Category / writing

FMC researcher’s new book explores how marketing scholars market to each other

Publishing, writing

Dr. Chris Miles, Principal Academic in Marketing & Communication at Bournemouth University, has just published The Marketing of Service-Dominant Logic: A Rhetorical Approach, with Palgrave Macmillan.

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, Dr. Miles uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence.

Dr. Miles investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

Book cover of The Marketing of Service-Dominant Logic

Cover of The Marketing of Service-Dominant Logic: A Rhetorical Approach

Book details:
DOI: https://doi.org/10.1007/978-3-031-46510-9

Hardcover ISBN: 978-3-031-46509-3

Softcover ISBN: 978-3-031-46512-3

eBook ISBN: 978-3-031-46510-9

Congratulations to BU sociology professors

international, open access, Publishing, Women's Academic Network, writing

Congratulations to Professors  Sara Ashencaen Crabtree and Jonathan Parker on the publication  of their book chapter ‘Social work with children and human rights’ in the edited collection Change Agents: An interprofessional book about children with disabilities in Tanzania and Norway [1]. 

The chapter explores human rights in social work with children, based on cases from several countries in the world. Human rights and social justice differ across countries and cultures. This is complicated further in respect of children who are dependent and as a result potentially vulnerable. This chapter discusses the balance between protection of the child versus allowing the child to be exposed to “risky” situations and develops a model for complex human rights social work with children.

The book also has a chapter by former BU staff member Prof. Sarah Hean, who is currently linked with the University of Stavanger in Norway.
Congratulations on this Open Access publication!
Prof. Edwin van Teijlingen

Reference:

Parker, J. &  Ashencaen Crabtree, S. (2023)  Social work with children and human rights, In: Change Agents: An interprofessional book about children with disabilities in Tanzania and Norway, Siv E. N. Sæbjørnsen, Mariana J. Makuu, & Atle Ødegård (Editors),  Scandinavian University Press, pp.55-75. 

A “Writing Day” is organised by BU’s Research Staff Association

Publishing, writing

As part of their activities for this academic year, RSA is organised a Writing Day for Researchers.

This Writing Day aims to help support BU researchers work on their publications by providing some dedicated time and space, away from everyday distractions.

We’ll begin with some introductions – a chance to meet other researchers, make friends and support each other.

Then we’ll get down to business… writing!

Thursday 25th January 2024, 09:00 – 16:00 at Talbot Campus

Plenty of food and drink to fuel your writing!

Please sign up to attend via our booking form Booking Form under “RSA Writing Day 25/01/23”

 

Please note that this event is organised by BU’s Research Staff Association – an association run by BU researchers from all faculties who want to make BU a great place to work and do research.

For more information, please contact RKE Dev Framework

 

Proofreading your article accepted for publication

international, open access, Publishing, writing

It is always a pleasure to see your own paper in print.  If all is properly organised at the publisher, the first time you see you paper as it will look in its final version when you receive the proof copy.  It is the authors’ task to proofread this final copy and pick up any mistakes you may have made or the journal has made putting your word file into the journal’s layout.  More and more journals now ask you to do the proofreading and editing online.  The first message here is that proofreading is exact business and most certainly time consuming.  Moreover, feeding back mistakes you may find in the proofs is not without its trials and tribulations.

Yesterday we received the proofs for a paper accepted by BMC Health Research Policy & Systems [1]. The BMC is part of the publisher Springer , and it uses an online proof system eProofing to which the authors get temporary access, to read and correct text.  This system looks good online, but beware the online version you get to edit does not look the same as the version that will appear in print.  The draft print version generated by eProofing has line numbers which don’t appear online when you are editing the proofs.  So we had to write on the online system separately that we found a set of quotes glued together, as the system does not allow authors to change the lay-out (for obvious reasons). In this case,  we had to write details like: “There needs to be a space after first quote line 421.”  What might look okay in the eProofing version didn’t do so  in the print version, where it was it is wrong.  This is illustrated in the example picture below.

 

Last month we battled with the proofs of another BU paper forthcoming in the journal Women and Birth [2], which is part of Elsevier.  Again, it has an online system for proofs.  This system does not allow the authors to correct mistakes in in the line spacing.  So we ended up writing to journal manager, not the editor, things like: “There is a very big gap between the end of section 3.7. and Overview of findings section – please could the text be rearranged to get rid of this big gap.”  We also asked for a summary section to be kept on one page, not having an orphan two words on the next page, but that appeared to be too difficult a request.  We think we a little flexibility, i.e. a human intervention the lay-out could have been improved.  See illustration below with text as it appears in the current online-first version.

We like to stress our advice to set plenty of time aside to read and edit the proofs, and to send details instructions to the journal manager or editor about what needs changing.  Changes include typos, grammar and style, but also lay-out of text and illustrations, boxes in the text, tables and figures.  “It is also important to check tables and figures during the proof-reading as the formatting can often go astray during the typesetting process” as we highlighted by Sheppard and colleagues [3].  Also double check correct spelling of names of co-authors and the final author order in the proofs.  Many years ago, I received the proof of pages of a midwifery article [4].

I dutifully read and edited  the proof of the actual text, but I never check the short introduction with the authors’ names which an editor had added to the final proofs.  When the paper came out in print to transpired that this editor has changed the author order, i.e. my name was first, probably because I had submitted the paper on behalf of my co-author.  This cause some problems with my co-author, made all the worse since I am married to her.

 

Prof. Edwin van Teijlingen

Centre for Midwifery & Women’s Health

References:

  1. Wasti, S.P., van Teijlingen, E., Rushton, S., Subedi, M., Simkhada, P., Balen, J., Nepal Federalisation of Health Team (2023)  Overcoming the challenges facing Nepal’s health system during federalisation: an analysis of health system building blocks. Journal of the Health Research Policy & Systems. (forthcoming).
  2. Arnold, R., Way, S., Mahato, P., van Teijlingen, E. (2023) “I might have cried in the changing room, but I still went to work”. Maternity staff managing roles, responsibilities, and emotions of work and home during COVID-19: an Appreciative Inquiry, Women & Birth (online first) 
  3. Sheppard, Z., Hundley, V., Dahal, N.P., Paudyal, P. (2022) Writing a quantitative paper, In: Wasti, S.P., van Teijlingen, E., Simkhada, P., Hundley, V. with Shreesh, K. (eds.) Writing and Publishing Academic Work, Kathmandu, Nepal: Himal Books, pp.78-87.
  4. van Teijlingen E., Ireland, J.C. (2014) Community midwives on the go. Midwives 1: 54-55.

Revolutionising Industries: The Significance, Impacts, and Reliability of Nanocoatings

Info Days, innovation, writing

Application

Introduction:

Nanocomposite coatings, a ground-breaking development in materials science, have emerged as a transformative force across various industries. These coatings, with their unique properties and applications, hold immense promise for enhancing performance, reducing maintenance costs, and addressing critical global challenges. In this comprehensive review, we delve into the key significance of nanocoatings in a range of industries, their substantial impacts, and their reliability [1–4]. Furthermore, we explore how Professor Zulfiqar Khan is collaborating with generative AI and predict the potential benefits of this partnership for industry and contributions to new knowledge. This narrative aims to influence UK science and technology policy, attract funding, and foster new partnerships to drive innovation and competitiveness.

Application
  1. The Multifaceted Significance of Nanocoatings:

Nanocoatings in Cavitation and Beyond:

Nanocomposite coatings have brought transformative advantages to industries grappling with issues such as cavitation, corrosion, tribology, and fluid dynamics. They provide enhanced protection and resilience in the face of harsh operational conditions, including extreme temperatures, high pressures, corrosive environments, and minimal lubrication. The significance of nanocoatings lies in their ability to extend the lifespan and reliability of vital components and systems across multiple sectors.

Nanocoatings Addressing Global Challenges:

Industries today are confronted with pressing global challenges, such as energy efficiency, sustainability, and system durability. Nanocoatings offer innovative solutions to these challenges by optimising surfaces and interfaces through surface modifications and coatings. They play a pivotal role in enhancing energy efficiency, ensuring the reliability of systems, and promoting sustainability. These benefits are invaluable in the context of UK science and technology policy, which emphasises the transition to greener technologies and sustainable practices.

  1. The Impact of Nanocoatings:

Academic and Industrial Benefits:

The development and application of nanocoatings have not only enriched academic research but have also provided tangible industrial advantages. Researchers worldwide are actively engaged in studying several types of nanocomposites to create durable and energy-efficient coatings. This collaboration between academia and industry fosters innovation, encourages knowledge exchange, and accelerates the adoption of innovative technologies. It aligns with the UK’s vision of becoming a leader in innovation and technology development.

Experimental Advancements:

Professor Khan’s work exemplifies the impact of nanocoatings on the industry. His experiments with alumina, silicon carbide, zirconia, and graphene nanocomposite coatings have displayed their robustness under different conditions, including exposure to seawater. Such empirical evidence guides industry practitioners in selecting the right coatings for their specific applications, reducing maintenance costs, and ensuring system reliability.

III. Reliability of Nanocoatings:

Advanced Modelling and Predictive Tools:

One key aspect of nanocoatings’ reliability lies in the advanced modelling and predictive tools developed by researchers like Professor Khan. His cathodic blistering model (Khan-Nazir I) [5] and coating failure model (Khan-Nazir II) [6] offer a deeper understanding of coating behaviour under stress, wear, and corrosion. These models enable precise predictions of coating performance, which is crucial for industries seeking dependable solutions.

Lubrication Modelling:

Furthermore, lubrication modelling, which incorporates wear-corrosion and mechano-wear equations, investigates the influence of microstructural properties like porosity and surface stresses on the coefficient of friction (CoF). This is vital in ensuring the reliability of systems operating under various conditions, as reduced friction leads to increased durability.

  1. Collaboration with Generative AI:

Harnessing AI for Materials Discovery:

Professor Zulfiqar Khan’s collaboration with generative AI represents an exciting frontier in materials science. Generative AI can accelerate materials discovery by simulating and predicting the behaviour of nanocomposite coatings with unmatched speed and accuracy. By leveraging AI, researchers can design coatings tailored to specific industry needs, further enhancing their reliability and performance.

  1. Predicted Benefits and Contributions:

Industry Advancements:

The partnership between Professor Khan and generative AI holds the promise of revolutionising industries. Predictive modelling and AI-driven materials discovery will enable the creation of coatings that are not only more reliable but also more cost-effective to produce. This will stimulate innovation, reduce downtime, and boost competitiveness across sectors such as aerospace, automotive, energy, and manufacturing.

Contribution to New Knowledge:

The collaboration will undoubtedly contribute to new knowledge in materials science, computational modelling, and AI-driven materials discovery. This research can inform policy decisions and attract funding for initiatives aimed at harnessing AI for materials development. As the UK government seeks to position the nation as a global innovation hub, investments in cutting-edge research of this nature will be pivotal.

  1. Influencing UK Science & Technology Policy:

Nurturing Technological Leadership:

To influence UK science and technology policy, it is imperative to underscore the role of nanocoatings and AI-driven materials discovery in nurturing technological leadership. Emphasising the potential economic and environmental benefits of these innovations can encourage policymakers to prioritise investments in research and development.

Supporting Sustainable Practices:

Aligning nanocoatings with the UK’s sustainability goals is crucial. Highlighting how these coatings enhance the sustainability and reliability of systems can resonate with policymakers keen on promoting sustainable practices and technologies.

VII. Forging Partnerships:

It is essential to articulate the transformative impact of nanocoatings and AI collaborations on industry and the potential for significant contributions to knowledge. Presenting a clear roadmap for how investments will yield tangible results can attract the attention of funding bodies interested in fostering innovation.

Industry-Academia Synergy:

Lastly, forging partnerships between academia and industry is fundamental. Collaborations that integrate academic research with industry needs can ensure that innovations like nanocoatings find practical applications and drive economic growth.

In conclusion, nanocomposite coatings represent a pivotal advancement with far-reaching significance and impacts across industries. Professor Zulfiqar Khan’s collaboration with generative AI holds immense promise for further enhancing their reliability and performance. This partnership aligns with UK science and technology policy objectives, attracting funding and fostering collaborations that will drive innovation and competitiveness, positioning the UK as a global leader in materials science and technology.

Acknowledgement: This article is written in collaboration with GAI.

References

[1]       Nazir, M.H.; Khan, Z.A.; Saeed; Bakolas, V.; Braun,W.; Bajwa, R. Experimental analysis and modelling for reciprocating wear behaviour of nanocomposite coatings. Wear 2018, 416, 89–102. [CrossRef]

[2]       Nazir, M.H.; Khan, Z.A.; Saeed, A.; Siddaiah, A.; Menezes, P.L. Synergistic wear-corrosion analysis and modelling of nano composite coatings. Tribol. Int. 2018, 121, 30–44. [CrossRef]

[3]       Abdeen, D.H.; El Hachach, M.; Koc, M.; Atieh, M.A. A Review on the Corrosion Behaviour of Nanocoatings on Metallic Substrates. Materials 2019, 12, 210. [CrossRef] [PubMed]

[4]       Nazir, M.H.; Khan, Z.A.; Saeed, A.; Bakolas, V.; Braun,W.; Bajwa, R.; Rafique, S. Analyzing and Modelling the Corrosion Behavior of Ni/Al2O3, Ni/SiC, Ni/ZrO2 and Ni/Graphene Nanocomposite Coatings. Materials 2017, 10, 1225. [CrossRef]

[5]       Nazir, M.H.; Khan, Z.A.; Saeed, A.; Stokes, K. A model for cathodic blister growth in coating degradation using mesomechanics approach. Mater. Corros. 2016, 67, 495–503. [CrossRef]

[6]       Nazir, M.H.; Khan, Z.A. A review of theoretical analysis techniques for cracking and corrosive degradation of film-substrate systems. Eng. Fail. Anal. 2017, 72, 80–113. [CrossRef]