Category / Entrepreneurship & Economic Growth

Faculty of Management academics are keynote speakers at MEAconf

Two Faculty of Management academics, Dr Mohamed Haffar and Dr Elvira Bolat, are selected as keynote speakers for the 6th International Conference on Modern Research in Management, Economics and Accounting, which is held on 15th November at London South Bank University.

Dr Haffar from the Department of Leadership, Strategy and Organisational Behaviour is presenting on the following topic, ‘Guidelines for organisational sustainability in an era of radical change: The vital role of employees readiness and commitment to change’. Dr Bolat from the Department of Marketing is talking about ‘Digital transformation and its implications for academia and practice’.

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The MEAConference aims to pave an international way for leading academics, active researchers, experts, industry leaders and interested scholars to communicate and exchange their viewpoints on latest scientific findings and practical experiences in the fields of Management, Economics and Accounting. Besides, the Conference attempts to examine the scientific and practical challenges in their application process across all geographical regions as well as at diverse local, national, regional and international levels.

 

New Publication: Businesses and mobile social media capability

Bournemouth University’s, Dr Elvira Bolat and Dr Kaouther Kooli, and Professor Len Tiu Wright from University of Huddersfield have published new article in Journal of Business and Industrial Marketing.

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“The study is amongst the first to provide insights into B2B firms’ practices of using mobile social media. This paper found that marketing and advertising firms use mobile social media for branding, sensing market, managing relationships and developing content. Mobile social media is treated by businesses as a strategic firm-specific capability that drives firms’ competitiveness, where imitation of such capability by competitors is limited because mobile social media skills are specific to individuals within organisations and mobile social media routines are manifested as a result of firm-specific mobile social media skills’ interactions.”

Access full article by clicking on the image below.

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Event: The Game Changer: Reloaded

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Date: Wednesday 16 November

Location: The Fusion Building, Bournemouth University

Event information:

Building on the successful Game Changer event held earlier in the year, Bournemouth University and NHS Dorset Clinical Commissioning Group present The Game Changer Reloaded – promoting innovation and fostering collaboration across Dorset. Join Richard Dolan, Dr Phil Richardson and Professor Jim Roach and a diverse collection of speakers to learn more about the art of the possible and the power of innovation to transform health services within the region.

Timings:

Session 1 – 9.00 am -3.00 pm: Speakers from BU and external organisations share their innovation journeys throughout the day providing inspiration and ideas to those attending as to how to get involved.

Session 2 – 3.15 pm  – 4.15 pm: Facilitation and networking: This session offers the opportunity to share ideas and develop future collaborations. There’s also the chance to begin to consider research ideas that could subsequently be progressed in order to obtain external funding in the future.

Each session will need to be booked separately.

Throughout the day there’s a pop-up innovation exhibition for guests to enjoy and to share and refine ideas.

It’s free: book now for The Game Changer Reloaded 

This event forms a number being run at the university as part of the Festival of Enterprise.

Need help with networking? – why not book onto the business engagement and networking session on 2 November for some hints and tips that you can put into practice.

Incubation: Creating Value for Universities

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Date: 2nd November 2016
Location: London South Bank University
Time: 9:30am -4:00pm
KnowledgeLondon in partnership with HEEG is excited to bring you Incubation: Creating Value for Universities. The event provides an opportunity for debate and discussion on incubation centres. Incubation is a key strand of Enterprise activity, though universities can at times be uncertain about how it creates value.

Attendees at the event will hear from incubation managers and their colleagues about how this has worked in their universities, as well as from some of the founders who have benefitted from the service. There wil also be the chance to take a look at some of the nuts and bolts of running an incubation system, and consider how different types of incubator might be linked to the stage of development and type of university host.

Confirmed Speakers

Karen Brookes
Karen is the Programme Director for the SETsquared Partnership having devised and run their incubation and entrepreneurship training activities for the last fourteen years. She led the team that developed the world’s number one University Incubation Programme which has provided support to over 1,000 early stage technology companies which have raised over £1bn in investment.

Karen has built the SETsquared enterprise brand for the Universities of Bath, Bristol, Exeter, Southampton and Surrey, which has provided over £3.8bn of economic impact to the UK economy. Karen has been key in the development of overseas relations in the US with technology support organisations such as MIT, Massachusetts Technology Transfer Centre, CONNECT, Global CONNECT, T2 Venture Capital and Austin Technology Incubator. Relationships with these organisations provide a springboard platform for European startups to access the US markets.

Adrian Tindall

Adrian is the Tenant Manager for Research, Enterprise and Innovation at London South Bank University (LSBU), where he managers the workspace community based in the Clarence Centre for Enterprise & Innovation and the Technopark.

Adrian acts as an enabler and facilitator for the SMEs housed in the workspace to engage with LSBU academics, staff and students through projects, events, mentoring and placements. Having developed a strategy to maximise the engagement opportunities for both LSBU and tenants, Adrian and his team are now looking for future tenants who complement and underpin the University’s Corporate Strategy.

Delegates from KnowledgeLondon and HEEG can attend FREE. BU is a memeber of this organisation.

Engaging the social sciences with business

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A recent report published by the ESRC shows that social scientists are becoming increasingly engaged through their research. This is testament to how the knowledge exchange agenda has become embedded and been embraced. That said, what disciplines are involved varies, as does who they are engaging with. It is also striking, if not entirely unsurprising, that social scientists are more likely to engage with charitable and public sector organisations (49%) than with businesses (30%).

There are, of course, many reasons for this. However, it is important to emphasise that this is not for a lack of relevant insight! Indeed, this raises an important question about how the social sciences can and should engage with businesses to realise the impact of research-based insights. If opportunities for businesses engagement are in the eye of the beholder, then there is a need to make social scientists more aware about the possibilities. If we cannot identify our own value, we cannot expect others to see it.

Engaging with business is not the privileged domain of engineering and the sciences. The challenge, however, is ensuring that the value of the social sciences is not overlooked by businesses, or worse goes unrecognised. The onus, therefore, is on social scientists to demonstrate the relevance of their research to business,  just as they have to charitable and public sector organisations. This is about translation, making research insights accessible where the findings are non-obvious and engaging with businesses to co-produce new knowledge.

Click here to find out more about this research and the academics involved in this area of work.

Contesting corporate governance – research at BU

Prime Minister Theresa May has recently mooted a Germanic-turn for corporate governance in the UK, an echo of a heated debate over the shape of boards of directors in listed companies raging over the past 25 years. By coincidence, BU’s Donald Nordberg, Associate Professor in the Faculty of Management, has been examining the controversies over board design since the Cadbury Code was written in 1992, as investors, corporate chairmen and others wrestled with whether to recommend continuing with unitary boards or follow the German model of dual boards with worker representation. His paper, “Contestation over board design and the development of UK corporate governance,” has just won the prize as Best Paper in Management and Business History at the British Academy of Management conference in Newcastle. Could history be about to repeat itself? The conference paper is at http://eprints.bournemouth.ac.uk/23744/.

Resources for corporate-start up collaboration

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Download the tools created from research on corporate-start-up collaborations with the Startup Europe Partnership.

As a corporate, why would you consider working with startups? What are the benefits and risks involved? How can programmes be structured in order to engage with them?

And, as a startup, howwould you  approach corporates? What’s the best way to present your  project?

If you have found yourself asking these questions, then the ‘What Works’ online repository is for you.

Find out more.

Innovate 2016 – The Global Spotlight on UK Innovation

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Innovate 2016 will be held at Manchester Central on the 2nd – 3rd November 2016.

Take part in the global showcase of UK innovation, hear from global thought-leaders and create real business opportunities at Innovate 2016. Find out about today’s business opportunities and future-looking trends across manufacturing, health, cities of the future and technologies of the future.

Hear from industry-leaders on topics such as:

  • Retaining the edge with disruptive business models
  • Manufacturing: Tackling the productivity gap
  • Implementing resilience in a city of the future
  • Next-generation medicine: The UK as a world leader
  • Emerging technologies revolutionising innovation

View the full agenda.

Inspirational speakers
Hear from top-level inspirational speakers from organisations including:  Siemens, Versarien, Amazon, University of Manchester, Hyperloop One, High Value Manufacturing Catapult and of course Innovate UK CEO Dr Ruth McKernan CBE and Catherine Raines, CEO from the Department for International Trade.
Support zone

Discover the breadth of funding and support for businesses  and meet with the organisations that exist to help business thrive. The Support Zone will be back featuring among others the UK Business Angels Association, British Business Bank, HMRC and Growth Hubs.

Register and find out more.

 

How can augmented reality and virtual reality transform the retail journey?

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Startups, innovative retailers and experts with an understanding of the retail landscape to get involved with  the  Visa Retail Pit Stop  This takes place on 6  – 7 October.

Attendees will get the opportunity to investigate how virtual reality and augmented reality, ambient data capture, mobile and sensor technologies can improve the customer experience. Register your interest before 13 September.

Submit your interest for the Visa Retail Pit Stop

Friday 16th September: Professor Christoph Teller presents ‘Why consumers shop where they do’

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Professor Christoph Teller, Chair in Retailing and Marketing at the University of Surrey, will discuss why shoppers shop where they do through a presentation of a meta-analyses study.  The study he presents aims to identify the major antecedents of offline and online retail patronage. In his talk he will outline the retail patronage work of Pan and Zinkhan (2006) and discuss how he extends their view and develops conceptual models of offline and online retail patronage based on Sheth’s (1999) integrated theory of patronage behaviour and Finn and Louviere’s (1996) specification in a retail patronage context. The models he identifies proposes direct effects between antecedents (stimuli), i.e., mainly manageable attributes of retailers, and the retail patronage (response or shopping predisposition). The study is based upon a meta-analysis of more than 300 empirical studies and makes a theoretical as well as practical contribution to the topic area as it provides an overview on, and detailed insights into, patronage research in an offline as well as online context.

This free event, hosted by the Influences on Consumer Behaviour Research Cluster, will take place on Friday 16th September 2016, 2-3.30pm in the Inspire Lecture Theatre.  Please book your place through Eventbrite: ‘Why consumers shop where they do’

Business practitioners’ perspectives on the value of mobile technology: New Paper published by Dr Elvira Bolat

Dr. Elvira Bolat in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. This paper focuses on one of the issues Dr. Bolat has explored in her PhD thesis – values deriving from mobile technology use. No existing research maps and discusses holistically the values deriving from mobile technology use, capturing both strategic and operational opportunities, which are most likely to emerge in the business-to-business (B2B) context. This empirical paper addresses this gap. An adapted grounded theory approach is applied to collect and analyse in-depth interviews with 28 B2B practitioners from advertising and marketing firms. Whether mobile technology is a simple means to advanced communication with no physical boundaries of time and location, or a business tool to boost creative thinking, this study concludes that mobile technology represents a novel and unique category of technology because of its core distinctive feature, ‘being mobile’. B2B practitioners argue that the true nature of mobile technology lies in seeing it as a source of value that derives from using mobile technology. B2B practitioners view mobile technology not only as a purely technical tool (functional value) enabling effective communication (social value) but as a strategic tool driving balanced and flexible ways in managing business (emotional value) and enabling creative thinking (creative value). Additionally, mobile technology has enabled businesses move to online payments which helps them reach more customers. Merchant account services encompass a range of solutions designed to support businesses in processing electronic payments.

Full reference to the article: Bolat, E., 2016. Business practitioners’ perspectives on the value of mobile technology. Journal of Customer Behaviour, 15 (1), 31-48.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873451

New Paper by Dr Elvira Bolat and BA (Hons) Business Studies Graduate Jack Strong

Dr. Elvira Bolat and her research supervisee, Jack Strong (BA Business Studies 2015 graduate), in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. The paper is more focused version of Jack’s final year research project which focused on Panasonic where Jack had done his placement during the third year of the studies. This paper explores customers’ perspectives on branding and the role of digital technologies in Business-to-Business context. Branding is a well-researched notion in the business-to-customer (B2C) environment but a concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar to B2C organisations, digital communication via digital tools and devices allows B2B organisations to experience the benefits of exposing their brands to a wider audience. In reality, questions of whether branding is purposeful in the B2B context and what role digital technologies play in B2B branding remain open. This study explores branding in the B2B context, using Panasonic as a case study, to consider the value of B2B branding from the B2B customer (buyer) perspective. Results indicate that B2B branding is of importance in the B2B context, in particular for an organisation such as Panasonic where reputation is a driving force in attracting new B2B customers and nurturing long-term relationships with existing B2B customers. Moreover, this study concludes that whilst use of digital technologies enables the portrayal of brand perceptions of Panasonic, digital technologies have yet to be fully embraced for the purpose of branding in the B2B context.

Full reference to the article: Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613