Category / Fusion themes

Research Assistant Post

A short-term position is required to help support a British Academy funded project. This is a BU contracted, part-time position, starting in early January 2021. It is essential that you have a very good working knowledge of NVivo.

Key duties include: the collection and analysis of corporate annual report; generating ‘word frequency’ analysis of reports using NVivo 12; presenting analysis using NVivo and Excel. Additional analysis may include gathering financial indicators from the Thomson Reuters database.

If you would like to find out more, please contact Dr John Oliver (FMC) at joliver@bournemouth.ac.uk

Midwifery education publication published today

Congratulations to Prof. Sue Way, Dr. Luisa Cescutti-Butler and Dr. Michelle Irving on the publication today of their latest article ‘A study to evaluate the introduction of the Newborn Infant Physical Examination knowledge and skills into an undergraduate pre-registration midwifery education programme’ [1].  This paper published in  Nurse Education Today  uses the principles of FUSION, bring together Education (undergraduate midwifery education), Practice (examination of the newborn) and Research (evaluation study).  This paper adds to the growing list of publication on aspects of midwifery education by academics in the Centre for Midwifery, Maternal & Perintal Health (CMMPH).

 

Congratulations!

Prof. Edwin van Teijlingen

CMMPH

Reference:

  1. Way, S., Cescutti-Butler, L., Irving, M. (2020) A study to evaluate the introduction of the Newborn Infant Physical Examination knowledge and skills into an undergraduate pre-registration midwifery education programme, Nurse Education Today, https://doi.org/10.1016/j.nedt.2020.104656.

 

Institute for Modelling Socio-Environmental Transitions – Launch on Wednesday

You are invited to attend the online launch event on Wednesday 11thNovember from 14:00 – 15:00. 

The new Institute for Modelling Socio-Environmental Transitions (IMSET) is focused on addressing the most significant global challenge facing humanity today:

 

How can we manage and respond to environmental change in order to prevent societal collapse? 

IMSET is looking at how past societies were affected by environmental change (e.g. climate change, habitat & ecosystem destruction, resource depletion, soil erosion, pollution, wildlife extinction, changing sea-levels), how they responded to these and, therefore, what are the most sustainable options available to present-day societies under similar pressures.

IMSET is bringing together staff and students from across BU to create exciting and innovative research and impact. The institute is led by Dr Emma JenkinsDr Fiona Coward and Professor Adrian Newton. They are accelerating collaboration with colleagues with complementary interests such as disaster response, advanced modelling, sustainable heritage economy options and the effects of environmental change on human health and wellbeing.

To learn more about this pioneering institute and find ways to get involved, please attend the online launch event on Wednesday 11th November from 14:00 – 15:00. Please book via Eventbrite or email sia@bournemouth.ac.uk for the diary invitation with online link to be sent to you.

For more information about IMSET, or for further details on how to get involved, please contact sia@bournemouth.ac.uk.

Interested in cancer research and impacts on patients and professionals?

 

 

If so, sign-up to the National Cancer Research Institute’s Virtual Show case on 2-3 November 2020 https://www.ncri.org.uk/

 

Prof Jane Murphy from the Ageing and Dementia Research Centre will be presenting findings from  the largest national survey of health care professionals on their  provision of nutritional care on behalf of the National Institute for Health Research (NIHR) Cancer and Nutrition. Collaboration. The survey of 610 health care professionals working with cancer patients found that only 39% were aware of nutritional guidelines and just 20% felt completely confident in providing nutritional advice, despite 94% of respondents stating that they discuss nutrition with their patients.

Making your research count: how research impact is measured and what it means for you.

 

The library is offering a workshop on 16th November on Enhancing your Research Impact: understanding and navigating bibliometrics. 

This will provide an opportunity to understand both what bibliometrics are, and how research impact is measured. We will also discuss how to look after your researcher profile and the various ways impact is measured across different disciplines, as well as exploring Altmetrics and how your research can be viewed through social media posts and downloads.  

You can sign up for this workshop on the staff intranet, and you can explore the information in the guide below to find out more. 

Image sourced from:

Altmetric 2015. Altmetric logo with black text [png]. London: Altmetric. Available from: https://www.altmetric.com/about-us/logos [accessed 29th October 2020].

 

 

Interested in Marketing Attribution? and big data analytics? 

Interested in Marketing Attribution? and big data analytics?
 
New Paper published: Buhalis, D., Volchek, K., 2020,
International Journal of Information Management [IF= 8.2 Citescore=14.1] https://doi.org/10.1016/j.ijinfomgt.2020.102253
 
Abstract: The integration of technology in business strategy increases the complexity of marketing communications and urges the need for advanced marketing performance analytics. Rapid advancements in marketing attribution methods created gaps in the systematic description of the methods and explanation of their capabilities. This paper contrasts theoretically elaborated facilitators and the capabilities of data-driven analytics against the empirically identified classes of marketing attribution. It proposes a novel taxonomy, which serves as a tool for systematic naming and describing marketing attribution methods. The findings allow to reflect on the contemporary attribution methods’ capabilities to account for the specifics of the customer journey, thereby, creating currently lacking theoretical backbone for advancing the accuracy of value attribution. Use Email Finder service from ZeroBounce to automate the list and find professional email addresses for potential consumers.
 

The PhD examiner

Being asked to examine a PhD thesis is a honour for most academics.  As an examiner you always learn something new.  If not about the topic itself, you may learn different ways of applying a research method or new theoretical explanations or even new ideas for supervising your own PhD students.  It is a joy to have an in-depth scientific discussion with a dedicated and motivated candidate. Usually the candidate is a little nervous, especially at the start of the viva, and I see it as one of my tasks as an examiner to help the candidate to relax a little.

Today I had the pleasure of being one of the examiners for a PhD at the University of Maastricht (the Netherlands).   The PhD candidate (now Dr.) Franka Cadée was a little nervous according to her supervisors, although it did not show during the viva.

Interestingly, enough I also felt nervous!  Before today I had examined 50th PhD thesis in seven different countries.  However, I probably had not felt this nervous since my own viva nearly three decades ago.  Why was I nervous?  First, although I am Dutch and I have studied in the Netherlands and the UK, I had never attended a PhD examination in the Netherlands.  And PhD examinations really do differ between the UK and most northern European countries, especially the public defence of the thesis by the candidate in front of examiners, colleagues, friends and family.  Secondly, the candidate today is the president of the ICM (the International Confederation of Midwives).  Of course, this does not make any difference in the examination process, this candidate was treated the same as any other student would have been.  Thirdly, and most importantly, the ICM had globally advertised the public defence of Dr. Cadée’s thesis to midwives, maternity policy-makers, member of International Non-Governmental Organisations and maternity care providers and invited ‘everybody’ to watch on ZOOM.

I really think it was the latter that made me more nervous than the much more private UK PhD viva with perhaps five or six people in a small class room, or, these days, on ZOOM.

Finally, my congratulations to Dr. Franka Cadée on the successful defence of her thesis Twinning, a promising dynamic process to strengthen the agency of midwives.

 

Professor Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health (CMMPH)