Category / Research themes

3rd edition of ‘Evaluating Public Relations’ published

Publishing

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

HSC postgraduate student speaks at Canadian Conference

PG research

 

Pratik Adhikary spoke about his Ph.D. research at the American Canadian Conference for Academic Disciplines (Toronto: 19-22 May 2014).  Pratik presented the key findings from his thesis under the title ‘Health status and health risks to Nepalese migrant workers in the Middle East and Malaysia’.

Pratik is originally from Nepal and he conducted his research with male migrant workers who were returning to Nepal for definite or for a holiday/break.  He is supervised by Dr. Steve Keen and Prof. Edwin van Teijlingen both in HSC.

 

Pratik’s study has been supported by Bournemouth University, the PGR Development Fund and the Open Society Foundations.

 

Edwin van Teijlingen

CMMPH

Sustentabilidade nas Universidades; Reflections on ERASMUS mobility – a personal and professional development opportunity

I have just returned from an ERASMUS training visit (to share and develop approaches for sustainable development) at the University of Beira Interior (UBI), Covilhã, Portugal. Such a rewarding experience!

Located on the slopes of Serra da Estrela, Covilhã looks out on a fertile valley, framed by mountains – a beautiful location, largely unfamiliar to people from the UK.

The city was once regarded as the ‘Portuguese Manchester’ for its long tradition in the wool industry and textile production, however like other textile towns production ceased, people moved away, and the social and economic consequences for the region were immense.

The University has brought new life to the area and is working towards enhancing the sustainability of the region. One of the most interesting characteristics of UBI is its focus on recovering the abandoned buildings that were formally part of the industrial production process and creating a better environment; retaining historical, cultural and architectural value, while developing sustainable educational facilities has been an important goal.

During my trip I had the opportunity to visit the various sites, give presentations and meet with colleagues. The University has five Faculties (Science, Engineering, Human & Social Sciences, Arts & Letters, and Health Sciences).

Particularly interesting was the tour of the University Wool Museum which is integrated into the science building, and reveals the archaeological structures of the early production process, sets out the historical development of technology, and provides insights on industrialisation. I came away from the tour, thinking of the various ways that this facility could be used to enhance learning for students on any course, not just those interested in science and technology. The motto of the museum “The Threads of the past weaving the future” left me thinking that when we focus on sustainable development, we often emphasise ‘future generations’ but we must also acknowledge and learn from the past.

My visit to the Rectory (housed in the former Convent of Santo António and their equivalent of OVC) also left me thinking. Firstly, they have made a fantastic job of restoration and conversion; they really could do with some students (as motivated as BU students) to reclaim the lovely terraces. Olive and fruit trees are largely over-grown; the space cries out to be developed as a sustainable garden. Secondly, they have made great use of space in the former chapel, however where the choir would formerly have sat, is now where doctoral candidates are judged – the jury type seating made it seem a really intimidating space compared to a room in Christchurch House, to defend a Thesis. And lastly, if I was a member of the senior team in such an idyllic spot, I would probably not be able to resist the urge to get out a hoe and create a vegetable plot – however the urge to just sit in the sun and admire the view, would also be strong!

It is always interesting to meet new colleagues, learn from their perspectives, and to talk with students. The students I presented to during my visit (on Sustentabilidade nas Universidades) were very impressed with what we are doing in the UK, and at BU, to address sustainability. They had lots of questions; later their tutor reported that not only were they were interested to know more but were also challenging her as to why BU students seemed to have a better experience. Some were very keen to come to Bournemouth.

Overall, I came away feeling enriched and with new perspectives. I would recommend an ERASMUS visit to others. Okay the paperwork can seem bureaucratic at first glance but don’t be put off, the rewards are high. I have published four co-authored papers as a result of my first ERASMUS visit; more collaborative outputs will follow. Further, the opportunity to develop broader cultural perspectives on research interests, enhance your language capability and to evaluate how higher education operates in another country is personally and professionally rewarding.

If you would like to make contacts at UBI please get in touch. I would be happy to help.

 

Tags:

Übersetzen: Translation of the MGI in German

Publishing

 

The Mother-Generated Index (MGI) is a validated tool to assess postnatal quality of life.  It was originally designed and tested by Dr. Andrew Symon (http://nursingmidwifery.dundee.ac.uk/staff-member/dr-andrew-symon) at the University of Dundee.    This instrument is usually administered several weeks or months after birth and correlates with indices of postpartum mood states and physical complaints. The instrument had not been translated into German before or validated for use among German-speaking women, nor have the results of the tool been assessed specifically for the administration directly after birth.  Our recent paper (Susanne Grylka-Baeschlin, Edwin van Teijlingen, Kathrin Stoll and Mechthild Gross) in Midwifery describes the systematic translation process of the MGI into German and to assess the convergent validity of the German version of the instrument directly after birth and seven weeks postpartum

Susanne Grylka-Baeschlin, as part of a European COST Action, has spent time at Bournemouth University’s Centre for Midwifery, Maternal and Perinatal Health.  Susanne Grylka-Bäschlin is a Swiss midwife based at the Hannover Medical School, Germany, who studies cultural differences in postnatal quality of life among German-speaking women in Switzerland and Germany.

 

Prof. Edwin van Teijlingen

 

CMMPH

SciTech postgraduate conference and poster presentation

PG research

Yesterday the postgraduate researchers in the Faculty of Science and Technology (SciTech) held their annual showcase of their research projects. For the applied sciences students this took the form of 15 minutes presentations and the design, engineering and computing students presented posters.

Former PhD student Kathryn Ross opened the presentations in the Lawrence Lecture Theatre and likened the process of studying for a doctorate to taking part in a 100 mile walk. Kathryn was an inspiration to her peers, showing how hard work and persistence can get results. Her own PhD project investigating the effects of sea-level rise on the avocet population in Poole Harbour yielded new and interesting findings about the birds’ diet.

The subsequent presentations were outstanding, covering a wide variety of topics including how parasites impact eco-systems, volunteer engagement, the process of ageing fish and the spread of the domestic chicken through Europe.

The posters were equally impressive, featuring rescue robots, intelligent call routing and lie detector technology among others.

The work of the Bournemouth University Dementia Institute (BUDI) postgraduate researchers was strongly represented, including a remarkable project looking at adapted home environments for people living with dementia.

It was wonderful to see the amazing research being carried out by BU’s postgraduate community, with the support of their dedicated supervisors. I have no doubt many of them will make valuable contributions to their field in the future.

And to any postgraduate researchers reading this… If you would like to share your research more widely via the BU website or other channels, please do email me. I’d love to help you with that. Additionally, if you are interested in taking part in any public engagement activity, we have some great opportunities including a tent at Camp Bestival. If you like to find out more please email our Public Engagement Manager Barry Squires.

Facebook User Interface to suit Saudi Arabian culture

PG research

We would like to invite you to the next research seminar of the Creative Technology Research Centre that will be delivered by Hana Almakky.

 

Title: Facebook User Interface to suit Saudi Arabian culture

Time: 2:00PM-3:00PM

Date: Wednesday 28th May 2014

Room: P302 (Poole House, Talbot Campus)

 

Abstract: Social media has continued growing in Saudi Arabia. Millions of businesses and trades are now using social media for entertainment, advertisement and promoting themselves internationally. Social networking sites, like Facebook, Twitter, YouTube etc., have gained huge popularity at personal as well as professional scale. Therefore, work is being done to evolve the modes of communication over these platforms, extensively. My research explores the effect of Saudi cultures on the design of social media site of Facebook. The expected outcome of this research will be a theoretical framework that guides the design of a user interface for Facebook to meet the Saudi’s expectations.

We hope to see you there,

 

Dr. David John

 

Professor Barry Richards on ‘The Conversation’

A piece written by BU’s Professor Barry Richards was featured as a lead article on ‘The Conversation’ website.

Entitled ‘A hymn confirms that the FA Cup final is a matter of life and death’, the article explores the reasons why ‘Abide with Me’ has become the FA Cup anthem.

The Conversation is a website, sourcing news and views from the academic and research community and sharing it with the wider public.

Read Barry’s article on The Conversation here.

Dragons’ Den: Pitch to the Editors

PG research

Do you have a science news story worthy of appearing in Nature, The Times or Research Fortnight?

Organisers of the UK Conference of Science Journalists are running a ‘Dragons’ Den: Pitch to the Editors’ session, open to students, recent graduates or scientists with a great story.

This is your chance to stand up in front of top journalists and ‘sell’ your story idea. It can be about any aspect of science, as long as it is suitable for Nature, the Times or Research Fortnight. (Do make sure you research the publications before submitting)!

Successful applicants will pitch their story idea to Helen Pearson (Nature), Ehsan Masood (Research Fortnight) and Hannah Devlin (The Times) in front of a live audience at the conference on Wednesday 18th June in London.  

For more information and details of how to apply, visit http://www.ukcsj.org/dragons-den.html. Applications are open until 23rd May.

If you would like to discuss your pitch, email Sally Gates (Research Communications Manager).

Free places available for BU staff – BUDI workshop hosted by Museum of Modern Art (MoMA) 21st May 2014

Training

Thanks to FIF Mobility Strand Funding, Bournemouth University Dementia Institute (BUDI) are delighted to be welcoming colleagues from the Museum of Modern Art (MoMA) in New York to Bournemouth University from 20-23rd May 2014. As part of their visit, BU Staff are being invited to join a free workshop. In this workshop MoMA’s specially trained Museum Educators will share their successful model and established approach for making their services dementia-friendly (validated via evaluation from New York University). 

This workshop showcases MoMA’s innovative style of education delivery, providing attendees with an opportunity to hear the success of their approach and a practical demonstration in the Atrium Gallery. Staff with an interest in alternative teaching methods and those working with vulnerable groups may be particularly interested in attending. Please also pass on this information to any PhD students you feel may benefit from attending.

Date: 21st May 2014

Time: 11:00 – 15:30

Venue: Talbot Campus

There are a limited number of places available on this workshop for BU staff. To book a place, or for more information, please email mheward@bournemouth.ac.uk or call 01202 962538.

Successful Grant Application! Plaster & Boot Comparison for Ankle Fracture Surgery

Awarded & submitted bids

Despite ankle fractures requiring surgery being so common, patients are managed in many different ways and there is debate over whether patients require prolonged periods immobilised in plaster or whether being able to actively move/use the ankle might be advantageous.  £350k has recently been awarded to Poole Hospital and collaborators by the National Institute for Health Research’s Research for Patient Benefit scheme to find out!   

The Dorset office of the South West Research Design Service based within Bournemouth University’s Clinical Research Unit were contacted in late Spring 2010 about the potential study and have therefore been involved in all aspects from the outset.  Several members of the Clinical Research Unit are co-applicants and committed to the delivery of the trial. 

As the Research Design Service project lead, Zoe Sheppard helped facilitate the grant application bringing in statistical support, patient and public involvement advice, qualitative research expertise, health economic expertise, costing and research and development advice liaising with finance and research and development departments as well as the Peninsula Clinical Trials Unit.  In addition to inputting into specific aspects according to their expertise, all co-applicants also extensively commented on the overall design and proposal, meaning a wide-ranging input. 

Two previous drafts were submitted to the mock funding committee.  Six extensive written reviews were received from lay reviewers and methodologists as well feedback from the chair/panel members. 

So if you would like support with a grant application for health research, please get in contact as early as possible – we look forward to working with you!

The Bournemouth University Clinical Research Unit Team!