Category / Fusion themes

BU organised a very successful Theoretical Archaeology Group meeting last weekend

A stand at the TAG meetingLast week we saw over 220 archaeologists from all over the world gather on Talbot Campus for the 45th annual meeting of the Theoretical Archaeology Group (TAG), organised by Department of Archaeology and Anthropology staff and students. Over two and a half days, 25 separate sessions with over 230 research papers were presented, mostly in the Fusion Building.

Two keynote lectures were delivered by Prof Ian Hodder on “Archaeological Theory since 1984 and the Politics of Human Displacement” and Gill Hay on “Mrs Thatcher and the privatisation of knowledge: the evolution of archaeological practice in Britain since 1990”.

In addition, key stakeholders such as the Council for British Archaeology and the Chartered Institute for Archaeology, Butser Ancient Farm, BU’s The Sanctuary heritage, craft and wellbeing group, as well as academic publishers and other heritage-related vendors held stalls.

People stood behind a table BU continued the recent TAG tradition of awarding prizes. This year’s TAG Prize for outstanding theoretical contribution was awarded to Dr Rachel Crellin of Leicester University. The Don Henson prize for best student debut paper went to Heather Ford of the University of Glasgow, with three commendable mentions also awarded – one of which went to BU’s postgraduate researcher Ingrid O’Donnell.

Written by Dr Fabio Silva

New research published on Artificial Empathy in the Metaverse

Dimitrios Buhalis new research published on Artificial Empathy in the Metaverse

Assiouras, I., Laserer; C., Buhalis, D., 2025, The Evolution of Artificial Empathy in the Hospitality Metaverse Era, International Journal of Hospitality Management, Volume 126, April 2025, 104063 https://doi.org/10.1016/j.ijhm.2024.104063

Highlights

  • Artificial empathy of intelligent agents can be strengthened in the metaverse.
  • The experimental nature can hinder the development of artificial empathy.
  • The interoperability is critical for the development of artificial empathy.
  • Enhanced empathy of AI agents in metaverse will improve customers’ reactions.
  • Opportunities and challenges arise in the development of human empathy.

Abstract

As hospitality enters the metaverse era, artificial empathy becomes essential for developing artificial intelligence (AI) agents. Using the empathy cycle model, computational empathy frameworks and interdisciplinary research, this conceptual paper proposes a model explaining how artificial empathy will evolve in the hospitality metaverse era. The paper also addresses customer empathy and responses towards AI agents and other human actors within the hospitality context. It explores how metaverse characteristics such as immersiveness, sociability, experiential nature, interoperability, blended virtual and physical environments as well as environmental fidelity will shape computational models and the evolution of artificial empathy. Findings suggest that the metaverse enables AI agents to form a seamless cycle of detection, resonation, and response to consumers’ affective states, facilitating the evolution of artificial empathy. Additionally, the paper outlines conditions under which the artificial empathy cycle may be disrupted and proposes future research questions that can advance our understanding of artificial empathy.

 

 

 

AWE: Augmented Wildlife Experiences – Gaining traction

We’re excited to share updates about our groundbreaking Augmented Wildlife Experiences (AWE) project created by a team of academics from the Department of Life and Environmental Science. The project uses digital technology to create immersive experiences along walking trails, helping people connect with nature in new and meaningful ways while supporting their well-being. Wildlife sounds, camera trap footage, and educational information are accessible on our custom-built website, www.awetrails.co.uk.

BU HEIF funding allowed us to complete our proof-of-concept trail at Holton Lee, owned by Shaftesbury Millie College – by Livability. Over the past months, we have actively shared our work and built connections with diverse audiences. Various organisations have asked us to develop an AWE trail on their lands to enhance their public engagement activities.

Sharing Our Vision

On the 11th of November, Amanda Korstjens and Anastasia Vayona presented AWE for BCS, The Chartered Institute for IT, titled: “Augmented Wildlife Experiences (AWE) trails to support nature connection”. The talk reflected on the challenges faced during the setup of the first trail at Holton Lee, located on private land with restricted access owned by Shaftesbury Millie College – by Livability, compared to the unique opportunities and issues anticipated with new trails being established on public land. We also discussed how AWE can be a tool to allow less mobile people to immerse themselves in local nature online.

Join us for more public events:

January 14th 2025 Webinar for Bournemouth Natural Sciences Society: “Using IT to make wildlife trails more interesting and accessible – Augmented Wildlife Experiences ( AWE) trails to support nature connection”.

In February, 14-23rd 2025, as part of “A Heathland Celebration” exhibition at the Gallery Upstairs in Upton Country Park (led by Julia Jennings), we will hold a panel discussion.

June 3rd, 2025, we will showcase AWE at Café Scientifique with Bournemouth University’s Public Engagement team. In a relaxed setting, we’ll explore how AWE merges conservation with technology.

Building Momentum

  • Anastasia Vayona submitted a British Academy small grants proposal, seeking to test the effectiveness of AWE enhancements in promoting nature connectedness.
  • AWE now proudly includes six talented students from diverse disciplines, whose fresh perspectives and skills are driving the project forward. This SERT (Student Environmental Research Team) started planning and shaping our second trail in November 2024 (funded by departmental QR funding). The Talbot Woods trail is a collaboration with Martha Searle from Talbot Village Trust. Get in touch if you would like to contribute.

AWE is a collaborative multi-disciplinary project led by BU academics working with local organisations Dorset Electrical Solutions, Shaftesbury Millie College, and Talbot Village Trust.

With these activities and accomplishments, AWE is paving the way for a future where technology and conservation work hand in hand.

Stay tuned for more updates and join us at www.awetrails.co.uk

BU PhD Candidate Shares Transportation Expertise at Dorset COP 24

🌍🚗 Thrilled to Have Participated in Dorset COP 24! 🚗🌍

Today, I had the incredible opportunity to contribute to the “Future Transport System in Dorset” workshop at Dorset COP 24. As an expert speaker, I joined Dorset and BCP Council representatives, local Transport Action Groups, the General Manager of More Bus, the Lead Director of Great British Railways and engaged community members to reimagine what Dorset’s transport landscape could look like over the next decade—and how we can achieve these changes sustainably.

During the session, I presented my research on complex urban road networks and traffic congestion spread, sparking insightful conversations on innovative, eco-friendly strategies that could reshape our local transport systems. After a dynamic Q&A with experts, I was invited to share my findings with the BCP Council’s Transportation Team and the Dorchester Transport Action Group in their upcoming meetings—a fantastic opportunity to see these ideas reach even wider audiences!

I’m feeling inspired and energized by the collaboration, insights, and shared commitment to a greener future for Dorset. Thank you, Lois Betts (BU Sustainability Manager), Joseph McMullen (BU Lecturer) for the invitation and support. Let’s keep pushing for sustainable progress! 🌱

Assemgul, PhD candidate, SciTech, Computing Department. Research title: “Complex Urban Road Networks: Static Structures and Dynamic Processes.”

SUNRISE for sustainability research event – Wednesday 23rd October

Join us on Wednesday for the SUNRISE event, the final and largest event of a series of interactive hybrid events designed to celebrate sustainability research.

The SUNRISE project is a collaborative initiative between BU and Universiti Sains Malaysia (USM), funded by The British Council. The project aims to enhance UK-Malaysian Higher Education cooperation by fostering innovation, research collaboration and sustainable mobility.

The event will run from 8:30-11am on Wednesday 23rd October in F104 and on Zoom, with a light breakfast provided for those joining in person.

The main focus of the event is around enhancing research capacity. We will begin by celebrating the sustainability projects of BU PGR and USM, as they present their innovative work.

In addition, attendees will participate in discussion panels, sharing what inspires them about sustainability, reflecting on their experiences, and exploring potential opportunities to connect and collaborate with fellow students and colleagues.

We welcome those doing sustainability-focused research and anyone else who is passionate about sustainability: faculty members, students of all levels, alumni, and individuals from diverse professional and educational backgrounds.

The session will culminate with the launch of the SUNRISE Sustainability Champion Award introduced by the BU Sustainability team to recognise and celebrate students’ contributions to sustainability within their BU experience.

Please complete the registration form or scan the QR code below to reserve your place at the event.

BU does well in offering Open Access publications

The latest online CWTS Leiden Ranking Open Edition lists Bournemouth University (BU) high among European universities when it comes to making academic papers easily available through Open Access.  For all sciences combined BU ranks 15th out of 491 European universities when it comes to hybrid Open Access publications.  BU ranks 12th out of 487 universities for the category ‘Biomedical & Health Sciences’ and 14th out of 475 universities in Europe for ‘Social Sciences & Humanities’.

The University of Leiden in the Netherlands compiles the CWTS Leiden Ranking Open Edition, and  offers fully transparent information about the scientific performance of over 1500 major universities worldwide.

 

 

Prof. Edwin van Teijlingen

Research Culture Champion in the Faculty of Health & Social Sciences

 

Impact of virtual reality on the well-being and travel experiences of people affected by dementia

I am undertaking a research placement as part of my studies on the MSc Foundations of Clinical Psychology. In my role as a research assistant, I have been working on a project that aimed to introduce the idea of travelling using Virtual Reality headsets for people with dementia and their caregivers/ family members. Virtual reality (VR) technology presents a promising means of bridging geographical divides and empowering individuals with dementia to participate in their communities in ways that were not possible prior to diagnosis. Additionally, research has demonstrated the value of virtual reality in helping people with dementia remember their past, revisit their hometown, or most treasured vacation spots. The purpose of this project is to evaluate how virtual reality can support people with dementia with travel and explore the impact on their wellbeing.

This is a collaborative pilot research study involving BU staff from the Ageing and Dementia Research Centre (ADRC) (Dr. Michelle HewardDr. Catherine Talbot, Dr. Michele BoardDr Aisling Flynn, Lyndsey Bradley) and the International Centre for Tourism and Hospitality Research (ICTHR) (Dr. Daisy Fan, Prof. Dimitrios Buhalis) alongside colleagues from PramaLife (Sue Warr and Jo Keats) and is funded with QR funding from the Department of Psychology. We collected data on campus, and I was able to support this and had an opportunity to engage with the participants. The participants were asked to come to 2 sessions. The first session consisted of a session in the Blended Learning Interactive Simulation Suite, also known as the BLISS room. In this room, the participants and their caregivers were given the chance to play interactive VR games of their choice on the walls or visit different parts of the UK, such as London and Oxford. The second session consisted of using the VR headsets, where the participants were able to use the headsets themselves, which allows them to virtually experience other parts of the world, by looking around and having access to a 360 view, of a location of their choosing, whether that be somewhere they had never been to or reminisce about places they have been.

Given this immense opportunity to relive and reminisce about their previous experiences around the world, and their respective homes, the reception was overall a positive one. The participants left feeling positive about having virtually visited places from their past and having engaged with places they have never been to or would like to go to in the future. They provided some useful insights and feedback to inform future research in this area. We now move towards analysing and publishing the data.

Roshin Sibu

For more information about this project please email Michelle mheward@bournemouth.ac.uk

DNS staff share their virtual reality research at AHSN Wessex

on behalf of Professor Debbie Holley

I am delighted to report that Dr Michele Board, Dr Heidi Singleton and I were invited to share our virtual reality research as part of the Wessex Academic Health Science Network webinar on 16.03.2023. Dr Board presented her work on ‘walk through dementia’, which brings the reality of lived experiences places the viewer in the shoes of the person with dementia. More information about this projects and the collaboration with the Alzheimer’s Society are available from the ADRC website.

Dr Singleton and I presented on our work on the mental health 360 video scenarios we created for student nurse education which have been embedded within the curriculum.

Evaluated via Focus group discussions (n=6 students) and an online survey (n=33 thus far); with 94% of nursing students reporting that the videos were extremely or very useful for their learning.  

“It flags up potential extra considerations in practice that you wouldn’t anticipate with just the theoretical teaching. You can better visualise.” (Student Nurse 31) 

“It made me feel confident in how to interact with an individual who may be having a mental health breakdown.” (Student Nurse 15) 

“It showed me that you can take time and check the correct information and repeat steps when assessing and treating a patient.” (Student Nurse 8) 

The learning resources mean that students can link theory to practice and can repeat the activity at any point during their course and from any location.

Thanks to the wider team Ursula Rolfe, John Moran, Emma Collins and our former colleague Jasmine Snowden,

 

Success in HEIF funding: VR Igloo

VR Igloo: Developing and evaluating a novel interactive virtual reality intervention for children with eczema

Team: Dr Heidi Singleton, Yaqing Cui, Dr Xiaosong Yang, Dr Emily Arden-Close, Professor Steven Ersser, Professor Debbie Holley, Dr Sarah Thomas, Richard Glithro, John Moran, Dr Andy Hodder and Amanda Roberts (Nottingham Support Group for Carers (NSG) of Children with Eczema).

Aim: To co-create a complex VR health intervention based on the guided imagery approach to treating eczema (Ersser et al., 2014); targeted at children (aged between 7 and 11 years of age) (complex intervention development). This intervention is not a medical device but addresses a clinical issue and can be used at hospital or in the home. Our processes and outputs will be congruent with some of the staging of complex intervention development advised by the Medical Research Council (2021).

Evidence from our small-scale PPI project (Singleton et al. 2022), points to the need for an interactive VR innovation that provides an immersive experience to distract from itchy eczema with minimal requirements for contact with the child’s face or hands. To tackle this problem, we will design and develop a prototype system of an interactive “mini-VR igloo headset”. We will work with the Department of Design and Engineering to design and develop the prototype.

In keeping with a person-based approach these ideas will be discussed with our PIER group and will form part of the developmental work with our Nottingham based charity stakeholder partner.

This Open Call HEIF funding will enable this cross faculty team to work together, with some additional paid staff, to accelerate and maximise the development of a complex intervention to enhance its potential for impact of this well-established VR Eczema project. It will also provide us with several prototypes to test at BU events.

Heidi, Steve and Debbie research as part of the Centre for Wellbeing & Long-Term Health, follow us at Twitter CWLTH_BU