Category / REF Subjects

What’s Happening at the Consumer Research Group?

 

The Consumer Research Group (CRG) has a number of activities planned over the coming months, which it would like to inform colleagues about.

Forthcoming Events

​1. Interdisciplinary Research Week – May 13th, 12-2pm, Barnes LT, Talbot Campus

As part of this week of events, Juliet & Jeff (Management School), Janice (Media) and Siné (Science & Technology) will be presenting on interdisciplinary research in Consumer Behaviour. The event will start with lunch at 12 followed by our presentation at 12.30.   All are welcome to attend.

Contact: Juliet Memery is hosting this event so please contact her if you have any queries or just come along!

2. Ideas Camp – 11th June, Russell-Coates Museum
Most of you will have seen Janice’s email about this.  The idea is to have a day away from Campus when we can meet together as a group and start to think about working on research together.  We hope that each of us will emerge with the beginnings of a research project that we can take forward.
Contact: Janice Dengri-Knott is hosting this event so please contact if you have yet to book a place on this event.  We already have 20 bookings so please hurry as we may soon reach capacity for this event.

3.  Making Contact with Business Event – 23rd June, Venue: TBA, Talbot Campus

As we work out our research we may wish to make contact with business in order to seek funding or work with industrial partners.  Jayne Codling, Liam Toms and Rachel Clarke have kindly agreed to give a short workshop introducing you to how you might go about this.  Many of you will have been involved with business previously but this will provide an up-to-date picture of how this is working at BU currently.

4.  Writing effective research grants and getting research grant support – TBA, September

5.  Speaker Series
Speakers are now being booked for September, November and January.  We hope to be able to hold these in the early evening to allow both academics and business contacts to come along.  Our aim is to provide high profile speakers talking on interesting/controversial subjects.  More news will follow shortly.

 Best wishes

 Siné, Juliet, Janice & Jeff

Seminar on political violence today

The Politics and Media Research Group in FMC has a very stimulating guest speaker lined up for this afternoon (Monday). Dr. Jeffrey Murer is Lecturer on Collective Violence at the University of St. Andrews, in the School of International Relations. He is unusual for an IR specialist in that he draws deeply on ideas from psychoanalysis in his studies of violent political conflict. The title of his talk is “The Politics of Splitting: Anxiety, Loss and the Anti-Semitic, Anti-Roma Violence of Contemporary Hungary”. While focussing on the situation in Hungary, his talk will illustrate how an interdisciplinary, psycho-social approach can be applied to generate insights into violence in many other contexts.

The talk will be in P406. It will start at 5.00 and be followed, until 6.30, by questions and discussion.

All staff and students are welcome.

Paper by BU academics used as example in Dutch university newsletter

The March 2015 newsletter of the Dutch University of Groningen’s School for Behavioural & Cognitive Neurosciences dedicated two pages to the question: ‘How to pick the right journal?’    The author of the English-language newsletter contribution, Liwen Zhang, offer its readers a brief introduction on journal selection for a scientific manuscript.  The newsletter piece is based on two papers which both share their submission stories and suggestions of journal selection.  We were pleased to see that one of these two papers is by two Bournemouth University professors: Hundley and van Teijlingen.  Their paper which gives advice on one specific aspect of academic publishing is called ‘Getting your paper to the right journal: a case study of an academic paper’ [1].  It was published in the Journal of Advanced Nursing in 2002.

 

 

Reference:

  1.  vanTeijlingen, E., Hundley, V. (2002) Getting your paper to the right journal: a case study of an academic paper, Journal of Advanced Nursing 37(6): 506-511.

Bournemouth University Students in Santander 60 Second Pitch!

The Centre for Entrepreneurship is delighted to announce that Bournemouth University student Alice Parlett’s Bumblebee Nest business idea – called Cub-Bee-Hole – and Peter Ramsey’s student website – Move’m – have been short-listed as two of the 10 most outstanding business ideas for the Santander 60 Second Pitch.  Vote for your favourite Student Business

 

 

 

 

 

Alice, a final year Industrial Design student at BU, recently attended the CfE’s Business Ideas Generator Hackathon and successfully pitched to our Dragon’s Den-style event for a small amount of funding to investigate an early prototype of her product.  Alice’s business idea is conservation and stunning design beautifully interwoven with current market trends. The Cub-Bee-Hole is an aesthetically pleasing hive for bees that adheres to your window, allowing you to view the bees in action whilst encouraging nesting and reproduction in a safe, nurturing home for the bees.

Essential to our ecosystem, bumblebees are dying out.  Yet, bumblebees pollinate 1/3 of our food!  Alice’s product is a woven wicker bee home that sticks to your window, with a design that allows you to see the bees nesting and at work, whilst preventing the bees from being disturbed by you.

Targeting conservationists, gardeners, farmers, parents, this product is a registered design and could be seen at the Flower Shows, Chelsea stores and garden stores nationwide soon… with your help.

Stunning aesthetics – on trend – conservation-minded – raising awareness – educational – fun.

Alice is pitching for £1500 to create a prototype that she can use to launch her business.

Move’m are also a Bournemouth University student business who have set up a website that helps student find out about rental properties from other students reviews before starting a tenancy.

Have you ever moved in to a property to find that there is mould on the bathroom ceiling, the roof is leaking and the landlord isn’t answering his phone…ever!? These are things that were certainly not mentioned on the viewing, yet when you take the tenancy, it is too late.

 

Have you ever moved in to a property to find that there is mould on the bathroom ceiling, the roof is leaking and the landlord isn’t answering his phone…ever!? These are things that were certainly not mentioned on the viewing, yet when you take the tenancy, it is too late.

Move’m has created a website where any student can review his/ her experience so that the next tenant can be confident in the property that they are moving into.

Searching for the right student accommodation has never been easier… and Move’m need £1,500 to help them develop their business further to help more students

 

 

 

 

 

***At the time of going to press, Alice’s bumblebee Nest Concept business is in 2nd place with 109 votes to Ulster University’s Little Creation’s 171 votes. Move’m is currently in 8th place with 30 votes.***

Do you have time to vote for one of the student businesses? Registering is as simple as inserting your email address and password and you have just one vote, so please make it count by voting for your favourite student entrepreneurs – Vote for your favourite Student Business 

We wish both businesses all the best of luck! #BUPROUD

Research on Memory and Reconciliation after War

 Is memory of war and violence in divided societies an obstacle to, or a pre-requisite for, peace-making? What are the commonalities and differences in the ways in which such memory is socially constructed and culturally expressed? What are its psycho-social functions and political transformations? What messages are communicated, and how?

Dr. Stephanie Schwandner-Sievers, social anthropologist in the department of Sociology and Social Work (HSS), recently presented her research findings on these questions, based on fieldwork in Kosovo, at an international conference on Narrative, Power and Commemoration in Conflicted Societies in Belfast. Hosted by the Transitional Justice Institute of Ulster University (which, incidentally, had the highest score for impact in the Law UoA in the last REF exercise), this conference assembled and compared international case studies with the case immediately at our doorsteps, Northern Ireland.
For the full conference programme, click here!  Her presentation, titled Statues and  statutes – nationalist versus multi-ethnic enshrinements in Kosovo after the 1999 war – juxtaposed local identifications with ideas of ethno-national, militant resistance as embodied in the material culture of commemorative sites in contemporary Kosovo (the ‘statues’) to the constitutionally enshrined paradigm of multi-ethnicity (the ‘statutes’) integral to the internationally-driven, peace- and state-building process in Kosovo after the war.  However, rather than constructing a simple dichotomy of parallel discourses, her presentation traced the question of ambiguities and potentials within either type of discursive ‘enshrinement’, with a particular emphasis on stories bridging the ethnic divides and individualising responsibility in the site literature emanating from the nationalist shrines and their statues.
Stephanie will ALSO present her on-going BU research collaborations, which expand on the topic of memories and commemoration, at BU’s Interdisciplinary Week (Tuesday, 12 May, 4:30 pm KG01). Together with Avital Biran (an expert in ‘dark’ tourism); Melanie Klinkner (transitional justice); and Feng Tian (‘serious gaming’ technology) she will explore ways in which memorials may be helpful in Transforming conflict after war: memory, heritage and digital media.
 Places can be booked at https://research.bournemouth.ac.uk/interdisciplinary-research-week-2015/tuesday-12-may/.

Congratulations on both accounts,

Prof. Edwin van Teijlingen

 

Seeing through the Confucian ceiling: Chinese and Korean mothers in England

Dr Hyun-Joo Lim

This year’s British Sociological Association annual conference was held at Glasgow Caledonian University on the theme of ‘Societies in Transition: Progression or Regression?’ Taking place in April each year, it is the biggest Sociology conference in the UK. With so many great opportunities to meet new and old academics, I always find this event utterly exciting and inspiring. 

At this conference I presented a paper examining the experiences of Chinese and Korean mothers in England – titled ‘Seeing through the Confucian Ceiling’. This paper is drawn from life history interviews with ten Korean and eight Chinese mothers living in England. I analysed my data using six analytical categories, which are: motherhood and gender ideology; educational level; reasons for migration; the length of stay in England; economic circumstances of the family; and the local communities in which they reside. The paper has been submitted to Families, Relationships and Societies and is currently under review. It aims to address the following questions:

1. In what ways does the motherhood ideology of Chinese and Korean mothers in England differ, and what impact does this have on their decision towards childcare and employment?

2. What are the major factors affecting such attitudes and behaviours in a diasporic setting?

3. What implications does this have on gender relations at home for these women?

I focus on the different motherhood ideologies of Chinese and Korean women and how this impacts on their employment and childcare.

Historically both China and South Korea have been heavily influenced by Confucianism, an ancient Chinese tradition that is refined by Confucius, which supports patriarchal gender relations. The key principles of Confucianism include: hierarchical human relationships, fulfilment of individual duties, communitarian values over individual ones, filial piety, and importance of seniority. Yet, simultaneously China and Korea have undergone divergent socio, political and economic development. For instance, China has only opened up the economy to market competition since 1978, much later than Korea, whilst maintaining its socialist political system. On the other hand, Korea has followed the capitalist market economy and the democratic political system since the establishment of the Republic of Korea in 1948. As a consequence of this, China and Korea have developed different ‘national cultures’, founded on the distinctive socio, economic and political characteristics of the individual countries. In line with this, existing studies conducted in these countries have indicated that despite the impact of Confucian patriarchal ideals on both societies, women in China and Korea have heterogeneous understandings of what constitutes ‘good’ mothering (e.g. Cho, 2002; Rofel, 1999). Thus, there are notable differences in the employment patterns of women with dependent children between China and Korea (see Brinton, et al. 1995; Cook and Dong, 2011).

My findings suggest that Korean mothers retained their traditional values and gendered roles, having chosen not to get involved in paid employment in order to undertake childcare responsibilities. They strongly supported intensive mothering, in which the mother takes the major responsibility for her children. Often the women described mother’s employment as having a detrimental impact on their children’s emotional wellbeing. Even those who were in employment did not show much difference in terms of their support for intensive motherhood.

By contrast, Chinese mothers did not endorse intensive mothering and showed their strong inclination to work even after moving to England, similar to their middle-class counterparts living in urban China. They constructed this as an effect of Mao’s socialist work ethic, under which they were brought up, irrespective of their economic circumstances and educational levels. In this sense, their paid work was not a mere means to provide financial support for the family, unlike existing literature has suggested, but also a crucial part of their identity.

However, despite seemingly stark differences between the two groups, gender relations at home appear to be similar. Although the accounts of Chinese mothers seem to indicate gender equality on the surface, their interview data suggest continuing gender inequality for the majority of these women, taking the double burden of childcare and paid work. Although Chinese and Korean mothers showed very different beliefs and attitudes towards employment, all the women took the primary responsibility for household labour, regardless of their educational level and employment status.

In terms of intersecting analytical components, Chinese and Korean women’s motherhood and gender ideology as obtained in their country of origin, along with their settlement into respective ethnic communities, continued to have a dominant impact on their lives in England. As for the other four analytical categories, they seem to have had less obvious impact on Chinese and Korean women’s lives. However, drawing on Hall (1990), it could be suggested that what is considered to be ‘an East Asian way’ in a transnational setting is not the same as what it is in their ‘home’ countries because it is ‘imagined’ and ‘reconfigured’ in a diasporic context. In this sense, I argue that the mothering ideologies and gendered lives for my participants are ‘hybridised’ forms that are distinctive from those existing in both their ‘home’ countries and England.

 

The social sciences at BU

In response to an open email invitation, a group of social scientists from across BU met on Tuesday 17 March to discuss prospects for inter-Faculty collaboration. As in previous meetings between FMC and HSS colleagues, it was apparent that there were opportunities for more collaborative work than currently exists, and that there is considerable enthusiasm for developing links. A growing presence of the social sciences in BU, and of BU in the social sciences, was felt to be essential to BU’s development as a university with a rich intellectual community. If you haven’t received the report from this meeting by email, and would like to do so, please email Prof. Barry Richards (brichards@bmth.ac.uk)

NIHR Panels and Boards are Recruiting

NIHR research programme boards and panels select the most important research questions to commission, and make funding recommendations on project applications.

They are looking for additional expertise for the boards or panels of the following programmes:

  • Efficacy and Mechanism Evaluation (EME) Programme
  • NIHR Health Services and Delivery Research (HS&DR) Programme
  • NIHR Health Technology Assessment (HTA) Programme

For more information please see: Opportunities to influence Health Research

 

Representations of PR – online resource

Representation of professions and employment takes many forms and is often shaped by books and visual and aural media.

In the public relations field, characters such as Edina in Absolutely Fabulous and the foul-mouthed spin doctor Malcolm Tucker in The Thick of It are well known, as are terms like “PR success” and “PR disaster”, even though the events may have little to do with public relations practices or activities.

Apart from one US researcher, Professor Joe Saltzman of the University of Southern California, there has been little investigation of representations of public relations in books and entertainment media.

Working with colleagues in Australia, Sweden and the US, Professor Tom Watson of the Faculty of Media & Communication developed the PRDepiction blog:  https://prdepiction.wordpress.com/​ in 2012.

“We wanted to create a resource that would offer a catalogue of books, films, TV and radio, as well as articles, and encourage interdisciplinary research,” said Professor Watson.

As the blog has a relatively simple structure, additions and amendments can be made quickly. It has just been overhauled with a new look and revisions and more entries.

“PRDepiction has grown over the years and become more international. The latest additions include TV series in Australia and the UK, and a three-book series on a fashion PR guru from Australia,” said Professor Watson.

Additions can be sent to PR Depiction as blog Comments or to twatson@bournemouth.ac.uk. The blog also has a Twitter address, @PRDepiction.

PRDepiction's Twitter logo

“I should have married an Englishman”: East Asian women’s perception of their husband’s ethnicity on gendered division of household labour

 

Dr Hyun-Joo Lim, Faculty of Health and Social Sciences

University of Bristol’s Centre for East Asian Studies at the School of Sociology, Politics and International Studies organised a workshop on Europe and East Asia for PhD researchers and early careers academics on Friday 27 March. This was a great opportunity for an academic like me, whose interest lies in East Asia and migrants from this region, to present my work and to network with emerging scholars in the field.

My presentation in this workshop focused on East Asian (Chinese, Japanese and Korean) women’s perception of their husband’s ethnicity in the division of housework and how they construct different modes of masculinities based on ‘race’ and ethnicity. This paper was drawn from my PhD, which examined the life stories of first generation East Asian women living in England. One of the objectives of the study was to explore gender relations at home and the ethnicity of the husband emerged as a major factor affecting them. My findings indicate a certain degree of differences in the division of household labour between couples, depending on whether they have got married to British men or East Asian men. Three participants reported to have egalitarian gender relations at home with men sharing housework and childcare either equally or even taking primary roles. All the women in this category got married to white British men. By contrast, 11 women said that they took almost sole responsibility for housework and childcare, regardless of their employment status. Among this group all but one woman were married to East Asian men.

Whilst the above findings are interesting and illuminate some degree of reality in these women’s experiences, the aim of my research is not to present a generalisable fact. Rather, I was interested in how these women construct divergent modes of masculinities in their talk and its theorisation. Therefore, my paper focused more on the nuanced meanings of East Asian women’s narratives and the impact of cultural imperialism on their perception of masculinities. More revealing than my above findings is the way women divide masculinities along the racial line and place a kind of hierarchical order. Often in their stories British men were depicted positively as egalitarian and doing a lot in the house. If they didn’t, they were represented as outdated like East Asian men. In contrast, East Asian men were portrayed as backwards and traditional, who did not move a finger in the house.

The idea of ‘racialised masculinities’ was developed from the concept of ‘racialised femininities’ based on the work of Pyke and Johnson (2003), which explored the way second generation Korean- and Vietnamese-American women construct femininities in their everyday life. According to this study, young Asian American women depicted American and Asian femininities in a dichotomised way, similar to the way my participants talked about British and East Asian masculinities. Their participants represented American femininity as independent, active and assertive, superior to Asian femininity, which is seen as passive, weak and hyperfeminine. My paper illuminates East Asian women’s internalisation of the discursive construct of the Orient by the West (Said’s 1978) and how it continues to affect their everyday psyche, resonating in their language. I concluded the presentation, arguing that racially divided masculinities overlook persistent gender inequality in Britain as well as variation within a society. For instance, it is well documented that women continue to take the majority of household work, including childcare, in Britain, despite some increase in men’s participation (e.g.  Crompton, et al. 2007; Geist 2010; Kan 2012). Simultaneously, a growing number of East Asian men, especially those who are well educated and have professional jobs, are contributing more and more to housework and childcare (Ishii-Kuntz, et al. 2004; Schwalb, et al. 2004, 2010; Yoon and Chung 1999). The paper was very well received with a lot of follow-up questions and round table discussions.