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Photo of the Week: Understanding Digital Immersion within Streaming and E-Sports

Digital Tethering: Understanding Digital Immersion within Streaming and E-Sports

Our Photo of the Week series features photo entries from our annual Research Photography Competition taken by BU academics, students and professional staff, which gives a glimpse into some of the fantastic research undertaken across the BU community.

This week’s photo of the week is by Charlie Simmons, a final year undergraduate student on a BA (Hons) Business Studies with Marketing programme. This project was co-created with Dr Elvira Bolat, Senior Lecturer in Marketing in the Faculty of Management, and won a prize for the Centre for Excellence in Learning (CEL) co-creation awards. Charlie’s work is around digital tethering, particularly in understanding digital immersion.

Immersion is used outside of digital space as a term to measure the degree of involvement in a specific activity. Digital immersion is now a ubiquitous phenomenon that can be observed in all human activities starting with consumption of services and products as well as professional tasks. Overall academic literature, in particular business and management literature, lacks understanding of digital immersion, perhaps due to methodological challenges associated with researching this area. Using the context of e-sport, this research study revealed that in the context of digital connectivity immersion is not only a feeling but a state of mind; it causes behavioural changes in its e-sport players and keeps them habitually absorbed. At the heart of digital immersion are people, streamers (influencers) and community whom have the power to manipulate individuals’ behaviour.

At the heart of digital immersion is community; the more an individual is experiencing community and feels part of that community, the more likely they are to be immersed in the digital environment. Entertainment within content is also irrelevant to the digital immersion, which is contrary to existing research. Content allows users to escape from reality and forget about real world problems, and learning in combination with community factors found to have a strong and positive impact on digital immersion. Findings of this research have implications beyond its contextual focus, e-sports. Businesses can utilise learning, escape and community effects to improve online presence and stimulate much more meaningful engagement with a digital content.

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For more information about this research, please contact Dr Elvira Bolat here.

Digital Me is an online collection of research publications/narratives within the domain of digital, written by BU academics and students. This research covers various disciplines, i.e. management and marketing, health and social science, computing and media, education and more; and spreads through various topics, i.e. digital consumption, digital business, education and digital and more. Find out more here.

Photo of the Week: Welcome to BU from China!

Welcome to BU from China! From the beginning to the end of your studies at BU, let’s focus on the middle bit and the all-important ‘sandwich placement’!

Our Photo of the Week series features photo entries from our annual Research Photography Competition taken by BU academics, students and professional staff, which gives a glimpse into some of the fantastic research undertaken across the BU community.

This week’s photo of the week is a selfie taken by Vianna Renaud (Placement Development Advisor and Postgraduate Researcher, Centre for Excellence in Media Practice) with our Chinese students from Beijing Normal University Zhuhai (BNUZ). BU works closely with BNUZ to give students on a number of undergraduate courses the opportunity to complete their studies with us. In an increasingly global business environment, having the opportunity to study in an international community of academics and students is invaluable in helping to develop global perspective and gain a better understanding of how business is conducted across borders and elsewhere in the world.

With the idea of attending Bournemouth University planted in the minds of Chinese students who have attended the Global Festival of Learning on their home campus, the dream becomes a reality when they find themselves in the UK a few months later. Along with having to adjust to the British higher education system, they must begin looking for a sandwich placement suitable for their academic course which can be a challenging time for them.

Vianna is currently trialling a pilot project where she regularly engages with our BNUZ students on a monthly basis and will research to what degree an impact has been made from this intervention, which will include having coaching conversations, using the GROW Model & informational handouts signposting BU services, as well as encouraging the students to engage in peer-to-peer learning in their preparation for placement year.

“By building upon the relationship BU currently has with BNUZ, combined with the feedback from these students, I am confident we can build our own innovative approach to best support those students that choose BU,” says Vianna.

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For more information about this research, please contact Vianna Renaud here.

Photo of the Week: Protest Art for Social Change

Protest Art for Social Change

This week’s photo of the week was taken by Dr Anastasia Veneti and shows how protests and social movements can transform spaces into a form of art.  Our Photo of the Week series features photo entries from our annual Research Photography Competition taken by BU academics, students and professional staff, which gives a glimpse into some of the fantastic research undertaken across the BU community.

From the squares of Athens and Istanbul to the streets of New York and Cairo, social movements have been rising during the 21st century. Contrary to public perceptions of urban protest camps as arenas of violence and confrontation, this research at the 2014 Hong Kong Umbrella Movement indicated that protest camps can transform the city into an open space of massive arts participation. Thousands of protesters, citizens and tourists participated in collaborative arts projects that communicated universal values related to freedom, equality and democracy. The research team suggest that, in an increasingly turbulent world, peaceful and collective protest art has the capacity to empower, unify and motivate people.

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Dr Anastasia Veneti is a Senior Lecturer in Marketing Communications at Bournemouth University. For more information about this research, please contact Anastasia here.

Researchers involved: Dr Georgios Patsiaouras (School of Business, University of Leicester), Dr Anastasia Veneti (Faculty of Media and Communication, Bournemouth University), Dr William Green (School of Business, University of Leicester).

The research project was recently published online at the prestigious journal, “Marketing Theory” in August 2017:

Patsiaouras, G., Veneti, A., and Green, W., (2017) Marketing, art and voices of dissent: promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement. Marketing Theory. Online first: http://journals.sagepub.com/doi/abs/10.1177/1470593117724609

Photo of the Week: The TACIT Trial

The TACIT Trial: TAi ChI for people with demenTia

This week’s photo of the week is Dr Samuel Nyman‘s entry of a Tai Chi class in action. This weekly series features photo entries from our annual Research Photography Competition taken by BU academics, students and professional staff, which gives a glimpse into some of the fantastic research undertaken across the BU community.

The TACIT Trial is all about people. The study is undertaken by a team of researchers led by Dr Samuel Nyman at BU who are looking into the benefits of Tai Chi for people with dementia.  Qualified Tai Chi instructors, such as senior instructor Robert Joyce from Elemental Tai Chi (photographed), lead the classes.  The classes are attended by people with dementia and their informal carers.  The classes involve slow, gentle, fluid body movements and slow breathing that leave you feeling relaxed and yet you have exercised your core muscles.  In this randomised controlled trial, we are following up for six months people who have taken part in the classes and practiced at home and are comparing them to others who have not done Tai Chi.  This will provide initial evidence for the first time in the UK as to the benefits of Tai Chi for the health and well-being of people with dementia and their informal carers.  This photo is taken from a workshop for Solent NHS led the the chief investigator Dr Samuel Nyman and Robert Joyce.

You can find out more about the TACIT Trial here:

Webpage: www.bournemouth.ac.uk/tai-chi/

Facebook: www.facebook.com/TheTACITTrial/

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Dr Samuel Nyman is a Principal Academic at Bournemouth University. For more information about this research, please contact Samuel here.

 

Photo of the Week: All My Meeples

All My Meeples

Our next Photo of the Week is Alexandra Alberda‘s photo of her drawing of  people engaging with Graphic Medicine comics at a museum exhibition. This weekly series features photo entries taken by our academics, students and professional staff for our annual Research Photography Competition, which gives a glimpse into some of the fantastic research undertaken across the BU community.

Alexandra’s work takes Medical Humanities and Graphic Medicine into non-clinical and public settings where health related works are being engaged with presently. Her research furthers Medical Humanities’ engagement with public perceptions of health by expanding the critical vocabulary available to scholars through Comics Studies and curatorial practice. The space of the museum holds a social identity as upholding and defining culture and has a history of exhibiting works that relate to healthcare and the “ill” other/body. How do these bodies and the experiences they illustrate reach our own interpretations of illness, flesh bodies, and lived experiences? Alexandra’s PhD research focuses on these experiences as they are tied to exhibitions and museums, which creates three groups of ‘people’ to the research.

The first group (green) are the people that exist in the museum: viewers, artists, curators, and other museum staff. The second group (pink) are the people represented in the exhibition artwork: both fictional and non-fiction characters in the case of memoirs. Her research focuses on the relationships and engagement that happens between the first and second groups. The third group (orange) involves the relationships between my supervisors, and their expertise, and Alexandra. These relationships will translate into her professional practices and research skills.

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Alexandra Alberda is a PhD researcher in the Faculty of Media and Communication at Bournemouth University. Her supervisors are Dr. Sam Goodman, Dr. Julia Round and Professor Michael Wilmore. She received her MA in Art History minoring in Sculptural Painting/Studio Art at the University of Nebraska-Lincoln and BA in English and Art minoring in Honours, Art History and Writing at Briar Cliff University.

Find out more about the role that comics can play in the study and delivery of healthcare on the Graphic Medicine website here.

– @ZandraAlberda

Photo of the Week: The researcher as tourist: “Photographing the photographer”

The researcher as tourist: “Photographing the photographer”

Our next Photo of the Week is Edwin van Teijlingen‘s photo taken in the Nawalparasi district of Nepal. This weekly series features photo entries taken by our academics, students and professional staff for our annual Research Photography Competition, which gives a glimpse into some of the fantastic research undertaken across the BU community.

In early 2017, Bournemouth University led the last of six one-day training sessions in Nepal. This project in improving maternal mental health involved bringing UK volunteers to this South-Asian country to do the training.  The training was conducted jointly by UK volunteers and Nepali-speaking trainers and translators. The project, under the Health Partnership Scheme (HPS), was funded by the UK Department for International Development (DfID) and managed by THET (Tropical Health & Education Trust).

The project centred on Auxiliary Nurse Midwives working in birthing centres in Nawalparasi.  This is relatively poor a district in the south of Nepal, bordering India.  Since the training site was very close to Lumbini, the birthplace of Buddha, we always tried to take volunteers there for a visit.  This photo was taken just outside of the main building (not in view).  It shows many Nepali visitors to the site trying to get a photograph of, or be in a photograph with, our fair-haired Scottish volunteer, Dr. Flora Douglas.

Edwin van Teijlingen is a Professor of Reproduction Health. For more information about this research, please contact Edwin here.

– @EVanTeijlingen

Photo of the Week: Surviving the advertising apocalypse with RAISA

student research

Surviving the advertising apocalypse with RAISA (Robotics, Artifical Intelligence, Service Automation)

Our Photo of the Week series has returned and we’re kicking off with Elizabeth Falkowska’s research photo in collaboration with Dr Elvira Bolat (Senior Lecturer in Marketing) for this project.

This weekly series features photo entries taken by our academics, students and professional staff for our annual Research Photography Competition, which gives a glimpse into some of the fantastic research undertaken across the BU community.

A 2016 World Economic Forum report has predicted that more than five million jobs will be lost to automation and robots by 2020. This causes unease for people within marketing and creative firms who are already struggling to survive an ‘advertising apocalypse’ due to digital transformation of business, consumption and communication. This project founds that to avoid disruption and enable creative agencies focus on doing what they are great at – creative idea generation – relationship resources are critical to RAISA complex ecosystems where companies like Microsoft become an important partner for creative agencies for successful deployment of RAISA.

Elizabeth Falkowska is a final year undergraduate student in BA (Hons) Business Studies with Marketing. For more information about this research, please contact Dr Elvira Bolat.

Congratulations to the winners of the 2018 Research Photography Competition

Student Engagement, student research

This year marks the forth year of our annual Research Photography Competition at BU. We received 31 submissions from BU academics, students across all levels and professional services.

Sharing research through photography is a great opportunity to make often complex subjects much more accessible to all.  This year over 1,500 people from all over the world voted in the competition, showing the power of images to engage and inspire.  The research behind photos this year included areas such as archaeology, dementia and forensic science, among others.

The photography theme this year was people.  The theme was open to interpretation, with photographers choosing to take an image of their research team, show people who might benefit or be affected by the research or even take a point of view shot.  This year’s winners were announced in the Atrium Art Gallery on Tuesday 20 March, with prizes presented by Professor John Fletcher, Pro-Vice Chancellor of Research and Innovation.  Details of the winners can be found below.

The photos are currently displayed in an art exhibition in the Atrium Art Gallery which demonstrates the creativity of our BU researchers and the diversity of research being undertaken. It’s a really enjoyable way to find out about research in areas within and outside your discipline or interests, and value the work and efforts.   Do drop in and see the images, if you have a few minutes to spare!

The winners of the 2018 Research Photography Competition are:

1st place: Virtual Reality: The best way to train surgeons of the future?

By Shayan Bahadori (Orthopaedic Project Manager) and Mara Catalina Aguilera Canon (Postgraduate Researcher, Faculty of Media and Communication). 

In recent years we have seen a decline in theatre operating training time for junior surgeons. Simulators have subsequently been increasingly integrated as training, selection and evaluation tools. To fully formally integrate simulation into orthopaedic training we require evidence that the simulators are valid representations of the operations they seek to replicate. This is one the current research focus at Orthopaedic Research Institute (ORI) and we pursue to validate and develop virtual reality orthopaedic simulators so that they may be adopted into mainstream clinical practice.

2nd place: Soil micro-organisms

By Hai Luu (Postgraduate student, Faculty of Science and Technology).

Ciliates protozoa are a distinct group of unicellular organisms. They are abundant phagotrophic micro-organisms in soil, playing important role in food webs by controlling the abundance of smaller microbes and recycling organic matter. Ciliates are characterised by some specific traits. Firstly, ciliates are dikaryotic organisms due to having two different cell nuclei; one is responsible for reproduction; the other one carries out cell functions. Secondly, they use cilia for locomotion and feeding. Interestingly, ciliates can reproduce asexually and sexually. From an ecological and functional point of view, ciliates can be used as bioindicators of soil quality – and this is the aim of our research. We are investigating the species richness and abundance of ciliated protozoa in natural and agricultural soils in order to assess their potential as bioindicators of soil quality. Soil quality plays an important role  in agricultural production in terms of both quantity and quality, this links closely to quality of human life. This image shows Colpoda cucullus, a terrestrial ciliate commonly found in soils around the world, which was taken as a point of view shot through a microscope.

Research group: Hai Luu, Professor Genoveva Esteban, and Dr Iain Green (Senior Lecturer in Biological Science). Department of Life and Environmental Sciences, Faculty of Science and Technology.

3rd place: The birth of Carnival U

By Dr Nicole Ferdinand (Senior Lecturer in Events Management) and her MSc Events Management student researchers: Diane Nthurima (pictured on the left), Cindy Chen (pictured on the right), Rui Bao, Yi-Hsin Chen, Simona Georgieva,  Amelie Lonia, Anh Thu Pham, Taylor Treacy and Sharif Zandani.

The photo is a joint entry by the co-creators of the Carnival U which consists of 10 enthusiastic and one BU academic. Together they are embarking on a journey to create a unique a fusion project. The students are working together with BU academic, Dr Nicole Ferdinand, CEL Learning and Teaching Fellow 2017/18, to create 4 workshops which target other university students interested in Carnival. They will engage in action research as part of the development of their workshops as well as evaluate the overall effectiveness of their co-creation efforts which will form the basis of an academic research paper. The project will also leave an educational legacy for other students wishing to develop event management, marketing and digital literacy skills.

The exhibition will be open until Thursday, 29 March at 2pm, in the Atrium Art Gallery on Talbot Campus. Please do fill in one of our feedback cards in the gallery after visiting the exhibition.

Research Photography Competition awards ceremony today!

Student Engagement, student research

The awards ceremony for this year’s Research Photography Competition is taking place on Tuesday, 20 March from 1-2pm.

The winners that you’ve been voting for will be revealed and awarded prizes by Pro Vice-Chancellor for Research and Innovation, Professor John Fletcher.

Come along to the Atrium Art Gallery to see all the photographs in person and find out about the fascinating research behind each one, undertaken by our academics, students across all levels and professional services.

The exhibition is open to all and free to attend so please do come along with colleagues and friends. Nibbles and refreshments will be provided.

Click here to register to attend.

If you’re unable to join us today, the exhibition will be open from 20 March – 29 March (weekdays only) from 10am – 6pm.

Don’t miss out!

 

Voting is now open for the Research Photography Competition!

Student Engagement, student research

The Research Photography Competition is a great way for academics and student researchers to capture and share the excellent research undertaken at BU. Each year, the competition has a different theme which can be interpreted in any way, and this year’s theme is people.

It’s down to you, the public, to vote for your favourite image which will determine the top 3 winners of this year’s Research Photography Competition. Voting closes at 4pm on Monday 12 March.

Click here to go to the voting web page.

All photo submissions will be exhibited in the Atrium Art Gallery on Talbot Campus from 20-30 March 2018 and is an opportunity to find out about the research behind each photo in much more detail.

 

​You can take a look at our Photo of the Week on the research website for previous year’s entries and the research behind their photos.

Let the best photo win!

Don’t forget to submit your entry for The Research Photography Competition!

Student Engagement

The Christmas break is near, which means it is the perfect opportunity to capture your research photo relating to the theme People.

Photo by Chantel Cox, PhD Student, Faculty of Health and Social Sciences

The last few years have seen our staff and students submitting a wide range of images summing up their research (last year’s entries can be seen here).  Photography is a great way to capture and share a different side of your research with other staff, students and members of the public.  Nearly 100 images have been entered over the last few years, and we’re looking forward to seeing what this year’s competition brings.

Want to take part?

Whether you’re in the early stages of your research or it has come to the end, we are inviting all academics and student researchers from across the university to showcase your research through an image relating to this year’s competition theme ‘People‘.  This could include:

  • An image relating to people in your team,
  • People who might be impacted by or benefit from your research,
  • People you’ve met in the course of your research,
  • Or even from your own point of view.

Whatever your idea is, we want you to get involved and get creative!

Taking part in the competition is a great way to showcase and raise awareness of your research, as well as growing your academic profile both in and outside the university.  You will also be in with a chance of winning some Amazon vouchers!

How do I enter?

Step 1: Take your photo.

It’s easy! Grab a camera and take a picture connecting with the theme ‘People‘. Interpret it in any way you see fit to capture any area of your research.

Each image will need to be 300pi (pixels per inch) with physical dimensions equivalent to an A3 size piece of paper (297 x 420 mm or 11.7 x 16.5 in).  Images smaller than this tend not to have a high print quality.

Step 2: Submit the photo!

You may enter only one photo per person. Once you have the perfect image, all you have to do is submit it by emailing the Research account (research@bournemouth.ac.uk) before the deadline, along with a 100 – 200 word description of your research behind the image.

Submission details

The submission deadline is 12 Januray 2018 at 5pm. Late entries will not be accepted.

Staff, students and the general public will then be able to vote for their favourite image.

The competition winners will be presented with a prize by Professor John Fletcher in the Atrium Art Gallery, in March 2018. All photographs will be presented in the Atrium Art Gallery for two weeks in March so you’ll get a chance to see all the entries.

Please read through the Terms & Conditions before entering.

Photo by Rutherford, Senior Lecturer In Creative Advertising

Need inspiration?

Take a look at our Photo of the Week, where you can read about the research behind the images from previous entries. 

Should you have any queries about the competition then please contact Sacha Gardener, Student Engagement & Communications Coordinator, in the Research and Knowledge Exchange Office.