Tagged / conference

Bangkok conference “a big success”

Speakers and delegates from 10 mainly Asian countries voted the 1st International Corporate and Marketing Communication in Asia Conference, held in Bangkok on November 18-19, “a big success”

The FIF-supported conference went so well that planning is already under way for the 2014 conference, also to be held at Chulalongkorn University in the Thai capital.

Representing BU at the conference were Prof Tom Watson, a co-organiser, and Dr Ana Adi, both of the Media School. Tom was a second day keynote speaker while Ana presented the outcome of research by her and Nathaniel Hobby on social media monitoring in higher education.

The conference, held at the Faculty of Communication Arts, was opened by the host’s Vice-President, Assoc Prof Dr Sittichai Tudsri. Including the Thai and UK organisers, 30 papers were presented by academics from Australia, Egypt, Germany, Hong Kong, India, Indonesia, Malaysia, and Singapore.

“The conference especially sought Asian perspectives: alternatives to Anglo-American models of theory, practice and education. In this aspect it succeeded to everyone’s satisfaction,” Prof Watson said. “I believe that several international joint research projects will develop from the 2013 conference, which is also a major step forward.”

He said that delegates had welcomed the conference as filling a major gap in corporate and marketing communication academic discourse in Asia. “This reflected well on BU and I’m grateful for the FIF support that helped us devise and develop the conference. It’s an investment that has long term reputational and research value.”

Already, a Media School team researching CSR has linked with colleagues at Chulalongkorn University and a further connection with an Indonesian researcher may follow soon. The BU-Chula link was confirmed at the conference.

(L-R) Conference organisers Prof Tom Watson and Assoc Prof Jirayudh Sinthuphan with keynote speaker Prof Dr Ansgar Zerfas (Leipzig University)

Breastfeeding poster presentation at Royal College of Midwives conference

Dr. Catherine Angell, Senior Lecturer in Midwifery attended the annual RCM conference on November 13-14 in Telford.  Catherine presented an academic poster to highlight some of BU’s key research in the Centre for Midwifery, Maternal & Perinatal Health.  The poster (Fig. 1) reported findings of a survey of users of the Healthtalkonline webpages on breastfeeding.  These webpages are based on breastfeeding research conducted at BU can be found here.  BU research has fed into research-based training modules for midwives, lactation consultants and other professionals.  Currently the breastfeeding webpages receive around 37,000 hits each month, representing around 1,500 individuals.

The problem with clicks on webpages is that it suggests interest but it does not constitute evidence of changing knowledge or behaviour.  Dr. Angell teamed up with BU colleagues Prof. Vanora Hundley, Prof. Edwin van Teijlingen, and Senior Lecturer Alison Taylor as well as Prof. Kath Ryan from La Trobe University Australia to study the effect of the webpages.

To ascertain the impact of the webpages the team developed and conducted an online questionnaire survey of users of the breastfeeding webpages between Nov.2012- Feb. 2013.  A questionnaire study was administered after ethical approval had been granted. The survey was completed by 159 people, mainly from the UK, but also from other parts of the world such as Australia and New Zealand (12.6%) and the USA/Canada (2.5%).

BU was also represented at the RCM conference through BU Visiting Faculty Jillian Ireland.  Jillian is a community midwife working for NHS Poole, who presented a poster on the benefits to mothers and staff of the RCM Bournemouth & Poole Community choir.

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health

 

 

Poland and the Eurozone Conference, 19th & 20th September 2013 – what a success!

The Bournemouth University Business School hosted the conference “Poland and Eurozone” on 19-20 September, 2013. The conference was the initiative of Professor Jens Hӧlscher, head of the department of Accounting, Finance and Economics of Bournemouth University (BU). 

The conference was opened by Professor Matthew Bennett, Pro-Vice-Chancellor at BU, who greeted the participants of the conference, wished them success and scientific achievements. He expressed the hope that the conference would provide a platform to discuss and address the relevant issues and to initiate new joint research projects.

Following a short welcoming speech by Professor Jens Hӧlscher, Professor Iraj Hashi from Staffordshire University was invited to briefly introduce Professor Leszek Balcerowicz’s biography to the participants of the conference. Professor Iraj Hashi highlighted that Professor Leszek Balcerowicz was the former Deputy Prime Minister, Minister of Finance of Poland and the chairman of the National Bank of Poland, who is particularly famous for implementing the Polish economic transformation program in the 1990s, a shock therapy, which is commonly referred to as the Balcerowicz Plan.

In his keynote presentation Professor Leszek Balcerowicz focused on the issues relevant to the Euro problems and their possible solutions. Following the presentation Professor Victoria Chick from University College London initiated the discussion on the Professor Leszek Balcerowicz’s presentation and challenged his views.

The second day of the conference started with the keynote presentation of Professor Domenico Mario Nuti from La Sapie nza University (Rome) on The Euro Area: Premature, Diminished, Divergent, which was followed by the lead discussant Professor Steve Letza from BU.

Then the chair Professor Jenny Piesse from BU opened Session One on Income Developments. The session started with an interesting presentation by Professor Andy Mullineux from Bournemouth University on The ‘Eurozone’ Crisis: Escaping the Doom Loop.’ The session was continued by the presentation of Professor Horst Tomann from Free University of Berlin on External Imbalances in the European Monetary Union: the Case for Keynesian Income Policy and was finished by the presentation of Dr George Filis and Professor Steve Letza from BU on Business Cycles Synchronisation between the European Union and Poland.

Following the buffet lunch, where the participants of the conference discussed the presentations Professor Allan Webster (BU) opened Session Two on Monetary Aspects. Rob Hayward form the University of Brighton and Jens Hӧlscher started the session with their presentation on Crash Risk and the Carry Trade: An Analysis of Uncovered Interest Parity in CEE and CIS. The session was continued by the Professor Karsten Staehr from Tallin University of Technology & Estonia Eesti Bank on Beating the Maastricht Price Stability Criterion to Join the Eurozone: Challenges and Options. Following the presentation by Zbigniew Polanski from National Bank of Poland on Poland During the Global Crisis: “A Green Island” approaching the Eurozone the chair of the session Professor Allan Webster announced to start the discussions on the presentations of Session Two.

Following a short coffee and tea break Professor Steve Letza opened Session Three on Firms’ Behaviour. Malgorzata Pawlowska from National Bank of Poland presented her research on the Impact of Foreign Capital on Competition and Concentration in the Polish Banking Sector. The second presentation of the session was given by Professor Tomasz Mickiewicz from Aston University, where he introduced his research on Is Poland A Nation of Entrepreneurs?

A conference Gala Dinner at the Russell-Cotes Art Gallery and Museum, Bournemouth, was a pleasant completion of the conference. In an informal atmosphere participants continued to discuss various interesting issues raised during the conference, made contacts and thanked the organisers for the well-planned scientific event.

Written by,

Khurshid Djalilov, kdjalilov@bournemouth.ac.uk, member of EACES

Bournemouth University represented at the Launch of International Sport Coaching Framework in Durban, South Africa

Lecturer in Sport Psychology and Coaching Sciences, Emma Kavanagh was recently present at the launch of the International Sport Coaching Framework at the International Council for Coaching Excellence (ICCE) 9th global coaching conference in Durban, South Africa.  This marked a worldwide initiative to launch the ICCE global coaching strategy and standardise the practice of sports coaching across the world.

 

Whilst attending the conference as a delegate, Emma also presented a research paper in collaboration with Dr Abbe Brady from the University of Gloucestershire entitled “Humanization in High Performance Sport: Introducing a Value-based Framework for Coaches and Practitioners”.  This paper provided a vocabulary for articulating one of the foundations of the international coaching framework; creating an athlete centred coaching environment.

 

The paper was well received by both national and international delegates including some of the world’s leading experts in the field of sport and coaching sciences.  The paper was described as an area of fruitful and exciting opportunity for future research in coaching and performance. This has further enhanced Bournemouth Universities reputation as an emerging centre of innovative research in sport and coaching sciences.  In addition the conference has provided opportunity for further external collaborations with a number of national and international partners.

BU Sport Students and Academic Succeed at European Association for Sport Management Conference in Istanbul

As part of its internationalisation activities the Sports group within the School of Tourism had four students and a scholar significantly contributing at the Student Seminar and the main conference of the European Association for Sport Management (EASM) in Turkey from 7 to 14 September.

The 4.5-full-day Student Seminar saw 60 students from 13 countries working in mixed international groups along management cases. Keynotes on those topics of current special interest were given by the NBA Europe Marketing Director, a recently retired UNICEF Programme Director, Professor March Krotee from North Carolina State University and Dr Tim Breitbarth, Senior Lecturer at Bournemouth University.

BU students John Bryson, Stefan Ferencz and Oliver Johnson won their case competitions with their respective teams, and therefor had the chance to present at the 21st EASM conference. After the four winning groups’ presentations in front of a large audience, the jury decided on Oliver Johnson and his team as the overall winner of the management game. They were awarded during the conference’s closing banquet, which took place during a nightlong boot trip on the Bosporus.

Students present dissertation research to academic community

Beyond all four students’ great work as BU ambassadors during the Student Seminar, Luke Frary and John Bryson presented their dissertation research to the interested academic community, guided by Tim and Dr Andrew Adams, Senior Lecturer in Sport Management. Before his presentation, Luke had the chance to personally discuss his work on leadership over breakfast with 86-year old Professor Packianathan Chelladurai, arguably the most globally renown sport management and leadership scholar. John was asked by NBA Europe Marketing Director Naci Cansun to send his research results on the impact of CSR in professional sport and thoughts on managerial implications.

All students had to go through a very competitive application process and a good proportion of the overall trip was funded because of the students’ very strong applications to the BU Global Horizon Fund and the School of Tourism internal funding scheme. Besides their successes related to the conference, all students generally benefitted from the process of actively engaging and working with the large intercultural sports and business community.

Dr Tim Breitbarth workshop Lead Convenor at EASM conference

Despite its small presence at the world’s largest sport management conference, the BU Sports group made a big impact also due to Tim’s role as Lead Convenor of a very well-attended 1.5-day workshop on social responsibility management in professional sport, which for the first time brought most of the key researchers on the topic from North America, Australia and Europe together. In addition, experienced practitioners from Euroleague Basketball and German Society for International Cooperation were invited as keynote speakers and added to the discussion.

The workshop is part of the process which will lead to a special issue on the topic in Corporate Governance – The International Journal of Business in Society, with Tim leading a the guest editor team, which also features three colleagues from England, Germany and The Netherlands (www.emeraldinsight.com/products/journals/call_for_papers.htm?id=4564).

Luke Frary with Andrés Guerrero, International Development Cooperation Expert and recently retired UNICEF Programme Director
Oliver Johnson (third from left) with his team from Finland, Germany and The Netherlands, which won the EASM 2013 Student Management Game.

Stefan Ferencz during group work

John Bryson with two of his team members from Germany and The Netherlands

Dr Tim Breitbarth, Senior Lecturer in Sport Management, with Professor Birol Cotuk, Dean Marmara University School of PE and Sport and Chair of the 21st EASM Conference, Istanbul/Turkey

BU presents at first National Midwifery Conference in Nepal

 

Lesley Milne, senior lecturer in Midwifery at Bournemouth University, presented this weekend at the First National Midwifery Conference in Kathmandu, Nepal.  She is part of a team studying why women in Nepal don’t use health services when giving birth in areas where such facilities are available.    After her presentation Lesley (picture first right) was awarded a certificate and token in true Nepali style.

Lesley is currently in Nepal for fieldwork as part of the first International Fellowship for Midwives worth £20,000.  Her study uses a mixed-methods approach which comprises observation and interviews with staff.  The Fellowship has been awarded by the charity Wellbeing of Women, in association with the Royal College of Midwives (RCM), for research into maternity services and women’s health from an international perspective.

The team consists of Prof. Vanora Hundley, Professor in Midwifery, Prof. Edwin van Teijlingen, Professor of Reproductive Health Research at BU, and BU Visiting Faculty Dr. Padam Simkhada based at ScHARR, the University of Sheffield

A second paper with BU input was presented by Joy Kemp Global who is the RCM’s Professional Advisor (Global Midwifery Twinning Project).  The presentation ‘A Feasibility Study of Professional Midwives in Nepal’ is based on a paper recently accepted for publication by the international journal Midwifery.  This health policy planning paper is led by Swedish midwife Malin Bogren and in collaboration with Prof. Marie Berg (The Sahlgrenska Academy at the University of Gothenburg and Prof. Edwin van Teijlingen.

 

Professors Edwin van Teijlingen & Vanora Hundley

Centre for Midwifery, Maternal & Perinatal Health , HSC.

Bangkok conference plans progressing well

Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson.

He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University.

The conference, organised in collaboration by Chula’s Faculty of Communication Arts and BU’s Media School, has attracted interest from across Asia and the Middle East. BU’s involvement is supported by FIF.

The international review panel has chosen 30 abstracts from ten countries with a broad range of topics and approaches.

“At our meeting in Bangkok, the conference schedule was finalised and other arrangements confirmed. The facilities at Chula are very good and enable us to run parallel streams of papers on both days”, said Prof Watson. “We are really pleased with the response which is far more positive than expected. Already almost all speakers are confirmed to attend and registered.”

The audience will also include Thai and regional academics and representatives of the national advertising, marketing communications and public relations sectors. The conference schedule will be published shortly on the conference website: http://cuprimcconference.net/

Tom Watson (l), Saravudh Anantachart (c) and Jirayudh Sinthuphan (r)

 

Conference venue at Chulalongkorn University

Academic writing workshop in Bangkok

As part of his visit to Chulalongkorn University in Bangkok to plan the FIF-supported conference that will be held in November, Prof Tom Watson of the Media School delivered a well-attended workshop on Academic Writing.

Four leading universities – Chulalongkorn, Assumption, Mahidol and NIDA – sent over 40 academic staff and doctoral students to the workshop held in the host’s Faculty of Communication Arts building on September 3.

“There is a strong push to develop research and publication outputs in Thailand, so the workshop was well-timed to catch that wave,” said Prof Watson. “Our colleagues at Chulalongkorn did a first-rate job in organising and promoting the event.

“The workshop was also excellent public diplomacy by BU to support so many academics in such a targeted manner. It helps build our reputation in Thailand which is sending more Masters and doctoral students to the UK. Previously Australia and the USA were the main destinations.”

The workshop also gave an opportunity to experience one of the venues to be used by the 1st International Corporate and Marketing Communication in Asia Conference on November 18-19.

 

KTP associate attends conferences to promote her research

Dr Celia Beckett, Knowledge Transfer Partnership (KTP) research associate at BU and Five Rivers Child Care Ltd attended the KTP Associates’ Conference at Brighton University on 13th June. She presented a paper on the pilot stage of her project “Improving the care of children in residential units: assessment and interventions”. The conference, which is a Brighton University initiative supported by the Centre for Collaboration and Partnership, was well attended and there were 10 paper presentations and 8 posters. Topics ranged from roller blinds to leak repair additives for coolant systems! A recurring theme at the conference was the role of the KTP in working to effect change in organisations that result in improved commercial outcomes as well as the challenges and rewards of this role.

There are c. 800 KTP associates currently working on projects throughout the UK, ensuring that there is an exchange of knowledge between Universities and private / public companies, making a real difference to all those organisations involved in KTPs. It is one of the largest graduate schemes in the UK. More information about BU’s KTPs can be found at the newly relaunched Business Pages.

Celia will also be presenting a poster at the forthcoming  Recovery-focused conference: Engagement in Life: Promoting Wellbeing and Mental Health, hosted by BU on 6th September 2013.

Fusion funding supports sharing student research at conference, in journal

Last week, 35 advertising, marketing and public relations undergraduates presented their dissertation research at the Promotional Communications Annual Conference at the Executive Business Centre.

The event, held 15 May, was part of a Fusion bid by The Media School’s Dr Dan Jackson, Dr Richard Scullion, Dr Carrie Hodges, and Dr Janice Denegri-Knott to expand the conference and open a journal. This is the third year for the conference run by the Corporate and Marketing Communications (CMC) group within The Media School, and with the Fusion funding the organisers were able to expand the conference to include additional students and guests.

“The CMC Student Conference was a terrific success; the presentations were extremely professional, student engagement was very high and the commitment shown by the staff was exceptional,” said Colin Merrett, associate dean for the academic group. He called it “one of the highlights of the year” for CMC.

Industry guests who attended the event echoed the sentiment, calling the work of students ‘thought provoking’ and ‘challenging’. In total some 80 students, academic staff, alumni, and industry professionals attended the conference, which offers students an opportunity to share their dissertation research and for the academic group to showcase research-led teaching.

CMC students can choose to write a traditional dissertation of 10,000 words or write a research paper in the style of an 8,000-word journal article and deliver a 20-minute paper at the student conference. The 35 students who presented at the conference make up 17 per cent of the dissertation students on the three degree programmes. That’s the highest proportion of student take-up of this option for the dissertation.

“The quality of what I have seen in these dissertations is some of the best I have seen,” said Dr Heather Savigny, who joined BU at the start of the academic year.

The research that students presented ranged from asking questions about how second-generation African immigrant women negotiate culture and identity through hair care rituals to the impacts to pub and restaurant brands as a result of negative word-of-mouth online to whether advertising today represents a return of a sexist visual culture.

“I thought the best papers could have claimed space in some international conferences,” said Prof Barry Richards of CMC.

Now, the team turns its attention to the inaugural issue of The Journal of Promotional Communication. Once the dissertations are marked, the team will shortlist the top research papers and begin the (by all accounts based on the presentations from last week) arduous task of choosing seven papers to appear in the journal.

After the first edition is published, the journal will begin accepting submissions from undergraduates and postgraduates from BU and beyond. The journal represents a variety of disciplines, such as marketing, advertising, PR theory, consumer culture and behaviour, political communications, media studies, sociology, cultural studies, and management.

BPS Wessex Student Conference

On Saturday, Bournemouth University hosted the Wessex Branch of the British Psychological Society (BPS) Annual Student Conference. This event provided an opportunity for students to showcase novel research and, in addition to BU, attracted Psychology students from a range of institutions (e.g. Universities of Surrey, Sussex, Winchester, and Southampton). The breadth of institution was matched by the breadth of student; with undergraduate research assistants through to doctoral students presenting their work to an audience of approximately 100 delegates.

In total, there were 28 oral presentations and 19 research posters. In addition, we were fortunate to have two thought-provoking keynote speakers. First, Dr. Richard Stephens (Keele University) spoke about the role of swearing on pain tolerance (in short, it helps, particularly if you are normally an infrequent user of coarse vocabulary) and, second, Prof. Clare Wood (Coventry University) delivered a presentation on the effects of text messaging on literacy (in sum, ‘textisms’ are not rotting the brains of our nation’s youth).

The conference sought to emphasise that, rather than a perfunctory assessment exercise, student research is an important part of knowledge creation within our universities. Whilst this was highlighted by the collaborative (student-academic) nature of the projects, it was also evident how the presenters had developed into independent researchers. This apprenticeship model is one employed by the Bournemouth Psychology Research Centre and it was pleasing to see a number of our Year 2 Psychology students presenting data that had arisen from their research assistant placements. There was a large contingent of first and second year BU Psychology students in the audience and helping with conference organisation as volunteers. We hope that they have been inspired to participate in more staff projects and will return next year to present their research.

Squeezing the pips from a conference with social media

Please forgive the self-publicity, but I would like to share my recent use of social media to promote BU, research, a conference and papers.

Last week, I attended the annual International Public Relations Research Conference (IPRRC) in the US, where I presented three papers, one with a US co-author. It’s the largest conference in the field, drawing 101 papers over three days and attendance in the order of 150-175 academics, graduates and some practitioners.

To broadcast involvement in the conference, I used my personal blog to present a daily summary of interesting papers:  http://fiftyonezeroone.blogspot.co.uk/. The blog posts have had over 210 visits so far and were also circulated on LinkedIn, Twitter and Google+. There have been many re-tweets (RTs), plus appreciative emails and direct messages via Twitter.

A short summary of “top 10 research tips” was written for the prmoment.com website which has around 30,000 users, worldwide. It was posted on the site’s blog and is included in this week’s publication: http://blog.prmoment.com/ten-pr-research-tips-from-bournemouth-universitys-professor-tom-watson/

The outcomes of this type of activity will be long-term and hard to measure, but as I was the only UK delegate at IPRRC this year, it has given BU, our research and industry knowledge an international platform of expertise and insight to present ourselves. The capital cost was almost nil, as I used my own netbook, Wi-Fi was free and the time component was less than an hour a day. Try this approach at your next conference or internal event.

Tom Watson presenting at IPRRC 2013

HSC Student receives Graduate Scholar Award at University of Berkeley Conference.

 

Sheetal Sharma, HSC presented at the Science in Society conference (SiS) at Berkeley University in November 2012 where she received a Graduate Scholar Award http://science-society.com/the-conference/graduate-scholar-award

As a PhD student presenting it’s an opportunity to practice for the inevitable viva and a chance to reflect on your work, as there’s always a question you do not expect. For instance, I had a few questions on cultural aspects of my PhD mixed-methods evaluation. That helped me prepare for my transfer viva, where I was asked on the cultural context of the health promotion intervention, specifically in a country context, run by Green Tara Nepal: http://www.greentaratrust.com/ The plenary was the Presidential Commission for the Study of Bioethical Issues http://www.bioethics.gov/cms/node/778 on ethics and morality of science.

Conferences can be competitive, in the sense, you need to be accepted. Secondly you also can compete for a ‘free space’ and in this instance you were able to compete to be a chair. At SiS, graduate students were invited to, through a very formal application process, to be chair of session. Although it means you won’t attend certain talks, the trade-off is worth is as one is forced to think of questions or how to manage, and be critical and aware of several issues of research.

Being ‘forced’ to be critical led to my planning more what aspects I want to present to the audience. This conference was concerned with the science of health, its epistemology and helped me think of how to discuss the development of theory. As in a PhD viva one might need to answer ‘new knowledge to the field’ how the theory or models proposed are better than competing theories.

I was also lucky to visit Howard University, where I spend time researching cultural ‘appropriateness’ of health programmes, specifically should postnatal care be done again at 40 days. For my PhD evaluation of the Green Tara Nepal that the cultural sensitive aspect led to its increase in health services uptake. I encourage those interested to visit their work as they are ranked school in the top 20% of social work programmes. The World Bank and USAID frequently have invitations to talks, the ones I attended highlighted the focus of women in development, what role programmes can play to develop rural areas; as it is women in Nepal who ‘stay’ in the villages to farm and care for the family as men migrate abroad or to the capital city Kathmandu.

This experience helped me begin the reflection of what my evaluation means, whether in a policy context or the epistemological context; on my return I spoke to my supervisory team. Prof. Edwin van Teijlingen, Prof. Vanora Hundley, Dr. Catherine Angell and my external supervisor Dr. Padam Simkhada (University of Sheffield) who encouraged me to on this basis strengthen my writing for my discussion on what the research done has meant.

 

Register Online to attend Bournemouth University Dementia Institute Internal Conference

BUDI continues to work towards a truly collaborative approach to dementia and with this in mind our first internal conference will take place on the 31st January.  The theme of this conference is creative collaboration.  We are keen to explore new innovative approaches to all aspects of living with dementia and caring for people with dementia.  If you have an idea or a piece of work that you think could work well or has a potential link with dementia, then this is the opportunity to showcase your idea.  Abstracts are invited for posters and presentations and should be submitted by Friday 16th November at 12noon.

Abstracts should be no longer than 250words and the details can be found on the staff development page.

Presentations will be 10mins duration with five minutes allowed for questions.

Posters should be of A0 portrait size and an award will be given for the best poster on the day.

More to follow shortly.

Patricia Mc Parland

Project Manager BUDI