Category / REF Subjects

Upcoming conference: Rethinking the Business to Business (B2B) label

Business Engagement, conferences, Research themes

B2B marketing is an important sector in social sciences and relevant to many academics and practitioners. The B2B label has become out-dated; lacks focus, clarity and accuracy as a descriptive classification; and fails to inspire interest and enthusiasm. This event calls on marketers to rethink the B2B label by engaging relevant stakeholders: researchers, practitioners and educators, in an in-depth conversation on what B2B means today.

4th B2B colloquium – welcome talk by Dr Kaouther Kooli

Led by Dr Kaouther Kooli academics from the Department of Marketing, Faculty of Management (BU) and Professor Merlin Stone from St Mary’s University are co-organising a conference aimed at rethinking the Business to Business label. This event calls on marketers to rethink the B2B label by engaging relevant stakeholders: researchers, practitioners and educators, in an in-depth conversation on what B2B means today.

4th B2B colloquium – parallel session

The conference is taking place on 18thDecember 2017 at St Mary’s University Twickenham. The half day event will engage the B2B community (researchers, practitioners and educators) in an in-depth conversation on B2B marketing with the aim to define what B2B is and exchange new ideas about how to advance academic and practitioner thinking in this area.

Guest speakers include Professor Merlin Stone, Professor Len Tiu Wright (University of Huddersfield) and a senior B2B practitioner.

Round tables will be facilitated by Dr Kaouther Kooli, Dr Julie Robson and Dr Elvira Bolat, all of Bournemouth University and specialists in B2B marketing. A detailed programme can be downloaded in here.

Attendance is free. We are welcoming all academics, PhD candidates, UG and PG students as well as practitioners.

If you wish to attend, please confirm your attendance via email at merlin.stone@stmarys.ac.uk

Location: St Mary’s University, Twickenham, London. For instructions about getting to St Mary’s, see https://www.stmarys.ac.uk/contact/directions.aspx.

In that past three years, the B2B SIG (Academy of Marketing) has published two special issues in Journal of Customer Behaviour and Journal of Business and Industrial Marketing, featuring academic and practitioners’ research. At the moment Dr Kaouther Kooli is preparing new special issue for the Journal of Business to Business Marketing. If you wish to benefit from such amazing publishing and networking opportunities, do become a member of the SIG by emailing at kkooli@bournemouth.ac.uk or ebolat@bournemouth.ac.uk.

BU welcomes the ERASMUS+ Research Team

On the 25th-27th October 2017, Dr Ben Hicks (Psychology and ADRC) and Professor Wen Tang (Department of Creative Technology) welcomed the ERASMUS+ project team to Bournemouth University. The team consisted of practitioners based at Alzheimer’s Valencia, Alzheimer’s Greece, Alzheimer’s Slovenia, Alzheimer’s Romania and IBV. Since October 2016, thanks to funding from the European Commission, the team has been developing an e-training platform to promote the use of Serious Games with people with dementia. This meeting-the third since the project began- enabled the research team to present the work they had been undertaking within their associated countries and discuss the next stages of the project. This included:

  • Selecting and evaluating a range of Serious Games with people with dementia and their care partners;
  • Creating guidance information on using the Serious Games; and
  • Developing training materials for health practitioners wishing to use the e-training platform

The e-training platform is beginning to take shape, although the training materials are not yet publically available. If you would like to access the web platform it can be found at: http://adgaming.ibv.org/

Although the meetings were long (and the discussions incredibly fruitful), the research team still had time to visit BU facilities and live the student experience for a day. This included having lunch within the Fusion Building canteen, undertaking Virtual Reality Navigational testing within the Psychology labs and buying two-for-one pints in Dylans at the end of the day!

The next project meeting will take place in Bucharest, Romania, in February 2018, where plans to disseminate and evaluate the training delivered to health practitioners will be discussed.

Welcoming the research team

The meetings begin

Experiencing student life at Dylans

Tags:

Natalia Adamczewska joins the HEIF-6 Virtual Learning Environment project

Awarded & submitted bids, HEIF

Recently, I was fortune enough to become the Research Assistant on the HEIF-6 project run by Dr Ben Hicks. This is a one year project that aims to develop and evaluate a free Virtual Learning Environment tool that will support practitioners and care home staff wishing to use commercial gaming technology (iPads, Nintendo Wii) with people with dementia and their care partners. We have a number of experts involved in the research, such as Dr Samuel Nyman from Psychology Department and ADRC, Professor Wen Tang from Department of Creative Technology, Dr Sarah Thomas who is Deputy Director BUCRU and Dr Clare Cutler who is Research Skills and Development Officer. We also collaborate with Alive! who are a charity dedicated to improving the lives of older people and people with dementia through delivering innovative activities (e.g. the use of technology) and training dementia care practitioners. They work with 350 Care Homes and Day Centers across the South West of England and we are lucky to have Malcolm Burgin onboard who as the Regional Manager of Alive!.

 

Being part of such a research team, and having the chance to contribute to the HEIF-6 project is a great privilege and will certainly be beneficial as I begin my journey as an early career researcher.

If you would like further information on the project, please feel free to email Ben on bhicks@Bournemouth.ac.uk

 

NIHR Grant Applications Seminar & Support event – last chance to book

 

 

 

 

Are you planning to submit a grant application to NIHR?

Research Design Service South West (RDS-SW) are holding a one day event on 9 November 2017 at Plymouth Science Park, Devon.

Last few days to book!

The events consists of:

  • a morning seminar session which is open to anyone to come and RDS advisers give presentations on what makes a good grant proposal.
  • an afternoon support session of one-to-one appointments which is for those who would like to discuss their own proposal with an RDS adviser. Those interested in this opportunity will be asked to supply in advance a brief description of their project idea.

Registration is FREE and lunch will be provided. Places are limited and will be allocated on a ‘first come, first served’ basis. In order to secure a place at one of these events, delegates will need to complete the online registration form by 1pm 30 October 2017. One-to-one appointments need to be booked in advance by selecting the appropriate option on the registration form.

You can find out more here

Don’t forget your local branch of the NIHR Research Design Service is based within the BU Clinical Research Unit (BUCRU) on the 5th floor of Royal London House. Feel free to pop in and see us, call us on 61939 or send us an email.

FHSS student needs help with online questionnaire for her research

PG research, student research

Our PhD student Orlanda Harvey is currently conducting her study on why people use Anabolic Androgenic Steroids (AAS).  Since steroid use is a sensitive topic and its users are a hard-to-reach population we need as much help as we can get to get her survey distributed to as many as possible potential steroid users (aged 18 and over).  We, as her PhD supervisors, would like to ask you to alert friends, family, neighbours, health care professionals working with this target group, etc. to the existence of this survey.   Her questionnaire is available in paper version (from harveyo@bournemouth.ac.uk or telephone Edwin van Teijlingen at: 01202-961564).  However, the easiest and most anonymous way would be for people to complete it online using the following online link.

 

Thank you very much in advance!

Dr. Margarete Parrish

Dr. Steven Trenoweth

Prof. Edwin van Teijlingen

 

 

Congratulations to James Palfreman-Kay

BU Challenges, innovation

Congratulations to BU’s Equality and Diversity Adviser James Palfreman-Kay whose application to HEFCE’s ‘Catalyst Fund: Tackling hate crime and online harassment on campus‘ has been successful.  He is one of 40 academic recipients of funding at universities and colleges throughout England.  Applications have been  assessed by a panel of HEFCE staff and external experts from across relevant areas of knowledge particular to student safeguarding.

 

Congratulations!

Prof. Edwin van Teijlingen

CMMPH

 

 

SAIL Project Team Meeting

Knowledge Exchange

Last week, Prof Ann Hemingway,  Prof Adele Ladkin  and Dr Holly Crossen-White joined European research colleagues in Ostend, Belgium for a SAIL Project bi-annual team meeting. Over two days  all research partners from four different European countries had the opportunity to share their initial research data from pilot projects being developed within each country for older people. The BU team will be undertaking the feasibility study for the SAIL project and will be drawing together all the learning from the various interventions created by the other partners.

 

 

New CMMPH midwifery publication

international, Publishing, writing

Congratulations to Dr. Sue Way and Prof. Vanora Hundley in BU’s Centre for Midwifery, Maternal & Perinatal Health (CMMPH) on their latest publication on the latent phase of labour.  Their paper ‘Defining the latent phase of labour: is it important?’ appeared in Evidence Based Midwifery and was written with midwifery colleagues across the UK, Germany and Canada [1].

 

Congratulations

Prof. Edwin van Teijlingen

CMMPH

 

Reference:

  1. Hundley V, Way S, Cheyne H, Janssen P, Gross M, Spiby H (2017) Defining the latent phase of labour: is it important? Evidence Based Midwifery 15 (3): 89-94. 

 

BU midwifery research at the international Normal birth research conference

Centre for Excellence in Learning, international, Publishing, Women's Academic Network, writing

The Normal birth research conference is an annual, international event that takes place to focus on less complicated aspects of pregnancy and birth. This year it took place in the beautiful surroundings of Grange-over-sands overlooking Morecambe bay and on the edge of the Lake District. On this occasion there were delegates from over 20 countries including Canada, USA, New Zealand, Australia, Brazil, Poland, Spain, the Netherlands, Sweden, Norway and India! The attendees included midwives, obstetricians, birth supporters, architects, artists, geographers and educators as well as representatives of the World Health organisation, charities and Baroness Cumberlege from the UK House of Lords.

Sara Stride, Jenny Hall, and Jane Fry at the conference

Research at Bournemouth University was well represented from CMMPH, CQR and CEL. Midwifery lecturer, Sara stride, on behalf of the research team of Professor Vanora Hundley and Dr Sue Way, presented a poster of their work, ‘a qualitative study to explore UK midwives’ individual practice, beliefs and attitudes regarding perineal care at the time of birth’. Dr Jane Fry, also from the midwifery team, presented a research topic on her Doctoral work, ‘ A descriptive phenomenological study of independent midwives’ use of intuition as an authoritative form of knowledge during women’s labours and births’.  She also facilitated a workshop titled ‘ Finding your own intuition: a workshop designed to explore practitioners’ ways of knowing during childbirth’ .

 

Jenny Hall with Professor Susan Crowther at the book launch [(c) Sheena Byrom]

Dr Jenny Hall presented a research topic based on recent research with Dr Bethan Collins from Liverpool University, Professor Vanora Hundley and Jilly Ireland, midwife and visiting researcher, ‘How can we improve the ‘normal’ childbirth experience of disabled women?’. She also facilitated a workshop with a colleague from RGU, Aberdeen, Professor Susan Crowther, ‘Spirituality and childbirth: bringing a felt-sense into childbirth- a co-operative inquiry’. In addition, her new internationally authored book jointly edited with Professor Crowther, ‘Spirituality and Childbirth: Meaning and care at the start of life’, was officially launched at the conference.

The impression taken away was the passion and importance of more evidence required around more ‘normal’ aspects of pregnancy and birth, especially in countries with less resources. There is considerable humanising of care being carried out internationally, and is a key focus at the World health organisation. A focus for the UK midwifery is current maternity services transformation, yet much of the global focus is on the importance of transformation in line with the recent Lancet series on maternity, and international collaboration to achieve the goals for Sustainable development. As a force, the team behind normal birth research serve this area powerfully, in informing care for women, babies and families across the global arena. The final rousing talk by Australian professor Hannah Dahlen, to the current backlash to ‘normal birth’ in the media was inspiring and is an editorial in the international journal Women and Birth. Next year the conference is in Michigan, USA!

CMMPH student wins prestigious Iolanthe Midwifery Trust award

PG research, student research

Congratulations to Dominique Mylod, clinical doctoral student in the Centre for Midwifery, Maternal and Perinatal Health , Faculty of Health and Social Sciences.

Dominique was awarded a Midwives Award from the Iolanthe Midwifery Trust for her research into early labour, which explores whether using a birth ball at home in early labour improves birth outcomes. She is supervised by Professor Vanora Hundley, Dr Sue Way, and Dr Carol Clark.

The picture shows Dominique receiving her award from Baroness Julia Cumberlege CBE, Patron of the Trust.