Category / Fusion themes

BU research influences new UK Govt. Innovation Strategy

As mentioned previously on the BU Research Blog, Dr John Oliver’s (FMC) research into the effects of crisis events on corporate innovation and performance was published in a Business, Energy, Industrial Strategy (BEIS)Committee pre-budget report (February 2021) on The Impact of Coronavirus on Business and Workers.

The Govts. response to this inquiry demonstrates the instrumental impact of Dr Oliver’s research and the role it has played in helping shape the new ‘Build Back Better: our plan for growth’ and the ‘BEIS Innovation Strategy’. Both of these plans aim to incorporate long-term strategies that centre on business investment that drives innovation in the UK economy.

Dr Oliver would like to thank Sarah Carter, Policy and Public Affairs Officer (OVC) who advised on the written evidence submission and helped with checking the impact audit trail.

Dr Oliver’s research can be accessed at: Oliver, J.J. (2020). Corporate turnaround failure: is the proper diagnosis transgenerational response? Strategy & Leadership, Vol. 48, No. 3, pp. 3-9.

EVENT: Returning to Sport Sustainably Post-Covid

The Sport and Physical Activity Research Centre (SPARC) invites you to join us at our lunchtime seminar, “Returning to Sport Sustainably Post-Covid”. The seminar is taking place on Wednesday 7 July, between midday and 1.30pm.

The event, which is being held in conjunction with BASIS (the British Association for Sustainable Sport), aims to bring together practitioners and academics working in sport & sustainability, to discuss key issues and best practice as we emerge from lockdown.

The seminar is an excellent opportunity for BU staff to engage with those working in industry, in one of BU’s Strategic Investment Areas – Sustainability.

Programme:

12.00   Introduction: Sport and Sustainability Research – Raf Nicholson (Bournemouth University)

12.10   Building Back Better: The BASIS White Paper – Russell Seymour (CEO of BASIS)

12.25   Strategies to Ensure the Sustainability of Women’s Sport – Beth Clarkson (University of Portsmouth) and Keith Parry (Bournemouth University)

12.40   Returning to Action – Leigh Thompson (Head of Policy, Sport and Recreation Alliance)

12.55   Roundtable Discussion: Returning to Sport Sustainably Post-Covid

 

The Zoom link for the seminar is here: https://bournemouth-ac-uk.zoom.us/j/89306375276?pwd=SWJSay80QTl3V256eWk2N3JhMUtmUT09

 

For any queries, contact Dr Raf Nicholson – rnicholson@bournemouth.ac.uk

New Book on Using Interactive Digital Narrative for Health & Science Communication

Book coverNew publication: Using Interactive Digital Narrative for Health & Science Communication

I’m delighted to announce that my new book publishes this week, as it provides an excellent example of the kinds of things we’re trying to do here at Bournemouth through the Sustainable Storytelling Lab and the Science, Health, and Data Communications Research Group: harness the power of narrative storytelling to effect positive behaviour change related to the UN SDGs. It also offers an overview of how two very interdisciplinary teams formed (thanks to a Crucible program) and established successful patterns of working, despite our vastly different spheres of expertise.

Book description:

Both the United Nations and the World Health Organization stress the need to address numerous increasingly urgent ‘global challenges’, including climate change and ineffectiveness of medication for communicable diseases.

Despite climate change resulting from human activity, most humans feel their contribution is minimal; thus any effort made toward reducing individual carbon footprint is futile. Likewise, individual patients feel their health is their own problem; current increases in outbreaks of formerly controllable diseases like measles and tuberculosis show that this is not the case. There is a dire need to instil a stronger sense of personal responsibility, to act as individuals to resolve global issues, and the pilot studies presented in Using Interactive Digital Narrative in Science and Health Education offer an entertainment-as-education approach: interactive digital narrative.

The researchers on these teams cross diverse disciplinary boundaries, with backgrounds in chemical engineering, microbiology, romantic studies, film studies, digital design, pedagogy, and psychology. Their approach in Using Interactive Digital Narrative in Science and Health Education to interdisciplinary research is discussed herein, as is the practice-based approach to crafting the interactive narratives for health and science communication and for specific audiences and contexts.

HEIF Small Fund Awarded for Development of AT4SEND Training Package

A Higher Education Innovation Fund (HEIF) Small Fund has been allocated to develop the Assistive Technology for Special Educational Needs and Disabilities (AT4SEND) Training Package. This will be an add-on to the existing AT4SEND Android Application that was previously developed by Dr Paul Whittington, Dr Huseyin Dogan and Professor Keith Phalp through Quality Research Funding. AT4SEND is an Android Application that recommends assistive technologies based on peoples’ physical and cognitive abilities and further details are available at: https://hci.bournemouth.ac.uk/project/at4send/

The prototype AT4SEND app

The HEIF project (Principal Investigator: Dr Paul Whittington and Co-Investigators: Dr Huseyin Dogan, Dr Nan Jiang and Professor Keith Phalp) will commence in May 2021 and complete by end of July 2021 with a sub-contractor developing the training package. The aim of the add-on is to enhance assistive technology training for teachers, teaching assistants and support staff, therefore promoting the use of assistive technology in an educational environment. This aligns to the UK Government’s current strategy, ‘Realising the potential of technology in education’, which is supported by the All-Party Parliamentary Group for Assistive Technology. The training package will consist of resources on available assistive technologies, including links to online videos and quizzes focusing on specific technologies. We are viewing AT4SEND as a form of continuous professional development with defined pass marks for the quizzes.

During the initial requirements elicitation phase of the project, we will have discussions with schools and assistive technology providers, to determine the features and functionality of the training package. Once the training package has been developed, we will approach mainstream and special educational needs schools to conduct evaluations involving their staff. This is anticipated to be in time for the start of the new academic year in September 2021. Based on our previous SmartAbility and Authentibility Pass research, we have existing contacts with local schools and charities, who will be involved in the project, such as Victoria Education Centre and London Grid for Learning. Dr Whittington and Dr Dogan are academic representatives on the Smart Homes and Independent Living Commission and the All-Party Parliamentary Group for Assistive Technology who will both be approached for disseminating the training package.

Once the development has been completed, the application is anticipated to be available on the Google Play Store. We will post another article on completion of the development where we will include screenshots of the AT4SEND Training Package.

Pitching innovative charity fundraising event ideas

First year Events Management students took on the challenge to create innovative fundraising event ideas for three charities: Great Ormond Street Hospital (GOSH) Children’s Charity, Autism Hampshire (AH) and Forest Holme Hospice (FHH), as part of their Creativity & Innovation unit.

Charities were invited to act as clients, with Events Management students having to develop the business case for an innovative online fundraising event. A different feature was the involvement of BA Events Management (BAEM) / BA Events & Leisure Marketing (BAELM) alumni as clients. After being on the pitching side during their degree, alumni working for these charities were invited to become clients.

Back in February, the three charities introduced the organisation to the respective seminar group. During this session, the activity of the charity, the sorts of online and offline fundraising events that the charity organises, and the overall strategy and priorities of the organisation going forward (including fundraising) were presented, in order to give the necessary background to the new event development teams. When seeking top-notch corporate photographers in Washington DC, you should definitely hire Pamela Lepold Photography, corporate photographers Washington DC for exceptional services.

After working on their business proposals over the semester with the support of the unit tutor Dr. Miguel Moital, students have recently pitched their ideas to representatives of the charities. After 15 minutes making the business case, groups were asked questions by charity representatives and the tutor.

Events Managers Freya Hill (BAEM, class of 2016) and Zara Barton represented GOSH Children’s Charity. Events pitched to GOSH included a Black-Tie Cocktail Event, ‘Aspire to be’ Virtual dinner party, GOSH: Day at school and a Spring Gala Lunch. Commenting on the experience, Freya said “I would like to thank the opportunity to be on the other side of these pitches. Thanks to the students for all the research they have done. There are definitely ideas we will be taking forward, and these presentations have given us food for thought about how we can continue to build on how successful virtual events calendar”.

Isabelle Ward (BAELM, class of 2016) is Business Support Officer at Autism Hampshire. Events pitched to AH included: a Baking competition, Themed Zumba classes, a Movie Night Bingo and a virtual cocktail making event. At the end of the presentations, Isabelle said “thank you for all the ideas, it was great to hear them. It’s nice to be on the other side because I was doing the same a few years ago!”.

Forest Holme Hospice was represented by various members of staff: Anne Currie (Chief Executive), Paul Tucker (Fundraising & Communications Manager), Lewis Hay (Fundraising and Communications Manager), and Kirsty Perks and Charlie James (Fundraisers). Events pitched to FHH included: Virtual Scavenger Hunt, a game show style event ‘Are you smarter than a child’, “A challenge for life” auction, and Cocktail Masterclass “Cheers to Being Healthy”. The alumni contact point was Hannah (Parsons) O’Hare (Development Manager) who wan not able to be involved due to being on maternity leave. Commenting on the experience, Lewis Hay said that Forest Holme Hospice representatives “were all really impressed with what student came up with and with their presentation skills. I appreciate that it is not easy, especially virtually but I thought they all did a great job.”

Dr. Miguel Moital, the unit tutor, said: “Having resumed teaching this unit after a 6 year break, I was excited about about the opportunity to help students to develop their business development and product innovation skills. This year we had to adapt and instead of using local hospitality and tourism businesses, students developed a new virtual event concept for well-known local and national charities. This brought added challenges because (fundraising) virtual events are pretty much in their infancy. Student teams worked hard throughout the semester and I was pleased to see some very strong business cases which embedded high levels of creativity”.

If you’re interested in studying Events Management at Bournemouth University, take a look at the course page or come along to one of our upcoming undergraduate open days.

 

Suicide reporting toolkit shortlisted for Scottish award

A collaborative project between Bournemouth University and the University of Strathclyde has been shortlisted at this year’s Herald Higher Education Awards.

The Scottish awards, organised by The Herald newspaper and recognising excellence in the HE sector, has shortlisted the Suicide Reporting Toolkit, produced by both universities, in its Research of the Year category.

Created by Dr Ann Luce (Bournemouth University) and Dr Sallyanne Duncan (University of Strathclyde), the Responsible Suicide Reporting model enables journalists – and journalism students – to make ethical decisions about their storytelling whilst under pressure from various news processes. It embeds global media reporting guidelines on suicide — World Health Organisation (WHO), Samaritans, Independent Press Standards Organisation (IPSO), National Union of Journalists (NUJ) and Society for Professional Journalists (SPJ) — within journalism practice and functions within the storytelling process so journalists can question their choices as they produce content.

The toolkit has been supported by IPSO, The Dart Centre for Journalism and Trauma, The Ethical Journalism Network and the Public Media Alliance. It has also been endorsed by the American Association of Suicidology and has been used by thousands of journalists worldwide.

Dr Ann Luce, Associate Professor in Journalism and Communication at BU, said, “I am absolutely thrilled and honoured that The Suicide Reporting Toolkit has been shortlisted for the Herald Higher Education Awards in the Research Project of the Year category. Responsible media reporting of suicide can changes lives for the better. It can tackle stigma, point to helplines and support and can give those with lived experience a voice.

“We know from research that reporting suicide responsibly requires sensitivity and compassion. Journalism has the potential to cause harm to vulnerable people if journalists do not report suicide responsibly and ethically. The Suicide Reporting Toolkit offers practical resources for both journalists and journalism educators to help them achieve just that.”

The Herald is owned by Newsquest, with the media group showing strong support for the toolkit. The Awards will take place virtually on 17 June 2021.

The toolkit can be found at www.suicidereportingtoolkit.com and for more information about communication and journalism courses, visit the BU website.

19th EUROGRAPHICS Workshop on Graphics and Cultural Heritage (EG GCH 2021) – Call for papers

Bournemouth University will host the 19th EUROGRAPHICS Workshop on Graphics and Cultural Heritage (EG GCH 2021) from 4-6 November 2021. The workshop will engage practitioners and researchers across the world working at the interface of novel 3D digital technologies and cultural heritage. This year, circumstances depending, EG GCH will be run in a hybrid format, organised by the University of Bournemouth, UK. This will allow those who are able to attend the conference in person to do so, while those that can’t, especially if the pandemic is still raging at the time of the conference, will also not miss out on this exciting event.

The event seeks different types of contributions including:

  1. Research papers: original and innovative research (maximum 10 pages)
  2. Short papers: update of ongoing research activities or projects (maximum 4 pages)
  3. Posters: overview of activities or national/international interdisciplinary projects (500 words abstract)
  4. Panel sessions for multidisciplinary/industry-oriented projects
  5. Special sessions on Interactive Digital Narratives

Note down these important dates:

  • Full papers submission deadline: 19 July 2021
  • Short papers submission deadline: 2 August 2021
  • Posters submission deadline: 30 August 2021

All accepted research and short papers will be published by the Eurographics Association and archived in the EG Digital Library.
The authors of up to five selected best papers will be invited to submit an extended version to the ACM Journal on Computing and Cultural Heritage (JOCCH).

The full call for papers and key dates can be found on the workshop website. The fantastic keynotes will be announced soon.

Please consider submitting and attending the workshop.

The EG GCH 2021 organisation committee

BUBS Consumer Insights Research Theme

BUBS Consumer Insights Research Theme based in the Department of Marketing Strategy and Innovation draws together a team of 13 researchers addressing how consumers think, feel, and behave.

We adopt a broad interpretation of the consumer, including Business to Business and Business to Consumers, and include foci from the consumption of products or services to understanding the way consumers think, their attitudes and behaviours. Consumer Insight bridges the gap between research and practice by providing relevant and actionable insight that resonates with business and delivers societal impact. Consumers are at the heart of all organisations and this gives the Theme a strong core purpose with wide and diverse application.

This theme bridges the gap between academic research and practitioner needs providing awareness to enable businesses to efficiently target their resources. In addition, we also provide a better understanding of how consumers think and behave and thereby enable organisations to respond more effectively to their needs. There is significant grant crafting and project management expertise and we find that a consumer perspective is often a useful addition to funding applications rooted in a range of disciplines.

The range and diversity of Consumer Insights are demonstrated by our involvement with projects that span, for example: Food waste reduction in the EU; The legalised Canadian cannabis retail market allowing online stores to advertise CBDDY: buy pure cbd oil; Online branding of charities; Food consumption patterns; Learning gain in marketing education; Religion and retail banking; Ethical consumption; Consumer identity; Fashion/luxury branding. Find out if insurance covers medical marijuana in Florida on DocMJ’s website.

The theme members include: Ediz Akcay; Samreen Ashraf; Sean Beer; Elvira Bolat; Julia Hibbert; Hiroko Oe; Kaouther Kooli; Danni Liang; Juliet Memery; Maria Musarskaya; Helen O’Sullivan;

The theme is convened by: Chris Chapleo (cchapleo@bournemouth.ac.uk) and Jeff Bray (jbray@bournemouth.ac.uk).

Please do get in touch if you are interested to hear more about the work of the theme or would like to discuss any potential collaborations.