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Faculty of Management academics win the Academy of Marketing Research Initiative Funding scheme 2015

Dr. Julie Robson and Samreen Ashraf from the Faculty of Management were announced as the successful recipients of the 2015 Academy of Marketing Research Initiative Funding Scheme for 2015 at the conference in Limerick, Ireland last week.

Their research, ‘Perceptions and use of pension savings: the case of South Asian consumers living in the UK’, examines how UK consumers originally from India, Pakistan and Bengal will use their pension savings following recent changes in the pension market.  Drawing on concepts developed within behavioural economics, specifically framing and mental accounting, this study will identify what has informed consumer perceptions of their pension savings and how this influences the way in which their pension money is used.  This research is both important and timely given recent pension changes, and government and societal concern that individuals (particularly ethnic groups such as those from South Asia) are not adequately prepared for their retirement.

The results of this research project will be presented at the Academy of Marketing conference next year.

Dr Julie Robson image2Samreen BU pic2

BUDI brings dementia awareness to life

On Monday 13th July 2015, BUDI welcomed more than 50 members of the public at their annual Festival of Learning event. The event was opened by the BUDI Orchestra (formed of people affected by dementia and musicians) with an energetic and fun performance that included a rendition of the Peter Gunn theme by the Blues Brothers (complete with trademark sunglasses) and the Jaws theme tune.

Photo orchestra

Attendees were able to participate in a number of hands on activities, from sharing their thoughts on what makes a garden dementia-friendly, to discussing what they are passionate about in the dementia field with members of the BUDI team in speaker’s corner.

Poet Jonny Fluffypunk closed the event by reading out a poem that he created from sentences that attendees had written throughout the event about dementia. The poem entitled ‘A New Beginning’ is too good not to share……

Photo Jonny

A New Beginning

Dementia is…
a misunderstood and badly defined term
a term people are labelled with;
a term that restricts their freedom.
Restricts their choices.
Restricts their self.

Dementia is an illness often observed,
an illness that splits families

It is thinking scattered thoughts of yesterday
that muddle your tomorrow

It is trying to remember the past
and not the present

Dementia is my nuisance;
It is me needing the support
of my wife and family
It is knowing your face so well
but your name escaping me

Dementia is living in a world that makes no sense;
it is remembering tastes from the past;
it is the problem of making decisions
it is feeling your way in the world
and not being able to put it in words

But sometimes…
Sometimes I think
we were all born with dementia;
as a tiny child I could remember nothing
and now I am old I find nothing has changed

And dementia is an interesting way
to relive my life; an unknown journey
a unique experience for patient and carer

Dementia is protecting and helping your husband
as he makes this journey

It is brilliant but fleeting perfect memories

It is a chance to grow

It is a chance to engage creatively

It is a chance to reach a new humanity

Dementia is learning not to give up:
I was thrown out of church choir age 7
and now at 77 I play violin with BUDI

Dementia is learning that music is a wonderful thing
That it makes you happy and sad-
long live music and song!

Dementia is emotional-
how I wish I could love in the way
I have seen love shared here today

Dementia is partnership,
it is learning to change life
with the one you love

Dementia can bring you together
with the most wonderful people

Dementia is just a different journey

Dementia is personal and shared

Dementia is not the end; it can be a new beginning

Dementia is not the end.

FoL event What can eye-tracking tell us about reading, writing and dyslexia?

Julie Kirkby and her team of PhD students delivered an interesting lecture combined with demonstrations for which the audience participated.

Using eye-tracking technology as ‘a window to the mind’, this allowed us to see the developmental differences of children with and without JKirkbydyslexia.  It was interesting to know that when reading we only take in (fovea) around eight letters, whereas our peripheral vision (parafovea) can take in around 15 letters.  There are also linguistic influences on our eye movements, such as how many letters, how often the word is read, and how much a word is expected.  If comprehension breaks down then our eye movements are directed back to previously read text.  Some, but not all, dyslexic people will have difficulty associating letters with speech sounds.  Also, some will have ‘visual attention deficit’.

We had two demonstrations.  The first was eye-linking to see where the eye looks when we’re reading.  The second was the mobile (Dikablis) eye-tracker which demonstrates how we encode and produce information and how information can be forgotten in between.  We were informed that it’s a myth that dyslexic children can’t copy from class boards.  Reading ability affects the working memory and vice versa.  There was a lot of great research shared and it was an engaging afternoon.

If you are interested in this then you may be interested in similar events going on tomorrow.  These include Media literacy in secondary schools taking place at 12.30pm and Third space digital learning in Dorset schools taking place at 3.30pm.threeMonitorEye-trackingVisual Search

Research Around Ageing and Later Life.

 

Michele Board with Sheila Peace, President of the BSG, Associate Dean (Research) Professor of Social Gerontology Faculty of Health & Social Care The Open University

Michele Board with Professor Sheila Peace, President of the BSG, Associate Dean (Research) Professor of Social Gerontology Faculty of Health & Social Care The Open University

Michele Board (HSS), Laura Reynolds and Sophie Bushell (BUDI) recently attended the BSG annual conference in Newcastle, 1st to 3rd July 2015.
Michele presented two papers from her PhD thesis, on the ‘Five Senses of Home Framework’, and ‘A Qualitative Approach to explore the meaning of Home for Six Baby Boomers’. Given the current debate around housing the presentations were topical leading to a good discussion on the importance of home and participatory research.

Laura Reynolds (BUDI Research Assistant) hosting one oral presentation (‘The BUDI Orchestra: evaluation of a novel music initiative for people with dementia and their carers’), and BUDI PhD student, Sophie Bushell, disseminating her research ‘Promoting well-being for residents with dementia living in a purpose built care environment’ via poster presentation.
Laura says:
“I couldn’t have asked for a better conference to present at for the first time, and I’m grateful to have been given the opportunity to do so. It was insightful to see other institutions’ research and to share ideas with like-minded people from across the globe.”

The British Society of Gerontology was established in 1971. It provides a multidisciplinary forum for researchers and other individuals interested in the situations of older people, and in how knowledge about ageing and later life can be enhanced and improved. The annual conference is friendly and exciting and an excellent forum to disseminate current research about older people.

I think BU has a great deal to contribute to research about older people from across the University and I would recommend looking at the BSG website and consider becoming a member. http://www.britishgerontology.org/about-bsg.html

 

Next year’s BSG conference is in Stirling, if you’re interested in putting together an interdisciplinary symposium for the conference let Michele know it would be great to have a larger BU presence! Conference themes next year include, Health and Social Care, Quality of Life, Technology, Environment and Housing, Relationships and Intergenerational Work and Dementia.

It would be good to be able to host the BSG conference in a few years’ time!! If you are interested in research, practice, education about older people and would like to get together over a coffee do please get in contact with Michele Board, Senior Lecturer Nursing Older People, Joint programme lead BA/MA Care of the Older person, HSS. mboard@bournemouth.ac.uk

BIS annual report 2014-15

The Department for Business, Innovation and Skills have published their Annual Report and Accounts for 2014-15.BIS logo

The report highlights key acheivements, how they performed, and consolidated accounts.  The accounts show that the department’s spending on science and innovation in 2014-15 was around £500m, with £561m planned for 2015-16, including the budget for Innovate UK. Spending through the research councils remains stable at around £4.6 billion.

 

 

FoL event Building Learning Power

careerKeith Williamson from Avonbourne College provided an inspirational lecture on how they are changing the way their pupils learn.  This involves programmes such as ELLI (Effective LifeLong Inventory).

Keith explained how research has shown that those with fixed mindsets tend to underachieve, can be afraid of failure, and tend not to put the effort in, ignoring feedback and feeling threatened by others achievements.  Whereas those with a growth mindset recognise that intelligence is malleable.

Keith explained the theory is based around five learning dispositions: resilience (emotional), resourcefulness (cognitive), reflectiveness (strategic), relationships (social), and risk (engaging).  The lecture finished on a positive note with a video of a pupil talking about how the programme had changed the way she learnt and had improved her grades.

Other events that might interest you are: ‘Seen but Seldom Heard: challenging perceptions of discibility within secondary schools with e-learning’ which is being held at 10.30am and ‘Gender performance in school: media vs. bullying’ which is being at 4.30pm both on Thursday, as well as ‘Media literacy in secondary schools, which is being held at 12.30pm on Friday.

Introducing Jo George, Undergraduate Research Assistant

Hello, I will be working within the Health and Social Sciences Faculty with Impact Champion, Zoe Sheppard, over the next six weeks on the endeavour to monitor and measure the impact of research.

My work will involve:

  • Exploring methods of dissemination
  • Conducting literature searches to investigate the demonstration of impact
  • Working on two research case studies from the Health and Social Social Sciences Faculty

I can be found in R613 and contacted at jgeorge@bournemouth.ac.uk if you have any ideas or challenges you’d like to discuss. I will be sharing my findings towards the end of my six weeks here.

I look forward to meeting you,

Jo

Support and Celebrate our Research Success at the FoL – come along!

Support and Celebrate our Research Success at the FoL – come along!logo

We would love to see you at our Drop-in event ‘Research Reflections’ on the 16 July – feel free to attend for a session or two, or the whole day. Come along and hear about the huge range of Research taking place across the University, and support your fellow academics talking about their Research.

When: Taking place on Thursday the 16th of JULY in The Coyne Lecture Theatre in the Thomas Hardy Suite from 10am – 4pm.
Book now

Our confirmed speakers include:

10am Heather Hartwell, discussing the VeggiEAT project

10.40am Jamie Matthews discussing the international news coverage of the Japanese earthquake and consequent tsunami

10.55am Helen Farasat discussing her research with parents of children with eczema

11.10am Arjan Gosal – losing sight of trees for the honey

11.45am Angie Gosling

12.00 midday Sine McDougall on participating in Research

12.15pm Yeganeh Morakabati will speak about her experiences of teaching in Afghanistan

12:30pm Dan Weissmann, Anna Feigenbaum, Dan Jackson and Einar Thorsen exploring challenges that arise when working with data that is hidden, sensitive or obscured

12:45pm Elizabeth Rosser discussing her Marie Curie experiences

1.00pm Lunch

1.45pm Neil Vaughan, discussing his research into developing an epidural simulator

2.00pm Ashley Woodfall reflecting on the core conceptual struggle with a recently completed research project with children and those that make media for children

2.15pm Fabian Homberg will be observing and explaining petty corruption: An analysis of the “$20 sandwich trick”

3.00pm Carrie Hodges, Lee-Ann Fenge and Wendy Cutts speaking about their project which focuses on young people with disabilities.

3.15pm James Gavin will talk about his project looking at whether technology can be used to increase strength and balance in older adults

More speakers to be confirmed – please check our Blog posts for updates!

Book now

 

FoL event A conversation about Climate Change

climateChangePippa Gillingham, John Stewart, Andy Ford, Einar Thorsen and Shelley Thompson led a lively ‘conversation’ about climate change in a well-attended event on Tuesday.  The audience led the discussion and there were many topics covered.

These focused on how some species are effected, how and when the media engage with the subject, and what impact do scientists have in reporting on climate change.  Pippa described how species move out of protected areas and what impact that has. Einar asked how do you connect ordinary people with the research taking place.  Andy explained that humans strive to increase quality of life but there is a disconnect from the consequences of ones actions.  Shelley added that we are exceptional at rationalising our behaviour.  John debated with the audience the role of the academic in remaining impartial and being a describer, an observer and being objective.

Other events that may interest you are ‘Recycling cooking oil’ at 12.30pm and ‘Earthenders: A global soap opera’ at 6pm both on Wednesday.