Category / Fusion themes

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748
 
This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination, accommodations, attractions, restaurants, events, and shopping. Independent sample t-tests were conducted to identify any differences in total destination spending among the groups of those visitors influenced for each trip facet. A multiple regression analysis was performed to discriminate the performance of the travel facets expenditures in the estimation of total expenditures. Significant results indicate that the “destination,” “accommodations,” and “restaurants” facets directly influence the total expenditures. Self-planners had the highest variance, explaining in total visitor expenditure compared to the regression analysis results of the other two groups (i.e. travel agencies and online travel agencies). The study also explores how destinations can improve their competitiveness on tourist advertising by using technologies.
 
Keywords tourism, destination, marketing, advertising, competitiveness, DAR model, destinations, technologies

Having Problems with Home Deliveries? Results from the BU questionnaire January 2020

Many staff and students completed our questionnaire in January on their home parcel delivery practices and views on alternative work place collection-delivery points (CDPs). The research was undertaken by Bournemouth University in association with University of Southampton as part of a project funded by Southampton City Council (SCC). We are now analysing the data and the headline findings show:

  • Growth in online shopping (We were able to compare our 2020 data with comparable data we collected in 2015. These findings align with national statistics.)
  • Increase in selection of faster and more time dependent delivery options (e.g. next day delivery) which have higher carbon footprints
  • Scope for reductions in home delivery vehicle km and emissions of up to 86%  for BU staff and student use of CPDs (based on number of parcels and those willing to use CDPs)
  • We have yet to extrapolate the amounts at BU, but for University of Southampton this equates to reductions per annum of 304,926 km, 76,300 kg CO2, 305 kg NOX, 4 kg PM10 and 33 kg CO and 59,595 failed deliveries per annum avoided
  • The preferred format for work place CDPs was unattended CDPs (i.e. self-service lockers)
  • While there has been a slight shift towards greater environmental concern (2015-2020) this is not reflected in delivery choices that are becoming less sustainable

We are now working on guidance for UK HEIs and other large organisations where there would be benefits from CDPs.

If you would like more information contact Professor Janet Dickinson (jdickinson@bournemouth.ac.uk)

Health and Science Mis/Disinformation Thematic Issue, with a Covid-19 Flavour

The top-tier open-access journal, Media and Communication, has released a timely bumper thematic issue on heath and science controversies in the digital world, edited by Associate Professor An Nguyen of BU and Dr Daniel Catalan of University Carlos III of Madrid.

In addition to nine full research articles covering a range of health and science controversies (e.g. anti-vaccine movements, climate change denial, Flat Earth doctrine, anti-5G vandalism, nanotechnology, green energy), the issue features ten rapid-response commentaries on the Covid-19 infodemic from Africa, China, Japan, Vietnam, Italy, Spain, Germany and the US.

“Digital media, especially online social networks, open a vast array of avenues for lay people to engage with news, information and debates about important science and health issues,” said Dr Nguyen.

“But, as the Covid-19 infodemic shows, they have also become a fertile land for various stakeholders to spread misinformation and disinformation, stimulate uncivil discussions and engender ill-informed, dangerous public health and science decisions.” 

(more…)

Recipient of the VC Fusion Prize 2019 publishes in top Events journal

Events Management graduate Sabine Töppig, who received the VC Fusion Prize in 2019, has just seen a paper based on her dissertation published by the International Journal of Event & Festival Management. The IJEFM, an Elsevier Journal, is one of the two top events management journals (Scopus CiteScore 2018 – 1.73; Scopus CiteScore Tracker 2019 (updated monthly) – 2.14).

The paper, jointly authored with her supervisor Dr. Miguel Moital, explored the techniques, outputs, and outcomes of circulation management at exhibitions. For those who are unable to access the full published paper, a word version is deposited here.

Commenting on the process leading to the publication of the paper, Sabine said:

“It was great to continue working with with Miguel beyond the submission of my dissertation, to adapt it to journal standards, carry out additional research and examine circulation management at exhibitions in even greater detail. Collaborating with him helped me refine my academic style, broaden my horizons in terms of research methods, and navigate the peer-review process which requires a lot of expertise and flexibility to meet reviewers’ demands. It was also valuable to gain an understanding of the academic publishing system by experiencing it firsthand.”

From a personal perspective, Sabine said:

“It is an amazing feeling to see this paper published. For me, it represents the journey I have been on and how much I’ve learnt about both academia and events during my time at BU. I am pleased to be able to share my excitement for the exhibition industry with others, who can hopefully use this paper to complement their knowledge and learning. Knowing that this paper may be cited in the future or used by practitioners to inform their circulation management decisions feels surreal but incredibly fulfilling.”

Commenting on the achievement, Dr. Miguel Moital said:

“I am immensely proud of Sabine’s achievement.  Sabine did a great piece of research for her dissertation and when challenged to work with me on turning the dissertation in to a paper, she did not hesitate. She diligently navigated the steps and challenges that come with submitting and revising a paper. It has been a pleasure working with her. Congratulations, Sabine!”

Dr. Carly Stewart, Head of Department, said:

“The entire team at the department of Sport & Events Management is delighted at the news that Sabine’s paper has been published in such a high standard journal. Concluding her brilliant academic journey at BU by publishing in such high quality journal for our field is a credit to Sabine’s determination and intellectual capability. On behalf of the department, I would like to congratulate Sabine for her achievement.”

 

Publishing the article follows from two other activities related to the dissemination of her dissertation research:

Presenting a paper at the annual International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) , in Chios, Greece.

Presenting my dissertation research at an international conference

Delivery of a guest lecture to MSc events Students:

VC Fusion Prize winner delivers guest lecture to MSc Events students

Sabine received the Fusion Prize from BU’s VC Professor John Vinney at the 2019’s graduation ceremony:

BU Dementia paper published today

Today the international sociology journal Sociological Research Online (SAGE) published the paper  ‘Dementia as Zeitgeist: Social Problem Construction and the Role of a Contemporary Distraction’  [1].  Using notions of social problem construction and sociologies of legitimacy, this article explores dementia as Zeitgeist that has captured imaginations but as such is contingent and therefore precarious building an edifice that may be limited and may occlude dangers for people living with dementia.  This paper is written by two BU academics: Prof. Jonathan Parker (Department of Social Sciences & Social Work) and Dr. Vanessa Heaslip (Department of Nursing Science) and former one BU staff  member Dr. Clare Cutler .  Clare is now at the Wessex Institute for Health Research & Development.

 

Congratulations

Prof. Edwin van Teijlingen

CMMPH

Looking through the lens of Covid-19 at student risk management practice in HE

Earlier this year the International Journal for Creative Media Research (IJCMR) published a journal article by Annie East, Deputy Head of Media Production Department at BU, on ways students make meaning of the risk assessment process on their undergraduate filmmaking degree. Based on Annie’s doctoral pilot study findings, this article, whilst written in a pre-covid19 environment, has 5 areas for consideration of health and safety going forward in a Covid-19 student fieldwork context. Below Annie considers how we conceive health, safety and risk before outlining 5 points.

What is safe? The social construction of safety

Safety is a subjective, constructed and socially derived notion. The Health And Safety Executive literature does not define what safety is, leaving companies and organisations to interpret or translate how that applies to their practices. Similarly risks are ‘selected’ and ‘risk is only what people choose to say it is.’ As for health, we follow current advice in how to understand what is ‘good health’.

To give more clarity we could consider the terms ‘health’ and ‘safety’ from within the industrial context in which they are being used. Since my research is about filmmaking (in an HE context), when we refer to safety at work we can consider a film set in a studio; a lighting electrician may fall off a ladder that isn’t secure and this is a result of non-safety, or ‘unsafe-ness’. When we talk about health we can view the same studio where a set designer is carrying heavy props and as a result of that act, potentially, over time, this will create health problems, linked to heavy lifting, for that person. Safety is therefore constructed by us with an immediacy, whether perceived as safe or unsafe, and health is constructed as more removed from the act, alluding to future constructs of ailment/s within the body (or mind).

So with a socially constructed definition of health and safety the linked article can be read, taking into account the added consideration of working practice and Covid19 outlined in 5 points below.

1. VR Elicitation

In the article I propose a new research method; VR elicitation. A two-tier practice of placing a 360-degree camera into fieldwork (in this case a student film shoot) and then viewing it back as a way of deepening reflective and reflexive practice for both educator and student through an immersive environment. In response to innovation around education during Covid-19, VR elicitation could be utilised to enhance, learning for students who may not be able to engage as fully with fieldwork. This would be through remote learning ‘in the round’ with peers and educators taking advantage of the immersive environment. Working with apps that can download onto smartphones and be slotted into a £30 VR visor.

Image 1: Student film shoot

Image 2: Re-immersion back into film shoot; VR elicitation

2. The paradox within HE

The article highlights the paradoxical nature of working in a tripartite environment; education that teaches industry practice whilst complying with HE rules. With the extra layer of Covid-19 risk management incorporated into our health and safety practices, it is worth fully understanding the paradox presented within the article.

3. Risk as imagined, risk as performed

Following David Borys, I conceived the risk assessment in two steps; risk as imagined (the writing of a risk assessment) and risk as performed (the performance of the risk assessment in action). The literature acknowledges a lack of emphasis on risk as performed in scholarly research discoveries or, if it does, it discovers performance as being different to that as imagined.

4. Working beyond bureaucracy in risk management

The article posits holistic ways to approach risk management that involves engaging HE students more thoroughly. Moving us away from purely bureaucratic tick box exercises of writing a risk assessment towards a shared ownership of risk management strategy or otherwise referred to as ‘institutional magic’ by Patrick Brown. This holism is essential now that we are dealing with an invisible risk.

5. VR elicitation study findings

The pilot study teases out some of the ways students inherently keep themselves safe and are examples of where the imagined is very different to the performance. This reminds us of the importance of developing shared ownership of managing risk rather than staying purely with top-down implementation that is tied to institutional and legal power structures.

Moving forward it will be interesting to see if the increased scrutiny on Covid-19 health & safety risk management within HE results in safer student practice on a film location (or other generic fieldwork) or whether increased scrutiny on Covid-19 results in a lowering of the other health & safety practice principles.

Full linked article here.

Contact: Annie East, Deputy Head Media Production Department, Faculty of Media and Communication. aeast@bournemouth.ac.uk

Doctorate via Centre of Excellence for Media Practice (CEMP).

 

NERC Workshop: Identifying Challenges for a Sustainable Digital Society

Deadline for Expressions of Interest: 14 May 2020 at 16:00

The EPSRC Digital Economy Theme welcomes Expressions of Interest for a one-day virtual workshop to explore how research can tackle the challenges in establishing a Sustainable Digital Society.

It is intended that the outputs of the workshop will be used to scope a Digital Economy Theme call to be funded by EPSRC for up to £5m.

The virtual workshop will be held on Thursday 11 June 2020.

For more information, see the NERC website.