Louise Ward on 01202 961939 / bucru@bournemouth.ac.uk or visit our website. We look forward to seeing you!

Upcoming CfE / FM Event: Meet the Entrepreneur – Simon Phelps

Business Engagement

Fluvial Logo CaptureTuesday 24 November 2015
2pm arrival for a 2:30pm start
Executive Business Centre, 89 Holdenhurst Road, Bournemouth, BH8 8EB

The Business School and Centre for Entrepreneurship are delighted to invite you to the first in our series of ‘Meet the Entrepreneur’ events.

Simon Phelps founded Fluvial Innovations Ltd alongside BU in 2006 and designed, developed and patented the modular flood barrier, Floodstop.  Floodstop was specifically designed to fill a gap within the market for a functional and rapidly deployable flood barrier.

This is a great opportunity to hear about Simon’s personal journey as an entrepreneur and learn more about his own experiences as a business owner and his approach to founding and growing an innovative business.

Floodstop is used throughout the UK, US and parts of Europe and won the Emergency Planners Society’s Award for Most Innovative Product of The Year 2009 and voted “The Most Innovative Product of 2009” by the Emergency Planning Society.

Simon’s achievements include UK South West Young Entrepreneur of the Year 2007 and HSBC Start-Up Stars Regional Finalist 2008.

THIS IS AN INTERNAL EVENT FOR BU STUDENTS & STAFF ONLY

To book please click here

Faculty of Management research seminar series resumes with talk on accounting, rhinoceroses and sustainability

PG research

Professor Jill Atkins of Henley Business School at the University of Reading will speak to the first of a new series of staff research seminars organized in the Faculty of Management on Wednesday, October 14, at 15:00 at Bournemouth House, BG14. Her topic, “Exploring rhinoceros conservation and conversation: The emergence of emancipatory accounting for ‘extinction’,” links problems of sustainability of natural resources with theoretical developments that seek to take better account of the environment.
On October 21 (also 15:00 in BG14) the research seminar series, organised by Drs. George Filis and Christos Apostolakis, will hear a paper drawing on identity theory from Dr. Caroline Rock of Anglia Ruskin University concerning “Authenticity in the Workplace”.
Starting on October 28 the seminar series will link with a new season of the discussion forum for postgraduate researchers and staff. That week the PhD forum (now on Wednesdays at 14:00) in BG14 will hear from its organiser, Dr. Fabian Homberg, on “‘Conversations’ and expectations, literature searches and open questions”. Then at 15:00 Dr. Davide Parrilli, newly recruited as Associate Professor in the business school, will speak on “STI and DUI Innovation Modes: Scientific-Technological and Context-specific Nuances” – exploring the differences between science-led and use-led innovation.
Please join us. Both series are open to everyone interested in the research, across all faculties.