Category / Fusion themes

From spin doctors to social media: The evolution of political communication

New media, particularly social media, have become instrumental in political elections and campaigns today. Politics has changed dramatically over the past couple of decades, partly due to the continuously emerging forms of communication. The field of political communications combines different elements of political science, communication, cultural studies, media, and psychology, and has been established at Bournemouth University since 2002.

The Centre for Politics and Media Research at BU focuses upon the soft power exerted through political campaign communication and its impact upon society and the citizen, the social and cultural frameworks which shape ideology and the collective psychology of publics, and the psychology of political violence. BU academics Professor Barry Richards, Professor Candida Yates and the Director of the Centre, Dr Darren Lilleker, have different research backgrounds within media, advertising, cultural and communication studies and psychology.

“I’ve always been interested in the relationships between politics, emotion, culture and society” explains Professor Yates, “my Doctoral research focused in particular on the cultural politics of emotion, film and masculinity in crisis. From there, I began to look more widely at the ways in which different emotions are shaped, experienced and communicated in politics, culture and society.”

Throughout the 1990s, political communication in Britain and elsewhere underwent a huge change which is often associated with Tony Blair’s New Labour government with its use of spin doctors and mediatised news management. There was also a significant increase in news media competition and advances in technology that seemed to provide citizens with a sense of choice and control over media consumption, although this sense of empowerment with regards to social media is now often questioned and problematized.

“I turned my attention away from the study of masculinity in film and instead turned to the analysis of political communication and the culture of politics more widely; I analysed the fantasies and feelings that emerged in relation to some key political figures at the time and how those psycho-political formations relate to the ways in which we engage with and emotionally invest in politics,” says Professor Yates.

“People thought of spin as this manipulative, domineering process that was all about bringing the techniques of marketing into politics in a bad way,” says Professor Richards. “However, I thought that there was something potentially more positive in this shift in political communication, and so the arrival of spin and political marketing increased my interest in electoral politics.”

Throughout this time, mainland Britain was also facing political violence and terrorism.

“In the 1970s and 1980s, it was almost exclusively Irish Republican terrorism, and then in the late 1990s and early 2000s we had the arrival of Islamist terrorism across the world,” explains Professor Richards. “I had always been interested in terrorism: the impact it has on the British public and the psychology of how people could come to carry out attacks.”

These years showed a huge shift in global politics. With this, political communication started to become more and more promotional, and celebrity culture began to infiltrate politics.

“There was a dominant set of ideas by the government at the time and then there were other marginal ideas that didn’t get voiced,” explains Dr Lilleker. “When I started doing my research, what interested me was how politicians developed ideologies, how they were sold and then understood by citizens.”

With the introduction of social media in the early 2000s, the hegemony of the mass media was challenged and political communication changed dramatically. The prevalence of social media in politics has made parties and officials more accessible and accountable to citizens. “Now, citizens can react immediately to an event and they can even influence what’s being said by using social media to come together to form a mass,” explains Dr Lilleker.

With evolutionary changes such as new media and globalisation shaping politics, political communication is clearly evolving rapidly and becoming increasingly important. Future research within the Centre for Politics and Media Research will include looking further into the psycho-dynamics of contemporary political culture, the marketization of political discourse and campaigning, and comparative politics.

“I am now looking at the role of empathy in relation to the current political, social and cultural landscape of Brexit and its aftermath, which is very polarised” says Professor Yates. “I’m interested in how empathy can emerge in groups and whether there is a way that we can actually help to facilitate it as a way to encourage constructive rather than destructive debate.”

“I’m embarking on some research into national identity and its relationship to the needs for safety and for dignity, which I think are major drivers of our experience and action as citizens. The starting point is how much do people think of themselves as having a national identity these days. This is a very rich psychological area as well as an important political issue,” says Professor Richards.

Meanwhile, Dr Lilleker is concerned with the dangers of social media and the misleading and fake news that is shared and consumed by millions. In the light of recent revelations about the use of data from social media sites, such as Facebook, this has perhaps never been so important.

“Media literacy has never really been taught but I think now it’s crucial to understand what’s happening on social media, especially for young people who should be educated on this issue.”

“At BU, there are a few of us now who look into the structures of feeling and emotions that underpin politics as it represented, communicated and experienced ,” says Professor Yates. “We want to develop that field to become a centre of excellence.”

To keep up with the latest news from the Centre for Politics and Media Research, visit www.bournemouth.ac.uk/pmg

This article was featured in the 2018 Bournemouth Research Chronicle. To see the magazine in full, click here or pick up a copy in Poole House or Studland House reception.

Researching with students: The challenges and opportunities of BU2025 for students and staff

Fusion

A first year BA Television Production student, Rowan Prosser and Lecturer, Annie East share their thoughts on a pilot research project using 360-degree filming technology.

Fusion BU2025 looks to ensure that students are informed in the ‘latest thinking in practice and research’ it also looks to ensure graduates are ‘innovative’ and ‘have research skills’. The doctoral research that Annie East is engaged with seeks to discover the ways in which students are working with health and safety risk management processes on their location film shoots. The pilot study looked to test the use of a 360-degree camera on a student shoot as a Virtual Reality (VR) elicitation tool for data gathering . Here Annie East and first year student, Rowan Prosser, reflect on his role as student research assistant, working with the 360 degree camera on a second year student film shoot.

Thoughts on student/lecturer collaboration.

Rowan Prosser: As a first year student the opportunity to work on academic research was both intriguing and a great opportunity to learn. The project gave me a chance to see how research is carried out in an academic way, seeing the correct processes of it all. It was all carefully considered and planned accordingly, my needs and any questions I had were answered immediately; something you don’t get when working with other students. When planning for the pilot project, the meetings that took place were well informed. In contrast, when I work with fellow students, there is sometimes difficulty in getting to the point of the discussion or the heart of the problem.

Annie East: Finding a student keen to work on research that was testing relatively new technology was key for this pilot. Meeting with Rowan for the first time as a researcher rather than as lecturer was a turning point. The power dynamics of student/lecturer dissolved with Rowan becoming more of an equal in our journey to master the technology and workflow of the camera. I chose to work with a student to lessen the power dynamic on the student film shoot; taking myself physically away from their shoot and allowing a student to operate the 360-degree camera.

360-degree camera

Reflections on the approach.

Rowan Prosser: It was an interesting scenario to be surrounded by second year BA Television Production students. Due to the role I had (responsibility for the 360-degree camera) they all tried to adhere to my needs and requests throughout the shoot. This allowed me to make sure that my camera work was achieved. If I was in the way, they would politely ask me to move the camera. The kit used really interested me; 360-degree video is something that is slowly coming into the fold – people (including the 2ndyear students I was working with) are very interested in the camera and how it works. This allowed me to educate and show them.

Annie East: Interestingly it is not just the power dynamics of lecturer/student that are changing with this work but also student-to-student interactions. The collaboration gave Rowan a new perspective and a window into the world of a second year student film shoot, levelling the inter-year dynamics somewhat. Silently it also afforded him institutional power; he became the educator and sage.

Reports from the field.

Rowan Prosser: Observing second-year students on their film shoots gave me the ability to blend in since I was a fellow student.  We were able to talk about the course, topics we enjoyed thus allowing the presence of a camera filming their every movement less uncomfortable. It was interesting to observe the similarities of 2nd-year students to 1st years on the shoot. The classic way in which clear leaders can sometimes emerge and take over other people’s role was seen, this being an issue with student filmmaking, when someone isn’t happy with how someone else is conducting their role.

Annie East: Rowan’s reflections display some of the key tensions in setting up this research project; how do we observe students in the field and in what ways does that change the way they behave. This pilot confirmed going forward that the data to be captured is not the footage itself but the conversation about the footage when each crew member put on their VR visor to re-immerse themselves back into their field. This shifts the research focus away from behaviour and towards reflections on action and reflections in action.

Moving forward

Rowan Prosser: I really enjoyed the experience, as the opportunity to carry out research for an academic is not something that happens a lot. It gave me a clear insight into the future on how I can carry out future research and also taught me a lot about 360 cameras which I have not previously used. The group of second year students responded very well to me being around, and in the group, so it would be interesting to see how other groups would react to my involvement.

Annie East: These reflections suggest a shift in student identity and changing power dynamics between researcher and student and between student-to-student. The confidence that this work appears to have afforded Rowan sets him on the path of the lifelong learner; someone thirsty for new challenges. The challenge for BU2025 is the possible perception that working on academic research is a rare experience. Going forward Rowan can choose to be part of the full study and be more experienced for it; a scaffolded approach to collaborative research rather than a siloed one. The vision of fusion in BU2025 features a strong sense of inclusivity which we can promote to our students creating not only rounded academics but also fully rounded students, confident to take on ‘intriguing’ research projects.

References 

Bournemouth University BU2025 Strategic Plan 2018 (online). Available from: https://www1.bournemouth.ac.uk/sites/default/files/asset/document/bu2025-strategic-plan.pdf (Accessed 10 August 2018)

Foucault, M., 1991. Discipline and punish. The birth of the prison. London: Penguin.

Schön, D. A., 1983. The reflective practitioner. [online] : how professionals think in action. New York : Basic Books.

Vygotsky, L. S. and Cole, M., 1978. Mind in society : the development of higher psychological processes / L. S. Vygotsky ; edited by Michael Cole … [et al.] Cambridge : Harvard University Press.

Hunger by the sea: human stories of food poverty told through animation

Turn to the food bank.
Hunger by The Sea

Sue Sudbury, Bournemouth University

You can’t say it’s your own fault if you’ve had to change benefits for some reason. You can say it’s our fault if we went out and blown [the money] in the bookies or in the pubs, then yeah, it would be our own fault. Most people just can’t afford to pay rent and buy food.

These are the words of one of the contributors in my film, Hunger by the Sea, a four-minute animation about people’s experiences of food banks in an English seaside town. Using voiceovers, it presents the human stories behind food bank use – which hit a record high in 2018.

The idea came about after watching Ken Loach’s film, I, Daniel Blake. I was particularly shocked by the scene in the food bank in which a mother, who had not eaten for days because she had given what little food she had to her children, opens and scoffs a can of cold food while because she is so hungry and cannot wait. The mother apologises and cries when a food bank helper comes over because she is very embarrassed. I wanted to find out if scenes like this were really happening in Britain today or whether they were only in the realm of fiction.

Figures from the Trussell Trust, the UK’s biggest food bank provider, show that between April 2017 and March 2018 there was a 13% increase in the number of three-day emergency food supplies given out compared to the previous year (they now count food parcels rather than people). They gave out 1,332,952 of these supply packages, and 484,026 of these went to children.

I’m a documentary filmmaker and academic at Bournemouth University, and I worked with students on this idea. My initial plan was to give people who use food banks cameras, allowing them to become first-person storytellers and speak directly to policymakers and politicians. But after my student researcher, Charlie Mott, spent several weeks volunteering in three local food banks, it became clear that people were ashamed to admit they had had to resort to food banks. They felt it was their fault; they did not want to be visible.

As one participant in the end film said: “I’m a bit ashamed as I don’t like asking for help, so it’s a big thing for me.”

The project was then recast as an animation in which people could speak openly and anonymously and so we took on another co-researcher, Xue Han, an animation student. Even with this new plan, we had to approach 14 different food banks before finding one that was prepared to let us record people’s voices. It so happened that it was situated by the sea and its location provided strong images to accompany the people struggling to keep their heads above water. Coastal communities have been particularly hit by economic inequality, with some of the highest unemployment rates and lowest pay in the country.

Asking for help is difficult.
Hunger by the Sea, Author provided

Food bank managers, also speaking for the film, confirmed that scenes like the one in I, Daniel Blake occur with shocking regularity. As one in the film laments: “We often have situations where perhaps the mothers haven’t eaten for days just so they can feed the children.”

Mothers going hungry to feed the kids.
Hunger by the Sea, Author provided

Another spoke about the physical and psychological effects of hunger:

When you’re not eating you don’t get the hunger pangs, you don’t get the starving, you get a pit in your stomach, I suppose, you try and fill, you bulk yourself out with water, [but] it’s your pride that really feels it the most.“

Deeper feelings.
Hunger by the Sea, Author provided

Tragically, the people who speak in the film were not hard to find and all had their own desperate stories.

“This food bank is a lifeline for us. We haven’t had a meal for two weeks,” said one. Another couple said that “everything is going up and all our money goes on bills”. One man with a brain tumour was “devastated” that it has come to this after paying his own way all his life.

The ConversationIn making the film, we hope these voices will be heard far and wide and have an impact on policymakers and government officials by humanising stories that are often lost to the statistics.

Sue Sudbury, Principal Academic in Television and Film Production, Bournemouth University

This article was originally published on The Conversation. Read the original article.

Developing doctoral research at Bournemouth University

Over the last fifteen years, more than 640 students have completed their doctoral studies at Bournemouth University in a range of subjects, from engineering to midwifery, from business management to animation. During that time, support for postgraduate research students (PGRs) has gradually developed, so that Bournemouth now has a thriving community of over 630 postgraduate researchers.

“Our new Doctoral College has its roots in the establishment of the Graduate School, back in 2003,” explains Dr Fiona Knight, one of the Doctoral College’s two Academic Managers. “Originally, our aim was to help make postgraduate research student’s journeys more consistent. At the time BU had 7 Academic Schools and postgraduate research students experiences really varied according to where they were based. We wanted to make sure that no matter where you were in the university, you had the same outstanding experience.”

“We began to work much more formally; introducing a Code of Practice for Research Degrees, developing training and formal qualifications for our supervisors, and giving much more structure to the research degree journey. The route to getting your PhD became much clearer,” continues Dr Knight.

The Doctoral College team have also worked hard to develop a sense of community among Bournemouth University’s postgraduate research students. This year will see their 10th annual Postgraduate Research Conference take place, where postgraduate research students from across BU will be able to share their research via presentations, posters and photography. “It’s the perfect opportunity for others working at BU to find out more about the exciting research being carried out by our postgraduate researchers” explains Dr Julia Taylor, the other Doctoral College Academic Manager.

Throughout the year, postgraduate research students can also develop their research, professional and personal skills by signing up to any number of skills and training courses offered through the Doctoral College’s Researcher Development Programme or hone their public speaking skills by taking part in the internationally renown 3 Minute Thesis™ .

Olivia Placzek, a postgraduate student in the Faculty of Management has been studying at Bournemouth University for the last eighteen months and is Chair of the Postgraduate Researchers Rep Committee.

“I’ve really enjoyed my journey so far, and it’s great to see how well the students, supervisors, administrators and the Doctoral College work so well together,” says Olivia, “I like all the opportunities we have to learn something new; whether it’s taking a course, going to a workshop or just catching up with other student’s research over coffee.”

“Having all these opportunities to choose from means that you can improve your skillset and the chances of going into the career you aspire to; which might be continuing in research or going into industry. There are always workshops on offer to help improve your skills, no matter what your goals are.”

Doctoral college case study

 Min Jiang joined Bournemouth University in 2010 to begin her studies in MSc Computer Animation and Visual Effects, after completing her first Master’s course at the Communication University of China whose programme is in partnership with Bournemouth University (BU).

“I thought I was certain to return to China after the one year’s Master’s course, however, BU won me over with their amazing animation course,” says Min. “I’ve learnt so much here and the life in Bournemouth is just too good to be over so quickly, so I continued my study as a PhD student in Computer Animation for a further 5 years.”

Alongside her PhD studies, Min also participated in group research projects which helped to develop her real-world skills such as project management and working effectively with others including external researchers and experts.

“Throughout my experience at BU, the Doctoral College has been very helpful. They provide funding for us to attend and present at conferences, conduct experiments and buy advanced equipment,” says Min. “They arrange all our training sessions and seminars to help us go through each stage of our PhD smoothly.”

After Min graduated from her studies in 2016, she went on to work for Oriental DreamWorks in Shanghai and is now working for Moving Picture Company in London, a global leader in visual effects.

“Luckily, BU gave me a very good introduction to the entire industry. Not only do we use the same system and animation tools as the university, but many of my colleagues are BU graduates too!”

“The Doctoral College really cared about our studies as well as our lives outside the university. All the tutors there were very kind and helpful; they took the time to get to know us all individually and take care of us.”

To find out more about BU’s Doctoral College, visit: www.bournemouth.ac.uk/doctoral-college

This article was featured in the 2018 Bournemouth Research Chronicle. To see the magazine in full, click here or pick up a copy in Poole House or Studland House reception.

Tackling global disasters to reduce risks, build resilience and ensure recovery

Disasters and crises can involve human, material, economic and environmental loss, whether natural or as a result of human activity. Their impacts can exceed the ability of the affected community to cope through their own resources; however, they can be reduced, or possibly even prevented, with the appropriate risk management and the right guidance and training.

When BU’s Disaster Management Centre (BUDMC) was first established in 2001, it was a small operation, led by Richard Gordon, Director of BUDMC, who grew the centre by concentrating its work overseas instead of emulating similar organisations who were focusing on the UK post 9/11. From the start, BUDMC focused on delivering executive disaster management training to senior government ministers and their representatives, including key military appointments and overseas delegations.

“The earliest project we worked on was an EU initiative that looked at ways to bring together the new nation states that emerged from the former Yugoslavia in such a way that they could incorporate crisis and disaster management,” says Richard. “The project broke down so many barriers. On day one, they were focused on local concerns, but by day two, they were learning to work together – and it was the most beautiful thing to see.”

Over the next decade, the Centre gradually built up its reach and reputation in training and enterprise. By 2015 the team was regularly delivering executive training sessions in 12 nations annually, both abroad and in the UK. Since 2015, Professor Lee Miles and Dr Henry Bang have joined BUDMC, with the aim of widening the Centre’s research capacity in disaster management.

“When I joined in 2015, BUDMC was already carrying out some fantastic work in terms of its training and education. We now had the opportunity to also increase its research activity,” explains Professor Miles. “One of the distinctive features of the Centre is that we carry out quite a lot of research before delivering a training course; this is then fed into the course and subsequently built into the crisis simulations. It is a very practical example of research led professional practice and the practical impact of research ideas. It represents fusion in practice.”

Today, all of the Centre’s projects now seek to combine effective enterprise delivery with innovative research which means BUDMC staff work closely together to produce world class activity of international excellence. The combination of research with training allows the Centre to contribute innovative and fresh ideas which are helping to assist policy makers and professionals in crisis and disaster management across the world.

One of BUDMC’s most recent projects – the PINPOINT programme – identifies single points of failure in disaster management in the Caribbean.

“We’ve just completed the first phase of the PINPOINT programme,” says Professor Miles. “This project, which is led by Richard and I, has been looking at the British Virgin Islands in particular. They have recently faced huge challenges, following Hurricanes Irma and Maria, which caused extensive damage to the British Virgin Islands with homes, businesses and roads destroyed and communities left with no power, sanitation or water.”

BUDMC carried out two major research data collections, both just before and after Hurricane Irma, to identify the actual vulnerabilities and offer an accurate snapshot of the British Virgin Islands (BVI) and in particular the specific single points of failure across the respective territories of the BVI prior to and after Irma and Maria. This research showed that there are real differences between the islands and that overall there were major issues, such as with communication networks, and reliance of key institutions and individuals, that would severely affect their responses to major hurricanes.

Professor Miles reported on this PINPOINT research in national and international press, such as the BBC News Channel, Good Morning Britain (ITV), CNN International and BBC Radio 4’s Today Programme. Moreover, the research has also fed into media training to statutory bodies and media professionals in the Caribbean (April 2017) as well as into the reflections of the UK Government in the run-up to the 2018 Hurricane season.

“One of the Centre’s distinctive features is that it is recognised externally as having expertise in strategic thinking around disaster management,” explains Professor Miles, “This is important as it means that the research and recommendations that we develop within the BUDMC are being put into practice by professionals working in industry and in government, both home and abroad. It also means that we are able to gain feedback from those working in the field, which in turn, can help us to shape our future research to be as relevant as possible.”

The Centre is looking to continue to develop and widen its education provision into the future whilst also developing its research environment by expanding the numbers of recruited Masters and PhD students, both from overseas and in the UK. BUDMC’s world class provision and global recognition has attracted substantial interest from postgraduate candidates as well as visiting fellows from other countries; all keen to work alongside BUDMC staff in disaster management training and participate in BUDMC research projects.

“With around 14 years working outside of the UK, our work is becoming much more relevant now to the UK and indeed we as a nation will find ourselves learning from many of the countries where BUDMC has been operating over the years,” says Richard.

For more information, visit BUDMC’s webpage: http://budmc.uk/

This article was featured in the 2018 Bournemouth Research Chronicle. To see the magazine in full, click here or pick up a copy in Poole House or Studland House reception.

Understanding the origins of modern-day broadcasting

Over the last twenty-five years, Bournemouth University (BU) has built up a wealth of expertise in the area of media history. Not only has this knowledge helped to better understand the development of radio programmes of the time, but it is also helping to inform the teaching and education of future broadcasters.

Professor Hugh Chignell, Head of BU’s Centre for Media History, is a well-known media historian who specialises in radio broadcasting – covering both news and drama programmes. His research in the area began in the late 1990s when Bournemouth University began to host an archive of radio programmes produced by the BBC.

“At the time that we began hosting these archives, there were a number of researchers at BU who were keen to learn more about the history of radio and TV broadcasting. They felt it would be useful knowledge for our students, who would hopefully go on to produce future broadcast content,” explains Professor Chignell, “It was an approach to teaching pioneered by Bournemouth and became a really useful resource for our undergraduates, as it gave them a sense of where our contemporary radio and TV broadcasts come from. It’s also what sparked my own PhD research.”

For his doctoral research, Professor Chignell explored BBC Radio 4’s longstanding current affairs programme, Analysis. His research spanned a wide range of topics, including the political nature of current affairs programmes, the evolution of news and current affairs at the BBC and a better understanding of how to interpret old radio content.

“Current affairs programmes are reasonably unique to British media culture,” says Professor Chignell, “The BBC chose to keep its news broadcasts purely factual, in order to maintain their impartiality, but its current affairs programmes were very different. Their focus on explaining the context of the news and what was going on around it made them quite political.”

“For example, the Analysis programmes of the 1980s were partially responsible for introducing listeners to the neoliberal policies and ideas of Margaret Thatcher’s government. Although the programme itself didn’t have a political agenda, its role in making policies more accessible did end up giving it a political stance.”

Through his research, Professor Chignell also developed a better understanding of how to listen to and interpret old radio programmes, as outside of their temporal context, some broadcasts can be difficult to fully appreciate. Often their creators and producers are no longer around to ask questions of, which means that understanding the context in which they were made, can be a challenge.

“Older radio programmes can sound quite strange to us now. It’s not the same experience as watching an old Hollywood film, for example,” explains Professor Chignell, “My current research interests are around radio dramas of the 1950s. To fully appreciate them, an understanding of 1950s theatre is needed, as radio productions were heavily influenced by trends in the theatre. For that era in particular, French theatre dramas were extremely influential.”

“The first step for any media historian is to understand the context – what happened, the programmes that were made and what was said. Only then can you move onto the analysis, which enables us in the present to learn from the past. By exploring older radio dramas, for example, you can gain quite a fascinating insight into the culture of the time, often in quite a surreal way.”

“Not only does it give us a window into the past, but it can help to spark ideas for the creation of new programmes and broadcasts.”

Bournemouth University’s Centre for Media History was established in 1998 and compromises over 20 academics and post-graduate researchers from across the university. While it takes its origins from an interest in radio history, the Centre now specialises in media history across all forms of broadcast media.

For more information, see:

www.bournemouth.ac.uk/cmh

This article was featured in the 2018 Bournemouth Research Chronicle. To see the magazine in full, click here or pick up a copy in Poole House or Studland House reception.

Brexit: champagne, parmesan, prosecco and feta could soon be at the centre of negotiations

As Brexit day creeps closer, one issue that remains unresolved is the way that food names will be protected in Britain and the EU. From parmesan and feta to cornish pasties and Bavarian beer, the EU is fiercely protective over protected designations of origin (PDOs) or protected geographical indications (PGIs).

A number of highly popular products are protected under this legal framework that dictates certain products can only be produced in certain regions. So champagne must be produced in the Champagne region of France and prosecco in a small pocket of north-eastern Italy. These are products with big market shares in the UK, with consumer loyalty being built up and consolidated through the use of these reputable geographical names.

The issue is also important to the UK. Many British products are also protected under the EU regime. It helps protect both their quality and value.

Accept no imitations.
Shutterstock

But when the UK leaves the EU, it will no longer be under the laws that govern the protective status of these products. The government’s recently launched white paper, which outlined the UK’s plans for Brexit, declares that Britain will set up its own protection of geographical names to provide for continuous protection of UK products within the UK. But it doesn’t mention any continuation of the EU’s protection scheme.

Some in Brussels have expressed fear that British producers will start exploiting previously protected European names. Yet, rather ironically, British products would not lose their status in the EU (and could still seek new EU registrations in the future), since the EU allows for the protection of geographical names from non-EU countries. It’s an imbalance which seems to please British negotiators.

So, the European Commission fears that after Brexit the high level of protection that European products currently enjoy in the UK under EU law may evaporate. The white paper proposal rather contrasts with the commission’s proposal, which suggests that the UK continue protecting geographical indications, as it does under the EU.

US interference

But the EU’s desire that post-Brexit Britain keep its protection of geographical indications is bound to collide with US strategic interests. The US position is an important factor to take into account in the Brexit negotiations. If the UK signs a trade deal with the US, it will likely clash with a lot of EU regulations – including provisions governing the use of geographical names for food and beverages.

The US plays by different rules when it comes to the protection of these names. There are numerous US food companies that freely use European geographical expressions (including parmesan and feta for cheese) to identify products that have not been produced in the relevant European locations. In the US, these are considered to be generic names that describe the products and cannot be monopolised by anyone, not even by the producers coming from the relevant European geographical area.

Is it feta or ‘Greek-style cheese’?
Shutterstock

That is why the US is lobbying the UK to abandon the EU’s protection of geographical indications, namely to allow US food and beverage companies to enter the British market by freely using European names. A US-UK trade deal would likely be contingent on the UK dropping the EU-level protection of geographical indications. But this, in turn, would scupper the prospects of a trade deal with the EU – an even bigger trading partner for the UK.

Sticking point

The EU has continuously placed great emphasis on the protection of its geographical names during trade negotiations. It proved to be a big sticking point in the Transatlantic Trade and Investment Partnership (TTIP) negotiations. France and Greece, for example, threatened to veto a deal with the US unless it upheld their geographical indications. More recently, Italy’s minister for agriculture noted that Italy may not ratify the EU’s trade deal with Canada because, in his view, it does not adequately protect Italian geographical names.

The ConversationIt is therefore not a stretch to say that the entire Brexit deal could hinge on the issue of geographical indications. There is no doubt that providing a level of protection in the UK which is comparable to the current EU scheme – for example, via a mutual EU/UK recognition scheme – would facilitate an agreement not only on the specific issue of geographical names, but also of the entire Brexit deal. This would, however, make favourable trade agreements between the UK and the US less likely. The battle over geographical indications will surely go on.

Enrico Bonadio, Senior Lecturer in Law, City, University of London and Marc Mimler, Lecturer in Law, Bournemouth University

This article was originally published on The Conversation. Read the original article.

Social Work, Precarity & Sacrifice as Radical Action for Hope

open access, Publishing, writing

Congratulations to Professor Jonathan Parker on the publication of his latest article in the International Journal of Social Work & Human Services Practice. [1]   In this paper Professor Parker outlines the history and development of social work, primarily in the UK, in the context of uncertainty and ambiguity.  He suggests that in an age of increased precariousness, social work itself represents a precarious activity that can be misconstrued and used for political ends as well as for positive change. As a means of countering potentially deleterious consequences arising from this, the concept of sacrifice which is used to consider social work’s societal role as scapegoat on the one hand and champion of the oppressed on the other. The paper concludes that social work’s potential for developing and encouraging resilience and hope is indicated in the ‘sacrifices’ social workers make when walking alongside marginalised and disadvantaged people.

The paper is Open Access, meaning that anybody across the globe with internet access will be able to read it  free of cost.

 

Reference:

  1. Parker, J. ‘Social Work, Precarity and Sacrifice as Radical Action for Hope’, International Journal of Social Work and Human Services Practice Vol.6. No.2, 2018, pp. 46-55.

VISTA AR – Interreg have released promotional video about the people behind their projects

Funding opportunities

Bournemouth University as a partner is involved in Interreg project “Visitor experience Innovation through Systematic Text Analytics and Augmented Reality” (VISTA AR).

The project deals with development and implementation of a range of exciting augmented reality and virtual reality experiences for a number of tourist attractions in the South of England and the North of France.

The Vista AR project is featured in a promotional video of Interreg. In the video Prof Andi Smart (project PI, University of Exeter) introduces the project.

You can watch the video on-line here.

 

New BU migrants’ health publication

international, open access, Publishing, student research, writing

The Journal of Immigrant and Minority Health (Springer) just accepted the latest paper by former FHSS Ph.D. student Dr. Pratik Adhikary (photo). [1]  His latest paper ‘Workplace accidents among Nepali male workers in the Middle East and Malaysia: A qualitative study’ is the fourth, and probably final, paper from his Bournemouth University Ph.D. thesis.  This latest paper is based on the qualitative part of the mixed-methods thesis, his previous papers focused more on the quantitative data. [2-4] 

Since this is a qualitative paper it also offers a more theoretical underpinning than the previous papers.  The work uses the dual labour market theory which associates labour migration specifically to the host economy as it explains migration from the demand side. Labour migrants from less developed economies travel to fill the unskilled and low-skill jobs as guest workers in more developed economies to do the jobs better trained and paid local workers do not want to do.  This theory also explains the active recruitment through labour agents in Nepal to help fulfil the demand for labour abroad, and it helps explain some of the exploitation highlighted in host countries. The theory also helps explain why lowly skilled migrant workers are often at a higher risk to their health than native workers . Similar to migrant workers from around the world, Nepali migrant workers also experience serious health and safety problems in the host countries including accidents and injuries.

The latest article will be Open Access in the Journal of Immigrant and Minority Health!

 

References:

  1. Adhikary P, van Teijlingen E., Keen S. (2018) Workplace accidents among Nepali male workers in the Middle East and Malaysia: A qualitative study, Journal of Immigrant and Minority Health (First Online), https://link.springer.com/article/10.1007/s10903-018-0801-y
  2. Adhikary P., Keen S., van Teijlingen, E. (2011) Health Issues among Nepalese migrant workers in Middle East. Health Science Journal 5: 169-175. www.hsj.gr/volume5/issue3/532.pdf
  3. Adhikary, P., Sheppard, Z., Keen, S., van Teijlingen, E. (2017) Risky work: Accidents among Nepalese migrant workers in Malaysia, Qatar and Saudi, Health Prospect 16(2): 3-10.
  4. Adhikary P, Sheppard, Z., Keen S., van Teijlingen E. (2018) Health and well-being of Nepalese migrant workers abroad, International Journal of Migration, Health & Social Care 14(1): 96-105. https://doi.org/10.1108/IJMHSC-12-2015-0052

Re-thinking the Profession of Project Management for Sustainability

Business Engagement, conferences, Fusion, Student Engagement

Project management contributes trillions to the global economy; driving business innovation and converting politicians’ promises into new systems and constructions that are intended to improve everyday life.

Sustainable development is a global priority and yet sustainability and project management do not sit comfortably together.  There is tension between the long-term focus of sustainable development and the inherent pressure on projects to deliver against short-term measures of success.  Furthermore, projects regularly fail.  For example, Meier (2017) suggest 71% of projects in 2015 failed or were challenged.  The financial, social and environmental costs of wasted resources and lost opportunities each year are also measured in trillions across the globe.

The UN’s 17 Sustainable Development Goals

Dr Karen Thompson and Dr Nigel Williams, both from the Department of Leadership, Strategy and Organisations, recognise that principles of responsible management and sustainability must be effectively incorporated into project management research and practice.  Without responsible project management, projects are likely to hasten degradation of the environment and increase tensions in society.  As a growing population competes for scarce resources, human conflict across the globe is likely to worsen.  Responsible management of projects is therefore globally significant.

An international, cross-disciplinary workshop to think about Responsible Project Management was recently hosted by Nigel and Karen at BU.  One focus was the project manager competencies because Wheatley (2018), among others, argues that enhanced project management capabilities would increase the beneficial impact of projects.  A central premise to emerge was that managing projects responsibly will require project managers to go beyond delivering defined results for specific customers to managing the impact of their activities on society and the environment.

The workshop brought together leading academics and practitioners to begin exploring the concept of Responsible Project Management, with a particular focus on what competencies project managers require to think and act responsibly.  An amazing 43 people engaged with us over two and a half days.  Feedback collected formally and informally was incredibly positive.  One outcome is recognition that the role of a project manager need to shift from a functional role, to leading and facilitating sustainable change.

Steve Knightley

The event began with a relaxed and informal afternoon with Steve Knightley, multi-award-winning musician/song writer, who shared his journey of creating a sustainable business.  The following day, BU’s Deputy Vice Chancellor, Professor Tim McIntyre-Bhatty, welcomed participants and shared his vision of the future, including BU2025.  Other participants from BU included the Head of BU’s Programme Management Office, Jackie Pryce; BU project managers; and Sustainability Manager, Neil Smith.  Colleagues Dr Mehdi Chowdhury, Senior Lecturer in Economics, Tilak Ginige and Dr Sulaf Assi, both from the Faculty of Science and Technology, and several BU students contributed presentations and stimulated discussion.

External participants included Professor Darren Dalcher, Director of the National Centre for Project Management; Professor Andrew Edkins, Director of the Bartlett Real Estate Institute and Professor of the Management of Complex Projects; Professor Gilbert Silvius, thought leader and author on sustainable PM from the Netherlands, and other UK academics.  Representatives from two professional bodies – the Association for Project Management (UK) and the Project Management Institute (USA) – reflected a range of practitioner perspectives; Arup Director Rob Leslie-Carter joined us via Skype, and Rowan Maltby, Project Consultant at Pcubed participated.  Sustainability thinking was used to provoke discussion and challenge norms, led by a Director of the Association of Sustainability Practitioners, Gwyn Jones.  We discussed B-corps, a new type of business organisation where the aim is to deliver value to stakeholders without preference.  Unlike not-for-profit organisations, B-corps recognise the importance of profit, because without profit a business is not sustainable.  Organisation and governance of B-corps reflect a need for stewardship of resources and impacts across a wide range of stakeholders, including the environment, users of outputs, staff, suppliers, and the wider community.

The workshop generated ideas about making project management a profession that goes beyond a technical function delivering outcomes defined by others.  We suggested a range of competences and understandings project managers will require if projects are to be managed responsibly in the future, such as dealing with uncertainty, ethical complexity, and better anticipation and mitigation of damaging unintended consequences.  Workshop outputs included ideas for research bidding, writing papers, learning, teaching and module content.  Already we are collaborating on a guide for project practitioners to begin sharing the ideas with national and international audiences.

References

Meier, S.R. 2017. Technology Portfolio Management for Project Managers. Available online: https://www.pmiwdc.org/sites/default/files/presentations/201703/PMIW_LocalCommunity_Tysons_presentation_2017-02.pdf [Accessed 7 July 2018]

Silvius, A.J.G. 2017. Sustainability as a new school of thought in project management.  Journal of Cleaner Production. Vol. 166. Pages 1479-1493

Wheatley, M. 2018.  The Importance of Project Management.  ProjectSmart. Available online: https://www.projectsmart.co.uk/the-importance-of-project-management.php [Accessed 8 July 2018]

Plastic pollution: could we clean up the ocean with technology?

File 20180720 142405 1lpfc4u.jpg?ixlib=rb 1.1
www.shutterstock.com

Rick Stafford, Bournemouth University

Our oceans are threatened by three major challenges: climate change, overfishing and pollution. Plastic pollution is of growing concern, and has gained international attention from governments, media and large sections of the public, partly fuelled by last year’s BBC documentary Blue Planet II and its images of sperm whales and seabirds entangled or ingesting plastic debris.

Despite the attention plastic pollution has received, some scientists think this is the least important of the major marine threats, and that climate change and fisheries need more urgent attention.

This is not to say that plastic is not a major issue – it is, especially in some parts of the developing world, and in large open ocean gyre systems where ocean currents meet and all that they carry accumulates. Research has also found that microplastics (small fragments which form as larger plastic pieces are broken down in the sea) are found in seafood, and plastic may even accumulate as it passes up the foodchain.

The Ocean Cleanup

One reason why plastic pollution seems to get more attention than other threats to the ocean is that the issue may have a technological “fix”. The Ocean Cleanup is the flagship tech solution to marine plastic and proposes using several 600-metre long barriers to float in the ocean current and catch plastic drifting in the surface waters of the gyres.

Invented by a then 19-year-old student, the idea has come in for criticism in recent years with concerns ranging from the project’s ability to reach microplastics to it causing harm to wildlife.

Nevertheless, the Ocean Cleanup has captured imaginations by trying to reverse the problem of ocean plastic on a large scale.

We’re familiar with the idea that we can all do something to prevent plastic ending up in the sea, such as refusing plastic straws and carrying a refillable water bottle. However, while we need to use less, we also need to produce less, and throw away less of it. This means not only individual behaviour change, but changes in industrial processes, and government policies worldwide.

The visual impact of plastic pollution and high levels of public interest might be fundamental to some solutions. In many countries, local beach cleans are a regular occurrence, and are rapidly gaining in popularity. It has also been suggested that despite plastic hotspots in ocean gyres, eventually, many large plastic items will wash up on beaches, and that a significant proportion of plastic waste ending up in the sea comes from coastal or riverside communities.

Most plastic enters the ocean from the shore and accumulates in ocean ‘gyres’, where different currents meet.
www.shutterstock.com

Think global, act local

This provides hope for community networks to be formed that can combat plastic pollution at a local level. These networks need to expand beyond beach or river clean-ups to involve and engage multiple groups and individuals in society.

These stakeholders, who have a shared interest in healthy oceans, should include local retailers who can provide deposit return schemes on bottles and other recyclable materials and even reduce or eliminate the sale of products such as plastic straws, disposable coffee cups, plastic bags and takeaway containers.

Local councils could set up rubbish and recycling facilities for beach goers and enforce penalties for littering and fly tipping near beaches and rivers.

Communities in charge of managing their local environment have been shown to be effective in coastal areas, but issues always arise with the scaling-up of these approaches to national or international levels.

There is clearly a need for policies which support local initiatives, rather than combat them. For example, government policies should immediately call for bans on non-essential plastic packaging rather than “working to a target of eliminating avoidable plastic waste by the end of 2042” as the UK’s 25 year environmental plan currently indicates.

Beach cleanup events can engage communities in halting the flow of plastic into the ocean.
www.shutterstock.com

Remaining non-essential packaging should urgently be made recyclable, and recycling incentive schemes, such as payment for recycling, need to be introduced quickly, beyond the approaches used by local retailers.

Technological solutions can and should form part of our approach to environmental problems, whether plastic pollution or climate change. However, they can only be part of a solution.

Schemes which change attitudes and empower communities at a local level can be effective worldwide, but they need support from national and international policies to bring about real change. At present, pollution and natural resources are dismissed as necessary casualties in the pursuit of economic growth.

The ConversationSupport for seaside communities in policy is missing, and until it is in place, no high tech miracle will step in to save us.

Rick Stafford, Professor of Marine Biology and Conservation, Bournemouth University

This article was originally published on The Conversation. Read the original article.

Can a scientific name save one of Earth’s most iconic freshwater fish from extinction?

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The iconic hump-backed mahseer.
J. Bailey, Author provided

The mahseers are an iconic group of fish found throughout the fast-flowing rivers of South and South-East Asia. Characterised by their large scales, attractive appearance and potentially vast size, the mahseers have long been afforded saintly status as “God’s fishes”. They are also known to anglers as some of the world’s hardest fighting freshwater game fish, earning them the reputation of “tigers of the water”.

But despite lots of interest in mahseers, their future is under serious threat as their rivers become polluted and blocked by hydropower dams in order to support a rapidly growing human population. Those fish that do survive are vulnerable to illegal “dynamite fishing” in which a blast kills or injures all aquatic life, allowing poachers to harvest anything that floats to the surface.

Of the 18 currently valid species of mahseer, the official IUCN Red List of Threatened Species currently lists four as endangered, one as vulnerable, and one as near threatened. The rest either lack enough data to reach a conclusion or haven’t been evaluated.

Recent research published by colleagues and I in PLOS ONE focused on the hump-backed mahseer, the largest and most endangered of all mahseers. The fish was once common throughout the Cauvery river and its various tributaries in southern India, but it is now limited to just a handful of small isolated populations. Weighing as much as a small adult human (55kg), this freshwater giant qualifies as megafauna, yet bizarrely it has remained a taxonomic enigma without a valid scientific name.

The Cauvery and its tributaries flow through the states of Karnataka, Kerala and Tamil Nadu.
Central Ground Water Board, India

Until now. Colleagues and I discovered that the hump-backed mahseer is actually the same species as Tor remadevii: a mahseer that previously lacked a common name. Scientists first described Tor remadevii as a new species in 2007, based on a small sample of juvenile fish from the most southerly tributary of the Cauvery catchment in the state of Kerala. Little did they realise that the small fish they had discovered from this remote sub-catchment was the same as the monster mahseer found in the upper and middle reaches of the main river Cauvery.

The rise and fall of a freshwater icon

The hump-backed mahseer was first brought to the attention of the world’s anglers in Henry Sullivan Thomas’s 1873 classic, The Rod in India. During British rule, several huge specimens were recorded, including the still-standing world rod-caught record, a 120lb (54kg) monster captured in 1946 by a taxidermist from Mysore known as de Wet Van Ingen. Indian independence followed soon after, and the mahseer was largely forgotten by the outside world, with many believing the fish had been dynamited to extinction.

Although larger fish have been reported, this catch by de Wet Van Ingen still stands as the official world record.

That was until 1977, when the Trans World Fishing Team – comprised of three Englishmen –travelled to India and spent several months exploring the country’s rivers before reaching the Cauvery. There they found the hump-backed mahseer very much alive, and realised their sporting dreams by recording individual catches up to 92lbs (42kg).

This reignited global interest, and catch-and-release anglers from around the world flocked to the River Cauvery in search of the legendary fish. Local villagers found employment as angling guides, cooks or drivers, some of them rehabilitated poachers who realised that a live mahseer had renewable value, unlike the single value of a dead one at market. Patrols were set up to protect the species 24/7, allowing the ecology of the river to flourish.

Martin Clark of the Trans World Fishing Team with one of the fish caught in 1978.
Trans World Fishing Team, Author provided

But all was not what it seemed. Since their establishment in the 1970s, the angling camps had been collecting invaluable data which shed new light on the situation. When colleagues and I analysed these detailed catch records, we realised the hump-backed mahseer had almost disappeared. Although overall mahseer stocks were rising, the humpback itself was being rapidly replaced by a non-native and highly invasive species of mahseer, which had been deliberately introduced to the River Cauvery to boost stocks in the late 1970s. This led us to publish a paper in 2015, outlining the threat of imminent extinction facing the hump-backed mahseer.

So, what’s in a name?

The hump-backed mahseer has been known around the world by its common name, but confusion over its scientific name has prevented its inclusion in the IUCN Red List of threatened species. Given the fish is on the edge of extinction, it proved a significant challenge finding wild specimens from which to collect the DNA and associated evidence required to support a formal taxonomic clarification. Only after three years of expeditions was our team finally successful in finding a small population of humpbacks in a remote jungle section of the River Moyar, a tributary of the Cauvery.

The paper we recently published fixes the scientific name as Tor remadevii and should see the iconic species assessed as “critically endangered” in the next update of the Red List. The significance of the research published will afford this iconic fish the recognition and legislative protection it so urgently requires to develop robust conservation planning.

The ConversationHowever, in the long term, the fish’s future rests in the hands of the three Indian states with stakes in the highly-contested Cauvery river system – Tamil Nadu, Kerala, and Karnataka. One hope is that the humpback mahseer will become a unifying force and bring these states together to protect the rich biodiversity and natural function of the Cauvery from further decay, allowing the river to continue to support the many millions of people who depend on it.

Adrian Pinder, Associate Director, Bournemouth University

This article was originally published on The Conversation. Read the original article.