Category / Research themes

Everything has to be excellent!

Fusion Investment Fund

In 2015, I was awarded a prestigious Visiting Fellowship at the University of Oxford- Reuters Institute for the Study of Journalism (RISJ). The next question was how do I fund such an initiative? Having looked at the various Fusion Investment Fund strands, the Santander Scheme appeared to be the most appropriate since it provides BU staff with travel and subsistence funds to support individual staff mobility and networking in the development of research, education and or professional practice.

During the fellowship period I conducted British Academy/Leverhulme funded research into the successful digital transformations of media firms. This work integrated three primary areas: business models, organisational strategy and dynamic capabilities in a longitudinal analysis (1995-2015).

Being able to conduct this research at one of the world’s greatest institutions has been an incredible experience. Whilst I have undertaken small project work with the RISJ over the past few years, there was a world of difference in living and working at the University. Academic work at the University of Oxford is a ‘lifestyle’ and one based on the pursuit of academic excellence. The work doesn’t stop at 5pm as there are numerous talks and lectures by distinguished people every night of the week!

The RISJ is a part of Green Templeton College which is a postgraduate college whose provision centres on health and management disciplines. At first, one might think that this is a strange combination, but their researchers were able to help with me some innovative work that I’m currently doing with the Boston Consulting Group in New York.

Perhaps the most striking aspect of my stay was the university’s focus on conducting research that aims to produce both conceptual and instrumental impact (vanity based research is clearly not on their radar). There is also a real ‘simplicity’ about the University of Oxford. You can see it everywhere, from the clean toilets, the pristine gardens, the student dress codes and the quality of their research. That ‘simplicity’ can be summed by saying that “everything they do has to be excellent!”

 

Dr John Oliver

Associate Professor of Media Management

Faculty of Media & Communication

Friday 16th September: Professor Christoph Teller presents ‘Why consumers shop where they do’

Image result for christoph teller

Professor Christoph Teller, Chair in Retailing and Marketing at the University of Surrey, will discuss why shoppers shop where they do through a presentation of a meta-analyses study.  The study he presents aims to identify the major antecedents of offline and online retail patronage. In his talk he will outline the retail patronage work of Pan and Zinkhan (2006) and discuss how he extends their view and develops conceptual models of offline and online retail patronage based on Sheth’s (1999) integrated theory of patronage behaviour and Finn and Louviere’s (1996) specification in a retail patronage context. The models he identifies proposes direct effects between antecedents (stimuli), i.e., mainly manageable attributes of retailers, and the retail patronage (response or shopping predisposition). The study is based upon a meta-analysis of more than 300 empirical studies and makes a theoretical as well as practical contribution to the topic area as it provides an overview on, and detailed insights into, patronage research in an offline as well as online context.

This free event, hosted by the Influences on Consumer Behaviour Research Cluster, will take place on Friday 16th September 2016, 2-3.30pm in the Inspire Lecture Theatre.  Please book your place through Eventbrite: ‘Why consumers shop where they do’

Research in the news: ‘Making a difference in stroke care: the human aspects of care and practice’

Publishing

Research team at RBH BU researchers Dr Caroline Ellis-Hill and Dr Carole Pound, from the Centre for Qualitative Research have been working with a team of older people with experience of stroke and staff from the Royal Bournemouth Hospital stroke team to explore the human dimensions of stroke care.

In August the team launched a Humanising Care Toolkit in a celebration attended by service users, relatives, staff and Board members at the Royal Bournemouth Hospital Foundation NHS Trust. The toolkit is a flexible resource which can be used by staff members once they have been through their own humanisation development. It includes a DVD of stories of humanising care, a set of creative materials to use in workshops and a pack of humanising care cards as well as a user manual and electronically produced presentations and handouts. Feedback from the launch event suggests hospital staff and managers are keen to explore ways the framework and toolkit may enable different units and staff groups across the Trust to notice, value and reconnect with compassionate, human centred care and practice.

‘It’s absolutely fantastic work that is going to be crucial to developing an inclusive human culture in the Trust.’

 Service user stories also highlighted the value they placed on both humanising care and being part of a research team. For example, Wynn New one of the service user participants commented:

When I first joined the action research group I was terrified of having another stroke. I thought I would never go out by myself again.  Taking part in the group allowed me to share my experiences and feedback – what worked and what truly made a difference to my recovery. I finally have my confidence back and my fear has disappeared. I count my blessings everyday.’ 

Funded by the Burdett Trust for Nursing and inspired by the ground-breaking work of Les Todres (Emeritus Professor of Health Philosophy at BU) and Kate Galvin (Professor of Nursing PractHumanising care treeice, Brighton University) the research team explored experiences of both stroke service users and providers in relation to a conceptual framework of humanising care. This framework, described in a seminal paper by Todres et al (2009) describes eight interacting dimensions that help capture the depth and breadth of being treated as human within complex, busy healthcare systems.  The work is part of a larger study led by Professor Kate Galvin.  A second site in Yorkshire worked with service users and NHS providers in a Dermatology out-patient department in order to look at the transferable aspects of humanisation theory and learning.

The project used action research methods with a focus on creative methods and collaborative sharing of stories and experiences. The team aimed to explore the relevance of the humanising care framework and get beneath the surface of what makes care feel more or less human. The stories, techniques and findings were then collated into a resource to support a new wave of busy NHS practitioners to understand and sustain humanising care in practice and become ‘Humanising Care Champions’.

For more information on the Humanising Care Toolkit contact Carole Pound cpound@bournemouth.ac.uk or Caroline Ellis Hill cehill@bournemouth.ac.uk

For further information about the breadth of work at BU inspired by the humanisation framework please visit the Humanisation pages of the Faculty for Health and Social Care.

The launch of the toolkit was reported in a number of local papers, including the Blackmore Vale magazine.

Bringing FUSION to Nepal

Fusion, innovation, international, Knowledge Transfer, Publishing, Research Integritiy, student research, Training

FUSION abroad 2016We have written in many previous BU blogs about progress of our THET-funded project in southern Nepal (e.g. here AND here ). Today’s blog reflects on the use on BU’s unique FUSION approach in our project ‘Mental Health Training for Maternity Care Providers in Nepal‘.

DSC_0151Our BU-led project brings highly experienced health professionals, such as midwives, health visitors or mental health nurses, to Nepal to work as volunteer trainers. The training is aimed at community-based maternity care practitioners and addresses key mental health issues relevant to pregnancy and for new mothers and offers the required communication skills. These health professionals will bring their experience as health care providers as well as trainers in the field of mental health and maternity care/midwifery, mental ill-health prevention and health promotion. They volunteer for two to three weeks at a time to design and deliver training in southern Nepal.

logo THETThe Centre for Midwifery & Maternal Health (CMMPH) collaborates in this project with Liverpool John Moores University (LJMU), the Department of Health, and Physical & Population Education at Nepal’s oldest university Tribhuvan University’s (TU). The project is supported in the field by a local charity called Green Tara Nepal. Our project is part of the Health Partnership such as Nepal. HPS itself is funded by the UK Department for International Development and managed by THET (Tropical and Health Education Trust).

Fusion Diagram Our maternal mental health project is a good example of BU’s FUSION approach as it combines EDUCATION (through the training of Auxiliary Nurse-Midwives in Nepal) by UK volunteers (representing PRACTICE) through an intervention which is properly evaluated (representing RESEARCH) is a perfect example of BU’s FUSION in action. Moreover, the project will be partly evaluated by FHSS’s Preeti Mahato as part of her PhD thesis research. This PhD project is supervised by Dr. Catherine Angell (CEL & CMMPH), BU Visiting Professor Padam Simkhada (based at LJMU) and CMMPH’s Prof. Edwin van Teijlingen.BU’s focus on the FUSION of research, education and professional practice is a unique variant of the way UK universities (and many abroad) blend academic teaching, research and scholarship. FUSION is a key concept derived from BU’s strategic Vision & Values).

 

Prof. Edwin van Teijlingen

CMMPH

Living with a long-term condition: new paper

open access, Publishing

A new open access paper by Jennifer Roddis (RKEO, HSS), Immy Holloway (HSS) and Carol Bond (HSS), in collaboration with Kate Galvin from the University of Brighton, has been published in the International Journal of Qualitative Studies on Health and Well-being. The paper – Living with a long-term condition: Understanding well-being for individuals with thrombophilia or asthma – discusses the findings of Jenny’s PhD study.

Much of the research undertaken indicates that those affected by long-term conditions experience this as being problematic. However, qualitative research may offer alternative insights, suggesting that these individuals are able to achieve well-being. This research identified a theory about how those with a long-term condition can adapt to it and learn to get on with their life. The paper makes recommendations as to how both individuals affected by such conditions, and healthcare professionals working with them, may use the findings.

 

Reference:

Roddis, J.K., Holloway, I., Bond, C. and Galvin, K.T., 2016. Living with a long-term condition: Understanding well-being for individuals with thrombophilia or asthma. Int J Qualitative Stud Health Well-being, 11: 31530 – http://dx.doi.org/10.3402/qhw.v11.31530

Business practitioners’ perspectives on the value of mobile technology: New Paper published by Dr Elvira Bolat

Publishing, Research themes

Dr. Elvira Bolat in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. This paper focuses on one of the issues Dr. Bolat has explored in her PhD thesis – values deriving from mobile technology use. No existing research maps and discusses holistically the values deriving from mobile technology use, capturing both strategic and operational opportunities, which are most likely to emerge in the business-to-business (B2B) context. This empirical paper addresses this gap. An adapted grounded theory approach is applied to collect and analyse in-depth interviews with 28 B2B practitioners from advertising and marketing firms. Whether mobile technology is a simple means to advanced communication with no physical boundaries of time and location, or a business tool to boost creative thinking, this study concludes that mobile technology represents a novel and unique category of technology because of its core distinctive feature, ‘being mobile’. B2B practitioners argue that the true nature of mobile technology lies in seeing it as a source of value that derives from using mobile technology. B2B practitioners view mobile technology not only as a purely technical tool (functional value) enabling effective communication (social value) but as a strategic tool driving balanced and flexible ways in managing business (emotional value) and enabling creative thinking (creative value). Additionally, mobile technology has enabled businesses move to online payments which helps them reach more customers. Merchant account services encompass a range of solutions designed to support businesses in processing electronic payments.

Full reference to the article: Bolat, E., 2016. Business practitioners’ perspectives on the value of mobile technology. Journal of Customer Behaviour, 15 (1), 31-48.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873451

New Paper by Dr Elvira Bolat and BA (Hons) Business Studies Graduate Jack Strong

Publishing, Research themes, student research

Dr. Elvira Bolat and her research supervisee, Jack Strong (BA Business Studies 2015 graduate), in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. The paper is more focused version of Jack’s final year research project which focused on Panasonic where Jack had done his placement during the third year of the studies. This paper explores customers’ perspectives on branding and the role of digital technologies in Business-to-Business context. Branding is a well-researched notion in the business-to-customer (B2C) environment but a concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar to B2C organisations, digital communication via digital tools and devices allows B2B organisations to experience the benefits of exposing their brands to a wider audience. In reality, questions of whether branding is purposeful in the B2B context and what role digital technologies play in B2B branding remain open. This study explores branding in the B2B context, using Panasonic as a case study, to consider the value of B2B branding from the B2B customer (buyer) perspective. Results indicate that B2B branding is of importance in the B2B context, in particular for an organisation such as Panasonic where reputation is a driving force in attracting new B2B customers and nurturing long-term relationships with existing B2B customers. Moreover, this study concludes that whilst use of digital technologies enables the portrayal of brand perceptions of Panasonic, digital technologies have yet to be fully embraced for the purpose of branding in the B2B context.

Full reference to the article: Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613

Public Health in Nepal: Vitamine A

international, open access, Publishing

Vit AThis week we published an editorial in the Journal of Biomedical Sciences on the question: “Is early diagnose for Vitamin A deficiency better than the current supplementation programme of Nepal?”
The editorial concludes that prevention is still better than cure, but instead of a mass Vitamin A supplementation in Nepal, we need a health promotion intervention aiming to increase the intake of relatively cheap vegetables and fruit (containing β carotene). In addition we need better surveillance and help to identify children with Vitamin A Deficiency and provide them with Vitamin A supplements. The primary focus should be on adopting sustainable food based approaches to combat vitamin A deficiency. In Public Health terms: rather than a blanket coverage of Vitamin A supplementation to whole population we should consider a targeted intervention aimed at those who need it most.

Reference:
Simkhada P, Sathian B, Adhikari S, van Teijlingen E, Roy B. (2015) Is early diagnose for Vitamin A deficiency better than the current supplementation programme of Nepal?. J Biomed Sci. 2(4):28-30.
http://www.nepjol.info/index.php/JBS/index

An annual event to celebrate women in STEM

events

The WISE Awards is an annual event, a special opportunity to recognise inspiring organisations and individuals actively addressing the core concerns of WISE: promoting science, technology, engineering and mathematics to girls and women.

For the past few years we have been delighted that the WISE Awards were presented by Her Royal Highness, The Princess Royal.

The daytime conference includes presentations, panel discussions and workshops is the perfect event to compliment the WISE Awards ceremony held the same evening.

Click here for more information.

Harding & Pritchard paper has over 1,000 views in first month it is openly available

Publishing

cover_enThe Harding and Pritchard paper titled ‘UK and Twenty Comparable Countries GDP-Expenditure on Health 1980-2013: The Historic and Continued Low Priority of UK Health-Related Expenditure’, and published in the International Journal of Health Policy and Management, has had over 1,000 views in the first month it has been openly available.

For the majority of that time it has been made available in press, and only in the last few days has it been assigned to an issue. The paper illustrates the UK’s low proportional spend in relation to health related services:

It is well-established that for a considerable period the United Kingdom has spent proportionally less of its gross domestic product (GDP) on health-related services than almost any other comparable country. Average European spending on health (as a % of GDP) in the period 1980 to 2013 has been 19% higher than the United Kingdom, indicating that comparable countries give far greater fiscal priority to its health services, irrespective of its actual fiscal value or configuration. While the UK National Health Service (NHS) is a comparatively lean healthcare system, it is often regarded to be at a ‘crisis’ point on account of low levels of funding. Indeed, many state that currently the NHS has a sizeable funding gap, in part due to its recently reduced GDP devoted to health but mainly the challenges around increases in longevity, expectation and new medical costs. The right level of health funding is a political value judgement. As the data in this paper outline, if the UK ‘afforded’ the same proportional level of funding as the mean averageEuropean country, total expenditure would currently increase by one-fifth.