Tagged / impact

Professor Feigenbaum and her team launch guide on social media storytelling for health literacy

Creating social media posts that aim to build health or information literacy is challenging. It is one thing to get likes on a video of a cute dog dancing or your latest holiday pics, it is another to develop reflective, empathetic understanding of complex phenomena in a bite-sized image or video.

To help guide people through the process of creating social media stories for information and health literacy,  Professor Feigenbaum designed the Pick N Mix strategy. This Pick N Mix method is based on research findings from her team’s UKRI/AHRC COVID-19 Rapid Response project that analysed over 15,000 webcomics to look at the role this medium played in public health messaging on Instagram during the first year of the pandemic. The guide also draws from current research in psychology, graphic medicine and media studies. It was designed by creative studio partners Minute Works.

On 10th June 2022 Professor Feigenbaum and her team of BU student RAs — Katie Penfound, Kristy Hart, Linh Trinh and Abbie Smith — launched the new guide during a training workshop for stakeholders delivered to project partners from University Hospitals Dorset, CILIP The Library and Information Association and CEMP’s EdD programme.
The guide and stakeholder training session are set to make a meaningful impact, already getting great feedback from stakeholders.
Reaching out to a wider audience, on 14 June 2022, Professor Feigenbaum and BU alumni Ozlem Demirkol Tonnesen, an AHRC project RA and PhD Candidate at the University of Southampton, published a piece for The Conversation’s Quarter Life series, translating their storytelling strategies for social media content creators in their 20s and 30s.
Professor Feigenbaum and her team’s research on social media storytelling for health literacy will feature later this year at the British Science Festival. For more resources on social media storytelling for information and health literacy, you can check out their healthy socials training pack and AHRC project website.

New Impact Accelerator Programme for ESS

Impact Acceleration Programme: InterAct

This programme will help researchers to enhance their ability to generate impact and provide funding to help them turn their research into more accessible outputs.

InterAct are looking for researchers from the Economic and Social Science (ESS) community or other disciplines that can capture human insights into the adoption of digital technologies and accelerate the digitisation of manufacturing to apply for up to £18,000 to turn results into outputs which are more accessible to policy makers, manufacturers, and Industrial Digital Technology providers.

The funding is available for academics whose research is ready for translation activity, not for further research, and results should already have been achieved but can be at an early stage and pre-publication.

Find out more about InterAct and this funding opportunity here, and if you intend to apply please complete the online ItB here.

If you have any questions about applying for funding please contact your Funding Development Officer, and for advice on impact acceleration plans or how to gather and evaluate evidence of impact please email impact@bournemouth.ac.uk

Upcoming Research Impact Workshops

We have several RKEDF impact-related workshops coming up over the next couple of months; please use the links below to book onto them via OD:

Getting started with research impact: what is it? 12 May, 2pm (repeated on 16th September, 10am)

Evidencing Impact 14 June, 2pm (repeated on 12 October, 2pm)

Impact and Funding Applications 30 June, 2pm

As part of the newly announced Research Conference: Building Impact on 7 June we will also be holding live sessions on the Anatomy of a Case Study, investigating what an excellent case study looks like. This will be repeated online the following day (8 June, 2pm) for those who can’t make it so do look out for booking links for this too.

If you have any questions, please contact the Impact Advisors – Amanda Lazar or Beth Steiner.

BU Research Conference 2022: Building Impact – sign up now

The first annual BU research conference will take place on Tuesday 7 June.

This year’s theme is building impact, celebrating our REF 2021 submission and exploring practical ways to create impact and share your research.

The half-day conference will take place in the Fusion Building on Talbot Campus from 1pm – 5pm on Tuesday 7 June, with internal and external speakers and workshops. Light refreshments will be provided.

The conference is open to all BU staff and postgraduate research students.

It will be followed by a drinks reception from 5pm to celebrate BU’s REF submission.

We’ll be sharing more details around the schedule, sessions and speakers shortly.

To register your interest and receive further updates, book your place via Eventbrite.

Apply now for travel grants for impact development 

Grants of up to £200 are available via the Research Impact Fund to facilitate relationship building with external stakeholders such as policymakers or industry contacts leading to impact development. 

The aim of this is to support ad-hoc requests leading to impact development, such as media appearances, meetings with policy makers, meetings with industry contacts, or attendance at industry/policy/third sector events where network-building (leading to potential impact) is the key reason for attending. 

The funding can be used to meet with new stakeholders, organisations or groups or meet with existing stakeholders to gather testimonials or other evidence to demonstrate how research has made a difference (e.g. has resulted in real world impact). 

Please note that the travel fund cannot be used to fund conference attendance except in instances where attendance will result in achievable impact or evidence of impact. 

Eligibility:  

You will be eligible to apply if you meet the following criteria: 

  • You are an ECR and / or you are new to research, or 
  • You can demonstrate you have emerging impact from existing research 

Please familiarise yourself with BU’s Research Impact Policy and Research Impact Fund Guidance Notes before applying. 

The online application form can be completed here. 

Please contact researchimpact@bournemouth.ac.uk with any queries.  

 

 

 

 

 

 

Research process seminar: Research, Policy Impact and Evidence. Tuesday 8th March at 2pm on Zoom

You are warmly invited to join us for this week’s research process seminar. Hosted in FMC but open to all.

This session is the first of a series of seminars looking at research impact. John will reflect on his impact case study for REF 2021 (submitted for UoA34) and his ongoing role with UK Parliament in giving you practical tips on developing evidence of impact in the policy sphere.

Research, Policy Impact and Evidence – by Prof. John Oliver

This session will provide an outline of how to produce evidence that establishes the policy impact of your research. In particular, it will provide examples of recent policy impacts with both the UK communications regulator Ofcom and UK Parliament. 

Tuesday 8th March at 2pm on Zoom

https://bournemouth-ac-uk.zoom.us/j/9292103478?pwd=UzJnNTNQWDdTNldXdjNWUnlTR1cxUT09

Meeting ID: 929 210 3478

Passcode: rps!4fmc

Hope to see you there

 

 

Embedding Impact in Funding Applications

Writing about impact in a grant application can be challenging, but a strong description of the benefits you hope your project will have can make all the difference between getting funded or not.

This refers to Research Impact. Although some projects will have a theoretical scope with no discernible benefit outside academia, these are unlikely to be eligible for external funding.​

You can find our A brief guide to impact on Brightspace which explains what we mean by Impact.

The Funding Landscape

Funders consider the whole call when reviewing applications, so think about what is currently big in policy/research/the media etc. The panel review all applications which have been shortlisted and will assess the potential impact of funding a group of them, not just individual projects.

PPI/participatory/engaged research has never been more important. Studies show that effective and meaningful co-production/involvement of beneficiaries enhances impact at every stage of the study​ so make sure to thread it throughout where appropriate.

A quick note on UK Research and Innovation (UKRI). Recently the Research Councils dropped their required ‘Pathways to Impact’ attachment. This does not mean that impact is no longer important in applications, but that they want to see it woven throughout.

Funder Requirements

Requirements will vary by funder, call, theme, endowment etc., so always read the guidance and speak to your Research Facilitator for advice.

Academic excellence is fundamental. Consider additional collaborators if they would provide a different angle, and include knowledge mobilisers or those who are needed for implementation.

Look out for key words in the guidance that highlight impact: engagement, non-academic partnerships/governance, regional/national significance etc. ‘Value for money’ is also common- potential research is a social return on an investment and cost consequences are scrutinised.

For projects working with developing countries you need to aim for impact on the involved population​. Try to demonstrate that the generation of impact will be led by those it most affects.

Impact in the Application

For a standard UKRI application you should be aiming to include impact in each section:

Objectives and Aims: integrate your research goals and your impact goals​ – funders want to see the need for the research.

Plain English Summary: non specialists need to be able to understand the impact so the panel can assess properly the problems you are solving and the proposed beneficiaries.

Case for Support: most of this needs to contain impact including the background to the project and its potential contribution, methods of research and their relevance/suitability, track record of the team, delivery milestones, monitoring and evaluation, success criteria etc. ​

Justification of Resources: cost impact in, you are encouraged to!​ Consider public engagement resources, evaluation costs, staff members – UKRI say that they want to see 10-15% of costs going to impact.

Work Packages (WP): either have an Impact WP, or include some impact in all of your WPs​

Fast Track Impact is full of great resources including How to integrate impact into a UKRI case for support

For all funding applications:

Make impact easy to find: use formatting, cross referencing or signposting. This can also help with wordcounts, as flowcharts and diagrams if allowed often don’t count as text.

Involve beneficiaries/stakeholders/end users in the design of the research and impact plan: BU has brilliant resources for involving the public in research, so do contact PIER or VOICE for advice.

Think about the project’s longevity​: consider what follow-on support you might need to generate/upscale impact, or how you might leverage further investment after the funding. This is difficult but funders like to see project sustainability and an exit plan.

Troubleshooting

If you have trouble identifying your potential impact, consider:

  • Aims – what do you want to change with your research?​
  • Beneficiaries/stakeholders – who will benefit?​
  • Activities – how will you reach your goals?​
  • Evaluating and evidencing – how will you demonstrate change?​

A Theory of Change model (diytoolkit.org) can be helpful in plotting these concepts.

 

Finally, remember that embedding impact at the start will improve both the application and your research, and that you should be aiming for game-changing (but realistic) results.

Some useful resources are listed below, and you can always get in touch with your Impact Advisors at impact@bournemouth.ac.uk.

Stakeholder analysis (ODI)​

Research Impact toolkit (ESRC)​

Impact tracking and evaluation (Matter of Focus)​

Impact planning guide + template (Fast Track Impact)​

Planning for impact – NIHR toolkit for researchers – ARC (many links)​

PiiAF (Public Involvement Impact Assessment Framework)​

Towards co-production in research with communities (AHRC)

Upcoming Research Impact Workshops – book now!

We have five RKEDF Impact-related workshops coming up over the next month; please use the links below to book onto them via OD:

Impact and Funding Applications: 16th February at 15:00 

Influencing Policy – with Professor Mark Reed: 1st March at 13:00

Getting started with research Impact: what is it?: 8th March at 14:00

Inspirational Impact – a lunchtime seminar with Professor Zulfiqar Khan: 24th March at 13:00

Evidencing Impact – with Saskia Gent: 29th March at 9:30

We’d be delighted to see you there!

If you have any questions, please contact the Impact Advisors – Amanda Lazar or Beth Steiner

 

Influencing Policy Workshop with Professor Mark Reed

If you would like your research to have an impact on government policy, or would like to influence the policy of large organisations, then this half day workshop by impact expert, Professor Mark Reed, of Fast Track Impact, is for you.

This online half-day workshop is open to all academics and there are limited places, so book via OD now! Once booked, you will be sent a Zoom link to join the session nearer the time.

The workshop is running on 1st March from 13:00-16:30 and places will be allocated on a first come first served basis.

During this workshop, you will discover quick and easy tools you can use immediately to:

  • Prioritise which policy actors to engage with first and how to instantly get their attention.
  • Create a powerful impact plan that will guarantee your research makes a difference without wasting your time.
  • Learn how to design an effective policy brief.
  • Pitch evidence-based policy options powerfully in meetings and seminars.
  • Learn how to get your research into policy, wherever you work in the world, by building trust and working with intermediaries.
  • Track, evaluate and evidence policy impacts, discovering time-efficient ways to keep track of impacts as they arise, and design an impact evaluation that convincingly attributes impacts to your research.
  • Be inspired by primary research and case studies that illustrate each point.

For more information, please contact Amanda Lazar.