Category / Business & Management Studies

What’s Happening at the Consumer Research Group?

 

The Consumer Research Group (CRG) has a number of activities planned over the coming months, which it would like to inform colleagues about.

Forthcoming Events

​1. Interdisciplinary Research Week – May 13th, 12-2pm, Barnes LT, Talbot Campus

As part of this week of events, Juliet & Jeff (Management School), Janice (Media) and Siné (Science & Technology) will be presenting on interdisciplinary research in Consumer Behaviour. The event will start with lunch at 12 followed by our presentation at 12.30.   All are welcome to attend.

Contact: Juliet Memery is hosting this event so please contact her if you have any queries or just come along!

2. Ideas Camp – 11th June, Russell-Coates Museum
Most of you will have seen Janice’s email about this.  The idea is to have a day away from Campus when we can meet together as a group and start to think about working on research together.  We hope that each of us will emerge with the beginnings of a research project that we can take forward.
Contact: Janice Dengri-Knott is hosting this event so please contact if you have yet to book a place on this event.  We already have 20 bookings so please hurry as we may soon reach capacity for this event.

3.  Making Contact with Business Event – 23rd June, Venue: TBA, Talbot Campus

As we work out our research we may wish to make contact with business in order to seek funding or work with industrial partners.  Jayne Codling, Liam Toms and Rachel Clarke have kindly agreed to give a short workshop introducing you to how you might go about this.  Many of you will have been involved with business previously but this will provide an up-to-date picture of how this is working at BU currently.

4.  Writing effective research grants and getting research grant support – TBA, September

5.  Speaker Series
Speakers are now being booked for September, November and January.  We hope to be able to hold these in the early evening to allow both academics and business contacts to come along.  Our aim is to provide high profile speakers talking on interesting/controversial subjects.  More news will follow shortly.

 Best wishes

 Siné, Juliet, Janice & Jeff

Bournemouth University Students in Santander 60 Second Pitch!

The Centre for Entrepreneurship is delighted to announce that Bournemouth University student Alice Parlett’s Bumblebee Nest business idea – called Cub-Bee-Hole – and Peter Ramsey’s student website – Move’m – have been short-listed as two of the 10 most outstanding business ideas for the Santander 60 Second Pitch.  Vote for your favourite Student Business

 

 

 

 

 

Alice, a final year Industrial Design student at BU, recently attended the CfE’s Business Ideas Generator Hackathon and successfully pitched to our Dragon’s Den-style event for a small amount of funding to investigate an early prototype of her product.  Alice’s business idea is conservation and stunning design beautifully interwoven with current market trends. The Cub-Bee-Hole is an aesthetically pleasing hive for bees that adheres to your window, allowing you to view the bees in action whilst encouraging nesting and reproduction in a safe, nurturing home for the bees.

Essential to our ecosystem, bumblebees are dying out.  Yet, bumblebees pollinate 1/3 of our food!  Alice’s product is a woven wicker bee home that sticks to your window, with a design that allows you to see the bees nesting and at work, whilst preventing the bees from being disturbed by you.

Targeting conservationists, gardeners, farmers, parents, this product is a registered design and could be seen at the Flower Shows, Chelsea stores and garden stores nationwide soon… with your help.

Stunning aesthetics – on trend – conservation-minded – raising awareness – educational – fun.

Alice is pitching for £1500 to create a prototype that she can use to launch her business.

Move’m are also a Bournemouth University student business who have set up a website that helps student find out about rental properties from other students reviews before starting a tenancy.

Have you ever moved in to a property to find that there is mould on the bathroom ceiling, the roof is leaking and the landlord isn’t answering his phone…ever!? These are things that were certainly not mentioned on the viewing, yet when you take the tenancy, it is too late.

 

Have you ever moved in to a property to find that there is mould on the bathroom ceiling, the roof is leaking and the landlord isn’t answering his phone…ever!? These are things that were certainly not mentioned on the viewing, yet when you take the tenancy, it is too late.

Move’m has created a website where any student can review his/ her experience so that the next tenant can be confident in the property that they are moving into.

Searching for the right student accommodation has never been easier… and Move’m need £1,500 to help them develop their business further to help more students

 

 

 

 

 

***At the time of going to press, Alice’s bumblebee Nest Concept business is in 2nd place with 109 votes to Ulster University’s Little Creation’s 171 votes. Move’m is currently in 8th place with 30 votes.***

Do you have time to vote for one of the student businesses? Registering is as simple as inserting your email address and password and you have just one vote, so please make it count by voting for your favourite student entrepreneurs – Vote for your favourite Student Business 

We wish both businesses all the best of luck! #BUPROUD

The social sciences at BU

In response to an open email invitation, a group of social scientists from across BU met on Tuesday 17 March to discuss prospects for inter-Faculty collaboration. As in previous meetings between FMC and HSS colleagues, it was apparent that there were opportunities for more collaborative work than currently exists, and that there is considerable enthusiasm for developing links. A growing presence of the social sciences in BU, and of BU in the social sciences, was felt to be essential to BU’s development as a university with a rich intellectual community. If you haven’t received the report from this meeting by email, and would like to do so, please email Prof. Barry Richards (brichards@bmth.ac.uk)

EU Radar – Societal Challenges – Secure societies – protecting freedom and security of Europe and its citizens

The following EU Horizon 2020 Societal Challenges’ calls are all closing after April 2015. If you are thinking of applying to any of these calls, please contact RKEO Funding Development Team as soon as you are able, so that we can help you with your submission.

The date given is the funder’s deadline with all closing at 17:00 Brussels local time, unless stated otherwise

Secure societies – protecting freedom and security of Europe and its citizens
Digital security,: Cyber security, privacy and trust – please check the specific topics – 27/8/15
Fight against terrorism and crime – please check the specific topics – 27/8/15
Border security and external security – please check the specific topics – 27/8/15

 

General / Multiple Topics

Horizon 2020 dedicated SME instrument phase 1 and phase 2 –  deadlines – 17/6/15, 17/9/15 and 25/11/15

Please check the specific topics within this call which may meet your research funding needs.

For more information on EU funding opportunities, contact Paul Lynch or Emily Cieciura, in the RKEO Funding Development Team.

Upcoming CfE Event: The Business of Rugby World Cup 2015

Thursday 23 April 2015
5:30pm arrival for a 6pm start
Executive Business Centre, 89 Holdenhurst Road, Bournemouth, BH8 8EB

We are delighted to be welcoming Rob Wingrove from RTH2015 who manage and operate the Official Hospitality programme for Rugby World Cup 2015 to the BU Centre for Entrepreneurship.

Rob will be joining us to talk about the Official Hospitality programme Rugby World Cup 2015.

Rugby World Cup 2015 is estimated to inject nearly £1bn into the British economy in 2015. With over 2.3m tickets up for sale, a global TV audience of 4bn and a record sponsor programme how do you create one of the biggest corporate hospitality programmes in history in a saturated market. This presentation looks into three years of planning and development to deliver one of the largest commercial hospitality programmes for any global sporting event, and the marketing strategy and tactics implemented to achieve a forecast of over £110m in sales.

This is a free event for businesses, BU students, BU staff and BU Alumni. Refreshments will be provided, to find out more or to book your place please use the link below:

http://bucfe.com/events/the-business-of-rugby-world-cup-2015/

Sport Management Researcher Top-Cited Author in Leading Journal

The latest ABS Journal Guide has lifted an article first-authored by Dr. Tim Breitbarth to be the single most-cited paper in the only 3* journal in the field of sport business.

Considering all major citation databases, Tim’s paper “The role of corporate social responsibility in the football business: Towards the development of a conceptual model” co-authored with Phil Harris in European Sport Management Quarterly (2008) is leaving the strongest footprint in the academic community.

Dr Tim Breitbarth from the Faculty of Management is a regular author, guest editor, project leader, track convener at international conferences as well as invited speaker on CSR in general and CSR in sport.

 

Full reference:

Breitbarth, T. & Harris, P. (2008): The role of corporate social responsibility in the football business: Towards the development of a conceptual model. European Sports Management Quarterly, 8(2): 179-206.

 

Abstract:

Corporate social responsibility (CSR) has attracted considerable interest in the management discipline, but has rarely been evaluated and explored in the sports management research arena. In evaluating the sports, management and marketing literature, this article considers the role of CSR in professional football. It argues that an increased awareness and integration of CSR into the football business fosters the competitiveness of the game and creates additional value for its stakeholders. The article proposes a conceptual model which outlines the agency role of football in order to create political, cultural, humanitarian and reassurance value. Empirical evidence supporting the model is applied based on case studies from four key countries that currently dominate the shaping of CSR discussion and are vital for the game itself: England, Germany, Japan and the US. The article’s aim is to encourage sports management to see CSR as an opportunity-driven concept, which can assist in achieving better strategic direction, and outlines areas where future research can improve sport management’s appreciation of this rapidly more important topic.

 

A New Book of Business Ecosystems

A new book on the business ecosystem theory has been published by Palgrave Macmillan recently, which was co-authored by Dr.Ke Rong from the business school and Dr.Yongjiang Shi from University of Cambridge. This book systematically deconstructs a business ecosystem and explores the way to nurture a business ecosystem, by learning from rich cases in a global context. This book is also endorsed by Dr.James Moore as below, who originated the business ecosystem concept in 1993 and authored the most cited business ecosystem book ‘The death of competition: leadership and strategy in the age of business ecosystems’ in 1996.

The new book title is:

‘Business Ecosystems: Constructs, Configurations, and the Nurturing Process’

Authored by Ke Rong (Bournemouth University) & Yongjiang Shi (University of Cambridge)

Abstract:

In the past 20 years, the business ecosystem theory has captured the attention and fired the imagination of many involved in industrial innovation and manufacturing transformation. However, the concepts, boundaries and theoretical systems are still not comprehensively explored and structured. In order to tackle how a company can nurture its business ecosystem for future sustainable competitive advantages, Business Ecosystems provides very detailed and convincing case studies demonstrating the dramatic transformations of the mobile computing industry and the significant impact from its business ecosystem. This book systematically examines business ecosystems in an emerging industry context while fundamentally exploring and identifying four essential areas of business ecosystems: the business ecosystems’ key constructive elements, their typical patterns of element configurations, the five-phase process of their life cycle, and the nurturing strategies and processes from a company perspective. The book not only contributes to different disciplines but also provides insights to practitioners who can be inspired to develop their business ecosystems.

The book’s link:

http://www.amazon.com/Business-Ecosystems-Constructs-Configurations-Nurturing/dp/1137405902/ref=sr_1_1?ie=UTF8&qid=1422678158&sr=8-1&keywords=business+ecosystem

http://www.palgrave.com/page/detail/business-ecosystems/?k=9781137405906&loc=us

 

Endorsement from Dr.James Moore

Business Ecosystems by Ke Rong and Yongjiang Shi is a landmark in the field of business strategy.  As someone who has lived my life with managers developing business ecosystems, I can attest that the authors “get” the essence and the power of the approach.

Business ecosystems are the dominant design for strategy making in technology-based businesses today.  In practice, business ecosystems are everywhere:  producer-centered, customer-centered, people, technology and product centered.  Business ecosystems nest within others.  Business ecosystems are themselves complexly related.

The authors provide a model for studying business ecosystems in their richness. They review two decades of academic research in order to clarify the construct.  The authors show that business ecosystems dynamics reflect the principles of general systems theory, agent-based-modeling and the mathematics of networks.  Helpfully, the authors demonstrate this by exploring the logical extension of leading systems-based concepts of advanced manufacturing into the domain of business ecosystems.

They demonstrate that the business ecosystem field of application is at a higher logical type than other theories of strategy–that is, business ecosystems ideas guide leaders to intervene to continually reshape industry structure, and to do so simultaneously within multiple related industries. Leaders collaborate to establish ecosystem-wide shared values and visions that in turn support collective conduct and result in shared gains in performance.

Business ecosystems are notoriously difficult for outsiders to study.  The guiding visions of business ecosystems are inherently cross-company and cross-industry, are usually held secret by members, and peer far into the future.

Ke Rong was able to gain access to top leaders in three related very-large-scale global business ecosystems, originating on three different continents and in three forms of capitalism, all contributing to one of the most dynamic fields of world business.  The result is a narrative of great interest to executives as well as researchers.

By sketching the story in its broadest and most complete form, there is much for the rest of us to chew on, refine and question.  The breakthrough is that we can do so as a community, with this work and its methodology as a foundation.

James F. Moore, Concord, Massachusetts, December, 2014

 

 

 

 

BU conference addresses finance and lending for small businesses

A conference at Bournemouth University explored some of the issues around finance and lending to Small and Medium-sized Enterprises (SMEs).

The two-day Entrepreneurship and Access to Finance for SMEs conference brought together speakers and delegates from industry, academia and government agencies to discuss the most pertinent issues of SME finance and credit risk.

A number of breakout sessions and workshops explored key issues around SME finance, borrowing and policy, while keynote speeches were also given by leading names in the finance and lending world – Thortsen Beck, from City University London, and Josh Ryan-Collins, of the New Economics Foundation.

The event marked the start of a project which will be delivered after a successful bid to the Economic and Social Research Council (ESRC), the UK’s leading research and training agency addressing economic and social concerns.

Opening the conference, BU’s Professor Jens Holscher, Principal Investigator for the project, said: “This is the start of a two-year project and the first of seven meetings.

“This is ‘blue sky’ and so we wanted to exchange ideas and even get new things we should be looking at.”

He added: “A key long term and strategic position of BU is to become known for regional economic development and SMEs are key, so we see this project as part of a bigger vision of regional economic development.”

The project team consists of Professor Jens Hölscher and Co-Investigators Professor Andrew Mullineux and Professor Dean Patton, with colleagues from the University of Brighton, Aston University and the University of Nottingham.

The project team will also collaborate with Professor Andreas Horsch and his colleagues from the Technical University of Freiberg in Germany, who will contribute on access to finance from Germany.

Cyber Security Seminar: Persuasive Technology for Information Security – Today, 4pm

Our next Interdisciplinary Cyber Security Seminar will take place TODAY (Tuesday, 27th January) at 4pm. The seminar will take place at Poole House in P335 LT, and will be free and open to all.

Our speaker will be Marc Busch. Marc is scientist at the AIT – Austrian Institute of Technology and is active at the intersection of persuasive technology and usable privacy and security. Furthermore, he is specialized in advanced quantitative and qualitative usability and user experience methodology, research methods and statistics in Human-computer interaction. Marc is involved in several international and national research and industrial projects, such as MUSES – Multiplatform Usable Endpoint Security. Before joining AIT, Marc was at CURE – Center for Usability Research & Engineering, where he focused on user experience and usability.

Abstract: Persuasive Technology is a vibrant field of research and practice, aiming to change the attitude or behavior of people. Persuasive technology has various different application areas, e.g. games motivating physical activity. An emerging application area is persuasive technology to increase information security and to engage people to protect their privacy. In the seminar, participants will hear about design principles for persuasive technology for promoting information security and also about methods to evaluate persuasive technology. Concrete examples and “best practices” will be given from a recent research project, in which persuasive technology is used in organizations to make employees comply with information security policies.

Playfulness and academic performance of university students

Dr. Lukman Aroean, a Senior Lecturer in International Marketing in the Bournemouth University Business School, has recently paid a research visit to the Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia.  The research visit was funded by British Council Researcher Link and last from end of August to early October 2014. The research topic was about playfulness and academic performance of university students. A two-stage field research involving forty nine undergraduate students of the host university has been undertaken. At the moment the research team has identified interesting findings including the conceptualization of playfulness as an experience, how playfulness interacts with students’ academic performance and how personal preferences are related to the gap between playfulness and academic activity. Dr. Aroean has given two research seminars in the host university about the research findings. Further collaboration is under consideration including engaging business schools from the ASEAN (South East Asian Nations) region.   

Reminder: Consumer Research Group Meeting No.3!!

 The ‘Consumer Research Group’ will be holding its next meeting 2-4pm on Wednesday 28th January in PG19.  Professor John Fletcher – Pro Vice Chancellor – Research and Innovation – will open the meeting.  Discussions within this meeting will revolve around an outline of the vision/strategic plan for the CRG, as well as opportunities to initiate and progress collaborative research projects around the seven CRG themes.  These all aim to develop an even stronger research profile for the CRG.

Anyone who is doing consumer research of any description is welcome to join and contribute to the discussions – and as before there will be coffee and cake to help our consumer thinking along.

If you would like to come along please email any of the other contacts below so that we can get a feel for numbers.  If you are unable to make this meeting but are interested in being involved please email us to let us know and we will keep you informed about future events.

Jeff Bray (Tourism; jbray@bournemouth.ac.uk)

Juliet Memery (Business School; jmemery@bournemouth.ac.uk)

Janice Denegri-Knott (Media School; JDKnott@bournemouth.ac.uk)

Siné McDougall (SciTech; smcdougall@bournemouth.ac.uk)