Category / Creative, Digital & Cognitive Science

3rd edition of ‘Evaluating Public Relations’ published

Publishing

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

Facebook User Interface to suit Saudi Arabian culture

PG research

We would like to invite you to the next research seminar of the Creative Technology Research Centre that will be delivered by Hana Almakky.

 

Title: Facebook User Interface to suit Saudi Arabian culture

Time: 2:00PM-3:00PM

Date: Wednesday 28th May 2014

Room: P302 (Poole House, Talbot Campus)

 

Abstract: Social media has continued growing in Saudi Arabia. Millions of businesses and trades are now using social media for entertainment, advertisement and promoting themselves internationally. Social networking sites, like Facebook, Twitter, YouTube etc., have gained huge popularity at personal as well as professional scale. Therefore, work is being done to evolve the modes of communication over these platforms, extensively. My research explores the effect of Saudi cultures on the design of social media site of Facebook. The expected outcome of this research will be a theoretical framework that guides the design of a user interface for Facebook to meet the Saudi’s expectations.

We hope to see you there,

 

Dr. David John

 

Dragons’ Den: Pitch to the Editors

PG research

Do you have a science news story worthy of appearing in Nature, The Times or Research Fortnight?

Organisers of the UK Conference of Science Journalists are running a ‘Dragons’ Den: Pitch to the Editors’ session, open to students, recent graduates or scientists with a great story.

This is your chance to stand up in front of top journalists and ‘sell’ your story idea. It can be about any aspect of science, as long as it is suitable for Nature, the Times or Research Fortnight. (Do make sure you research the publications before submitting)!

Successful applicants will pitch their story idea to Helen Pearson (Nature), Ehsan Masood (Research Fortnight) and Hannah Devlin (The Times) in front of a live audience at the conference on Wednesday 18th June in London.  

For more information and details of how to apply, visit http://www.ukcsj.org/dragons-den.html. Applications are open until 23rd May.

If you would like to discuss your pitch, email Sally Gates (Research Communications Manager).

Fusion – Establishment of research collaboration, student and staff exchanges with the University of KwaZulu-Natal, South Africa

 My application to the Fusion Investment Fund (FIF) has been successful.  The funds will be used to establish research collaboration, student and staff exchanges with the University of KwaZulu-Natal (UKZN), South Africa. I will be travelling to the UKZN during Easter this month for an exploratory visit. While at UKZN, I will present a paper to the School of Accounting, Economics and Finance. This will be followed by a series of meetings with students and staff. On my return, I will apply to Bournemouth University to put in place the three relationships.

 A successful establishment of the three aforesaid relationships will have many enormous benefits to the students and staff of BU and UKZN. For example, students should benefit culturally in terms of spending sometime in South Africa and UK respectively due to differences in the two countries’ cultures. In addition to cultural awareness, the staff exchange will benefit the staff involved through observing how lecturers in a different country deliver lectures. Apart from co-authoring academic journal articles, research collaboration between BU and UKZN staff should be beneficial where the research call (e.g. Horizon 2020) requires that researchers from Europe collaborate with a partner from South Africa.

 At an institution level, the relationships should help BU in two main ways. Firstly, student exchange should increase awareness of BU in Africa which may translate into increase in percentage of African students enrolled at BU. Increasing the percentage of students from Africa is important for BU because currently less than 4% of our students are from Africa compared to 8% UK universities average. Secondly, the increase in student population from Africa will also help BU achieve the strategic plan objective of increasing overseas students’ recruitment by 15% by 2015.

 UKNZ is the third largest university in South Africa and a very good university and also shares great similarities in university teaching, research and enterprise activities with those of the Business School, School of Tourism, Design, Engineering and Computing, School of Health and Social Care. Further information about the university can be found on: http://www.ukzn.ac.za/.

 Dr Ven Tauringana, Associate Professor of Accounting – The Business School

CEMP Success: Three BU Colleagues approved as Higher Education Academy Associates

Fusion

Last week colleagues from BU’s Centre for Excellence in Media Practice (CEMP) and Centre for Excellence in Learning (CEL) won appointments to the newly approved Higher Education Academy (HEA) Associates programme. CEMP’s Director Julian McDougall, Head of CEMP’s Postgraduate Research Richard Berger, and CEMP Fellow Anna Feigenbaum from the Media School’s CMC will join the re-developed Academic Associates community. As Associates they will take part in research projects, event programming and developing the HEA’s UK and International consultancy.  The HEA is the UK’s main provider of resources, events and workshops relating to learning and teaching in higher education, servicing 28 different disciplines. In addition to running its professional recognition Fellowship programme–that many BU staff are a part of–the Higher Education Academy also offers a robust funding scheme for education research and practice.  Through their Academic Associate roles, Julian, Richard and Anna look forward to strengthening CEL and BU’s relationship with the HEA.  Continuing CEMP’s track record of internationally recognised higher education research, this role will enhance the centre’s engagement in media education research consultancy, shaping innovative teaching practice and influencing HE policy.

Low-Power High-Quality Interactive Digital Media: The Challenges

PG research

Dear all,

We would like to invite you to an additional guest talk for the Creative Technology Research Centre that will be delivered by Professor Edmond C. Prakash from the University of Bedfordshire.

Title: Low-Power High-Quality Interactive Digital Media: The Challenges

Time: 2:00PM-3:00PM

Date: Thursday 3rd April 2014

Room: P302 (Poole House, Talbot Campus)

Abstract: Traditional GPUs have super graphics performance and have been extremely utilised for media rich applications. However, they are not suitable for low-power mobile devices. Digital media research and development are at the crossroads. This talk looks at some of the key challenges faced in Embedded GPUs for next generation media rich applications (interactive 3D graphics and games) on low-power mobile devices. Graphics programmers, 3D modellers, animators and game developers will benefit from this talk.

Biography:  Edmond is a Professor in Computer Games Technology and the Director for the Institute for Research in Applicable Computing at the University of Bedfordshire. He is the founding editor of the International Journal of Computer Games Technology.  Edmond has worked at top institutions across the globe including MIT, UIUC, BNU, NTU, MMU, PUJ and IISc. Edmond’s research interests are in volume graphics, real-time visualisation, game based learning and game engines.

We hope to see you there,

Dr. David John

CfE Upcoming Event: Moov2 with the CIM

Training

Date: Tuesday 8 April 2014

Time: Arrival from 6pm for a 6:30pm start until approx 8pm

Location: EBC

We would like to invite you to join us at our latest CIM event.  Dan Thomas, of Moov2 will be demonstrating, in his straight-talking (and completely non-geeky) style, how businesses and the agencies they work with can successfully make and exploit their data, adding real value to the bottom line.

To book please visit: http://bit.ly/1eK1d3a

Dash7 for remote patient monitoring via mobile phone

PG research

We would like to invite you to the next research seminar of the Creative Technology Research Centre that will be delivered by Andrew Yearp.

TitleDash7 for remote patient monitoring via mobile phone

Time: 2:00PM-3:00PM

Date: Wednesday 26th March 2014

Room: P302 (Poole House, Talbot Campus)

Abstract: Wireless Remote patient monitoring systems provide an improved environment for hospital patients while expanding the range physiological information available to medical personnel. With these developments patients are now free from wires, but are still contained within the range of the wireless monitoring system. This seminar explores the application of Dash7 and mobile phone technologies in patient monitoring, particularly in hospital wards. The functionality of a prototype system which has been developed so far will be demonstrated during this seminar.

We hope to see you there,

 Dr. David John

Website & BRIAN Training Sessions

Guidance, Research themes, Training

Screen shot of new website

Due to popular demand we are hosting  training sessions for the new research webpages together with BRIAN training.

These sessions are open to all BU academic staff, post graduate research students and those supporting researchers in their communications activity.

During the session you will learn the following:

Research Webpages

  • Why BU has new research webpages
  • How you can upload content to the website
  • How the site can be used most effectively to maximise exposure of BU research.

BRIAN

  • What is BRIAN and why is it important
  • How to set up and maintain your BRIAN profile
  • How to ensure your details are correct
  • How to request a photo is uploaded
  • How BRIAN links to your external staff profile

To book on one of the following sessions please use the links below…

Thursday 27th March 2pm in P421 Poole House, Talbot Campus

Thursday 17th April 2pm in P421 Poole House, Talbot Campus

We hope to follow these with a session at the Lansdowne Campus (room pending). If you would be interested in a Lansdowne session or you have any queries, please  email Shelly Maskell on smaskell@bournemouth.ac.uk

2014 sees a surge in engagement with eBU

PG research, Publishing

Through immediate internal publication and open peer review, eBU is ideally placed to support the developmental needs of authors at any career stage, and I’m pleased to say that, so far, the 2014 issue has seen a levels of engagement from across the career spectrum. eBU has had two working paper submissions so far in 2014 (and there are plenty more in the archived 2013 issue!).

Firstly, under the Lifelong Health and Wellbeing theme, Sheetal Sharma (HSC) and colleagues submitted a paper titled Eliciting Nepali women’s views on childbirth and the newborn. A full text file of this paper has been openly reviewed and can be viewed here – http://ebu/index.php/ebu/article/view/17.  I understand Sheetal has just submitted this paper to an external journal, so best of luck and we await with great excitement to hear the outcome!

Secondly, under the Education, Learning and Practice theme, Jonathan Williams (again HSC) has submitted a paper titled Is student knowledge of anatomy affected by a Problem-Based Learning approach? A full text file of this paper can be read here – http://ebu/index.php/ebu/article/view/24.

eBU was also delighted to be able to support outputs from the 2014 PGR conference, and a number of PGRs have decided to use eBU to showcase their work. Why not take a look at the following abstracts and posters:

Business, Entrepreneurship and Economic Growth

Alice Bonasio – PGR Conf 2014 Abstract: Customer Engagement Through Crowd-Funding and Social Media: http://ebu/index.php/ebu/article/view/21

Lifelong Health and Wellbeing

Ben Hicks – PGR Conf 2014 Abstract: Using commercial computer game technology to benefit men with dementia residing in rural areas of Dorset: http://ebu/index.php/ebu/article/view/19

Sheetal Sharma – PGR Conf 2014 Abstract: Pregnant and ‘dirty’ for 40 days: A qualitative study of childbirth practice, beliefs and myths in Nepal: http://ebu/index.php/ebu/article/view/20

Jonny Branney – PGR Conf 2014 Abstract: Is spinal manipulation associated with changes in cervical inter-vertebral motion?: http://ebu/index.php/ebu/article/view/23

Research Methods and Practice

Jenny Roddis – PGR Conf 2014 Poster: Experience of interviewing: face-to-face vs. telephone: http://ebu/index.php/ebu/article/view/22

Technology & Design

Manuel Salvador – PGR Conf 2014 Poster: Automating Data Pre-processing for Online and Dynamic Processes in the Chemical Industry: http://ebu/index.php/ebu/article/view/18

Bournemouth European Network in Cyber Security (BENICS)

Fusion

In recent years, the field of Cybersecurity has attracted researchers and practitioners from academic fields ranging from Computer Science and Design, through to Psychology and Business Studies. To date, however, these communities have not been influenced by each other. Their research are disseminated in a variety of workshops and conferences across these fields. As a result, there is a misunderstanding of the role these different fields play in improving cybersecurity. For example, some researchers describe people are “the weakest link” and encourage designers to build systems that “Homer Simpson” can use safely. Unfortunately, treating users as a problem limits opportunities for innovation when people are engaged as part of a solution. Similarly, treating practitioners like cartoon characters disenfranchises the very people that a design is meant to support. Bournemouth University is one of the few institutions in the world with interests across the disciplines contributing to Cybersecurity, a small enough size for academics across these disciplines to engage with each other, and the vision necessary to fuel this engagement. To take advantage of the opportunities afforded to Bournemouth, an interdisciplinary seminar series in cybersecurity was launched in September 2013. The seminar series has attracted both staff and students from across the university, together with practitioners from local industry with interests in cybersecurity. So far, this has led to connections forming across the Faculty of Science & Technology, and the Media and Business schools. Resulting collaborations with our seminar speakers have also led to prospective KTP and Horizon 2020 proposals, and invitations to deliver guest lectures at other universities.

To build on this momentum in interdisciplinary cybersecurity activity at Bournemouth, we have created the Bournemouth European Network for Interdisciplinary Cyber Security (BENICS): a FUSION funded SMN activity. Over the coming year, BENICS will bring five invited European cybersecurity academics to Bournemouth to engage in short (one-week), focused collaborative visits. These visits will introduce invited academics to Bournemouth’s cybersecurity capabilities, allow them to share their interests with us as part of the cybersecurity seminar series, and engage in short and focused proposal building, research, or teaching resource creation activities.

Following each visit, Bournemouth and the visiting academic will engage in pump-priming activities; these will refine deliverables produced to sustain the momentum created during the visit. These deliverables will form the basis of a joint publication at an agreed international conference or journal.

Watch this space for more information about these visits, and please get in touch if you’re interested in engaging with BENICS and our cybersecurity research in general.