Category / Sports, Leisure & Tourism

Calling All Consumer Behaviour Researchers … A forum for discussion around CB research.

Research themes

 

The study of consumer behaviour has always been a multi-disciplinary endeavour, so perhaps it is not too surprising that there are pockets of related research activity all around BU.  These include consumer related research clusters in the Business School, the Media School, School of Tourism and Psychology.  What is surprising is how little we are aware of each other’s work.

Given this the ICB research cluster are hosting a ‘Hands-on Information Sharing Session’ to provide a forum for discussion around CB research at BU.  The session will provide an opportunity to meet others with similar research interests and learn more about the variety of consumer research being carried out across the University through brief research presentations, followed by discussions over refreshments to look for potential cross-discipline research opportunities.

Wherever you are in BU, if you think that you would like to be part of a forum aimed at developing a stronger research presence in this area please come along to a meeting over coffee and cakes ….

‘CB Hands-on Information Sharing Session’

Wednesday 22nd October at 15:30 in TAG22, Talbot Campus.

Please could those wishing to attend let Juliet Memery know as soon as possible to ascertain likely numbers for catering purposes, and then send three Powerpoint slides (max) that briefly cover your research/interests in issues relating to consumer behaviour research to her by Monday 20th October (email: jmemery@bournemouth.ac.uk ).

All welcome – we look forward to seeing you there!

 

Today’s slides from ROMEO project

Publishing

 

Thank you very much for all of you who attended today’s presentation of the joint project between the University of Aberdeen, Bournemouth University and the University of Stirling.  For those who missed the session or who asked for a copy of the slides after the session, please find these included in the BU Research Blog.

ROMEO Edwin June 2014

The project was funded by National Institute for Health Research Health Technology Assessment (NIHR HTA) programme (09/127/01).  Therefore, I must point out that “views and opinions expressed therein (and here) are those of the authors and do not necessarily reflect those of the HTA programme, NIHR, NHS or the Department of Health.”

 

As with all HTA reports the final report and a ten-page summary are both freely available online, see:

www.journalslibrary.nihr.ac.uk/__data/assets/pdf_file/0019/118180/FullReport-hta18350.pdf

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal and Perinatal Health.

R

Obesity prevention in men, findings from a recent HTA Report

Publishing

Media coverage HTA Report June 2014

HSC Open Seminar

 

“Obesity Prevention in Men” with Professor Edwin van Teijlingen

Wednesday 2nd July 2014

 

13.00 – 13.50pm

 

Bournemouth House, B126

 

 

On July 2nd Prof. Edwin van Teijlingen will present findings from a HTA report published this month.  Researchers from the University of Aberdeen, Bournemouth University and the University of Stirling examined the evidence for managing obesity in men and investigated how to engage men with obesity services. The evidence came from trials, interviews with men, reports of studies from the UK, and economic studies.

 

The research found that men are more likely than women to benefit if physical activity is part of a weight-loss programme.   Also eating less produces more weight loss than physical activity on its own.  However, the type of reducing diet did not appear to affect long-term weight loss.

 

Prof. van Teijlingen will highlight some of the key messages for Public Health policy and practice.  For example, that although fewer men than women joined weight-loss programmes, once recruited they were less likely to drop out than women.   The perception of having a health problem, the impact of weight loss on health problems, and the desire to improve personal appearance without looking too thin were motivators for weight loss amongst men.

This work has been funded as part of the ROMEO project (Review Of Men and Obesity) by the National Institute for Health Research, Health Technology Assessment Programme (NIHR HTA Project 09/127/01).

The full report can be downloaded here: http://www.journalslibrary.nihr.ac.uk/__data/assets/pdf_file/0019/118180/FullReport-hta18350.pdf

–xx–

We hope you can make it and we look forward to seeing you there.

Beckie Freeman

Academic Community Administrator| Health & Wellbeing Community

01202 962184 | rfreeman@bournemouth.ac.uk

Changing diet and exercise, offering men-only groups, and humour may be the recipe for tackling male obesity

Publishing

Fewer men join weight loss programmes but are more likely than women to stick with them, according to analysis of international obesity studies by researchers from the Universities of Aberdeen, Bournemouth and Stirling.

Men also prefer the use of simple ‘business-like’ language, welcome humour used sensitively, and benefit from the moral support of other men in strategies to tackle obesity. The researchers suggest that obese men might be helped better if weight loss programmes were specifically designed for men.

Researchers from the Universities of Aberdeen, Bournemouth and Stirling analysed evidence from around the world, gathered from weight loss trials and studies that have also taken men’s views. The team particularly investigated what would make services more appealing for men.

From their systematic review (see: http://www.journalslibrary.nihr.ac.uk/__data/assets/pdf_file/0019/118180/FullReport-hta18350.pdf ) of the evidence on obesity management published by the NHS National Institute for Health Research Health Technology Assessment Programme, researchers also found:

 

  • Cutting calories together with exercise and following advice on changing behaviour are the best way for obese men to shed pounds. This can also help reduce the risk of type 2 diabetes and can help improve erectile dysfunction for some men.
  • Obese men who eat less lose more weight than those who take more exercise but don’t eat less.
  • In the long term, one calorie-reducing diet has not yet been found to better than another for weight loss for men.
  • Middle-aged men are motivated to lose weight once they perceive they have a health problem they want to tackle.
  • A desire to improve personal appearance without looking too thin is also a motivator for weight loss in men.
  • Men are likely to prefer weight-loss programmes delivered by the NHS rather than those run commercially.
  • Group-based weight management programmes run only for men provide moral support.
  • Obesity interventions in sports clubs, such as football clubs, have been very effective, with low dropout rates and very positive responses from men.

 

If you find yourself getting sick frequently or have a weakened immune system, adding greens powders to your diet can provide additional vitamins and antioxidants to support immune function. Find out more on https://www.outlookindia.com/outlook-spotlight/athletic-greens-ag1-review-is-it-worth-the-hype-or-superfood-don-t-buy-until-you-read-this-news-301982/.

Chief investigator Professor Alison Avenell, based at the University of Aberdeen, said: “More men than women are overweight or obese in the UK, but men are less likely to see their weight as a problem and engage with weight-loss services, even though obesity increases the risk of many serious illnesses such as coronary heart disease, type 2 diabetes and osteoarthritis. This could be because dieting and weight-loss programmes are perceived as being feminine activities.”

“We looked at the outcomes of obesity management trials and interventions as well as interviews with men in order to find out more about how to design services and inform health policy. While more research is needed into the effectiveness of new approaches to engage men with weight-loss, our findings suggest that men should be offered the opportunity to attend weight loss programmes that are different to programmes which are mainly attended by women.”

 

Dr Flora Douglas, from the Rowett Institute of Nutrition and Health, said: “Men prefer more factual information on how to lose weight and more emphasis on physical activity in weight loss programmes. Interventions delivered in social settings were preferred to those delivered in health-care settings.   Group-based programmes showed benefits by facilitating support for men with similar health problems, and some individual tailoring of advice helped men.  Programmes which were situated in a sporting venue, where participants had a strong sense of affiliation, showed low drop-out rates and high satisfaction.”

University of Stirling Professor Pat Hoddinott said: “Men are much less likely to enrol in commercial weight loss schemes. Some men preferred weight loss programmes delivered in an NHS context. The difference between weight loss for men from NHS and commercial programmes is presently unclear”.

 

Professor Edwin van Teijlingen from Bournemouth University added: “This research project has benefited throughout from the input and insights offered by the Men’s Health Forum in Ireland, the Men’s Health Forum Scotland and the Men’s Health Forum England and Wales.”

This project was funded by the National Institute for Health Research, Health Technology Assessment Programme (NIHR HTA Project 09/127/01; Systematic reviews of and integrated report on the quantitative, qualitative and economic evidence base for the management of obesity in men http://www.nets.nihr.ac.uk/projects/hta/0912701).  The views and opinions expressed therein are those of the authors and do not necessarily reflect those of the Department of Health.

 

Prof. Edwin van Teijlingen

CMMPH

 

New tourism texts by Professor Stephen Page

Fourth editions have been published of two popular textbooks by Professor Stephen Page from BU’s School of Tourism.

Tourism: A Modern Synthesis

 

This is a leading international full colour publication used as an introductory course text with a significant web learning resource supporting student learning.  It is co-written with Dr Joanne Connell from Exeter Business School. The new edition provides many new perspectives on the fast changing nature of global tourism.

 

 

The Geography of Tourism and Recreation: Environment, Place and Space

This written with Professor Michael Hall at the University of Canterbury, New Zealand and published by Routledge.  First published in 1999, this soon became established as the leading text used by Geographers (and many non-Geographers) as a scholarly introduction to the nature of tourism and recreation as a spatial phenomenon including its impacts in different environments.  A key feature of the book is its almost encyclopaedic coverage of the literature, acting both as a reference source and roadmap to the way geography has embraced the study of tourism, leisure and recreation over the last 100 years.

 

This new edition has been very well received and positively reviewed:

“They just keep getting better and better. This new edition of The Geography of Tourism and Recreation is an outstanding example of contemporary and cutting-edge thinking in the dynamic subfield of tourism geographies. It exemplifies a heterogeneous approach to understanding the spatial implications of tourism, the industry and its functions in diverse settings and ecosystems, and its impacts on human and natural environments. For an innovative examination of current trends in tourism, this book is essential reading for anyone who studies, teaches, or practices the business, art and science of tourism.”

Professor Timothy J Dallen, School of Community Resources and Development, Arizona State University, USA.

“In the often nebulous and many-sided world of tourism geographies, where space and place are simultaneously attraction and constraint, product and site, destination and experience, there are no more knowledgeable, versatile or sure footed guides than C.Michael Hall and Stephen Page. They have led a generation of students and researchers and in this fourth edition they continue the intellectual journey into the emerging social, economic and political realities of the 21st century.”

Professor G.J.Ashworth, Department of Planning, Faculty of Spatial Sciences, University of Groningen, Netherlands.

Highly Commended Paper by Lorraine Brown, John Edwards & Heather Hartwell.

Delicious links, Publishing

Congratulations to BU academics Dr. Lorraine Brown, Prof. John Edwards and Prof. Heather Hartwell.  Their recent paper “Eating and emotion: focusing on the lunchtime meal” published in the British Food Journal has been selected by the journal’s Editorial Team as a Highly Commended Paper of 2013.

“Eating and emotion: focusing on the lunchtime meal” was chosen as a Highly Commended Paper winner as it is one of the most impressive pieces of work the British Food Journal has seen throughout 2013.

The three winners will be presented with a certificate by the journal!  The authors are all based in the School of Tourism whilst Prof. Hartwell also has appointment in the School of Health & Social Care.

Details of the paper are listed at the following web site: http://www.emeraldinsight.com/journals.htm?issn=0007-070X&volume=115&issue=2&articleid=17077382&show=html

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health, School of Health & Social Care

Funding Success Stories: Sport Academic Group Strengthens Dutch-German-British Collaboration

Awarded & submitted bids, Funding opportunities, Fusion, PG research, Publishing

Dr Tim Breitbarth (Sport Academic Group) has been successful with his recent bid for Fusion/EU funding for teaching exchange visits to partner institutions in Groningen, The Netherlands, and Cologne.

At German Sport University Cologne Tim – who is also Programme Leader MSc Sport Management and Coordinator Internationalisation Sport at BU – will teach at their high-profile Masters in Sport Management over four days. The Masters attracts about 200 applications per year from within and outside Germany, but only 30 students are allowed into the course. The visit to Sport’s Erasmus partner institution Hanzehogeschool Groningen will include tutoring of international groups of students who participate in a multi-day management game.

Besides teaching commitments, the trips will help to move along joint research and publication projects with his European colleagues, such as editing the Special Issue on sport and social responsibility of Corporate Governance: The International Journal of Business in Society. In addition, they have been cooperating on conference and workshop organization and will once again co-lead a track at this year’s European Association for Sport Management conference.

Also, Tim and his BU colleagues were successful in securing internal funding for the first time in order to take the Sport Management and Sport Management Golf final year cohorts to a four-day intense international student management game in Cologne in late March, which he co-organises.

Hence, collaboration with, arguably, the world’s largest and renown sport university, has been in full swing with also two BU students on study exchange in Germany in semester 2 and PhD student Emma Mosley receiving training at their specialised Institute for Sport Psychology thanks to a Santander award.

Why English Football Player Fail in Penalty Shootouts: German Sport Psychology Researcher Visiting BU

PG research

Recently, the Sport Academic Group hosted researcher Dr Philip Furley from its Erasmus partner institution German Sport University Cologne. Philip works for the Institute of Cognitive and Team/Racket Sport Research and has recently published studies in a number of fields like inattentional blindness and creativity, many of which funded by the prestigious German Research Foundation.

As part of his visit he discussed his work with a selected group of sport academics and postgraduate researchers in a workshop-style format. One of the studies looked into how non-verbal behaviour of athletes is a function of the current score, how this can be reliably interpreted by others – especially opponents who register this which in turn influences their confidence levels.

By extending this research into what Philip calls ‘pop science’, it can be explained why English footballers are more likely to fail in penalty shootouts based on empirical data. ‘Hastening and hiding’ behaviour as a consequence of psychological stress in the penalty situation leads, for example, to submissive non-verbal behaviour like turning your back to the goalkeeper after dropping the ball on the penalty spot and taking little time for the shot after the referee blows the whistle.

Further studies and discussions were around the dangers of coaching instructions to induce an attentional set that controls the focus of attention of athletes. It can lead to structured awareness not adaptive to dynamic situations – for example during on-field decision making which can lead to important information being overseen, like an opponent who ‘unexpectedly’ enters the space of a defender. It was discussed if there were parallels to the way university tutors may be used to structure and present material to students and how this forms their thinking.

“Bringing highly dedicated researchers from internationally leading institutions to BU is an important part of inspiring and guiding research at our university. Philip’s presentations were a fantastic example of work that is driven by deep academic curiosity and high process quality, and his visit has provoked much inspiration and discussion” says Dr Tim Breitbarth, Senior Lecturer and Coordinator Internationalisation in Sport.

Health, Well-Being & Society: New Wordle

PG research

The members of the Health, Wellbeing & Society theme have responded enthusiastically to the call to provide the five keys word reflecting their research interests and expertise.  The new Wordle above was created Feb. 13th from all of those key words.  Apart from presenting a pretty picture of colourful words, the Wordle provides a quick overview of the kind of research conducted by BU staff and PhD students affiliated with the theme.

 

Prof. Heather Hartwell leading the Health, Wellbeing & Society theme highlighted: “Our theme welcomes new members from across BU. This Wordle is, of course, snapshot in time.  We shall up-date the Wordle regularly to accommodate new members joining and existing members developing new research interests!”

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal and Perinatal Health

Sport PhD Student Emma Mosley To Be Trained At Top International Research Institute

Fusion, PG research, Training

Congratulations to Emma Mosley, a ST PhD student in Sport, who has been successful in gaining a substantial Santander Mobility Award. Emma will be venturing to Germany for one month in spring to research at the prestigious German Sport University Cologne within the Institute of Psychology.

Emma’s thesis, supervised by Dr Ian Jones and Dr Jo Mayoh, aims to discover the psychophysiological effects of approaching athletic competition stress in a positive manner through the use of heart rate variability (HRV).

In Germany, she will be researching under the supervision of Dr Sylvain Laborde who is an expert in the area of psychophysiology and HRV and works in a large team of internationally renowned sports psychologists.

Whilst at the University Emma will gain experience in HRV data collection, data analysis and the writing of scientific papers in relation to HRV. She will have the opportunity to join on-going research projects as well as conducting her own research.

Dr Tim Breitbarth, the Coordinator for Internationalisation of Sport at BU, said, “The visit offers Emma the chance to start engaging with leading and well-connected experts in her field while receiving first-class training in the most modern equipment at the same time. Also, her visit will help to deepen our established international research, teaching and student exchange partnerships from which BU benefits in terms of reach and reputation.”

For details about her research and international endeavour contact Emma at Emma.Mosley@bournemouth.ac.uk

Scanning Brains, Bones, and Artefacts: Magnetic Resonance Imaging at Poole Hospital

For the past two years I have made very slow progress in attempting to convince Poole Hospital to open access to their MRI scanners for research purposes.  Whilst I had originally responded to an email from them it seems there were not at all ready to deal with my requests. More recently there has been some positive movement on the issue.  I am hoping that this technology might interest you.  Poole Hospital has three scanners of two field strengths: two at 1.5T and one at 3T, the latter being the standard for neuroimaging, but the former being of use for high-resolution structural scans of people and objects.  The applications for this type of technology are many; in psychological research it is used most commonly to get brain scans of patients or to measure brain activity as people perform tasks, but has been used effectively as an analytical tool in Archeology and Sports Science; you will know better than I how this technology has been used in your fields.  I am trying to gauge the level of interest in this technology at BU so as to make a better case  to BU and to the hospital.  Please contact me on bparris@bournemouth.ac.uk if there is utility in the use of this technology in your research or teaching or if there could be in the future.

Toward a better science of promoting walking: A cross-school Fusion project

Fusion

 

Samuel Nyman (Psychology, DEC), Andrew Callaway (ST), and Kelly Goodwin (ST) were awarded Research Development Fund – Small Grant funding for 2013 to conduct a study to promote walking among older people. Over the summer they identified a further fusion opportunity so that students from both schools could be involved. They report their experience here:

Co-creation in the School of Tourism

Our study began with the purchase of pedometers (small device to count walking steps) and actigraphs (small device to count walking steps but can also measure intensity, i.e. if walking or running). These were then used by students in the School of Tourism in a group project. Their task was to recruit 10 older people from the local community to take part in a study whereby they wore the devices every day for 60 days to measure how much walking they did. But this was not just a sports science project to look at whether pedometers or actigraphs reported the same results. It was multidisciplinary in that participants were enrolled into an N-of-1 randomised controlled trial (RCT), whereby each day they took part in a different psychological condition. Each morning participants had to set a goal for the day that was either to increase their walking steps or eat more fruit and vegetables (active control condition). They also had to either wear a pedometer that showed them how many steps they had walked so far that day, or a pedometer that was sealed (and so they would not know how many steps they had walked; another active control condition). These different conditions were based on control theory, that suggests that if people set themselves a goal to walk more, and can keep check on how much they have done, then they will be likely to walk more steps on those days than on the other days (when they had to state a goal for fruit and vegetable intake and could not see how many steps they have done). N-of-1 trial designs are recommended by the MRC framework for developing and evaluating complex interventions and help ascertain whether theories work at the individual level.

This part of the project was completed before the summer of 2013, and provided students in the School of Tourism a group project and a very useful learning experience. Students were posed with a more challenging and rewarding project of engaging with older people with the local community. They also had to contend with the challenges of group work, project management, learning and teaching others to use the objective physical activity monitors, and dealing with the challenges of conducting short-longitudinal data collection in the field. The students helped in the co-creation of new knowledge to test if pedometers or actigraphs were better at measuring walking activity, and in testing whether control theory shows promise as a means of behaviour change at the individual level measured by walking activity.

Co-creation in the School of Design, Engineering and Computing

Before launching into the analysis over the summer, the project team (Nyman, Callaway, and Goodwin) identified a further opportunity to enhance the data collected by the above student group project and provide a further opportunity for fusion.

Andrew Callaway identified that published studies in this area simply compare one measure of physical activity with another, as we had done, with no evidence as to which is the closest to a ‘true’ measure of what really happened (both devices will not be completely accurate). He proposed a further study that compares the two measures of pedometers and actigraphs against a criterion measure – a measure that was known to be truly accurate. This entailed the design and implementation of a laboratory-based study whereby students would walk on a treadmill and have their physical activity monitored by several devices simultaneously, including manual and video-recording of steps walked.

The set up entailed volunteers to walk on a treadmill at different speeds (all comfortable walking paces) with pedometers, actigraphs, and a sensewear armband strapped on them, and a video camera recording their walking plus other volunteers manually counting the number of walking steps performed. You will be surprised how difficult it can be to correctly count the number of steps walked in a two minute period! With the combination of all these measures we should arrive at a close to ‘criterion’ measure to compare the devices with.

Third year students from the BSc Psychology framework who had elected to study the Health Psychology unit volunteered to help with this experiment in the Sports Lab. This was a great learning opportunity for the psychology students as none of them had seen the sports lab before or the equipment used for physical activity monitoring. In the session the students also had the opportunity to engage with two members of staff and five third year student volunteers from the School of Tourism to access their expertise in sports science and performance analysis. Dr Nyman also used the sessions as an opportunity to relate the material from the lecture the day before to the seminar sessions, and to demonstrate to students the output that can be obtained from actigraphs (using TV screens) and what this affords in terms of more nuanced health psychology research questions that can be answered. The students had the opportunity to be involved in the co-creation of new knowledge that will challenge the perceived wisdom of the reliability of objective physical activity monitoring.

Conclusion

After recently completing the laboratory experiment, we now have all the data to begin analysis and writing up. We are pleased with the outcome of the two studies above and feel they are a great example of fusion in terms of cross-school collaboration and co-creation of new knowledge, embedded within existing teaching programmes. Conducting the two studies has also provided us as researchers with new data that will lead to peer-reviewed publications.

We would like to thank the older people and health psychology students that volunteered to help with the studies, and the School of Tourism students that volunteered to help us with the recent laboratory experiment.

 

Students who helped with the project: Front Row (L to R): Sam Sayer, Emma Rylands, Joe Hill. Second row (L to R): Calum Sharpin, James Baum.

 

Dr Samuel Nyman, BUDI and Psychology Research Centre
Andrew Callaway and Kelly Goodwin, Centre for Events and Sport Research

Sport Students Learn About Employability Of Their European Peers – And More

Once again, beginning of October the Sports group hosted senior academics from some of its European partner universities in order to provide students with international insights into topics of their study and future career. In addition, the visitors worked with BU staff on progressing international research agendas and teaching models, such as intercultural mixed-group student management games partly facilitated via online conferencing.

Dr Stefan Walzel (German Sport University Cologne) and Gerco van Dalfsen (Hanzehogeschool Groningen and Secretary General European Association for Sport Management) presented and discussed with students of all UG/PG levels and all Sport pathways topics of neuromarketing, sport city strategies, leadership and provided insights into the employability and career prospects of their own respective graduates. Both visitors stressed the need for their universities to include an array of international activities and learning experiences into their students’ curriculum in order to lift their competitiveness on an increasingly international job market.

Together with BU sport management colleague Dr Tim Breitbarth, they also progressed a collaborative international study on community perceptions of professional sport clubs’ social responsibility initiatives by collecting further data in Bournemouth. A fourth set of data was collected in the USA end of October.

Gerco and Stefan were also very interested to meet with BU sport students who will study in Cologne and Groningen in semester 2, and receive feedback from the Sport group’s ever-first incoming Erasmus exchange student in order to manage expectations and processes for future exchanges, such as the four students arriving in Bournemouth for semester 2.

 

Dr Stefan Walzel presenting on sport, neuroscience and marketing

Sport students of all levels and Sport pathways during Dr Walzel’s presentation in the Fusion Seminar Series

Gerco van Dalfsen with Level I students of all Sport pathways

Gerco van Dalfsen with sport management Masters student Andreas Stylianides and Philip Smith (from left to right)

European visitors and incoming/outgoing Sport students get-together.

Congrats Courtney!

Fusion

Courtney Lee, a Level H, BA Events and Leisure Marketing student has been appointed Social Media Manager for the Festival Impact Monitor.

Courtney brings a great deal of experience to the role. During her placement she worked for the Hong Kong Tourism board, where she worked within the organisation’s Trade Development Team  and also provided support with public relations. Courtney has already designed a comprehensive social media plan for the project which she will launch in early November. This includes the rechristening of the project as FestIM and the design of a logo. She will be accompanying the project’s Principal Investigator, Nigel Williams to key events and presentations to ensure that both the project’s live and virtual media are in sync and key messages are delivered across all the project’s media platforms.

Courtney is open to working with others interested in a social media role and would welcome enquiries from students wishing to be social media assistants.  Interested students should e-mail nferdinand@bournemouth.ac.uk.

The Festival Impact Monitor is funded by the BU Fusion Investment Fund. For more click on this link.

 

Students Reflect on Internationalisation Experience

In September, four sport students engaged in intensive extra-curricula internationalisation activities in order to enhance their study, professional and personal intercultural experience. This BU blog article combines their personal reflections.

Sport management and sport development students Luke Frary, John Bryson, Oliver Johnson and Stefan Ferencz significantly contributed to the Student Seminar and the main conference of the European Association for Sport Management (EASM) in Turkey from 7 to 14 September (http://blogs.bournemouth.ac.uk/research/2013/09/19/bu-sport-students-and-academic-succeed-at-european-association-for-sport-management-conference-in-istanbul).

 

The students’ key reflections and conclusions in short:

  • Oliver Johnson: “Upon first hearing about the opportunity to participate in the reputable European Association of Sports Management conference and Master Student Seminar in Istanbul, I was instantly attracted and impressed that my university was able to offer this to me. (…) Looking back, what I achieved over the course of the week has been astonishing, as I honestly believe that the experiences that I have gathered shall put me in a great stead for the future. I would recommend such an experience to anyone, it really is an opportunity not to be missed.”
  • Luke Frary: “Over the next few days we got to know the various individuals from all over Europe as we engaged in the Masters Student Seminar. The topics covered where not entirely different to those I had covered at Bournemouth, but through adding an international perspective, the approach becomes refreshingly different. (…) Later in the week we were divided into groups to work on a management game. I was grouped with students from Germany, Finland and Holland. Once again it was insightful to work with the addition of an international dimension. It became clear that when studying in just one country, it is easy to adopt a narrow approach to your studies.”
  • John Bryson: “I thoroughly enjoyed this international experience and the chance to stay in a foreign city and work collaboratively with people from such diverse backgrounds and cultures. This is an experience that I have gained many new skills form and will benefit me greatly going forward.”
  • Stefan Ferencz: “The main conference enabled me to learn about current issues and trends in the field of sports management, thus providing me with useful information that I will utilise in my final year. Having observed how speakers structure their presentations, I now feel more confident about speaking at the presentations required for some of my units during level H. (…) I would recommend any sports management student to attend an EASM conference as it will definitely have a positive impact on skills, knowledge and future career. Overall, I feel proud to have successfully represented Bournemouth University at an international stage.”

 

Please read about their reflections in more length below the pictures.

 

Part of the international student group during venue visit and on-site lecturing in Istanbul.

John Bryson (second from left) during team work.

Luke Frary in discussion with the NBA Europe Business Development Manager

International students mingling during coffee break. In the middle, BU students talking to retired UNICEF Partnership Director.

Stefan Ferencz (third from right) with his team, awarded for winning their case competition.

 

John Bryson

“I travelled to Istanbul along with three other Bournemouth University students to attend the European Association of Sports Management (EASM) Masters Student Seminar and EASM Conference. The seminar and conference provided me with some excellent experiences including presenting my dissertation research, working in a team with other international students in a sports management game, gaining an insight into cutting edge sports management research and issues and also making many professional and personal contacts.

With help and guidance from Dr Tim Breitbarth I was able to present my dissertation research at the corporate social responsibility workshop during the EASM Conference alongside many of the authors that I had referenced in my own work. This was a rewarding experience as I was able to make a contribution to the conference while showing off my dissertation that I had worked on throughout the previous academic year.

During the student seminar I also worked on a sports management game. I found this particularly interesting as it allowed me to work on a real life scenario to devise and implement solutions. During the management game I was required to work in a team with students from The Netherlands, Finland, Germany and Turkey. I really enjoyed the opportunity to work alongside other students from different countries and cultures and the challenge of combining many different ideas and perspectives into a successful end product. In the end our hard work paid off as we won our case competition and were able to work on the project further and present it our final solution at the main conference.

The seminar and conference also provided me with the opportunity to make many professional and personal contacts that will be very useful going forward in my career. The management game was especially useful for networking as we were devising solutions for industry professionals and it was a useful task to showcase your imagination, creativity and problem solving skills.

I thoroughly enjoyed this international experience and the chance to stay in a foreign city and work collaboratively with people from such diverse backgrounds and cultures. This is an experience that I have gained many new skills form and will benefit me greatly going forward.“

 

Luke Frary

“Upon leaving the arrivals lounge of Istanbul’s Ataturk Airport it was highly satisfying to be instantly reminded that we were visiting new territories when our non-English-speaking taxi driver some how managed to gesture that there would be a suspicious extra charge for our ‘over sized luggage.’

After a short ride we arrived with a warm welcome at the reception of our hotel (which clearly was going to exceed all expectations of accommodation at a student conference). Here we were informed that we would be separated and would be sharing rooms with students from other European Universities as a way of encouraging the ‘multicultural atmosphere’ that the conference programme alluded to. In hindsight, we were extremely naïve as we approached this with scepticism – one of the many valuable lessons we learnt during the conference.

After a short while we were escorted to the Sports campus of Mamara University for the opening of the Masters Student Seminar. Once again the scepticism set in when we heard the words ‘ice-breaker’ bellowed above the closed conversations taking place in small clusters of previously familiar friends.  We then proceeded to play a number of games that finished with holding hands and dancing around in a circle to a Turkish song. Little did we know that this song would become a regular during the conference and a very memorable part of the trip.

Over the next few days we got to know the various individuals from all over Europe as we engaged in the Masters Student Seminar. The days started with Key Note speeches on some highly engaging topics. The topics covered where not entirely different to those I had covered at Bournemouth, but through adding an international perspective, the approach becomes refreshingly different.

Later in the week we were divided into groups to work on a management game. I was grouped with students from Germany, Finland and Holland. Once again it was insightful to work with the addition of an international dimension. It became clear that when studying in just one country, it is easy to adopt a narrow approach to your studies.

In between the keynote speakers and the management game, we were able to select from a number of sports activities. For me the highlight was kayaking along the Bosphorus and mooring alongside a Turkish restaurant to sample a local snack.

The following week welcomed the main conference. There were some very interesting presentations and there were many great opportunities to generate ideas and inspirations to take into one’s own studies. In the evenings the hospitality the Turkish had arranged was phenomenal. It was great to share these moments with the large group of new friends we had made.

The conference came to its finale with a cruise around the Bosphorus in a yacht big enough to accommodate the entirety of the conference delegate list. As the   boat returned at the end of the evening and it was time to say goodbye to our new friends, it became clear how enriching the whole experience had been and how our expectations had been greatly exceeded in all areas.”

 

Stefan Ferencz

“The EASM 2013 conference in Istanbul has been a unique experience that has given me the opportunity to expand my knowledge in the field of sports management and also to create a network of sports management students from around Europe.

The adventure began with the Student Seminar held at one of the campuses of Marmara University. Presentations delivered by academics and professionals were soon followed by the Management Game. The Management Game focuses on a very engaging and challenging group activity which gave me the opportunity to work with students from different countries, to develop communication and decision making skills and to work effectively under time pressure. I feel that I have benefited from all the challenges that arose during group work, from the research required to deliver the presentation as well as from the reward of producing the best case study for the allocated subtheme.

The main conference enabled me to learn about current issues and trends in the field of sports management, thus providing me with useful information that I will utilise in my final year. Having observed how speakers structure their presentations, I now feel more confident about speaking at the presentations required for some of my units during level H. The conference has been an amazing source of information provided by well-known academics and professionals and has generated many ideas for my future dissertation. Along with great social and sporting activities organized by staff, the conference has ended in style, with a superb boat trip on the Bosporus.

I would recommend any sports management student to attend an EASM conference, as it will definitely have a positive impact on skills, knowledge and future career. Overall, I feel proud to have successfully represented Bournemouth University at an international stage and I would very much like to get involved in future EASM projects.”

 

Oliver Johnson

“Upon first hearing about the opportunity to participate in the reputable European Association of Sports Management conference and Master Student Seminar in Istanbul, I was instantly attracted and impressed that my university was able to offer this to me.  I applied in order to further my working experience, looking to participate in activities outside my comfort zone and within a foreign environment.  I believe this is crucial to any student’s development, as not only does such an activity like appealing on a CV to employers, it helps to develop key characteristics such as communication, team work and working under pressure within a foreign environment.

A factor that enabled me to participate in the conference was the backing of the Global Horizons Fund, as they seek to provide financial assistance to students, like myself, who are enthusiastic and eager to learn or participate in competitions abroad to further their education.  Organisations such as Global Horizons make such an opportunity all the more attainable, as there are often financial restrictions associated with learning abroad which often dissuade students from participating.

My week in Istanbul was split into two halves: the first half, as part of the Master Student Seminar, was based at Marmara University and the other half, in the heart of Istanbul, at the Istanbul Convention and Exhibition centre for the main conference. The structure of the Master Student Seminar was organised excellently, as there was balanced daily routine of informative, interesting speakers and leisure activities.

The main focus of the seminar was the Master Student Seminar competition, where students were randomly assigned to multi-national working groups. The aim was to put together a presentation and report on an assigned topic. I was assigned to the topic of Corporate Social Responsibility, whereby our group had to propose an idea, on behalf of a local company, in order to promote physical activity amongst the community. Initially, I did find the task challenging, as the groups were comprised of foreign students, it was occasionally difficult to communicate effectively. However, I believe that our group gelled remarkably and were able to collate a strong argument for our case. This was proven as we were selected as the winners of our topic, where we would progress to present at the main conference in front of a jury of astute professionals and conference attendees, competing against other student groups’ topics. Personally, I have very little experience in presenting in front of a large audience; therefore I initially felt the prospect of doing so very daunting. Nevertheless, it was a fantastic experience to showcase our hard work at such an esteemed event.  My group was eventually announced as winners of the overall competition, an achievement that I am extremely proud of.

Although the work involved was demanding, there was allocated time to see the sights of wonderful sights of Istanbul and to have fun. My personal highlight of the trip was kayaking up the river Bosporus and under the Fatih Sultan Mehmet Bridge, a spectacular sight. As mentioned previously, the organisation of the trip was excellent, with the assistance of several Marmara University students, who would often act as tour guides always willing to recommend places for us to visit and making sure everyone was looked after.

Looking back, what I achieved over the course of the week has been astonishing as I honestly believe that the experiences that I have gathered shall put me in a great stead for the future. I would recommend such an experience to anyone, it really is an opportunity not to be missed.”