Jonathan Wardle, Director of CEMP and Head of Enterprise in the Media School, discusses how research undertaken in universities can better influence public policy and lead to research impact…
Higher Education is in the main ineffective at influencing public policy – hence the new mantra of impact. In recent days, since the News of the World phone hacking revelations hit the mainstream press, academics on the various JISC media and communications mailing lists have bemoaned the fact that nobody seems to listen. Comments have included:
media academics generally have been talking about the excessive power and influence of Murdoch. By the time I started studying the field, in the early 1990s, Murdoch’s power was already part of the canon-part of British Media 101. Why did no-one listen to us?
Time after time distinguished academics who are members of this list have given freely of their time to respond to government consultations on the CPBF’s behalf, and have repeatedly found their recommendations turned on their heads in the subsequent legislation.
So, are we ignored because we have nothing to offer? I don’t think so, much of the research produced in my disciplinary area is well informed, much of the empirical work is rigorous and in the main the material is usually very readable and publicly available.
So why? Well, a year or so ago I wrote a paper for the Media Education Research Journal, it was a critical discourse analysis of the ‘Digital Britain’ policy process. Amongst other things, in my study I reviewed hundreds of submissions to the consultation process, many of which came from academics.
Yet in the main they were ignored…and it was clear why. They were at odds with each other, they would have been difficult to translate into policy and they lacked recommendations for future action. Compare this with the submissions from Sector Skills Councils, trade associations and other collectives and it was clear where we were going wrong. These submissions tended to speak with one voice, included quantitative as well as qualitative evidence and made clear recommendations for future policy. Some of this material was lifted verbatim by the DCMS and inserted into the final published policy. These groups ‘inculcated the discourse’ to great effect.
If we want our work to influence public policy and professional practice we have to work harder to speak with a coherent voice. That means, firstly, actively getting involved with your discipline area subject associations. I’ve recently joined the executive of the Media Education Association, which is regularly consulted on curriculum changes in Schools. Secondly, organising symposiums and events, which bring together academics, practitioners and policy makers. For example a couple of years ago Prof Martin Kretschmer, Sukhpreet Singh and I organised an event at Fremantle (the producer of Britain’s Got Talent and the Apprentice) to disseminate the findings of our ESRC study on TV Formats, and third and finally we need to be better at turning our research into recommendations for future practice.
If we don’t, I’m confident in years to come, when the next moral panic rears its head. Our voices wont be heard….again.
Jonathan Wardle
Director of CEMP and Head of Enterprise
Media School
Today is my first day back in the office after a road trip from Vancouver to Los Angeles, taking in many exciting cities, national parks, activities, etc en route. From spotting killer whales in the San Juan Islands to making the most of tax free shopping in Portland to hydrobiking in Long Beach harbour, I’ve packed in lots of fun! One of the coolest things we did, however, was to go to the
The La Brea Tar Pits is one of the world’s most famous fossil localities, recognized for having the largest and most diverse assemblage of extinct Ice Age plants and animals in the world. Whilst I was walking around the museum looking at skeletons of giant sloths and sabretooth tigers, a fossilised mammoth tooth (the size of my head) and a display of 404 dire wolf skulls, I had a eureka! moment. The museum is an excellence example of transparent research that engages the public and results in huge societal impact.



Demonstrating the public value of research will be a significant part of the forthcoming REF exercise. Most major funding bodies now require an impact statement as part of the application process. Universities are being required to demonstrate that their research offers value for money and tangible benefits outside of the academic sphere. This is easier in some disciplines than others, with many people believing the arts, humanities and social sciences (AHSS) will struggle to demonstrate impact.
This week is Universities Week 2011, a national campaign demonstrating the benefits of universities within UK society! Today focuses on universities’ historical contribution to the big society, long before this phrase became commonly used. Thriving university towns and cities will be highlighted by demonstrating how universities give back to the local and national community.
Prof Martin Kretschmer
I assume I was invited because I am just coming to the end of an 


Last Friday BU held an internal Research Impact event to share the success of the excellent research that has been undertaken by BU academics. The focus of the event was on how this research has had an impact outside of academia, for example an impact on society, the economy, quality of life, culture, policy, etc.

Part of the presentation focused on the BU Research Themes which are currently being identified and defined through academic consultation via the Research Blog. This is still in the early stages but Matthew presented the ten draft themes that are emerging. You can comment on the emerging themes
Attendees were encouraged to go to impact case study presentations from different UOAs/Schools to find out about research that is undertaken in different areas of the University. Stronger impact case studies can also be developed with input from different disciplines.
The event was also attended by key staff from Marketing & Communications who will be working with UOA Leaders to develop and enhance impact case studies between now and the REF submission in autumn 2013.
There has been much positive feedback received from attendees and we are considering whether this should now be an annual event, celebrating the success of BU research and its benefit to society.
Many thanks to all the presenters and attendees, and everyone who supported the event and made it such a success! 😀
HEFCE
Last week BU hosted a HEFCE-supported event for universities in the south of England outlining recent changes in how the quality of research in higher education is assessed.
Professor Peter Taylor-Gooby (University of Kent), Professor Roy Harrison (University of Birmingham), Professor James Goodwin (Age UK), Dr Kathryn Monk (Environment Agency Wales) and Dr Mari Williams (RCUK) presented their experiences of assessing impact case studies in the REF pilot exercise. Professor Jim Griffiths (University of Plymouth) presented his experience of identifying and submitting impact case studies to the pilot exercise in the hope that others would learn from his experience.











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