Category / Research themes

Media and Information Education in the UK: Recommendations to the European Union

Dr Julian McDougall from BU’s Centre for Excellence in Media Practice (CEMP) will make recommendations on UK media education at a conference in Paris later this month.

The conference brings together comparative analyses on media and information education from EU member states and Dr McDougall will present the UK report alongside his London School of economics (LSE) research collaborators.

Dr McDougall said: “In the UK report, we have mapped media education provision in the UK against the various EC and EU frameworks and draw a clear conclusion, that the UK is rich with expertise, energy and leadership for media and information education, and to a significant extent is the envy of other European nations in this respect, but deeply entrenched prejudice against ‘media studies’ means that promoting media literacy through schools is continually undermined.”

The report examines the progression of media education through three key phases:

  • Pre-OFCOM: the establishment of Media Studies, Film Studies and other related areas in the curriculum.
  • 1997 – 2011 New Labour Government and OFCOM media literacy intervention with some correspondence to Media Studies
  • Post-OFCOM Coalition Government, discontinuation of media literacy strategies

When examining the current ‘state of play’ in UK media literacy education, Dr McDougall and his colleagues looked at four areas: the study of media in formal secondary and higher education through curriculum subjects such as Media Studies, Film Studies and Media/non-literary textual analysis in English as well as vocational courses; broader, less formal examples of media literacy across the UK curriculum and extra-curricular activities such as literacy education in primary schools and related subjects like Citizenship, Sociology and History; e-safety policies in the school system; and media & information literacy outside of formal education.

Having examined the current scope and provision of UK media education and media literacy, the report identifies a scarcity of funding and training and a contradiction between support for creative industry employability, digital literacy and e-safety and derision towards, neglect of and undermining (through UCAS tariff distinctions, for example) media education where it already exists for thousands of young people.

At the same time, the recent Next Gen Report, well received by policy-makers, fails to locate media education as a context for teaching digital programming and coding. The UK report predicts that the combined effect of proposed secondary curriculum reform and this response to the Next Gen report will place UK media education in further ‘limbo’ between the cultural value afforded to English Literature and Art as academic /creative disciplines for their own sake and the vocational importance of strong media and technological literacy, such as those assumed for games and effects education within the STEM subject cluster, in today’s modern  media-saturated tech-savvy workplace.

Three clear and compelling recommendations are presented from the UK report’s findings:

  • The model of media literacy currently provided by the various EU and EC strategies is too broad in scope and ambition for mainstream education to ‘deliver’ and therein lies a fundamental mismatch between the objectives of media literacy as articulated in policy and the capacity of education as the agent for its development in society
  • To coherently match Media Studies in the UK to the policy objectives for media literacy expressed in European policy, Government funding (for teacher training), support and endorsement for Media Studies is essential
  • Funding should be prioritised for broader research into the capacity for Media Studies in schools and colleges to develop media and information literacy as defined by the European Union.

The conference is hosted by the French National Research Agency project TRANSLIT (convergence between computer, media and information literacies), in association with the European network COST “Transforming Audiences/Transforming Societies.” It takes place on 13-14 December at the Grand Amphi of Sorbonne Nouvelle University, Paris.

Dr McDougall was lead author on the report, entitled Media and Information Education in the UK, alongside his LSE collaborators Professor Sonia Livingstone (Leader of the TRANSLIT/COST Media Literacy Task Force) and Dr Julian Sefton-Green.

A Fusion funded ‘Royal’ visit

Fusion

Santander Mobility Network Fusion Funds allowed me to visit King Juan Carlos University (Universidad Rey Juan Carlos, URJC) in Madrid, Spain, a few weeks ago. After being hit by the parvovirus 24hr after arriving in Madrid I finally managed to pull myself together and visit Dr Marcos Mendez at the Department of Biodiversity and Conservation, who had arranged for me to meet the Head of the Department, the Head of the Postgraduate School, some academics and undergraduate students. I introduced them to (and left them with several hard copies of) BU’s Summer Schools and our Master’s courses; we also discussed placement opportunities for BU and URJC students. One of them (from URJC) will be visiting us in the New Year funded by Erasmus placement funds. Academics at URJC Department of Biodiversity and Conservation are extremely keen in receiving BU students to work on the wealth of terrestrial and aquatic conservation projects that are running in the Department.

Overall, it was a very productive visit and we now are exploring funding opportunities to develop further this collaboration. If you know of any student looking for a placement, URJC can offer a great opportunity… in the wonderful town of Madrid. Drop me an email (Genoveva Esteban, School of Applied Sciences – gesteban@bournemouth.ac.uk) and I will get it organised.

Elevator Pitch – SFC Solutions for Chefs

So what started as a match funded PhD with Solutions for Chefs (SFC), an Austrian software company, has now developed into an exciting portfolio of activity.  Working with DEC we are going to apply for funding through The Global Innovation Initiative (GII) which is a shared commitment of the United Kingdom and the United States to strengthen research collaboration between universities in the UK, and the US. GII will award grants to university consortia focusing on interdisciplinary science, technology, engineering, and mathematics (STEM)-related issues of global significance that foster cutting-edge multinational research and strengthen international partnerships. We are proposing an innovative ICT solution to menu design that can be used as a catalyst for improving human health and wellbeing. This will then lead to an EU RISE bid in January 2015.

Bearing in mind Fusion, SFC have also agreed to sponsor a fourth year consultancy project and the visit this week by one of the partners was both inspirational and supportive of BU.

Ideas in Conflict

Publishing

The question of why our species engages in war is one that goes to the heart of human nature, often generating starkly polarised views as to whether the peculiarly human propensity to engage in organized conflict between groups is something ‘hard wired’ in our species or is simply a product of particular social systems that promote such behaviour. In considering this question an aspect often debated is the extent to which war should be seen as a fairly recent development, absent before civilization, or whether it has been around much longer going deep into the human past. In relation to this latter the answers people generate may depend largely on the kind of data they focus on. Past conflict can generally be detected via four strands of evidence: written sources, artefacts (weapons, armour etc.), defensive structures and human remains. Of these four, the first three come with a range of problems; weapons and defences may simply be statements of prestige or status and reveal little about how much actual conflict there was in the past, meanwhile written sources are characteristically biased and incomplete and together represent only 1-2% of the time modern humans have existed.
Instead our new book The Routledge Handbook of the Bioarchaeology of Human Conflict (edited by Chris Knüsel, Exeter and Martin Smith, BU) focuses specifically on human remains in order to ask the question: ‘if human burials were our only window onto the past, what story would they tell?’ Skeletal injuries constitute the most direct and unambiguous evidence for violence in the past, and in fact offer clear and unequivocal evidence of physical hostilities reaching as far back as we have burials to examine.
Warfare is often dismissed as ‘senseless’ and as having no place in society. Consequently, its place in social relations and societal change remains obscure. The studies in this volume combine to present an overview of the nature and development of human conflict from prehistory to recent times as evidenced by the remains of past people themselves in order to explore the social contexts in which such injuries were inflicted. A broadly chronological approach is taken ranging from the Krapina Neanderthals, to Neolithic Asia, Precolumbian Peru, First World War France, and 1990’s Rwanda. However this book is not simply a catalogue of injuries illustrating changes in technology or a narrative detailing ‘progress’ in warfare but rather provides a framework in which to explore both continuity and change based on a range of important themes that hold continuing relevance throughout human development.
Taken together these studies demonstrate not only the antiquity of war but also the extent to which processes and mechanisms acting to promote or limit intergroup conflict in the context of prehistoric villages hold equal relevance for the global village today. We conclude that war may not be an evolutionary adaptation in itself but rather a by-product of other ‘hard-wired’ mechanisms that may be exploited as part of a social strategy by which individuals and groups attempt to advance their own interests. This is a heartening point as this means that rather than an inevitable human universal, war can be seen as something that might eventually be dispensed with altogether. The last word on human conflict is far from being written, but when it is it need not be a pessimistic one.

Sustainable Design Research Centre: nano-coating experimental resource

BU’s Sustainable Design Research Centre has recently added nano-coating experimental resource to its labs

Schaeffler is match funding a PhD studentship (£24K plus £41K in kind) looking into Electroplated composite coatings with incorporated nano particles for tribological systems with a focus on water lubrication. Schaeffler develops and manufactures precision products for machines, equipment, vehicles and aerospace applications. Schaeffler is a leading manufacturer of bearings worldwide and a renowned supplier to the  automotive industry.

This research lies within the Sustainable Design Research Centre’s Tribology theme. This research aims to understand friction, wear, and corrosion performance of electroplated nano-composite coatings especially with special focus in water lubricated mechanical components. These issues are of significant importance in terms of industrial applications. The proposed project will enhance reliability, durability and life cycle issues while incorporating sustainability aspects.

In order to carry this research forward SDRC has recently added a nano-coating facility to its leading research labs in Tribology, Corrosion, Nano-Coatings, Renewable Technology (Thermodynamics & Heat Transfer) and Sustainable Design.

General specifications of the new addition are provided here.

Control Interface

  • The MicroStar control interface features a fully-programmable microprocessor. Menus are accessible to set ampere time, real-time cycles, output tolerance settings and more. Standard features include:
    • Real Time Cycle Control
    • Ampere Time Cycle Control
    • Ampere Time Totalizer
    • Error signals for over-temperature, locked fan rotor, output out-of-tolerance and power failure/brownout conditions
    • Calibration capability through the control interface
  • Digital input for inhibit/operator control
  • FrontPanel+ Host Control Program for process set-up generation and process storage/data logging
  • RS485 and USB prots for serial control

Straight DC and Choice of Low Frequency Pulse or High Frequency Pulse Output

  • High Frequency Pulse (0-5000 Hz)
    • 0 – 40 volts average (DC) or peak (pulsed) voltage
    • 0 – 250 amps average current (or maximum DC current)
    • 10 – 400 amps peak (pulsed) current
  • Low Frequency Pulse (0-200 Hz)
    • DC to 200 Hz pulses (at an 80% duty cycle)
    • Minimum Pulse Width:  4 milliseconds ON, 1 millisecond OFF (80% duty cycle)
    • Typical Pulse Rise Time:   Less than 1500 milliseconds
    • Typical Pulse Fall Time:     Less than 1000 millisecond

If you have interests in this resource, research area or would like to know more about the research activities within SDRC please do contact.

Dr Zulfiqar Khan (Associate Professor)

Director SDRC

email: zkhan@bournemouth.ac.uk

Social/Medical Model and the concept of ‘Normal’ Birth

Publishing

The December issue of The Practising Midwife included the slightly more theoretical article ‘Normal birth: social-medical model’.[1] The paper is written by Ms. Jillian Ireland, midwife and Royal College of Midwives (RCM) Union Learning Rep. at Poole Hospital NHS Foundation Trust and Visiting Faculty at Bournemouth University in collaboration with BU Professor Edwin van Teijlingen.

The paper argues that someone’s perspective of birth is not simply semantic. Thus, whether a midwife describes her role as being ‘with woman’ through labour or as someone who ‘delivers’ women of babies does not just demonstrates a more or less currently politically correct description. No, it suggests having different perspectives or world views of pregnancy and childbirth. Sociologists recognise two different approaches as two different models, a social model and a medical model of childbirth. The social model stresses that childbirth is a physiological event that takes place in most women’s lives. The medical model highlights that childbirth is potentially pathological. In the latter view every pregnant woman is potentially at risk, hence she should deliver her baby in an obstetric hospital with its high-technology screening equipment supervised by expert obstetricians. In other words, pregnancy and childbirth are only safe in retrospect.

The Practising Midwife’s paper argues that having some understanding of the underlying sociological models of pregnancy and childbirth can help politicians, journalists, policy-makers, midwives, doctors, and new mothers (and their partners) to put issues around ‘normal birth’ into perspective. This paper builds on previous work by the second author on the medicalisation of childbirth and the social/medical model published in Sociological Research Online[2] and Midwifery.[3]

Prof. Edwin van Teijlingen
Centre for Midwifery, Maternal & Perinatal Health


References:
1. Ireland, J., van Teijlingen, E. (2013) Normal birth: social-medical model, The Practising Midwife 16(11): 17-20.
2. van Teijlingen, E. (2005) A critical analysis of the medical model as used in the study of pregnancy and childbirth, Sociological Research Online, 10 (2) Web address: http://www.socresonline.org.uk/10/2/teijlingen.html
3. MacKenzie Bryers, H., van Teijlingen, E. (2010) Risk, Theory, Social & Medical Models: a critical analysis of the concept of risk in maternity care, Midwifery 26(5): 488-496.

Sodexo Partners with Bournemouth University and Montclair State University (USA) on menu labelling

Montclair State University (MSU) is working with Sodexo on an international menu-labelling collaboration. Dr. Charles Feldman of MSU, Dr. Heather Hartwell of Bournemouth University in England, and Sodexo at MSU are researching the effectiveness of menu-board icons in promoting healthy-meal selections by students. The findings from this research are helping Sodexo design computer-aided menus with helpful nutrient information.

Based on the research, a prototype ‘traffic light system’ has been implemented at MSU on paper menus, and on menu boards to help students determine healthy and unhealthy options – red meaning less healthy, green meaning healthy, and yellow meaning an “okay” choice.  Menus designed to promote good nutrition may have the potential to encourage healthier decisions through hidden persuaders, without restricting students’ freedom of dietary choice.

This research relationship has also resulted in student exchange and virtual interactive lectures between the two institutions. Both USA and UK cohorts are able to see and interact with each other throughout the lecture and can ask questions and debate current food topics as though they were in the same room. However, it isn’t all about work and our students are able to find out more about being at Montclair and were especially interested in the Fraternities and Sororities (fraternal social organizations for undergraduate students).

It is the second time that the School of Tourism has hosted such an activity and is certainly something that we hope to repeat in the future.

Cyber Security Seminar: Shiny Expensive Things: The Global Problem of Mobile Phone Theft (David Rogers, Copper Horse)

Our next Interdisciplinary Cyber Security Seminar will take place on Tuesday, 3rd December at 5pm. Our seminars are approachable, and require nothing more than a general interest in security, and an enquiring mind.

Our speaker will be David Rogers, who is Founder and Director of Copper Horse Solutions Ltd: a software and security company based in Windsor, UK. Alongside this he teaches the Mobile Systems Security course at the University of Oxford and Chairs the Device Security Steering Group at the GSM Association. He has worked in the mobile industry for over 14 years in security and engineering roles. Prior to this he worked in the semiconductor industry. David’s articles and comments on mobile security topics have been regularly covered by the media worldwide including The Guardian, The Wall Street Journal and Sophos’ Naked Security blog. His book ‘Mobile Security: A Guide for Users’ was published in 2013. David holds an MSc in Software Engineering from the University of Oxford and a HND in Mechatronics from the University of Teesside.

Abstract: Technology in mobile devices is continuing to advance at an incredible rate, but some of the old security themes continue to persist, mobile phone theft being one of them. This talk looks at the topic of mobile phone theft and what industry’s role has been in helping to prevent it and whether that has been entirely successful. The talk looks at what could happen next and whether it is possible to standardise usable anti-theft mechanisms within devices. It will also look at technologies such as biometrics for access control and whether Police and Government actions have been adequate in dealing with the modus operandi of thieves and fencers of stolen phones.

The seminar will take place in EB202 in the Executive Business Centre, and will be free and open to all. If you would like to attend, please register at http://www.eventbrite.co.uk/e/interdisciplinary-seminar-in-cyber-security-tickets-9564165677

Bangkok conference “a big success”

Fusion

Speakers and delegates from 10 mainly Asian countries voted the 1st International Corporate and Marketing Communication in Asia Conference, held in Bangkok on November 18-19, “a big success”

The FIF-supported conference went so well that planning is already under way for the 2014 conference, also to be held at Chulalongkorn University in the Thai capital.

Representing BU at the conference were Prof Tom Watson, a co-organiser, and Dr Ana Adi, both of the Media School. Tom was a second day keynote speaker while Ana presented the outcome of research by her and Nathaniel Hobby on social media monitoring in higher education.

The conference, held at the Faculty of Communication Arts, was opened by the host’s Vice-President, Assoc Prof Dr Sittichai Tudsri. Including the Thai and UK organisers, 30 papers were presented by academics from Australia, Egypt, Germany, Hong Kong, India, Indonesia, Malaysia, and Singapore.

“The conference especially sought Asian perspectives: alternatives to Anglo-American models of theory, practice and education. In this aspect it succeeded to everyone’s satisfaction,” Prof Watson said. “I believe that several international joint research projects will develop from the 2013 conference, which is also a major step forward.”

He said that delegates had welcomed the conference as filling a major gap in corporate and marketing communication academic discourse in Asia. “This reflected well on BU and I’m grateful for the FIF support that helped us devise and develop the conference. It’s an investment that has long term reputational and research value.”

Already, a Media School team researching CSR has linked with colleagues at Chulalongkorn University and a further connection with an Indonesian researcher may follow soon. The BU-Chula link was confirmed at the conference.

(L-R) Conference organisers Prof Tom Watson and Assoc Prof Jirayudh Sinthuphan with keynote speaker Prof Dr Ansgar Zerfas (Leipzig University)

Augmented Reality Gaming: A New Paradigm for Tourist Experience?

PG research

Our next Creative Technology Research Centre Research Seminar will be presented by Jessika Weber.

Title: Augmented Reality Gaming: A New Paradigm for Tourist Experience?”

Date: Wednesday 4th December 2013

Time: 2 – 3PM

Venue: P302 LT

Abstract:  Location-based Augmented Reality (AR) Games are an innovative way to attract tourists into challenges and interactive gameplay while they are exploring an urban destination or cultural heritage site.  The aim of AR games is to create a deeper level of engagement with the destination by adding a game experience that educates through fun using location-based storytelling, personalised features, and social interaction.  The player location and the context of playing are important dimensions in location-based AR Gameplay.  However, little is known by game designers on how to design location-based Augmented Reality Games in the context of tourism.  This study uses the construct of presence throughout AR gameplay using historical facts and information about a destination and combining them into an interactive engaging gaming experience for tourists.   

Epidural simulator wins Institution of Engineering and Technology Innovation Award

A medical device developed by Bournemouth University (BU) and Poole Hospital to make epidural injections safer and more effective has received a prestigious innovation award.
 
The epidural simulator uses software to predict where a patient’s epidural space will be, and helps doctors electronically measure the loss of pressure that occurs when they reach the space, to prevent errors.
 
The project won the Information Technology category at the Institution of Engineering and Technology (IET) Innovation Awards, which received more than 400 entries from over 30 countries.
Dr Venky Dubey, PhD student Neil Vaughan, and awards host and former Apprentice winner Tim Campbell.

L-R: Dr Venky Dubey, PhD student Neil Vaughan, and awards host and former Apprentice winner Tim Campbell.

“We knew that our project is unique as it blends engineering expertise and knowledge of clinicians directly dealing with the problems in their day to day care,” said Dr Venky Dubey, Associate Professor in Research at BU, who is leading the epidural simulator project alongside PhD student Neil Vaughan and Dr Michael Wee and Dr Richard Isaacs from Poole Hospital.
 
“We have done this several times in the past, competing with international institutions of repute like MIT and Harvard, but what is unbelievable this time is that we have won it against giant companies vying for this coveted award.
 
“Honestly, we are shocked to have won this award. It’s like winning a Technological Oscar for our hard work”.  
 
He added: “This clearly shows that there is a technology gap in patient care for epidurals and the associated safety issues. This award recognises our innovative approach that has the potential to reduce patient injury and improve training experience of anaesthetists.”
 
The IET Innovation Awards celebrate the best innovations in science, technology and engineering. The ceremony took place at The Brewery, in London last week.
 
The judging panel for the Information Technology category, in which the epidural simulator was named winner, said: “The standard for the IT Category is always high and this year was no exception. The 2013 winning entry provides an innovative training solution to teach the epidural procedure to medical practitioners.”

BU Professor at COST Action Training School (Malta)

Publishing, Research Integritiy, Training

Bournemouth University contributed to the successful Cost Action Training School 2013 earlier this month (see: www.um.edu.mt/events/costactiontraining2013/). The Training School ‘Writing for maternity services research, theory, policy and practice: Integrating new theoretical insights from the iR4B COST Action’ was held at the University of Malta.
The 24 trainees who were successful in their application came from a wide-range of European countries. At the Training School each trainee was linked to one of six experienced trainers, three from Ireland: Prof. Declan Devane, Dr. Valerie Smith, and Prof Cecily Begley, and three from the UK: Prof. Soo Downe, Dr. Lucy Firth, and BU Prof. Edwin van Teijlingen. These trainers brought to the Training School not only their extensive experience as writers, but also that of scientific editors, reviewers for academic journals, and PhD supervisors.

(photo by Mário Santos, Portugal).

The Training School included presentations on how to incorporate notions of salutogenesis and complexity into maternity care and midwifery publications, issues around writing academic English as a non-native English speaker, plagiarism, how to start writing an academic paper for a MSc or PhD thesis, and many more related topics.
In their feedback some trainees stressed that this is the kind of helpful information every postgraduate student and budding academic should know about. Others said “I wish I had known that before as no one ever addresses these issues.” The trainees discussed the outlines of their papers, and they were given ample time to draft papers under the watchful eye of their trainer. All trainees have committed to submit a paper derived from the Training School by early Spring 2014.
COST (European Cooperation in Science and Technology) is one of the longest-running European frameworks supporting cooperation among scientists and researchers across Europe. For further information on OST in general see: http://www.cost.eu/ ).

Bournemouth University was represented by Prof. Edwin van Teijlingen based at the Centre for Midwifery, Maternal & Perinatal Health in the School of Health & Social Care.