Richard Brooks and Katherine Timms, Officers from CRE Operations, recently attended a training session called Total Proposal run by Aron Cronin, director of GIC limited. GIC limited is an international management and business consultancy specialising in business development and training services.
The course gave an insight into the key areas of consideration when writing a proposal. The course attendees were a mix of university academics, managers and administrators.
The key learning point for the day that Aron wanted people to take away was that proposals need to be tailored. Too often he has seen proposals recycled with no thought for the current funding body’s requirements, and proposals have even been submitted with other funder’s name – an easy way to ruin any chance of securing funding.
Key points from the training:
Proposals need…
- To be responsive in terms of the approach, timescales, and deliverables.
- To be compliant in terms of: administration, legal, and technical requirements.
- To provide a workable offer – the apportionment of work must be flexible and phased appropriately.
- To stress benefits over features:
- Be a selling document – ‘why us?’
- Be structured
- Contain clear expressions
- Hit the ‘hot buttons’ on the evaluation grid/table
- Give an indication of the two-way traffic we would expect – there needs to be a tangible benefit to both parties
- Indicate our expectations
Project stages…
- Pre-planning stages, it is important to realise that this stage is a project in its own right and requires:
- a plan;
- an action list; and
- a timetable.
- Proposal process requires:
- a key issues meeting;
- ownership at a senior level (authorised signatories) – investment in risk is essential;
- CVs
- should be tailored
- should contain a ‘golden paragraph’
- should be written in the context of the team the strengths you bring
- Proposal
- should be tailored
- should link directly to the ‘job’
- should be linked to the CVs
- Finance
- should capture all elements
- should allow for secure risks
- Quality assurance – use the following tools to help ensure this:
- checklists
- call over (read out loud/ to other people)
Aron left us with some helpful techniques; these can be found in the uploaded course material (see link below):
- helpful hints and winning tricks
- story boarding
- word consistency grids
- blue checklists
(\\Lytchett\IntraStore\CRKT\Public\Research & Enterprise\Conference & Workshops handouts\15-06-11 Training Gateway Total Proposal)
If you would like any further information, email me or Richard



This blog is a reflection of the BU 
This 6-month programme which commenced February 2011 has already made an impact. One afternoon per month the group of 10 postdoctoral academics, drawn from each of the research centres in the School, engage with the professoriate in learning the skills of bidding for research grants, sharing the lessons learned, as well as the challenges and the pitfalls. Whilst there are key areas addressed during the programme, essentially the action learning group is informal with the programme content arising from queries and suggestions from the group itself. The atmosphere offers an air of excitement and is informal and very informative with a buzz of spontaneity and active discussion. The testimonials provided here show just how useful the programme has been to participants as well as to the HSC professoriate.



We are delighted to offer a bespoke GrantCraft Research Workshop Day on May 11th 2011, facilitated by Dr Martin Pickard, a specialist in writing and supporting research proposals (particularly EU). Sessions will be held on grant writing skills, impact and benefit, how to write a Marie Curie proposal and the management of EU projects. You can attend as many sessions as you like throughout the day. To read more on each session and to make a booking see our
In a week’s time I will have the great pleasure to open the School of Applied Sciences’ Postgraduate Research Conference. I was delighted that I was asked to give a keynote, not only because it is a nice way of making myself known to students, since I only arrived at BU in January, but also to share some thoughts about the way we do research. Whilst universities require some original research in the final year undergraduate dissertation, and to a much greater extent in Master’s programmes, it is at PhD level where we expect the clear evidence of intellectual independence, of playful recombination of knowledge, which will allow candidates to go beyond current established borders of thought, and to push scientific progress, something that is always happening at the fringes.

Bournemouth University graduate Harriet McKay – who has since been appointed as the company’s Communications Manager – was brought in to deliver the marketing support. “When I started, the website was plain and there was absolutely no reason for customers to come back to the site,” Harriet explained. “I worked with the team at Dorset Cereals and their design agency to create a new website that would create more visits and importantly communicate their brand values. Before the University’s involvement the company had 16,000 emails on its database, now we have over 200,000. It’s been a fantastic success story.”














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